CEO of cryptocurrency platform Coinbase Brian Armstrong attends a reception at Buckingham Palace, in central London, on November 27, 2023 to mark the conclusion of the Global Investment Summit (GIS). (Photo by Daniel LEAL / POOL / AFP) (Photo by DANIEL LEAL/POOL/AFP via Getty Images)
Daniel Leal | Afp | Getty Images
Coinbase, Crypto.com, Gemini and other cryptocurrency exchanges are warning users in the U.K. that they’ll need to start filling out risk assessments and investment questionnaires aimed at testing their financial knowledge.
It comes ahead of tough new rules on the advertising of digital asset products in the country.
The firms have told users in Britain that, starting Jan. 8, they will be required to complete a declaration about what type of investor they are, and respond to a questionnaire asking questions on a range of aspects of financial services and regulation to continue using their respective platforms.
In the customer declaration section, users are asked to select their investor profile: either high-net-worth individual earning above £100,000 (roughly $126,700) annually or with a net worth of more than £250,000, or a “restricted investor” that won’t invest more than 10% of their assets. Otherwise, they cannot trade crypto.
The financial questionnaires, which vary from exchange to exchange, require users to respond to numerous questions about what range of products the firms offer, the volatile nature of crypto asset prices, and the treatment of crypto as a product by financial regulators.
If a customer fails to complete the tasks successfully, they will be prevented from trading with their crypto account.
Since the passing of the Financial Services and Markets Act, a major package of financial services reforms in the U.K., firms that offer crypto and a certain type of digital currency called stablecoins are now covered by the law and must adhere to the same rules as those that govern traditional financial services.
Since Oct. 8, firms seeking to promote cryptoassets in the U.K. to retail customers must be authorized or registered with the country’s Financial Conduct Authority (FCA), or have their marketing approved by an FCA-authorized firm.
Coinbase said that the changes were made “to ensure we are meeting UK investor protection standards, which require our users to have the necessary knowledge to make informed investment decisions.”
“This process is also part of Coinbase’s commitment to working collaboratively with local regulators so that we can best serve our users now and in the future,” a Coinbase spokesperson told CNBC via email.
A Crypto.com spokesperson gave similar reasoning for the move, saying its changes were made “primarily to ensure customers understand the risks of investing in cryptocurrency, which is a key component of the important consumer protections being put in place by the FCA.”
“We do not expect this to impact user activity in the UK and as always our customer service team is on hand to help with any queries,” George Tucker, U.K. general manager of Crypto.com, told CNBC via email.
“As an authorised Electronic Money Institution and registered cryptoasset business in the U.K., Crypto.com supports and complies with the FCA’s rules and will continue to work with the regulator as we expand our product offering here,” Tucker added.
Crypto firms in a tight spot
Coinbase CEO Brian Armstrong has been advocate of the U.K.’s role as a crypto hub, particularly as the exchange faces a tougher time at home with the U.S. Securities and Exchange Commission suing the firm over securities law violations.
But the new financial advertising regulations have put some crypto firms in a tight spot.
Some crypto companies have suspended their services in the U.K. in response to the new rules. ByBit, an unregistered crypto firm, halted services to U.K. customers, while Luno said it is halting some U.K. clients from making crypto investments. PayPal, meanwhile, said it is suspending some crypto services until it brings its crypto arm into compliance with the new rules.
Binance, which was slapped by U.S. authorities with a $4.3 billion settlement over money laundering charges last year, tried in October to get its marketing authorized in the U.K. with a third-party firm. But it was blocked by the FCA, which at the time said it was doing so to protect consumers.
The logo of Japanese company SoftBank Group is seen outside the company’s headquarters in Tokyo on January 22, 2025.
Kazuhiro Nogi | Afp | Getty Images
SoftBank Group said Wednesday that it will acquire Ampere Computing, a startup that designed an Arm-based server chip, for $6.5 billion. The company expects the deal to close in the second half of 2025, according to a statement.
Carlyle Group and Oracle both have committed to selling their stakes in Ampere, SoftBank said.
Ampere will operate as an independent subsidiary and will keep its headquarters in Santa Clara, California, the statement said.
“Ampere’s expertise in semiconductors and high-performance computing will help accelerate this vision, and deepens our commitment to AI innovation in the United States,” SoftBank Group Chairman and CEO Masayoshi Son was quoted as saying in the statement.
The startup has 1,000 semiconductor engineers, SoftBank said in a separate statement.
Chips that use Arm’s instruction set represent an alternative to chips based on the x86 architecture, which Intel and AMD sell. Arm-based chips often consume less energy. Ampere’s founder and CEO, Renee James, established the startup in 2017 after 28 years at Intel, where she rose to the position of president.
