The first minds to be controlled by generative AI will live inside video games
A gamer uses a computer powered with an Nvidia Corp. chip at the Gamescon video games trade fair in Cologne, Germany, on Wednesday, Aug. 23, 2023. Gamescon runs until Sunday, Aug. 27. Photographer: Alex Kraus/Bloomberg via Getty Images
Bloomberg | Bloomberg | Getty Images
It’s not just human life that will be remade by the rapid advance in generative artificial intelligence. NPCs (non-playable characters), the figures who populate generated worlds in video games but have to date largely run on limited scripts — think the proprietor of the store you enter — are being tested as one of the first core gaming aspects where AI can improve gameplay and immersiveness. A recent partnership between Microsoft Xbox and Inworld AI is a prime example.
Better dialogue is just the first step. “We’re creating the tech that allows NPCs to evolve beyond predefined roles, adapt to player behavior, learn from interactions, and contribute to a living, breathing game world,” said Kylan Gibbs, chief product officer and co-founder of Inworld AI. “AI NPCs are not just a technological leap. They’re a paradigm shift for player engagement.”
It’s also a big opportunity for the gaming companies and game developers. Shifting from scripted dialogue to dynamic player-driven narratives will increase immersion in a way that drives replayability, retention, and revenue.
The interaction between powerful chips and gaming has for years been part of the success story at Nvidia, but there is now a clear sense in the gaming industry that it is just beginning to get to the point where AI will take off, after some initial uncertainty.
“All developers are interested in how artificial intelligence can impact game development process,” John Spitzer, vice president of developer and performance technology at Nvidia, recently told CNBC, and he cited powering non-playable characters as a key test case.
It’s always been true that technological limits and possibilities overdetermine the gaming worlds developers can create. The technology behind AI NPCs, Gibbs says, will become a catalyst for a new era of storytelling, creative expression, and innovative gameplay. But much of what is to come will be “games we have yet to imagine,” he said.
Bing Gordon, an Inworld advisor and former chief creative officer at Electronic Arts, said the biggest advancements in gaming in recent decades have been through improvements in visual fidelity and graphics. Gordon, who is now chief product officer at venture capital firm Kleiner Perkins and serves on the board of gaming company Take-Two Interactive, believes AI will remake the world of both the gamer and game designer.
“AI will enable truly immersive worlds and sophisticated narratives that put players at the center of the fantasy,” Gordon said. “Moreover, AI that influences fundamental game mechanics has the potential to increase engagement and draw players deeper into your game.”
The first big opportunity for gen AI may be in gaming production. “That’s where we expect to see a major impact first,” said Anders Christofferson, a partner within Bain & Company’s media & entertainment practice.
In other professional tasks, such as creating presentations using software like PowerPoint and first drafts of speeches, gen AI is already doing days of work in minutes. Initial storyboard design and NPC dialogue creation are made for gen AI, and that will free up developer time to focus on the more immersive and creative parts of game making, Christofferson said.
Creating unpredictable worlds
A recent Bain study noted that AI is already taking on some tasks, including preproduction and planning out of game content. Soon it will play a larger role in developing characters, dialogue, and environments. Gaming executives, Bain’s research shows, expect AI to manage more than half of game development within five years to a decade. This may not lead to lower production costs — blockbuster games can run up total development costs of $1 billion — but AI will allow games to be delivered more quickly, and with enhanced quality.
Ultimately, the proliferation of gen AI should allow the development process of games to include the average gamer in content creation. This means that more games will offer what Christofferson calls a “create mode” allowing for increased user-generated content — Gibbs referred to it as “player-driven narratives.”
The current human talent shortage, a labor issue that exists across the software engineering space, isn’t something AI will solve in the short-term. But it may free developers up to put more time into creative tasks and learn how best to use the new technology as they experiment. A recent CNBC study found that across the labor force, 72% of workers who use AI say it makes them more productive, consistent with research Microsoft has conducted on the impact of its Copilot AI in the workplace.
“GenAI is very nascent in gaming and the emerging landscape of players, services, etc. is very dynamic – changing by the day,” Christofferson said. “As with any emerging technologies, we expect lots of learning to take place regarding GenAI over the next few years.”
Given how much change is taking place in gaming, it may simply be too difficult to forecast AI’s scale at the moment, says Julian Togelius, associate professor of computer science and engineering at New York University. He summed up the current state of AI implementation as a “medium-size deal.”
