Audi puts big EV push on the back burner
Audi says it is now pulling back on what was a fairly ambitious rollout of upcoming electric vehicles in response to what its newly appointed CEO says is the EV “slowdown” and to “avoid burdening” factories and dealers.
“We first looked at what order and density of launches the organization could handle,” CEO Gernot Döllner told Bloomberg. “In the end, we decided to spread it out to not overwhelm the team and the dealerships.”
Audi, which is owned by Volkswagen, had slated 20 new models by 2026, with 10 of those being EVs. Now it will put its focus on new internal combustion and plug-in hybrid models, with some electric ones in there, but the timing will be flexible as to when that will happen.
Of course, Audi needs to release new vehicles quickly, as its lineup is “growing stale” while rivals Mercedes and BMW prep their next-gen EVs in the coming years, writes Bloomberg.
Audi is waiting on the completion of the PPE platform, which is a new advanced chassis for EVs that has been delayed because of software problems from VW’s in-house software unit Cariad. The upcoming Q6 e-tron was supposed to kick off a handful of EVs from the brand, but that is being put on hold, although it should roll off the line next year, according to the report.
It’s been a rough few months for Audi, with Volkswagen CEO Oliver Blume saying in June that the brand has fallen short of its potential. Döllner took the helm that same month after working with Blume at Porsche in the hopes that he could boost operating return to 13% from 9%, Bloomberg writes. That same time, the VW Group announced a new cost-cutting program designed to save €10 billion ($10.8 billion) by 2026, which includes mass layoffs. The goal is to meet a return-on-sales target of 6.5%, which is up from 3.6% last year.
Electrek’s Take
Audi has long been been dragging its feet in the EV transition, due in part to its heavy lineup of diesel engines – and of course VW’s diesel-emissions scandal and ongoing software issues haven’t set it up for success. Still, it hardly inspires confidence when Döllner adds that the EV “slowdown” is good for the brand, in that it can focus on what drives its bottom line – ICE vehicles. Not that they are ruling EVs out of course, but they want to take it slow.
Regulatory shifts as governments phase out combustion cars add to the pressure, as does China’s influx of EVs, and Audi hasn’t been able to compete with the likes of Tesla and now BYD.
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On today’s sunny side up episode of Quick Charge, we take a look at the latest from the world of solar power, and discuss Congressional Republicans’ plans to limit your energy independence by eliminating a critical tax credit for homeowners nearly ten years early. (!)
We’ve also got a quick review of a massive solar farm powering 200,000 homes in Indiana and the biggest solar project East of the Mississippi – both part of a record 98% of all new power generation and grid capacity introduced in 2025 coming from wind and solar. Those are jobs, those are lower utility rates, those are energy independence … so why are Congressional Republicans working to make that more expensive?
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If you want to read that EnergySage report on the state of the home solar industry, including news about battery energy storage system and V2H/V2G prices and financing trends, you can check it out for yourself, below, then let us know what you think in the comments.
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If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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A Waymo autonomous vehicle drives along Masonic Avenue on April 11, 2022 in San Francisco, California.
Justin Sullivan | Getty Images News | Getty Images
Alphabet’s Waymo unit has received approval to expand its autonomous ride-hailing service to more parts of the San Francisco Bay Area, including San Jose.
In March, the company submitted a request to the California Public Utilities Commission to gain approval for its latest passenger safety plan, a key step in gaining permission to operate driverless vehicles across a broader area. On Monday, the proposed expansion was approved, allowing for Waymo’s driverless coverage to extend from San Francisco down through the Peninsula.
“We’re very excited to share that the CPUC has approved our application to operate our fully autonomous commercial ride-hailing service in the South Bay and nearly all of San Jose!” the company wrote in a post on X on Monday. “While this won’t change our operations in the near-term, we’re looking forward to bringing the benefits of Waymo One to more of the Bay Area in the future.”
The $5 billion Empire Wind is back in business. The Trump administration’s Bureau of Ocean Energy Management (BOEM) has lifted its stop-work order for Empire Wind, a major offshore wind project off the coast of New York led by Empire Offshore Wind LLC, a subsidiary of Equinor. Construction is now allowed to resume.
Equinor CEO Anders Opedal welcomed the news, saying the restart reinforces Equinor’s commitment to delivering clean energy while supporting local economies and saving thousands of jobs. He also credited a wide coalition of officials for helping get the project back on track, including Trump, New York Governor Kathy Hochul, and congressional leaders like Senator Chuck Schumer and Representative Dan Goldman. Opedal also thanked the Norwegian prime minister and the minister of finance for raising the issue with the US administration.
Governor Hochul said in a statement that “countless conversations with Equinor and White House officials” had taken place.
Neither the BOEM nor the Department of the Interior has issued a comment.
The Trump administration halted construction of the 54-turbine Empire Wind on April 16, but discussions between Equinor, regulators, and leaders at the federal, state, and city levels led to a reversal. That means Empire Wind can now push ahead with its goal of powering 500,000 New York homes with offshore wind energy.
“This project delivers on the energy ambitions shared by the US and New York by providing a vital new source of power to the region,” said Molly Morris, president of Equinor Wind US. She added that Empire Wind is boosting supply chain investments across the country, with activity in New York, Louisiana, Pennsylvania, Texas, and South Carolina.
Equinor plans to reassess the project’s financials in the second quarter. The goal is still to install turbines offshore in 2025 and hit full commercial operation by 2027. The company says it will work with suppliers and regulators to minimize any delays from the month-long pause.
Empire Wind was first awarded its offshore lease in 2017 after a competitive federal process. It received its final construction green light in early 2024 following an extensive environmental review. Construction kicked off shortly after, and the project is now over 30% complete.
The US is a major market for Equinor. The Norwegian energy giant says it has invested around $60 billion in US energy projects since the early 2000s, more recently in low-carbon solutions, critical minerals, and renewables. Empire Wind is one of its flagship projects in the US.
Read more: Trump admin halts $5 billion NY offshore wind project mid-build
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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