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Amazon is warning Prime Video subscribers that they will soon see a limited number of ads while watching movies or TV shows — unless theyre willing to cough up another monthly fee.

In an email to subscribers this week, Amazon said it would begin to show limited advertisements on its main streaming platform on Jan. 29.

Customers can receive ad-free service if they are willing to pay an additional $2.99 per month.

This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time, the companys email said. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.

The email also contained a lengthy breakdown of various features available on Amazon Prime, which is best known for its free two-day shipping.

For US customers, Prime starts at $14.99 per month or $139 per year.

Prime Video is also available as a standalone service for $8.99 per month, or just under $12 if subscribers sign up for the new ad-free version.

Amazon first revealed its intention to include ads on Prime Video last September.

At the time, the E-commerce giant said the change would apply to customers based in the US, UK, Germany and Canada in early 2024 and eventually for those in France, Italy, Spain, Mexico and Australia later in the new year.

Amazons move is the latest sign of a growing trend among streamers who have sought to boost revenue with more ad placements.

In November, Netflix said its ad-supported version, which costs $6.99 per month, had surpassed 15 million subscribers.

The company also rolled out its first major US crackdown on password-sharing this year.

Other rivals, such as Disney Plus, Hulu and Max, also have ad-supported tiers in addition to more expensive ad-free service.

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Business

Rachel Reeves to create pension ‘mega funds’ to invest in infrastructure

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Rachel Reeves to create pension 'mega funds' to invest in infrastructure

Pension “mega funds” will be created under government plans to increase infrastructure investment.

Reforms could “unlock £80 billion” of investment, according to Treasury plans, which say fewer but larger funds can get greater returns.

Chancellor Rachel Reeves wants to imitate the way large Canadian and Australian pension schemes work.

She said it marks “the biggest set of reforms to the pensions market in decades” ahead of providing more details in a speech at Mansion House on Thursday evening.

Politics latest: Farage mocked over ‘rare’ PMQs appearance

Almost 90 local government pension pots will be grouped together, with defined contribution schemes merged and assets pooled together.

This is part of the government’s plan to increase economic growth through investing in infrastructure.

Pension schemes get greater returns when they reach around £20bn to £50bn as they are “better placed to invest in a wider range of assets”, according to the government.

This is backed up by evidence from Canada and Australia, the government argues – with Canada’s schemes investing four times more in infrastructure, and Australia three times more than the UK’s defined contribution schemes.

Pic: PA
Image:
Rachel Reeves wants to reform pensions. Pic: PA

Pensions minister Emma Reynolds told Sky News larger pension schemes are able to invest “in a more diverse range of assets, including private equity, which are higher risk, but over time give a higher return”.

She said the government will not tell pension fund managers they must invest more in private equity but due to the larger scale they will be able to invest in a “broader range of assets, and that’s what we see in Canada and Australia”.

Ms Reynolds added that a Canadian teacher or an Australian professor is currently more likely to be invested in British infrastructure or British high-growth companies than a British saver, which she said is “wrong”.

The chancellor has said the changes would “unlock tens of billions of pounds of investment in business and infrastructure, boost people’s savings in retirement and drive economic growth so we can make every part of Britain better off”.

However, Tom Selby, the director of public policy at financial company AJ Bell, said: “There needs to be some caution in this push to use other people’s money to drive economic growth. It needs to be made very clear to members what is happening with their money.”

The government says the funds will be regulated by the Financial Conduct Authority and will need to “meet rigorous standards to ensure they deliver for savers”.

Read more:
Reeves to unveil plans for radical payments shake-up
Chancellor eyes Canada-style pension reform
Reeves to woo Canadian pension funds amid ‘Big Bang’ push

Local government pensions v defined contributions

The Local Government Pension Scheme in England and Wales will manage assets worth around £500bn by 2030.

These assets are currently split across 86 different administering authorities, with local government officials and councillors managing each fund.

Under the government plans, the management of local government pensions and what they invest in will be moved from councillors and local officials to “professional fund managers”.

This will allow them to invest more in assets such as infrastructure, supporting economic growth and local investment on behalf of the 6.7 million public servants, the government said.

Defined contribution pension schemes are set to manage £800bn worth of assets by the end of the decade.

There are around 60 different multi-employer schemes, each investing savers’ money into one or more funds. The government will consult on setting a minimum size requirement for these funds.

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Businesses cautious – but pensions sector backs plans

Businesses will need to be reassured that the government’s plans are watertight following the fallout from the budget, according to the trade group the Confederation of British Industry (CBI).

The CBI’s chief economist Louise Hellem said: “While the chancellor is right to concentrate on mobilising investment, putting pension reform to work for the government’s growth mission, unlocking investment also needs competitive and profitable businesses.

“With the budget piling additional costs on firms and squeezing their headroom to invest, the government needs to work hard to regain the confidence in the UK as a place businesses and communities can succeed.

“Pension schemes will want to operate within a UK economy that is prospering.”

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But key parts of the pensions sector gave their backing to the government’s plans, including Standard Life, Royal London, Local Pensions Partnership Investments and the Pensions and Lifetime Savings Association.

Deputy Prime Minister Angela Rayner said: “This is about harnessing the untapped potential of the pensions belonging to millions of people, and using it as a force for good in boosting our economy.”

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Politics

Assisted dying opponents believe they have the momentum – as Streeting criticised for ‘overstepping the mark’

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Assisted dying opponents believe they have the momentum - as Streeting criticised for 'overstepping the mark'

Labour MPs who are opposed to legalising assisted dying believe the momentum is swinging behind their side of the campaign, Sky News has learnt.

MPs are currently weighing up whether to back a change in the law that would give terminally ill people with six months to live the choice to end their lives.

