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Tencent loses over $43 billion in market value after China proposes new online gaming rules

Tencent lost about $43.5 billion in market value on Friday after China surprised financial markets with a fresh set of rules aimed at curbing excessive gaming and spending.

The draft guidelines from China’s National Press and Publication Administration sank the Hong Kong-listed shares of Tencent, NetEase and Bilibili — among the largest online gaming-related counters in the world’s biggest online gaming market.

“The most recent regulatory move on the online gaming industry is the last thing the market was hoping to hear out of Beijing,” Brian Tycangco, an analyst at Stansberry Research told CNBC.  

“While well intended, the move casts doubt on the viability of existing business models that mostly are built around incentive or rewards to attract users and boost loyalty,” he added.

Shenzhen-based Tencent, which owns WeChat and generated over a fifth of its third-quarter revenue from domestic online gaming, saw its shares tumble about 12.4% to close at HK$274, its lowest closing level since end-November 2022.

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NetEase, 80% of whose third-quarter revenue came from domestic online gaming, plunged 24.6% to close at HK$122. Friday’s losses wiped out about 115.1 billion Hong Kong dollars ($14.7 billion) off NetEase’s market capitalization.

Bilibili, a social media site that derived 17.1% of its total third-quarter net revenue from Chinese domestic gaming, saw its shares slide 9.7% to close at HK$80.30, its lowest since November 2022 — shaving about 2.4 billion Hong Kong dollars ($307 million) off its market capitalization.

The Hang Seng Index closed down 1.7% on Friday ahead of a four-day holiday weekend, while the China Enterprises Index of the largest offshore mainland blue-chip names listed in Hong Kong ended down 2.3%.

“I’m confident we’ll get more clarity on these new rules in the coming days and weeks. But investors don’t want to wait around for the dust to settle. Better coordination between industry and regulators will benefit everyone in the future,” Tycangco said.

New guidelines, fresh setback

New draft guidelines released by China’s top gaming regulator require owners of online games to abstain from providing or condoning high-value or expensive transactions in virtual entities whether by auction or speculative activity, among other things.

Daily login rewards will also be banned, while recharging limits must be imposed with pop-up warnings issued to users who display “irrational consumption behavior,” the National Press and Publication Administration said.

“These new measures do not fundamentally alter the online gaming business model and operations,” Vigo Zhang, vice-president of Tencent Games, told CNBC. “They clarify the authorities’ support for the online gaming industry, providing instructive guidance encouraging the innovation of high quality games.”

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These latest draft rules come at a time, given the broader China technology industry was just emerging from a broader crackdown that started in late 2020.

Just over a year ago, Tencent secured rights to five of the 45 foreign game licenses approved by the National Press and Publication Administration in the first batch of approvals since Beijing’s crackdown on the video-games sector that started in August 2021.

At the country’s annual legislative meetings in 2021, China President Xi Jinping blamed addiction to online gaming for rising myopia and the adverse psychological well-being of the country’s young.

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Later that year, the National Press and Publication Administration proposed that children under 18 be should not allowed to play online games for more than three hours a week, limiting them to legal game time only between 8 p.m. and 9 p.m. on Fridays, weekends and public holidays starting in early September.

In August, the Cyberspace Administration of China proposed rules to limit the smartphone screen time of people under the age of 18 to a maximum of two hours per day.

— CNBC’s Lim Hui Jie and Arjun Kharpal contributed to this story.

Correction: An earlier version of this story misstated the milestone after the slide in Tencent’s share price.

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Meta puts the brakes on its massive AI talent spending spree

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Meta puts the brakes on its massive AI talent spending spree

The logo of Meta is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 11, 2025.

Gonzalo Fuentes | Reuters

Meta Platforms has paused hiring for its new artificial intelligence division, ending a spending spree that saw it acquire a wave of expensive hires in AI researchers and engineers, the company confirmed Thursday. 

The pause was first reported by the Wall Street Journal, which said that the freeze went into effect last week and came amid a broader restructuring of the group, citing people familiar with the matter. 

In a statement shared with CNBC, a Meta spokesperson said that the pause was simply “some basic organizational planning: creating a solid structure for our new superintelligence efforts after bringing people on board and undertaking yearly budgeting and planning exercises.”

According to the WSJ report, a recent restructuring inside Meta has divided its AI efforts into four teams. That includes a team focused on building machine superintelligence, dubbed the “TBD lab,” or “To Be Determined,” an AI products division, an infrastructure division, and a division that focuses on longer-term projects and exploration.

It added that all four groups belong to “Meta Superintelligence Labs,” a name that reflects Chief Executive Mark Zuckerberg’s desire to build AI that can outperform the smartest humans on cognitive tasks.

In pursuit of that goal, Meta has been aggressively spending on AI this year. That included efforts to poach top talent from other AI companies, with offers said to include signing bonuses as high as $100 million.  

In one of its most aggressive moves, Meta acquired Alexandr Wang, founder of Scale AI, as part of a deal that saw the Facebook parent dish out $14.3 billion for a 49% stake in the AI startup. 

Wang now leads the company’s AI lab focused on advancing its Llama series of open-source large language models.

Too much spending?

While Meta’s aggressive hiring strategy has caught headlines in recent months for their high price tags, other megacap tech companies have also been pouring billions into AI talent, as well as R&D and AI infrastructure. 

