Bitcoin’s 2023 rally drove some of the stock market’s biggest gains this year
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1 year agoon
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Monitors display Coinbase signage during the company’s initial public offering at the Nasdaq MarketSite in New York on April 14, 2021.
Michael Nagle | Bloomberg | Getty Images
For crypto bulls, the most lucrative bets in 2023 were in the stock market.
While bitcoin rallied over 150% for the year, shares of Coinbase, MicroStrategy and the Grayscale Bitcoin Trust, which are all tied closely to the digital currency, did substantially better, rising more than 300% in value. Bitcoin miner Marathon Digital soared 688%.
Not only have those stocks outperformed the primary cryptocurrency, but they’ve been among the biggest gainers across the whole U.S. market. In the universe of publicly traded U.S. businesses with a market value of at least $5 billion, the four bitcoin-tied stocks were among the eight best performers, according to FactSet.
The crypto boom represents a major bounce back from 2022, when coin prices plummeted, taking related equities down with them. A year highlighted by hedge fund collapses, crypto lender failures and crippling losses at miners was punctuated in November 2022, when crypto exchange FTX spiraled into bankruptcy, leading to the arrest of founder Sam Bankman-Fried on fraud charges.
Last month, a jury in New York convicted Bankman-Fried on seven criminal counts, setting the 31-year-old former billionaire up for a possible life behind bars. Weeks later, Changpeng Zhao, founder of crypto exchange Binance, pleaded guilty and stepped down as the company’s CEO as part of a $4.3 billion settlement with the Department of Justice. He faces a possible prison sentence of 18 months or longer.
By the time of Bankman-Fried’s conviction and Zhao’s plea deal, the damage to the broader crypto market had mostly been realized, and investors were looking to the future. One of the biggest drivers for bitcoin this year was an easing of the Federal Reserve’s interest rate hikes, which created a more attractive case for riskier assets.
Prices were also bolstered by the upcoming bitcoin halving, which takes place every four years and is scheduled for May 2024. In the halving process, the reward for mining is cut in half, capping the supply of bitcoin.
Additional buying was sparked by the potential for a flurry of bitcoin exchange-traded funds popping up in the new year.
“It’s just more fuel for a fire,” said Galaxy Digital CEO Michael Novogratz, in an interview on CNBC’s “Squawk Box” last week. “Crypto stocks are trading almost like a mania.”
Bitcoin has climbed to $42,683 as of Tuesday, a massive win for investors who got in at the beginning of the year, when the price was around $16,500. But the leading cryptocurrency is still 38% below its record high of nearly $69,000 in November 2021.
Among companies closely tied to bitcoin and valued at $5 billion or more, the best-performing stock this year was Marathon, a mining firm that just eclipsed that market cap level last week thanks to a 125% surge in December as of Tuesday’s close. On Wednesday, the shares surged another 15%.
Last year at this time, Marathon was hanging on by a thread. The company was in the midst of a quarter that ended with a loss of almost $400 million on sales of just $28.4 million because of tumbling bitcoin prices, a power outage at its facility in Montana and Marathon’s financial exposure to bankrupt miner Compute North.
“It was pretty dire times,” Marathon CEO Fred Thiel said in an interview last week.
Bitcoin mining is an expensive operation because of the high energy costs required to operate the supercomputers. A drop in bitcoin prices means a sharp reduction in the money producers make selling the coins they mine, even as their energy bills get little relief.
Thiel said the company was able to sell equity and was in the fortunate position of not having debt other than a convertible note.
The picture has brightened dramatically in 2023. Last month, Marathon reported third-quarter net income of $64.1 million, as revenue jumped from a year earlier to $97.8 million. Now the company is in expansion mode, and last week announced the purchase of its first two fully owned bitcoin mining sites — one in Texas and one in Nebraska — for $178.6 million.
The acquisitions increased the size of Marathon’s mining portfolio by 56% to 910 megawatts of capacity.
“By vertically integrating, we take the profit margin for the third party out and we can run the site the way we want to run it,” Thiel said. Much of the technology Marathon has been developing, he said, is focused on increased efficiency, “which in an up market people will ignore” because high prices lead to high margins.
Thiel is trying to make sure the company is on sound financial footing the next time there’s a downturn in bitcoin prices. That means bringing down production costs and creating more ways to sell energy back to the grid. He’s also optimistic that through energy harvesting — taking methane gas and converting it to sellable electricity — Marathon will eventually have much more diverse revenue streams.