“In the game development process, generative AI is already in use by lots of people. Programmers use Copilot and ChatGPT to help them write code, concept artists experiment with Stable Diffusion and Midjourney, and so on,” said Togelius. “There is also a big interest in automated game testing and other forms of AI-augmented QA,” he added.
The Microsoft and Inworld partnership will test two of the key AI implications in the video game industry: design-time and assistance with narrative generation. If a game has thousands of NPCs in it, having AI generate individual backstories for each of them can save enormous development time — and having generative AI working while players interact with NPCs could also enhance gameplay.
The latter will be trickier to achieve, Togelius said. “I think this is much harder to get right, partly because of the well-known hallucination issues of LLMs, and partly because games are not designed for this,” he said.
Hallucinations occur when large language models (LLMs) generate responses that deviate from context or rational meaning — they speak nonsensically but grammatically, about things that don’t make sense or have any relation to the given context. “Video games are designed for predictable, hand-crafted NPCs that don’t veer off script and start talking about things that don’t exist in the game world,” Togelius said.
Traditionally, NPCs behave in predictable ways that have been hand-authored by a designer or design team. Predictability, in fact, is a core tenant of the video game world and its design process. Open-ended games are thrilling because of their sense of infinite possibility, but to function reliably there is great control and predictability built into them. Unpredictability in the gaming world is a new realm, and could be a barrier to having AI gain wider use. Working out this balance will be a key to moving forward with AI.
“I think we are going to see modern AI in more and more places in games and game development very soon,” Togelius said. “And we will need new designs that work with the strengths and weaknesses of generative AI.”
Jeremy Allaire, co-founder and CEO of Circle, speaks at the 2025 TIME100 Summit in New York on April 23, 2025.
Jemal Countess | TIME | Getty Images
Stablecoin issuer Circle stands to be one of the first significant cryptocurrency companies to go public in the U.S. That’s not the only unusual aspect of its IPO.
In Circle’s updated prospectus on Tuesday, the company said it would sell 9.6 million shares in the offering, while existing shareholders would sell 14.4 million shares. It’s exceedingly rare in a tech IPO for more shares to come from investors than the company.
Facebook was one of the few notable exceptions. In the social network’s massive 2012 IPO, which raised a then-record $16 billion, 57% of the shares were sold by existing stakeholders. Circle is even higher at 60%.
Circle, the company behind the popular USDC stablecoin, didn’t provide a reason for its decision, and a spokesperson declined to comment. The company is profitable, having generated $64.8 million in net income in the latest quarter. It had almost $850 million in cash and equivalents, and stands to raise another $240 million in the IPO, based on the midpoint of its expected range of $24 to $26 a share, according to Tuesday’s filing.
One reason for the hefty amount of insider sales is likely the extended stretch of meager returns for venture capital firms. After the market peaked in 2021, soaring inflation led to increased interest rates, pushing investors out of risk and forcing late-stage tech companies to forego IPOs, often slashing their valuations to raise money in the private market. Wall Street was bullish on an IPO boom when President Donald Trump took office in January, but few debuts have taken place.
Add it all up, and Silicon Valley’s tech investors are badly in need of liquidity.
“Private investors are desperate for exists so they can distribute back to their investors,” said Lise Buyer, founder of IPO consultancy Class V Group, though she said she isn’t certain of the company’s motivations. “It probably reflects a multiyear drought in IPOs and a strong desire by early investors to get some liquidity.”
Circle CEO Jeremy Allaire, who co-founded the company in 2013, is offloading about 8% of his stake, selling 1.58 million shares, according to the prospectus. Sean Neville, a co-founder and former co-CEO, is slated to sell 11%, as is finance chief Jeremy Fox-Green.
Venture firms Accel, Breyer Capital, General Catalyst, IDG Capital, and Oak Investment Partners are all scheduled to sell about 10% of their stock. While insider sales could present a troubling signal to Wall Street, Buyer said the investors’ remaining holdings show they’re still expressing belief in the company.
“The big guys are holding enough so they still have skin in the game, so that shouldn’t alarm investors,” Buyer said.
For most tech IPOs over the years, the percentage of float coming from investors has been significantly below half. In Reddit’s IPO, insiders sold 31% of the shares. The percentage was 36% for online grocery delivery company Instacart in 2023.