At a meeting in parliament on Wednesday, Sky News understands Labour MPs on the opposing side of the argument agreed that those who were undecided on the bill were leaning towards voting against it.

One Labour backbencher involved in the whipping operation for the no camp told Sky News: “The undecideds are breaking to us, we feel.”

The source said that many of those who were undecided were new MPs who had expressed concerns that not enough time had been given to debate the bill.

“They feel they are too new to be asked to do something as substantive as this,” they said.

Politics latest: Farage mocked over ‘rare’ PMQs appearance

Issues that were being brought up as potential blocks to voting for the legislation include that doctors would be able to suggest assisted dying to an ill patient, they said.

The source added: “We were elected to sort the NHS out rather than assisted dying.

“And there is no going back on this – if any doubt, you should vote it out.”

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Labour MP Kim Leadbeater discusses End of Life Bill

The Terminally Ill Adults (End of Life) Bill, put forward by Labour MP Kim Leadbeater, is due to be debated on 29 November, when MPs will be given a “free vote” and allowed to vote with their conscience as opposed to along party lines.

In a recent letter to ministers, Cabinet Secretary Simon Case said the prime minister had decided to “set aside collective responsibility on the merits of this bill” and that the government would “remain neutral” on its passage and the matter of assisted dying.

There has been much debate about the bill since its details were published on Monday evening, including that the medicine that will end a patient’s life will need to be self-administered and that people must be terminally ill and expected to die within six months.

Ms Leadbeater, who has the support of former government minister Lord Falconer and ChildLine founder Dame Esther Rantzen, believes her proposed legislation is the “most robust” in the world and contains safeguards she hopes will “reassure” those who are on the fence.

They include that two independent doctors must confirm a patient is eligible for assisted dying and that a High Court judge must give their approval.

The bill will also include punishments of up to 14 years in prison for those who break the law, including coercing someone into ending their own life or pressuring them to take life-ending medicine.

She has also argued the fact terminally ill patients will have to make the choice themselves and administer the drugs themselves “creates that extra level of safeguards and protections”.

However, several cabinet ministers – including Health Secretary Wes Streeting and Justice Secretary Shabana Mahmood, who would be responsible for the new law – have spoken out against the legislation.

Mr Streeting, who has said he intends to vote against the bill owing to concerns that people might be coerced into taking their own lives, announced a review into the potential costs of assisted dying if it is implemented.

The health secretary warned that a new assisted dying law could come at the expense of other NHS services – and that there could be “trade-offs” elsewhere.

Sky News understands Ms Leadbeater has said she is “disappointed” by Mr Streeting’s comments about the bill.

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Tory MP: ‘Impossible’ for assisted dying bill to be safe

And another Labour MP who is voting for the legislation told Sky News they believed Mr Streeting had “overstepped the mark”.

“I think it’s a bit of a false exercise,” they said.

“It’s definitely going to raise eyebrows – it’s one thing to sound the alarm but he is purposefully helping the other side.”

The MP said that while it did feel “the momentum is moving away from us, a lot of it will come down to the debate and argument in the chamber”.

“Some of the scaremongering tactics might backfire,” they added.

“It’s still all to play for but it’s undoubtedly true the other side seems to be making headway at the moment.”

Read more:
Where it’s already legal and why it’s controversial

Ban jeering in parliament report suggests

A source close to Mr Streeting told Sky News: “Wes has approached this issue in a genuine and considerate way, setting out his own view while respecting others’ views.”

As a private member’s bill that has been put down by a backbencher rather than a government minister, the legislation will not receive as much time for consideration as a government bill – but proponents say it can always be amended and voted down at later stages.

At Prime Minister’s Questions on Wednesday, Tory MP Sir Alec Shelbrooke questioned whether enough time had been set aside to debate the bill and urged Sir Keir Starmer to allow two days, or 16 hours, of “protected time” to “examine and debate” the legislation before the vote.

Sir Keir replied: “I do think there is sufficient time allocated to it but it is an important issue.”

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Science

Will Earth’s Gravity Alter Apophis Asteroid in 2029? Find Out!

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Will Earth’s Gravity Alter Apophis Asteroid in 2029? Find Out!

A close encounter between Earth and asteroid 99942 Apophis is expected to take place in April 2029. Named after an ancient Egyptian deity associated with darkness and disorder, Apophis will pass within 32,000 kilometres (20,000 miles) of Earth. According to recent simulations by Johns Hopkins University Applied Physics Laboratory, this event could cause significant shifts on the asteroid’s surface due to Earth’s gravitational influence.

Surface Disturbance Predicted by Simulation

The study was led by planetary scientist Dr Ronald Ballouz and was published The Planetary Science Journal. It suggests that Apophis‘ proximity to Earth might create seismic disturbances on its surface. These effects could cause surface movements that are measurable from Earth, giving scientists an unprecedented opportunity to observe near-Earth asteroids in a unique way. The asteroid, approximately 335 metres (1,100 feet) across, was initially calculated to be on a potential collision course with Earth upon its discovery in 2004. Current analysis has confirmed that there is no threat of impact in the foreseeable future.

Possible Impact on the Asteroid’s Rotation

As per a report by Space.com, another expected outcome is a change in Apophis’ rotational state. As it nears Earth, gravitational forces may alter its spin, which could result in surface reshaping as the asteroid continues orbiting the Sun over time. Past research has noted that asteroids showing less space-weathering than anticipated, like 25143 Itokawa, may owe these qualities to close planetary flybys. This particular flyby will thus allow scientists to study such transformations directly.

An Opportunity for Observation

As Apophis is projected to be visible without telescopes during its approach. As reported, researchers anticipate capturing detailed images of any changes. The findings from this study are expected to deepen understanding of how close encounters impact near-Earth objects, potentially influencing future research and asteroid-monitoring efforts.

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