One of the company’s goals by 2028, Thiel said, is to bring bitcoin mining down to 50% of revenue.
Brian Armstrong, co-founder and chief executive officer of Coinbase Inc., speaks during the Singapore Fintech Festival, in Singapore, Nov. 4, 2022.
Bryan van der Beek | Bloomberg | Getty Images
‘Multiple sources of revenue’
Outside of the mining universe, the best-performing crypto stock in the U.S. this year is Coinbase, which has soared 386% as of Tuesday’s close. It rose 7.7% on Wednesday.
As the only major publicly traded crypto exchange in the U.S., Coinbase has long been a popular way to buy and trade cryptocurrencies in its home market. But with the struggles at Binance, the largest exchange in the world, Coinbase picked up market share during non-U.S. trading hours, according to a report from research firm Kaiko in late November.
Shortly after Zhao’s plea deal, Coinbase CEO Brian Armstrong told CNBC that the news amounted to “a vindication of the long-term strategy that we’ve taken to focus on compliance, make sure we were building a trusted company.”
Coinbase’s revenue and stock price are still way below where they were during the heyday of crypto trading in 2021, when retail investors were jumping into the market to buy all sorts of digital currencies, including gimmicks like Dogecoin. But the business has stabilized following drastic cost-cutting measures starting last year and extending into early 2023.
Coinbase also offers investors a bit of diversity outside of bitcoin. In the third quarter, bitcoin accounted for only 37% of transaction revenue at Coinbase, while ethereum made up 18% and other crypto assets amounted to 46%. Additionally, the combination of interest income and stablecoin revenue (earned through USDC reserves) more than doubled in the latest quarter to $212 million due to higher interest rates.
Transaction revenue now accounts for less than half of Coinbase’s net revenue, down from 96% at the time of the company’s public market debut in 2021.
“We made a big effort around the time we went public to start diversifying our revenue,” Armstrong said in an interview last week with CNBC. “Now we have multiple sources of revenue, some of them in a high interest rate environment go up, some of them in a low interest environment go up. That means revenue has started to become more predictable.”
The other top stock performers in crypto are much more closely tied to bitcoin.
The Grayscale Bitcoin Trust is up 330% this year. GBTC hit the over-the-counter market in 2015 as the first publicly traded bitcoin fund in the U.S., offering investors a way to passively own bitcoin. The challenge for investors in the past has been that GBTC is a closed-end fund, which makes it less liquid than an ETF.
Late last year, in the darkest days of crypto, GBTC’s discount to its net asset value approached 50%, meaning its market cap was about half the value of the bitcoin it owned. As of Dec. 22, that discount had narrowed to 5.6%, the lowest since early 2021. The fund currently owns about $26.6 billion worth of bitcoin and has a market cap of $24.7 billion.
In addition to the rally in bitcoin this year, GBTC is getting a boost from the prospects that it will get regulatory clearance next year to convert to an ETF, a move that would allow it to trade through a traditional stock exchange and gain liquidity measures that would bring its market value more in alignment with its NAV.
Grayscale said in a regulatory filing Tuesday that Barry Silbert, CEO of parent company Digital Currency Group, is resigning as chairman of Grayscale Investments and exiting the board, effective Jan. 1. No reason for his departure was provided. He’s being succeeded as chairman by Mark Shifke, DCG’s finance chief.
Big investors join the party
The Securities and Exchange Commission met with Grayscale in November and has been formally engaging with other asset managers about the issuance of bitcoin ETFs.
Those meetings began after an appeals court sided in August with Grayscale in a lawsuit against the regulator, which had opposed the firm’s efforts on concern that investors would lack sufficient protections. Other large money managers, such as BlackRock, Fidelity Investments and Invesco, have taken steps to create their own funds.
Grayscale CEO Michael Sonnenshein told CNBC’s “Squawk Box” last week that the “hopeful approval” for ETFs will bring in new participants, most notably investment advisors who oversee roughly $30 trillion in the U.S. but have restrictions on what they can buy.
“When my team had our court victory, I think that certainly unlocked a lot of optimism amongst investors about GBTC and the prospects for it to uplist as a spot bitcoin ETF,” Sonnenshein said. “As we turn the corner into the new year, I know there’s a lot of focus on that from the investment community.”
In the absence of an accessible ETF to date, many investors have flocked to MicroStrategy as a way to buy bitcoin.
Founded in 1989 as a business intelligence software company, MicroStrategy now gets the vast majority of its value from the 174,530 bitcoins it owned as of the end of November, currently worth $7.4 billion. The stock’s 327% jump this year has lifted the company’s market cap to $8.3 billion. Its software and services business generated about $130 million in sales in the third quarter.