Sometimes it’s much less than that. CoreWeave, a former cryptocurrency miner that now rents out Nvidia chips, went public in March, with executives and other shareholders making up 2.4% of the shares sold. Back in December 2020, Airbnb investors accounted for about 3% of IPO shares, and in DoorDash’s IPO that same week, existing investors didn’t sell any stock.
During times when IPOs are hot and stocks are flying after their debut, investors are incentivized to hold and pocket the gains after the lockup period expires. That’s not today’s market, which helps explain why half the shares sold in stock brokerage firm eToro’s IPO earlier this month came from existing investors.
Exit activity for U.S. VCs rose almost 35% last year to $98 billion after hitting the lowest in a decade in 2023, according to the National Venture Capital Association and PitchBook. The peak was over $750 billion in 2021.
“This continuation of the post-2021 liquidity drought highlights persistent issues around exit pathways and investor behavior,” the NVCA wrote in its annual yearbook, which was published in March.
In some cases, companies need insiders to sell stock just so there’s enough float for there to be a market for trading. If Circle wasn’t including investors in its share sale, it would be offering less than 5% of outstanding shares to the public. For eToro that number was 7%.
— CNBC’s Ari Levy contributed to this report.
WATCH: Circle CEO on launching the first stablecoin in Japan
A sign is posted in front of the 23andMe headquarters in Sunnyvale, California, on Feb. 1, 2024.
Justin Sullivan | Getty Images
23andMe said it will file a Form 25 Notification of Delisting with the SEC on or around June 6, which would subsequently remove the stock from listing and registering with the Nasdaq.
The company said the Nasdaq had originally informed the company that a Form 25 would be filed in March, but since the exchange has not yet submitted the filing, 23andMe is doing so voluntarily.
23andMe exploded into the mainstream because of its at-home DNA testing kits that allowed customers to examine their genetic profiles. At its peak, the company was valued at around $6 billion.
But after going public via a merger with a special purpose acquisition company in 2021, the company struggled to generate recurring revenue and stand up viable research or therapeutics businesses.
Regeneron’s deal is still subject to approval by the U.S. Bankruptcy Court for the Eastern District of Missouri. Pending approval, it’s expected to close in the third quarter of this year.
WATCH: The rise and fall of 23andMe
Technology
Tesla shares climb as Musk pledges to be ‘super focused’ on companies ahead of Starship launch
Elon Musk listens as reporters ask U.S. President Donald Trump and South Africa President Cyril Ramaphosa questions during a press availability in the Oval Office at the White House on May 21, 2025 in Washington, DC.
Chip Somodevilla | Getty Images
Tesla shares gained about 5% on Tuesday after CEO Elon Musk over the weekend reiterated his intent to home in on his businesses ahead of the latest SpaceX rocket launch.
The billionaire wrote in a post to his social media platform X that he needs to be “super focused” on X, artificial intelligence company xAI and Tesla as they launch “critical technologies” on the heels of a temporary outage.
“As evidenced by the uptime issues this week, major operational improvements need to be made,” he wrote, adding that he would return to “spending 24/7” at work. “The failover redundancy should have worked, but did not.”
An outage over the weekend briefly shuttered the social media platform formerly known as Twitter for thousands of users, according to DownDetector. Earlier in the week, the platform suffered a data center outage. X has suffered a series of outages since Musk purchased the platform in 2022.
Musk has previously indicated plans to step away from his political work and prioritize his businesses.
During Tesla’s April earnings call he said that he would “significantly” reduce his time running President Donald Trump‘s Department of Government Efficiency.
In the last election cycle, Musk devoted time and billions of dollars to political causes and toward electing Trump in 2024. However, a story over the weekend from the Washington Post, citing sources familiar with the matter, said that Musk has grown disillusioned with politics and wants to return to managing his businesses.
Last week, Musk said in an interview at the Qatar Economic Forum that he planned to spend “a lot less” on campaign donations going forward.
The comments from Musk precede SpaceX’s Starship rocket Tuesday evening. Pressure is on for the company after two Starship rockets exploded in January and March.
Ahead of the launch, Musk announced an all hands livestream on X at 1 p.m.
Tesla is still facing fallout from Musk’s political foray, with protests at showrooms and other brand damage.
In April, Tesla sold 7,261 cars in Europe, down 49% from last year, according to the European Automobile Manufacturers’ Association.
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