Fisker Inc. has announced a new EV sales strategy that remains asset-light but can help boost sales of its flagship Ocean model. This morning, Fisker shared plans to adopt a network of approximately 100 dealer partners in addition to its direct sales model.
Fisker Inc. ($FSR) is already looking to turn over a new leaf in early 2024, following an encouraging 2023 that still landed well below original production targets. We saw the American automaker slash its output goals several times last year, most recently in early December, as it leaned down to prioritize liquidity.
The final production target sat at 10,000 annual units – a far cry from the 42,400 originally promised, but progress nonetheless. By lowering its targets (four times), Fisker was able to produce over 10,000 Ocean EVs in 2023 and deliver about 4,700 of them, sending company stock soaring.
When Fisker announced its updated production strategy to prioritize capital, it also shared that it was in “advanced discussions” with several automakers about possible strategic partnerships, with more details to come in 2024.
While we have yet to catch wind of any OEM partnerships, Fisker has confirmed a new network of dealer partners across North America and Europe.
Source: Fisker Inc.
Fisker announces dealer partners, beginning sales in Q1
Fisker shared that it has been in discussions with potential dealers since November 2023 and is now putting the (Ocean) wheels in motion to establish a partner network of about 100 dealers across North America and Europe.
Combined with its existing direct sales model, Fisker hopes its dealers can take advantage of larger market territories with less local competition, enabling no-haggle pricing (where permitted). Fisker Inc. chairman and CEO Henrik Fisker spoke:
As we saw throughout 2023, the EV market has changed dramatically. As a high-growth startup, Fisker is transforming its strategic efforts by putting in place the brand accessibility and sales channels required to satisfy increasing demand for the Fisker Ocean and to prepare for launch of additional future models. As a result, we are evolving our business model and intend to add as many as 50 dealer partners in the US and Canada and a similar number of dealer locations in Europe this year. In keeping with our asset light strategy, I expect the Dealer Partnership model should enable Fisker to expand its sales and delivery network at a faster pace.
Fisker says it does not intend to require these new dealer partners to make any major or expensive changes to their existing facilities, helping limit the lead time before EV sales and service can commence. As for Europe, Fisker says it will follow the popular agency model and plans to sign agreements with sales and distribution partners in those respective markets while continuing direct sales.
Lastly, Fisker shared expectations of dealer partners receiving their first electric vehicles by the end of Q1 2024 and plans to have all those initial partners in place when its higher-volume vehicle models like the PEAR arrive.
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Hyundai is shutting down a production line at its Ulsan plant in Korea, where the IONIQ 5 and Kona EV are built. Although it’s only for a few days, the move comes as the automaker faces slower exports.
Why is Hyundai pausing EV production in Korea?
For the third time this year, Hyundai is planning to pause production of some of its most popular EV models in Korea.
Industry sources said on May 20 (via Newsis) that Hyundai will shut down Line 2 at its Ulsan plant in Korea, where it builds the IONIQ 5 and Kona Electric. The pause will start on May 27 and end on May 30.
Despite launching a new discount campaign in Korea earlier this month, offering over $4,300 (6 million won) in savings on the IONIQ 5, sales are still lagging. In particular, Hyundai has exported significantly fewer IONIQ 5 models this year.
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Through April, Hyundai exported just 9,663 IONIQ 5s, down from 27,476 sold overseas in the same period last year.
Kona EV exports have also fallen sharply. Through April 2025, Hyundai shipped just 3,428 Kona EV models, down 42% from nearly 6,000 last year.
Hyundai IONIQ 5 refresh in Korea (Source: Hyundai)
According to the report, Hyundai said in an internal note, “The sluggish sales in the global electric vehicle market have not improved,” adding, “We have made every effort to secure additional orders, but we are currently unable to secure the quantity.”
Following a temporary halt in February and April, this will be Hyundai’s third time pausing EV production in Korea this year.
Hyundai Kona Electric N Line (Source: Hyundai)
In a turn of events, Hyundai’s joint venture in China, Beijing Hyundai, announced losses improved by over 100 million won ($72 million) in Q1. With its first custom-tailored electric SUV launching in China later this year, Beijing Hyundai could turn a profit by the end of 2025.
The Korean automaker reported its seventh consecutive record sales month in the US. The IONIQ 5 remains a top seller with over 12,000 units sold through April, up 14% from last year.
Hyundai IONIQ 9 three-row electric SUV (Source: Hyundai)
IONIQ 6 sales, on the other hand, are down 10% this year, with 4,424 sold through April, and Hyundai doesn’t give a breakdown for Kona EV sales.
Hyundai is also offering generous discounts in the US right now with up to $12,500 in upfront savings on the new three-row IONIQ 9. The 2025 IONIQ 5 is a steal with leases starting at just $209 per month.