The company said in a regulatory filing on Wednesday that it purchased an addition 14,620 bitcoins from Nov. 30 to Dec. 26 for $615.7 million, bringing its total to 189,150 bitcoins. The stock jumped 11%.
MicroStrategy announced its plan to invest in bitcoin in mid-2020, disclosing in an earnings call that it would commit $250 million over the next 12 months to “one or more alternative assets,” which could include digital currencies like bitcoin. At the time, the company’s market cap was about $1.1 billion.
In the third quarter of 2020, MicroStrategy acquired 38,250 bitcoins for a total of $425 million.
Phong Le, who was elevated to CEO from CFO last year, said on the October 2020 earnings call that MicroStrategy’s investment in bitcoin allowed it to “tap into the passion of the broader crypto market,” adding that, “We’ve seen a notable and unexpected benefit from our investment in bitcoin in elevating the profile of the company.”
Since then, MicroStrategy has come to be known as a bitcoin proxy. Co-founder and ex-CEO Michael Saylor is one of the cryptocurrency’s principal evangelists, even co-authoring a book on the subject last year called “What is Money?”
“The one thing that we can count on is that bitcoin goes forward in the year 2024 and a strategy built around bitcoin is generally a pretty safe one for institutions,” Saylor said in an interview Dec. 18 on CNBC’s “Closing Bell.” “Education makes a difference. Institutional adoption makes a difference. The spot ETF news is good news. Loosening of monetary policy is good news.”
Saylor is also optimistic about a mark-to-market accounting rule set to go into effect in 2025 (though companies can choose to adopt it earlier) that changes how companies record crypto assets. Instead of being classified as intangible assets that have to be marked down if the value drops below the purchase price, crypto will be in a separate category and companies will mark it up or down based on where it’s trading.
Saylor says the new measure provides an incentive for companies with billions of dollars of cash sitting on their balance sheets to put some of that money to work in bitcoin.
As good of a year as it’s been for the bitcoin bulls, it’s been equally painful for the bears.
Short sellers, or investors who bet on a drop in stock prices, have lost a combined $6.3 billion on their positions against Coinbase, MicroStrategy and Marathon, according to data supplied by S3 Partners last week. In the first three quarters of the year, crypto shorts spent $2.19 billion buying the stocks to reduce their exposure, the firm said.
There’s still a hefty dose of skepticism. More than 23% of Marathon’s shares available for trading are sold short, while MicroStrategy’s short interest-to-float ratio is about 21% and Coinbase’s sits at 14%. The average among U.S. stocks is 5%, according to S3.
Dimon vs. the evangelists
But risk remains for the bitcoin believers.
While enthusiasts like Saylor are betting on the long-term appreciation of the asset as a hedge against inflation and as a store of value, new investors are jumping into a historically volatile market.
When bitcoin fell by more than 60% in 2022, Coinbase, GBTC and MicroStrategy each dropped by at least 74%. Marathon lost 90% of its value and some of its peers went out of business.
Even with a more stable environment in 2023, crypto still has high-profile detractors like JPMorgan Chase CEO Jamie Dimon, who told the Senate Banking Committee earlier this month that, “The only true use case for it is criminals, drug traffickers … money laundering, tax avoidance.”
“If I was the government, I’d close it down,” he said.
But that prospect is looking less likely than ever as more institutional money flows into bitcoin as an investment vehicle. In mid-December, analysts at BTIG lifted their price target on MicroStrategy to $690 from $560, citing improving sentiment and the approaching bitcoin halving.
“Our expectation is that the approval of a spot BTC ETF would increase regulatory clarity around bitcoin, which should give large institutional investors, such as insurance companies, greater comfort investing in bitcoin,” the analysts wrote.
Galaxy Digital’s Novogratz says that “broadly we’re still in bull market phase,” noting that there’s a constant and inherent scarcity of bitcoin supply. Novogratz expects bitcoin to eclipse its record high next year, and says that among respected investors, “I can give you 50 of them on the other side of the table from Jamie Dimon.”
In the near term, Novogratz cautions that with so much momentum coming from crypto traders, the tide could turn and cause a correction.
“I’m a little nervous because it feels so good,” he said.
