As global EV sales climb, Nissan looks to compete with leaders like Tesla and BYD. Nissan now plans to export EVs made in China globally to drive down costs and boost sales.
Nissan will build EVs in China and export them globally
Electric vehicle sales hit a new record last month, with nearly 1 million units sold. The US alone hit a major milestone this month with over 1 million EVs sold in 2023.
Once viewed as a leader in the EV market, Nissan aims to revamp sales. The Japanese automaker announced a deal with one of Beijing’s top universities to harness China’s resources as it looks to compete in the global EV race.
The partnership aligns with Nissan’s commitment to “in China, for China and world.” Nissan and Tsinghua University will establish a joint research center next year.
The focus will be on attracting younger buyers, like Gen Z. It will also look into expanding EV charging, battery recycling, and energy management.
“We hope that this collaboration will help us gain a deeper understanding of the Chinese market,” Nissan’s CEO, Makoto Uchida, said. He explained that the partnership will help Nissan “better meet the needs” of EV buyers in China and overseas.
Nissan’s Intelligent Factory is operating at full steam after a slow start due to COVID-19 and the global chip shortage. Nissan has built nearly the same (26,900) numbers of EVs from April to October as it did all last fiscal year (27,600).
Nissan Ariya at the Intelligent Factory line (Source: Nissan)
The news comes as Nissan aims to cut costs to better compete with leaders like BYD and Tesla. Its Intelligent Factory has helped reduce production costs by 10%, according to Nissan.
Masashi Matsuyama, president of Nissan China, told reporters that the company is looking to export upcoming EVs made in China to rival domestic automakers like BYD.
Electrek’s Take
Nissan is joining Tesla, Ford, and other automakers that build EVs in China to export to global markets.
With lower material and production costs, EVs can be built in China for less. As sales of its first electric car, the LEAF, continue fading, Nissan looks to spark life back into the brand with lower-cost EVs.
Nissan plans to build a next-gen LEAF, ahead of an electric Juke and Qashqai at its Sunderland UK plant. The decade-old LEAF will be reborn as a crossover coupe SUV. Reports suggest it will look more like a “mini-Ariya” EV. The new model is expected to debut next year.
After being topped by BYD in passenger car sales last month for the first, Nissan looks to take back its share with competitive EVs.
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Ford’s electric pickup truck is back at the top. The F-150 Lightning is once again the best-selling electric pickup in the US after overtaking the Tesla Cybertruck in the first quarter.
Ford’s F-150 Lightning is the best-selling electric pickup
After launching in 2023, Tesla’s Cybertruck quickly outpaced the Lightning to become America’s top-selling EV pickup last year.
Since Tesla doesn’t break down regional sales, registration data gives us our best estimate. The latest registration data from S&P Global Mobility (via Automotive News) shows that the F-150 Lightning retook the title in March and the first quarter of 2025.
Ford’s electric pickup notched 2,598 registrations in March, topping the Tesla Cybertruck with 2,170. In the first quarter, the F-150 Lightning remained ahead with 7,913 registrations, compared to the Cybertruck’s 7,126.
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Although the Cybertruck was the fifth top-selling EV in the US last year, it didn’t even crack the top ten in March. It placed ninth through the first three months of 2025, behind the Volkswagen ID.4.
2025 Ford F-150 Lightning (Source: Ford)
While Tesla and Ford remained the leaders in the electric pickup market, several new models are gaining momentum. According to the most recent numbers from Cox Automotive, GM sold 2,383 Chevy Silverado EVs and 1,249 GMC Sierra EV models in Q1. Meanwhile, Rivian sold 1,727 R1Ts during the quarter.
Earlier today, Electrek reported that new models, including the Honda Prologue and Chevy Blazer EV, helped drive EV registrations up 20% in the US in March.
2026 GMC Sierra EV AT4 (left) and Elevation (right) trims (Source: GMC)
Although the Lightning reclaimed the crown from Tesla, Ford’s electric pickup isn’t exactly flying off the lot. Ford reported Lightning sales fell 16% to just 1,740 units in April. Through April 2025, Ford has sold 8,927 electric trucks, down 9% from the 9,833 it handed over last year.
Electrek’s Take
To be fair, Tesla is still ahead by a wide margin in the US. The S&P numbers show Tesla had over 51,000 registrations in March, up 1% after two months of lower YOY growth.
GM’s Chevy surpassed Ford to become the second-best-selling EV brand with nearly 8,500 registrations, an increase of 274% from last year. Ford dropped to third with 7,361 registrations.
Although it’s just one quarter, it’s starting to show how Tesla CEO Elon Musk’s political antics are likely impacting sales. After the Cybertruck’s initial hype, it appears many buyers are opting for traditional pickups, like the F-150 Lighting.
Meanwhile, Ram is delaying its first electric pickup, the 1500 REV, again. Ram is pushing production back until summer 2027, saying it’s “extending the quality validation period.” The plug-in hybrid (PHEV) Ramcharger will also be delayed until the first quarter of 2026.
After pulling the Ramcharger ahead of the fully electric version last year, Stellantis blamed weak demand for EV pickups in the US.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss how the GOP plans to kill the EV tax credit, Tesla’s China problem, Slate getting some interest, and more.
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Tesla’s Austin robotaxi fleet will be powered by ‘plenty of teleoperation’ as it “can’t screw up”, according to a new report from Morgan Stanley after meeting with Tesla.
You won’t hear anything negative about Tesla from Morgan Stanley very often.
Morgan Stanley’s Tesla analyst, Adam Jonas, has often been described as a ‘Tesla cheerleader’ on Wall Street for his extremely rosy view of the company. He generally believes whatever Elon Musk claims and adds a slight delay to the CEO’s timeline.
Recently, Jonas met with Tesla with some clients and released a new note that he hinted to be based on what he learned from Tesla during the meeting.
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He claims that the planned “robotaxi” rollout in Austin next month is going to use “plenty of tele ops to ensure safety levels”:
Austin’s a ‘go’ but fleet size will be low. Think 10 to 20 cars. Public roads. Invite only. Plenty of tele ops to ensure safety levels (“we can’t screw up”). Still waiting for a date.
‘Tele ops’ stands for teleoperations, meaning that Tesla employees will be able to remotely access Tesla’s vehicles and operate them in some capacity.
We have been extensively reporting on how much Tesla’s planned robotaxi fleet in Austin diverges from its previously disclosed plans of deploying “unsupervised Full Self-Driving” in its consumer vehicles.
Tesla plans to deploy “10-20” Model Y vehicles to offer ride-hailling services in a geo-fenced area of Austin, Texas using a version of its ‘Supervised Full Self-Driving’ (FSD), but instead of being supervised by a driver inside the vehicle, like the current product in consumer vehicles, Tesla is going to used employees to remotely supervise the vehicles.
The service is supposed to launch in June.
Electrek’s Take
I seriously don’t get why anyone could get excited about this. It is going to be a bit better than the current FSD, which has stalled for months as Tesla focuses on optimizing the system for Austin, but it will still basically be supervised – just remotely.
There’s a chance that it won’t even be remote as some believe Tesla will even fumble that timeline and use safety drivers, but I don’t know. I’m about 50/50 on that prediction right now.
Remote supervisors make more sense as Tesla can claim a little victory even though it would be less impressive than what Waymo has been doing for years.
The real goal that Tesla sold to consumers is that their privately owned vehicles would become self-driving without supervision and we are still so far from that. It’s clear that this project is mainly to distract them from that fact.
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