Leading cloud infrastructure provider Amazon Web Services offers Graviton Arm chip for rent that have become popular among large customers. In October, Microsoft started selling access to its own Cobalt 100 Arm-based cloud computing instances.
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Nvidia CEO Jensen Huang introduces new products as he delivers the keynote address at the GTC AI Conference in San Jose, California, on March 18, 2025.
Josh Edelson | AFP | Getty Images
At the end of Nvidia CEO Jensen Huang’s unscripted two-hour keynote on Tuesday, his message was clear: Get the fastest chips that the company makes.
Speaking at Nvidia’s GTC conference, Huang said that questions clients have about the cost and return on investment the company’s graphics processors, or GPUs, will go away with faster chips that can be digitally sliced and used to serve artificial intelligence to millions of people at the same time.
“Over the next 10 years, because we could see improving performance so dramatically, speed is the best cost-reduction system,” Huang said in a meeting with journalists shortly after his GTC keynote.
The company dedicated 10 minutes during Huang’s speech to explain the economics of faster chips for cloud providers, complete with Huang doing envelope math out loud on each chip’s cost-per-token, a measure of how much it costs to create one unit of AI output.
Huang told reporters that he presented the math because that’s what’s on the mind of hyperscale cloud and AI companies.
The company’s Blackwell Ultra systems, coming out this year, could provide data centers 50 times more revenue than its Hopper systems because it’s so much faster at serving AI to multiple users, Nvidia says.
Investors worry about whether the four major cloud providers — Microsoft, Google, Amazon and Oracle — could slow down their torrid pace of capital expenditures centered around pricey AI chips. Nvidia doesn’t reveal prices for its AI chips, but analysts say Blackwell can cost $40,000 per GPU.
Already, the four largest cloud providers have bought 3.6 million Blackwell GPUs, under Nvidia’s new convention that counts each Blackwell as 2 GPUs. That’s up from 1.3 million Hopper GPUs, Blackwell’s predecessor, Nvidia said Tuesday.
The company decided to announce its roadmap for 2027’s Rubin Next and 2028’s Feynman AI chips, Huang said, because cloud customers are already planning expensive data centers and want to know the broad strokes of Nvidia’s plans.
“We know right now, as we speak, in a couple of years, several hundred billion dollars of AI infrastructure” will be built, Huang said. “You’ve got the budget approved. You got the power approved. You got the land.”
Huang dismissed the notion that custom chips from cloud providers could challenge Nvidia’s GPUs, arguing they’re not flexible enough for fast-moving AI algorithms. He also expressed doubt that many of the recently announced custom AI chips, known within the industry as ASICs, would make it to market.
“A lot of ASICs get canceled,” Huang said. “The ASIC still has to be better than the best.”
Huang said his is focus on making sure those big projects use the latest and greatest Nvidia systems.
“So the question is, what do you want for several $100 billion?” Huang said.
Microsoft’s Amy Coleman (L) and Kathleen Hogan (R).
Source: Microsoft
Microsoft said Wednesday that company veteran Amy Coleman will become its new executive vice president and chief people officer, succeeding Kathleen Hogan, who has held the position for the past decade.
Hogan will remain an executive vice president but move to a newly established Office of Strategy and Transformation, which is an expansion of the office of the CEO. She will join Microsoft’s group of top executives, reporting directly to CEO Satya Nadella.
Coleman is stepping into a major role, given that Microsoft is among the largest employers in the U.S., with 228,000 total employees as of June 2024. She has worked at the company for more than 25 years over two stints, having first joined as a compensation manager in 1996.
Hogan will remain on the senior leadership team.
“Amy has led HR for our corporate functions across the company for the past six years, following various HR roles partnering across engineering, sales, marketing, and business development spanning 25 years,” Nadella wrote in a memo to employees.
“In that time, she has been a trusted advisor to both Kathleen and to me as she orchestrated many cross-company workstreams as we evolved our culture, improved our employee engagement model, established our employee relations team, and drove enterprise crisis response for our people,” he wrote.
Hogan arrived at Microsoft in 2003 after being a development manager at Oracle and a partner at McKinsey. Under Hogan, some of Microsoft’s human resources practices evolved. She has emphasized the importance of employees having a growth mindset instead of a fixed mindset, drawing on concepts from psychologist Carol Dweck.
“We came up with some big symbolic changes to show that we really were serious about driving culture change, from changing the performance-review system to changing our all-hands company meeting, to our monthly Q&A with the employees,” Hogan said in a 2019 interview with Business Insider.
Hogan pushed for managers to evaluate the inclusivity of employees and oversaw changes in the handling of internal sexual harassment cases.
Coleman had been Microsoft’s corporate vice president for human resources and corporate functions for the past four years. In that role, she was responsible for 200 HR workers and led the development of Microsoft’s hybrid work approach, as well as the HR aspect of the company’s Covid response, according to her LinkedIn profile.