— CNBC’s MacKenzie Sigalos contributed to this report
WATCH: The crypto market is going to ‘rally further, research firm says
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Technology
Britain seeks to build homegrown rival to OpenAI in bid to become world leader in artificial intelligence
Published
14 hours agoon
January 12, 2025By
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Britain’s Prime Minister Keir Starmer gives a media interview while attending the 79th United Nations General Assembly at the United Nations Headquarters in New York, U.S. September 25, 2024.
Leon Neal | Via Reuters
LONDON — The U.K is looking to build a homegrown challenger to OpenAI and drastically increase national computing infrastructure, as Prime Minister Keir Starmer’s government sets its sights on becoming a global leader in artificial intelligence.
Starmer is set to visit Bristol, England, on Monday to announce the pledge, which follows work done by British tech investor Matt Clifford to establish an “AI Opportunities Action Plan.” The plan aims to help the U.K. take advantage of the potential of AI.
The government is primarily seeking to expand data center capacity across the U.K. to boost developers of powerful AI models which rely on high-performance computing equipment hosted in remote locations to train and run their systems.
A target of increasing “sovereign,” or public sector, compute capacity in the U.K. by twentyfold by 2030 has been set. As part of that pledge, the government will begin opening access to the AI Research Resource, an initiative aimed at bolstering U.K. computing infrastructure.
Starmer’s administration last year canceled £1.3 billion of taxpayer-funded spending commitments towards two significant computing initiatives in order to prioritize other fiscal plans. The projects, an AI Research Resource and a next-generation “exascale” supercomputer, were pledges were made under Starmer’s predecessor, Rishi Sunak.
Sovereign AI has become a hot topic for policymakers, particularly in Europe. The term refers to the idea that technologies critical to economic growth and national security should be built and developed in the countries people are adopting them in.
To further bolster Britain’s computing infrastructure, the government also committed to setting up several AI “growth zones,” where rules on planning permission will be relaxed in certain places to allow for the creation of new data centers.
Meanwhile, an “AI Energy Council” formed of industry leaders from both energy and AI will be set up to explore the role of renewable and low-carbon sources of energy, like nuclear.
Building a challenger to OpenAI
The last major initiative the U.K. government proposed was to create homegrown AI “champions” of a similar scale to American tech giants responsible for the foundational AI models that power today’s generative AI tools such as OpenAI’s ChatGPT.
Britain plans to use the AI growth zones and a newly established National Data Library to connect public institutions — such as universities — to enhance the country’s ability to create “sovereign” AI models which aren’t reliant on Silicon Valley.
It’s worth highlighting that the U.K. faces serious challenges in its bid to create an effective OpenAI alternative. For one, several entrepreneurs in the country have bemoaned funding challenges that make it difficult for startups in the country to raise the kind of cash available to AI success stories.
Many U.K. founders and venture capitalists have called for the country’s pension funds to allocate a greater portion of their portfolios toward riskier, growth-focused startups — a reform the government has committed to pushing previously.
“In the U.K., there’s $7 trillion in this pocket,” Magnus Grimeland, CEO and founder of venture capital firm Antler, told CNBC in an interview last year. “Imagine if you take just 5% of that and allocate it to innovation — you solve the problem.”
U.K. tech leaders have nevertheless generally praised the government’s AI action plan. Zahra Bahrololoumi, Salesforce’s U.K. boss, told CNBC the plan is a “forward-thinking strategy,” adding she’s encouraged by the government’s “bold vision for AI and emphasis on transparency, safety and collaboration.”
Chintan Patel, Cisco’s chief technology officer in the U.K., said he’s “encouraged” by the action plan. “Having a clearly defined roadmap is critical for the UK to achieve its ambition to become an AI superpower and a leading destination for AI investment,” he said.
Britain doesn’t yet have formal regulations for AI. Starmer’s government has previously said it plans to draw up legislation for AI — but details remain thin.
Last month, the government announced a consultation on measures to regulate the use of copyrighted content to train AI models.
More generally, the U.K. is pitching a differentiated regulatory regime from the EU following Brexit as a positive factor — meaning, it can introduce regulatory oversight for AI but in a way that’s less strict than the EU, which has taken a more hard-line approach to regulating the technology with its AI Act.
Technology
What to expect from new crypto legislation on the crime prevention side of it
Published
21 hours agoon
January 12, 2025By
admin
Republican presidential nominee and former U.S. President Donald Trump gestures at the Bitcoin 2024 event in Nashville, Tennessee, U.S., July 27, 2024.
