Ford remained the second top-selling EV brand in the US, behind only Tesla, after selling nearly 26,000 EVs in Q4. The F-150 Lightning was America’s best-selling electric truck in 2023, while the Mustang Mach-E had its best sales year yet.
Ford sold a record 25,937 electric vehicles in the last three months of 2023, up 24% over the third quarter.
The American automaker sold a total of 72,608 EVs in 2023 (+18% YOY), a new record. The growth was enough to remain the second top-selling EV brand behind Tesla.
After electric truck sales soared nearly 75% in Q4, Ford’s F-150 Lighting was the best-selling electric truck. Ford sold 11,905 Lightning models in Q4 for a total of 24,165 in 2023.
The Mustang Mach-E was the second best-selling electric SUV in the US, with 40,771 units sold last year, another record. Ford’s E-Transit was the best-selling electric van, with sales of 7,672 in 2023 (+18% YOY).
“I am especially proud Ford remained the No. 2 EV brand in America,” Ford’s CEO Jim Farley said.
Ford F-150 Lightning and E-Transit charging (Source: Ford)
Ford remains second in US EV sales amid record Q4
Ford edged out GM, which sold 19,469 EVs in Q4, down slightly from the previous quarter. GM ended production of its top-selling Bolt EV as it ramps production of its Ultium vehicles.
Hyundai, which doesn’t provide an exact breakdown, sold nearly 47,000 IONIQ 5 and IONIQ 6 EVs last year, a record of its own. However, these numbers don’t include the Kona electric. With Kia and the Kona EV included, Hyundai Motor Group likely topped Ford in EV sales last year.
2023 Ford F-150 Lightning (Source: Ford)
As demand continues building for the Lightning electric truck, Ford spokesperson Martin Gunsberg told Electrek the company is “making adjustments to pricing, production, and trim packages.”
2024 Ford F-150 Lightning prices start at $54,995, $5K higher than last year’s base model. The entry-level 2024 F-150 Lightning Pro features up to 240 miles EPA-est range. Other trims, except the Platinum, saw increases between $2K (Lariat 320 mile range) and $7,500 (XLT 240 mile range).
2024 Ford F-150 Lightning prices and trim options (Source: Ford)
The Platinum trim is the only model receiving a price cut. It will be $7,000 lower than last year’s model. The Platinum Black is $5,000 less than the 2023MY.
Ford added a new Flash trim with 320 miles range, a tech-oriented cabin, and a heat pump. It also comes with Ford’s Tow Tech package and Power Tailgate. Although it was initially expected to start under $70K, the new starting price is $73,495.
2024 Ford F-150 Lightning Flash trim (Source: Ford)
Gunsberg explained that the adjustments are to “achieve the optimal mix of sales growth, profitability, and customer access to the IRA tax benefit.”
Ford is also updating the 2023 Mustang Mach-E with $7,500 available in Red Carpet Lease Cash.
Electrek’s Take
Despite a record year, Ford is scaling back EV plans. Ford’s CFO, John Lawler, said Ford is “slowing down several investments,” including around $12 billion in EV spending.
This includes reducing planned production at its Marshall plant by roughly half, cutting inverter and motor capacity, and scaling back on plans to integrate vertically.
Ford, like Toyota, is leaning into its hybrids amid rising EV competition. Ford’s hybrid sales outshined EVs, with over 37,000 sold in Q4. The automaker sold more than double the amount of hybrids (133,743) than EVs (61,575) last year.
EVs only accounted for 3.64% of Ford’s total vehicle sales. Meanwhile, hybrids accounted for 6.7%, leaving nearly 90% as gas-powered ICE vehicles.
Although Ford placed second in US EV sales, Tesla was first by a wide margin. Tesla delivered a record 484,507 EVs in the fourth quarter to beat its 1.8 million guidance for 2023.
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Global EV sales climbed again in August 2025, with 1.7 million electric vehicles hitting the road worldwide. That’s a 5% jump compared to July and 15% higher than August 2024, according to new data from Rho Motion.
Battery electric vehicles (BEVs) made up the bulk of sales at 1.16 million units, while plug-in hybrids (PHEVs) accounted for 570,000. In total, 12.5 million EVs have been sold in the first eight months of this year.