However, the sudden AI hiring pause by the owner of Facebook and Instagram comes amid growing concerns that investments in AI are moving too fast and a broader sell-off of U.S. technology stocks this week.

Earlier this week, it was reported that OpenAI CEO Sam Altman had told a group of journalists that he believes AI is in a bubble. 

However, many tech analysts and investors disagree with the notion of an AI bubble. 

“Altman is the golden child of the AI Revolution, and there could be aspects of the AI food chain that show some froth over time, but overall, we believe tech stocks are undervalued relative to this 4th Industrial Revolution,” said tech analyst Dan Ives of Wedbush Securities.

He also dismissed the idea that Meta might be cutting back on AI spending in a meaningful way, saying that Meta is simply in “digestion mode” after a massive spending spree. 

“After making several acquisition-sized offers and hires in the nine-figure range, I see the hiring freeze as a natural resting point for Meta,” added Daniel Newman, CEO at Futurum Group.

Before pouring more investment into its AI teams, the company likely needs time to place and access its new talent and determine whether they are ready to make the type of breakthroughs the company is looking for, he added. 

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Microsoft’s gutting of discounts for some clients likely baked into guidance, analyst says

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Microsoft's gutting of discounts for some clients likely baked into guidance, analyst says

Microsoft CEO Satya Nadella speaks at Axel Springer Neubau in Berlin on Oct. 17, 2023

Ben Kriemann | Getty Images

Microsoft said last week that it plans to stop providing discounts on enterprise purchases of its Microsoft 365 productivity software subscriptions and other cloud applications.

Since the announcement, analysts have published estimates on how much more customers will end up paying. But for investors trying to figure out what it all means to Microsoft’s financials, analysts at UBS said the change is already factored into guidance.

“In our view, it is safe to assume that the impact of the pricing change” was included in Microsoft’s forecast, the analysts wrote in a report late Tuesday. They have a buy rating on the stock.

Microsoft’s disclosure, on Aug. 12, came two weeks after the software company, it its fiscal fourth-quarter earnings report, issued a forecast that included double-digit year-over-year revenue growth for the new fiscal year. The shares rose 4% after the report.

Microsoft said in its blog post announcing the pricing change that, “This update builds on the consistent pricing model already in place for services like Azure and reflects our ongoing commitment to greater transparency and alignment across all purchasing channels.”

The change applies to companies with enough employees to get them into price levels known as A, B, C and D. It goes into effect when organizations sign up for new services or renew existing agreements, beginning on Nov. 1.

“This action allows us to deliver more consistent and transparent pricing and better enable clear, informed decision making for customers and partners,” a Microsoft spokesperson told CNBC in an email.

Jay Cuthrell, product chief at Microsoft partner NexusTek, said customers will see price hikes of 6% to 12%. Partners are estimating an impact as low as as 3% and as high as 14%, UBS analysts wrote.

Microsoft 365 commercial seat growth, a measurement of the number of licenses that clients buy for their workers, has been under 10% since 2023. Microsoft is aiming to generate more revenue per seat by selling Copilot add-ons and moving some users to more expensive plans.

Expanding that part of the business is crucial. Most of Microsoft’s $128.5 billion in fiscal 2025 operating profit came from the Productivity and Business Processes unit, and about 73% of the revenue in that segment was from Microsoft 365 commercial products and cloud services.

Some customers could agree to pay Microsoft more to keep using the applications rather than moving to alternative services, said Adam Mansfield, practice lead at advisory firm UpperEdge. They may also lower their commitments to Microsoft in other areas, such as Azure cloud infrastructure, Mansfield said.

One way companies could potentially pay lower prices with the disappearance of discounts is by buying through cloud resellers instead of going direct, said Nathan Taylor, a senior vice president at Sourcepass, an IT service provider that caters to small businesses.

Sourcepass hasn’t gotten many leads as a result of Microsoft’s change yet, Taylor said.

“It takes a while for that information to disseminate to the industry at large,” he said.

Microsoft shares are up 20% this year, while the Nasdaq has gained about 10%.

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Alibaba says smart car spinoff Banma plans to list shares in Hong Kong

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Alibaba says smart car spinoff Banma plans to list shares in Hong Kong

Alibaba’s global headquarters in Hangzhou, Zhejiang Province, China, on May 9, 2024.

Nurphoto | Nurphoto | Getty Images

Alibaba-backed Banma, a provider of technology for smart cars, is planning to list shares on the Hong Kong Stock Exchange, according to a filing.

In a filing dated Aug. 21, Alibaba said it currently owns about 45% of Banma and will continue to control over 30% of the company’s stock after the listing. Banma said in a filing that the announcement does not guarantee a listing will take place.

Banma, founded in 2015 and based in Shanghai, is “principally engaged in the development of smart cockpit solutions,” Alibaba’s filing says. In March, Alibaba announced that it was deepening its partnership with BMW in China, building an artificial intelligence engine for cars with a solution built by Banma, “Alibaba’s intelligent cockpit solution provider.”

In addition to Alibaba, Banma is backed by investors including China’s SAIC Motor, SDIC Investment Management and Yunfeng Capital, a Chinese investment firm started by Alibaba co-founder Jack Ma.

Alibaba in the past referred to Banma as a joint venture “between us and SAIC Motor.”

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