Kevin Wurm | Reuters
With the levers of power in Washington, D.C., about to change hands, a raft of pro-crypto legislation is expected from Congress and the Trump administration. To date, there’s been less focus on the cybersecurity side of the political effort, which could be an issue for crypto in relation to its popularity among a wary U.S. population.
Cryptocurrency, which includes not just bitcoin but ethereum, dogecoin, and others, has a faithful following among American adults. According to the Pew Research Center, 17% of American adults have traded in crypto, but that market share of American wallets has remained virtually unchanged since 2021. Meanwhile, according to a poll Pew conducted shortly before the election, 63% of adults say they have little to no confidence in crypto investing or trading, and don’t think cryptocurrencies are reliable and safe.
The incoming Trump administration has been touting its crypto bona fides, with a focus on the industry rather than the consumer.
“The No. 1 most important priority for the industry is to make sure they have a regulatory framework so that they can do business,” said Dusty Johnson (R-South Dakota), who helped author the Financial Innovation and Technology for the 21st Century Act (FIT21) that addresses the treatment of digital assets under U.S. law. The law passed in the House with bipartisan support but has not been taken up by the Senate.
FIT21 did contain specific crypto-cybersecurity provisions, which Johnson predicts will be built upon in the new administration.
Glenn “GT” Thompson (R-Pennsylvania), Chairman of the House Committee on Agriculture and a co-author of FIT21, says the cybersecurity provisions in the bill are still key in the upcoming administration.
“FIT21 requires important cybersecurity safeguards for financial intermediaries engaging with digital assets,” Thompson said in a statement to CNBC, adding that FIT21 includes explicit provisions to ensure that regulated firms take steps to evaluate and mitigate cyber vulnerabilities to protect both the services they offer and assets they hold on behalf of their customers.
“These cybersecurity requirements are critical for protecting digital asset markets and market participants,” Thompson said.
Some experts, however, doubt that there will be as much action on the security side of the legislation, given that crypto proponents are closely advising the Trump administration.
“Personnel is policy,” says Jeff Le, vice president of global government affairs and public policy at Security Scorecard and a former assistant cabinet secretary in the California governor’s office. The top ranks of the incoming economic team, made up of SEC Chair-designate Paul Atkins, Commerce Secretary Howard Lutnick, and Treasury Secretary-designate Scott Bessent, “have had a track record of supporting cryptocurrencies,” Le said.
Among other major posts in his second administration, President-elect Trump has appointed venture capital investor David Sacks to be his AI and crypto “czar.”
Crypto industry’s role in political realignment
The crypto industry donated significant sums to the 2024 election cycle, contributions that were not limited to the GOP, but focused more broadly on lawmakers with an industry-friendly view of crypto regulation. It’s likely that will continue to influence political calculations. The pro-crypto and bipartisan super PAC Fairshake and its affiliates have already raised over $100 million for the 2026 midterm elections, including commitments from Coinbase and Silicon Valley venture fund Andreessen Horowitz, an early backer of Coinbase. Top Andreessen Horowitz executives have been tapped for roles in the Trump administration.
“We have the most pro-crypto Congress ever [in] history, we have an extraordinarily pro-crypto president coming into office,” Faryar Shirzad, chief policy officer at Coinbase, recently told CNBC.
“It is rare to see cryptocurrency proponents advocate for increased regulation in the space, regardless of reason,” said Jason Baker, senior threat intelligence consultant at GuidePoint Security.
Baker says the anonymity and independence of cryptocurrency are often cited as primary benefits that legislation would curtail, and cryptocurrency’s decentralized nature makes it hard to regulate in a traditional sense.
“Given current signaling from the incoming administration and the interests of cryptocurrency proponents influential to the administration, we do not anticipate significant advances in cryptocurrency regulation within the next four years,” Baker said.
If there isn’t much action on regulation, there are some obvious ramifications for cybersecurity, he said, driven by the correlation between a pro-crypto Washington, D.C., and bullish bets by investors on digital assets.
“Cybercrime is often driven by benefits from increasing cryptocurrency value. In ransomware, for example, ransoms are commonly demanded in USD, but payments are made most frequently in bitcoin. When the value of bitcoin increases, cybercriminals will benefit,” Baker said.
The value of bitcoin has risen significantly over the past three months in what has been a risk-on market environment.
“Future de-emphasis on cryptocurrency regulation may positively signal that cybercrime operations in bitcoin remain viable and unlikely to suffer government disruption to operators in the space,” Baker said.
Cybercriminals have also been changing tactics to evade legislation and scrutiny, Baker added, switching to more under-the-radar cryptocurrencies like Monero.