Charles Lester, data manager at Rho Motion, explained what’s driving the numbers:
The North American market has reached a record monthly high as consumers in the US accelerate purchases to take advantage of the tax credit before it expires at the end of September. Momentum remains in Europe, underpinned by the emissions legislation, with major automotive countries, Germany and the UK, growing by 45% and 31% YTD, respectively.
Year-over-year growth in the Chinese market slowed in July-August 2025; however, this is compared to a period where subsidies for the auto trade-in scheme increased last year, which spurred EV demand in the country.
Here’s how year-to-date sales stack up against the same period in 2024:
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Global: 12.5 million, up 25%
China: 7.6 million, up 25%
Europe: 2.6 million, up 31%
North America: 1.3 million, up 6%
Rest of world: 1.0 million, up 44%
Europe is seeing some of the fastest growth. Sales are up 31% year to date, split nearly evenly between BEVs and PHEVs. Germany leads the charge with a 45% jump, while the UK is up 31%. Spain has doubled its EV sales this year, and Italy is up 41%. France is the outlier, with sales down 9% so far in 2025. August sales in the UK dipped 32% compared to July, but that’s a normal seasonal slowdown before a big surge in September tied to new license plate numbers.
On the model front, Ford’s Puma Gen-E and E-Tourneo Courier both qualified for the maximum UK discount of £3,750 ($5,100). Chinese automaker BYD continues its push in Europe, with the Seal U becoming one of the region’s bestselling PHEVs. In September, BYD added another model, the Seal 6 PHEV.
In North America, sales are up 6% so far this year, but August set a new monthly record as US buyers rushed to lock in the federal tax credit before it ends September 30. Analysts expect strong September numbers, followed by a steep drop in Q4. Automakers are already preparing for a pullback: VW will pause ID.4 production in October, and GM is expected to cut EV output once the credit disappears. Canada is struggling, with EV sales down by a third this year after the iZEV rebate was paused. That slump, paired with tough economic conditions, could derail the country’s 2026 EV sales mandate, which Prime Minister Mark Carney has paused while the government deals with US tariff impacts.
China, the world’s largest EV market, grew sales 11% in August compared to July and 6% year over year. Year-to-date sales are still up 25%, but growth has slowed compared to last year, when a boosted auto trade-in subsidy drove demand. BYD, the country’s dominant player, cut its 2025 sales target from 5.5 million units to 4.6 million, with up to a million of those expected to come from overseas markets.
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The Chevy Equinox EV, or America’s most affordable EV with over 315 miles of range, is now even cheaper this month. Chevy is offering more chances to save this month on the electric Equinox, Blazer, and Silverado with new EV deals rolling out.
Chevy launches new EV deals with the tax credit expiring
After back-to-back record sales months in July and August, GM remained the number two seller of EVs in the US, behind Tesla.
The Chevy Equinox EV, or as GM calls it, “America’s most affordable 315+ mile range EV,” has been a smash hit. GM now expects it to be the third top-selling EV in the US this year, behind the Tesla Model Y and Model 3.
After launching the lower-priced LT trim late last year, starting at just $34,995, the Equinox drove Chevy to become the fastest-growing domestic EV brand in the US.
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As one of the few electric vehicles with a starting price under $35,000, it’s no wonder the Equinox EV is flying off the lot.
With new deals this month ahead of the $7,500 deferal EV tax credit deadline, the Chevy Equinox EV is even more affordable. In fact, all of Chevy’s electric vehicles are currently heavily discounted.
2025 Chevy Equinox EV LT (Source: GM)
Chevy is offering up to $3,000 customer cash bonus on select 2025 Equinox EV models with leases starting at just $249 per month. The deal is for a 24-month lease with $3,049 due at signing and includes the loyalty or conquest bonus.
Alternatively, Chevy is offering the $7,500 federal EV tax credit plus 0% APR financing for 60 months when financing any 2025 electric vehicle, including the Equinox, Blazer, and Silverado. If you’re a Costco member, you can save an extra $1,250.