Ready to try out Hyundai’s electric vehicles for yourself? We’ve got you covered. You can use our links below to find popular Hyundai EV models in your area.
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The US solar industry just raised the alarm over the GOP’s “One, Big, Beautiful Bill,” warning it could kneecap America’s energy future and trigger a massive power shortage in its current form.
The Solar Energy Industries Association (SEIA) is warning that legislation recently passed by the House Ways and Means Committee could shut down or prevent nearly 300 solar and battery storage factories from opening. If this bill becomes law without changes, the US could lose enough solar generation by 2030 to power the state of Pennsylvania for a year. That’s 145,000 gigawatt-hours of clean electricity that could vanish.
The SEIA analysis paints a grim picture: Nearly 300,000 US jobs are at risk, including 86,000 in solar manufacturing alone. And here’s the twist, as I’ve pointed out before – about 80% of the jobs and factories at risk are in red states that voted for Trump.
“There is still time to improve this bill, which, as written, represents a crisis for America’s ability to build the energy infrastructure we need to meet surging demand,” said SEIA president and CEO Abigail Ross Hopper.
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The SEIA says the legislation would slam the brakes on solar and storage investments just as energy demand is soaring, thanks partly to the explosion in AI and data centers. SEIA estimates the bill could wipe out $220 billion in potential investments by 2030.
The House bill also repeals the Section 25D residential solar tax credit, which has been a critical driver of solar adoption for middle-class families. Without it, installing solar gets way more expensive – and out of reach for many households.
As Electrek reported last week, solar and wind accounted for almost 98% of new US electrical generating capacity added in Q1 2025, according to new Federal Energy Regulatory Commission (FERC) data.
Solar and wind also made up an impressive 100% of new capacity in March, and March was the 19th consecutive month in which solar was the largest source of new capacity.
The US needs to add 206.5 gigawatts of new energy capacity by 2030. Solar is expected to deliver nearly three-quarters of that. If the bill guts solar incentives, we’re looking at higher electricity bills and slower economic growth. SEIA says the rollback could drive up consumer energy costs by $51 billion.
Hopper didn’t mince words: “Passing this bill would create a catastrophic energy shortfall, cede AI and tech leadership to China, and damage some of the most vital sectors of the US economy.”
She added that the Senate can still step in with a smarter proposal that aligns with Trump’s push for US energy dominance.
SEIA’s message to lawmakers? Fix the bill or energy production will plummet, blackouts will become more frequent, and the US will face a devastating – and completely avoidable – energy shortage.
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Lucid’s Gravity is a three-row electric SUV, but it’s faster than most sports cars. Boasting up to 828 hp, the luxury SUV can accelerate from 0 to 60 mph in less than 3.5 seconds. The Lucid Gravity was spotted ripping around the Nürburgring track in Germany, showing off its power and agility. Check it out in the videos below.
Lucid Gravity hits the Nürburgring for testing
As it ramps up production of its first electric SUV, Lucid is preparing for another big year of growth. Last week, Lucid’s interim CEO, Marc Winterhoff, told Bloomberg that the company would enter new parts of Europe and the Middle East this year.
Two Lucid Gravity test vehicles with European test plates were recently spotted testing at the Nürburgring, hinting that an official launch could be coming soon.
In a video from StateSideSuperCars posted last week, you can catch a glimpse of the Gravity (skip to 9:45) showing off its agility, handling, and control as it rips around the race track.
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Another video, courtesy of EMS Sport TV, shows the Gravity test vehicle alongside several other current and upcoming EV models, including BMW’s Neue Klasse SUV, Mercedes CLA EV, and what appears to be the Kia EV4 sedan.
Lucid Gravity electric SUV testing at Nürburgring (Source: StateSideSuperCars)
During the Gravity’s “Celestial Arrival” in March, Winterhoff said Gravity deliveries would resume by the end of April. Lucid delivered the first models in December 2024, but those were for family, friends, and employees.
The Lucid Gravity Grand Touring is available to order in the US. Prices start at $94,900 with up to 450 miles of range. Later this year, Lucid will launch the Gravity Touring model, starting at $79,900.
Lucid Gravity electric SUV testing at Nürburgring (Source: EMSSportTV)
On Lucid’s website, the Gravity SUV is still unavailable to order in Germany, Switzerland, the Netherlands, or Norway.
The Lucid Gravity Grand Touring and Touring models are available in Saudi Arabia, starting at SAR 487,715 ($130,000) and SAR 416,645 ($111,000), respectively.
Another luxury electric SUV was recently spotted at the Nürburgring. The “ultra-luxe” Genesis GV90 was caught with less camo, giving us our best look at the upcoming flagship SUV.