Ransomware’s potential role in Congressional action
Baker predicts regulation centered on organizations issuing cryptocurrency payments — whether in the form of a ransom payment or for other purposes — is more likely achievable and palatable in the current regulatory environment.
“This could include, for example, increased requirements for reporting ransom payments when made, a policy which has been floated without gaining substantial traction in recent years,” Baker said. This approach can be argued as regulating end users and purposes rather than the underlying cryptocurrency itself.
In addition to ransomware payments to restore access to technology systems, there are other reasons why payment in cryptocurrency is common in digital extortion schemes, including to protect the identity and operational security of the criminal. Private organizations may also opt to use crypto to purchase leaked data or credentials which have been made available on illicit forums.
There could also be situations where private individuals attempt to report and receive payment for discovered vulnerabilities under a “bug bounty” program — whether voluntary or coerced (so-called “beg bounty”). They may request payment in cryptocurrency out of personal preference or general desire for privacy, and private organizations may or may not oblige.
“While there are doubtless other options for organizations to use cryptocurrency in some form, these are the primary forms we see on a regular or more frequent basis,” Baker said. “Though such actions would almost certainly have downstream impacts on cryptocurrency value by virtue of their impact on transaction volume,” Baker added.
Steve McNew, global leader of blockchain and digital assets at FTI Consulting, thinks some cyber-crypto legislation may happen, especially governing when a company victimized by a ransomware pays their attackers in cryptocurrency.
“There’s more than just public policy at issue,” said McNew. If a company has been compromised in a cyberattack and is required to make public disclosure of the ransoms it paid out, it can result in the company becoming a bigger future target for other criminal enterprises, McNew said. While it might make sense, on one hand, to provide disclosure as to where funds are going and what cryptocurrencies were used in a payment, doing so can put the company (and by extension its customers, employees and partners) in harm’s way.
“So, any policy decisions around cryptocurrency disclosures in this context will require balancing the need for transparency around the use of cryptocurrency in criminal matters alongside the risks such transparency might exacerbate,” McNew says.
Though FIT21 passed the House with broad bipartisan support, it did not address these issues specifically.
Le expects some legislation action that may attempt to address this topic. “The next Congress could see more traction for proposed legislation like Cryptocurrency Cybersecurity Information Sharing Act of 2022, which allows companies to share information regarding cybersecurity threats with the federal government and with one another,” he said.
Le said Congress may also revisit the work of outgoing Financial Services Chair Patrick McHenry (R-North Carolina) and Rep. Brittany Pettersen (D-Colorado) and the Ransomware and Financial Stability Act of 2024, which aimed at “strengthening the resilience of the U.S. financial system against ransomware attacks, establishing clear protocols for ransom payments, and ensuring that such payments, including those involving cryptocurrencies, are made within a controlled and legally compliant framework.”
But he added that it is unclear if the Trump administration will continue the Biden administration’s leadership role in the International Counter Ransomware Initiative, a 68-country coalition aimed at preventing the payments of ransomware.
The broader bitcoin governance battle
McNew says that many basic parameters surrounding crypto, even down to its definition, could hamstring legislation, even aspects of it intended to foster innovation and adoption of the industry.
“U.S. lawmakers have work to do in determining roles, responsibilities, and basic parameters for how the industry will be governed before any meaningful legislation can take hold,” McNew said. As an example, establishing a designated authority for digital assets is an imperative that has yet to be addressed.
Basic governance structure was a major sticking point during the Biden administration, and a primary reason Securities and Exchange Commission Chair Gary Gensler was a thorn in the side of the crypto industry.
“Lawmakers must decide whether responsibility will fall under the SEC, the CFTC, or another body. Issues around taxation and broker-dealer definitions for digital assets markets will also need to be defined and provided with a set of clear rules for legislation to be effective,” McNew said, adding that given how closely divided the House will be in the next session, it may be tough to craft an agreement.
Technology
Ahead of looming ban, TikTok creators ask fans to find them on Instagram or YouTube
Published
23 hours agoon
January 12, 2025By
admin
Jakub Porzycki | Nurphoto | Getty Images
Before Jack Nader started posting beauty videos on TikTok in 2023, he was working as a Starbucks barista in Chicago and living at home with his parents.
But after Nader, who’s now 21, started taking his videos seriously in April of that year, his TikTok account blew up. With more than half a million followers, he was able to generate enough income through brand sponsorships and his share of ad revenue that he quit his coffee shop gig and got his own apartment.