2025 Chevy Equinox EV trim
Starting Price
EPA-estimated Range
Monthly lease Price (September 2025)
LT FWD
$34,995
319 miles
$249
LT AWD
$40,295
307 miles
$319
RS FWD
$45,790
319 miles
$324
RS AWD
$49,090
307 miles
$367
2025 Chevy Equinox EV prices, range, and lease price September 2025 (Including $1,395 destination fee)
The 2025 Chevy Equinox and Blazer EVs also have a $1,250 purchase allowance for eligible trade-ins, while the 2025 Silverado gets a $250 bonus.
The new 2026 Chevrolet Equinox EV is available with a cash bonus of up to $2,000 or 1.9% APR financing for 36 months.
Chevy Blazer EV RS (Source: GM)
If you’re looking for something a little bigger and more powerful, the 2025 Chevy Blazer EV is available with up to $3,500 in bonus cash with leases starting as low as $369 per month. That offer is also a 24-month lease, but with $3,149 due at signing.
For pickup fans, the Chevy Silverado EV is even more impressive than it looks, with up to 493 miles of range, a towing capacity of up to 12,500 lbs, and the ability to hit 0 to 60 mph in under 4.5 seconds.
2026 Chevy Silverado EV (Source: Chevrolet)
The 2025 Chevrolet Silverado is available with up to $4,000 in bonus cash right now. Chevy is listing the 2025 Silverado EV Crew Cab 4WD LT trim for leases as low as $749 for 24 months with $5,209 due at signing.
Chevy’s electric vehicles are not only some of the most affordable to lease, but they are also the cheapest to insure. According to a recent study from Insurify, the Chevy Blazer and Equinox are the most affordable EVs to insure.
Chevy’s deals are set to end on September 30, when the federal EV tax credit is also set to expire. Despite record sales, GM said it expects a slowdown later this year as the “irrational discounts” come to an end.
Are you looking to grab the savings while they are still available? We can help you get started. You can use our links below to find Chevy Equinox, Blazer, and Silverado EV models in your area.
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Volvo’s long-time CEO, Håkan Samuelsson, is returning to help the brand and openly admits that the rapid electrification of the auto industry will result in a few Western automotive brands going out of business.
Samuelsson led Volvo from 2012 to 2022, when he retired on top after a successful public offering.
However, Volvo’s stock has been sliding since his exit, and he recently accepted a 2-year contract to lead Volvo again as the company tries to find a permanent new leader.
He gave an interview with Bloomberg this week, in which he stated that Volvo remains firmly committed to electrification despite some pullbacks.
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Samuelsson doesn’t mince his words. He understands that the EV transition is difficult on the industry and China’s forceful push toward electrification at a global scale is putting pressure on Western automakers.
He believes that the industry will be fully electric in about 10 years and that some brands won’t survive the transition:
The industry will be electric — there’s no turning back. It may take a bit longer in some regions, but the direction is clear. In (about) 10 years, cars will all be electric and they will be lower cost.
There will be new dominant players, exactly as Ford, GM, Toyota and Volkswagen were in the old world. In the new world, there will be two or three very strong Chinese brands. That makes the room for the old ones tougher. So this will trigger a (wave of) restructuring. Some companies will adapt to new circumstances and survive. Others will not.
He didn’t specify which ones he thinks will not survive, but he is hopeful Volvo will be among those that will remain.
The CEO is also encouraged by the connection with Geely, which has been making great progress in electrification and owns a majority stake in the Swedish automaker.
However, the connection is also causing Volvo some issues, as they have been threatened with a sales ban in the US due to their Chinese ownership.
Electrek’s Take
I think he is right. I’ve been saying it for years, but this is the kind of disruption that companies don’t survive.
It is a huge industry and it moves slowly, especially for some legacy automakers. When you have new startups, such as Tesla and Rivian, which are more nimble, it is genuinely disruptive.
And now that Chinese companies, with their incredible manufacturing pace, are getting involved, as seen with BYD and Xiaomi, it is putting a lot of pressure on existing players.
However, it’s still not clear which ones will and won’t survive.
I’d love to know your best guests of who you think won’t survive the EV transition in the comment section below.
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