“This is my 9-to-5 job,” Nader, who said he makes between $1,000 and $12,000 per month as a creator, told CNBC. “This is what I do to make a living. This is how I pay for my groceries. This is how millions of small businesses make their money.”
Nader’s new reality, however, is far from stable. TikTok, which is owned by China’s ByteDance, is nearing a Jan. 19 deadline by which it has to be sold, or it faces a ban in the U.S. Like many other creators who have come to rely on TikTok, Nader has been urging his fans to find him on other social media apps before he potentially loses them altogether and the substantial income stream that they represent.
“Not everyone from my TikTok following is going to come over, and that’s really sad,” Nader said.
The TikTok risk has been present for years, but was amped up in April, after President Joe Biden signed a law that requires ByteDance to divest the short-form video app this month. If ByteDance fails to sell TikTok in time, Apple and Google will be forced by law to ensure their platforms no longer support the app in the U.S.
President-elect Donald Trump, who favored a TikTok ban during his first administration, has since flip-flopped on the matter. Late last month, he urged the Supreme Court to intervene and forcibly delay implementation of Biden’s ban to give him time to find a “political resolution.” His inauguration is Jan. 20.
Trump’s rhetoric on TikTok began to turn after he met in February with billionaire Jeff Yass, a Republican megadonor and a major investor in ByteDance who also owns a stake in the owner of Truth Social, Trump’s social media company.
The Supreme Court heard oral arguments from both sides on Jan. 10. During the more than two-hour session, justices peppered TikTok’s head lawyer with questions about the app’s ties to China and appeared generally unconvinced by TikTok’s main argument, that the law violates the free speech rights of its millions of individual users in the U.S.
On Thursday, businessman Frank McCourt’s internet advocacy group Project Liberty announced it had submitted a proposal to buy TikTok from ByteDance. Calling it, “The People’s Bid for TikTok,” the group said it would restructure the app to exist on an American-owned platform and prioritize users’ digital safety, though it didn’t disclose terms of its bid.
Jack Nader, 21 of Chicago, is a full-time TikTok creator who has begun moving his content from the Chinese-owned app onto Meta’s Instagram Reels and Alphabet’s YouTube Shorts.
Courtesy of Jack Nader
A ruling could come at an point. Nader isn’t waiting for a resolution to figure out what’s next.
He’s currently downloading four or five of his TikTok videos each day to save them as he migrates his content to Meta’s Instagram Reels and Alphabet’s YouTube Shorts. After downloading the videos, Nader re-edits them, optimizing the clips for each app.
“It took me over a year and a half to build the following that I have right now on TikTok to make it my full time job,” Nader said. “Now it’s kind of about rebuilding that entire brand on another platform, which is not ideal.”
Nader said he isn’t yet making any money from Reels or Shorts.
‘This isn’t just a silly app’
Danisha Carter, 27, is in a similar spot. A resident of Los Angeles, Carter has been a full-time creator since 2021, posting social commentary and lifestyle videos. Although she’d known about the TikTok ban for months, she said she had a wake-up call in the middle of the night in November.
“I need to start taking this seriously before I lose access to the platform that I built and the followers that I built,” Carter said, recalling her panicked realization. “I need to not waste any more time.”
Carter, who previously worked in luxury retail, has ended her TikTok videos by telling her followers that they can find her on YouTube, Instagram and Patreon.
“This isn’t just a silly app that people have been using to post dance videos,” said Carter, who makes about $4,000 per month on average from her TikTok activity. “It’s been remarkable in terms of changing people’s lives, changing people’s businesses.”
Danisha Carter, 27 of Los Angeles, is a full-time TikTok creator who has begun ending her videos by asking her fans to follow her on YouTube, Instagram and Patreon before the Jan. 19 law banning the Chinese-owned app takes effect.
Courtesy of Danisha Carter
TikTok could still find a way to stay operational in the U.S., but if the app does get suspended, YouTube, Facebook and Instagram are poised to be the biggest winners in the fallout, experts predict.
TikTok has about 115 million monthly active users in the U.S., well behind YouTube at 258 million and Facebook at 253 million, according to market intelligence firm Sensor Tower. Instagram has 131 million. Short videos, the kind that mimic clips on TikTok, are gaining viewership across those apps, accounting for about 41% of user time on Instagram, Sensor Tower data shows.
While TikTok has a smaller userbase in the U.S. and lower share of total ad dollars than its top rivals, it’s the dominant platform for creators, particularly those focused on short-form content.
Influencer marketing platform HyperAuditor defines a creator as a user with over 1,000 subscribers. TikTok has nearly 8.5 million people in the U.S. who fit that category, compared with about 5.2 million on Instagram and 1.1 million on YouTube, according to HyperAuditor.
Meanwhile, TikTok accounts for 9% of digital ad spend on social media platforms in the U.S., according to Sensor Tower, compared to 31% for Facebook, 25% for Instagram and 21% for YouTube.
Should TikTok go away, “this equates to billions of dollars potentially up in the air for competitors to seize,” Sensor Tower told CNBC in an email. Emarketer estimates that Meta and YouTube could grab about half of the reallocated dollars should a ban go into effect.
That type of market shift has taken place elsewhere. India banned TikTok in June 2020, when the app had about 150 million monthly users in the country. A year later, Instagram’s monthly active users in India had increased by 20% while YouTube’s had gone up 11% year-over-year, according to Sensor Tower estimates.
“That’s when we saw the biggest jump in Reels utilization ever,” said Meghana Dhar, a former Instagram executive who was at the company at the time of the India ban. “Should TikTok get banned and creators have to scramble, between YouTube Shorts and Instagram, a lot of creators are already hedging their bets.”
At Meta, leaders within Instagram scheduled numerous impromptu meetings on Friday after listening to the oral arguments before the Supreme Court, a person familiar with the matter told CNBC. Though many within the company had long expected TikTok would remain active in the U.S., leaders at Instagram began directing their teams to prepare for a potential influx of users should the ban go through, said the person, who asked not to be named due to confidentiality.
(L-R) Sarah Baus of Charleston, S.C., holds a sign that reads “Keep TikTok” as she and other content creators Sallye Miley of Jackson, Mississippi, and Callie Goodwin of Columbia, S.C., stand outside the U.S. Supreme Court Building as the court hears oral arguments on whether to overturn or delay a law that could lead to a ban of TikTok in the U.S., on January 10, 2025 in Washington, DC.
Andrew Harnik | Getty Images
Need to diversify
Kristina Nolan, vice president of media services at marketing agency DMi Partners, said the TikTok situation is the latest example of why social media creators should always be diversifying their followings.
“We’re consistently reminding them to create audience depth on other platforms,” said Nolan, whose agency works with more than 50,000 creators.
In recent weeks weeks, DMi has seen more of its creators start to migrate followers elsewhere in a variety of ways, Nolan said. But they have to be careful. Nolan said that some creators worry that TikTok will “shadow ban” them, or reduce their exposure to users, if the technology recognizes that they’re promoting profiles elsewhere.
Some creators will suggest followers find them on “fbook,” for example, rather than writing out Facebook. Others will bleep out just enough words to get the message to their followers while hoping to avoid TikTok’s detection, Nolan said. Some creators are teaming up with brands to incentivize users by holding prize giveaways for users who follow them on other apps, she added.
“They’re obviously not saying, ‘Come over to Instagram,'” Nolan said. “They’re like, ‘Go follow me on’ and they’re mouthing it.”
After working on a horse farm, Nealie Boschma, 27, was able to move to Los Angeles and live full-time as a creator after starting to post videos to TikTok in 2022.
Courtesy of Nealie Boschma
Even with multiple other options for finding large audiences, creators are worried about trying to rebuild their business and whether enough followers will migrate with them.
“Whatever is going to happen is going to happen, and we’re just going to make the most of it,” said Nealie Boschma, 27 of Los Angeles, who has been living as a full-time creator since 2022. “That’s just how I have to look at it, so I don’t panic.”
Despite the potential upheaval, Boschma, said she views the potential ban as an opportunity to expand her career and get more creative.
Boschma started making TikTok videos after quitting her job working on a horse farm, choosing to live off of her savings while experimenting as a creator. Boschma’s bet on herself worked and she’s earned enough to live in Los Angeles, paying for her own place and a car.
Now she’s making sure her TikTok fans see the links to her other profiles so they can find her on other apps, including YouTube. If the ban goes through, Boschma said she plans to make a video specifically asking her fans to follow her elsewhere.
It’s going to be quite a lift, as she currently has 2 million TikTok followers compared to just 278,000 on YouTube. But Boschma said she is going to try her hand at making longer-form videos, something she’s always wanted to explore.
“Whether TikTok goes away or not, I do think something will work out” Boschma said. “I’ll find my footing in other places, like I did on TikTok.”
WATCH: Supreme Court likely to uphold TikTok ban, says Christoff & Co. CEO Niki Christoff
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