Ikea's most in-demand product requires no assembly, just hugs meet Djungelskog the giant teddy bear

Published

1 year ago

January 5, 2024

admin

It’s a Djungel out there.

There’s a bear-y hot new item at Swedish home furnishing giant Ikea these days, one leaving customers smitten but it’s not a couch, a bed, a dresser, or even a cool new $10 lamp.

Say hello, America, to Djungelskog the teddy bear.

Retailing for just $29.99, the three-and-a-half-foot tall bundle of joy has become an incredibly coveted item with a nearly perfect 5-star rating online for adults and children alike.

Djungelskog, already a staple overseas, became available in U.S. stores last year following a 2020 Change.org petition to bring the beloved fluffy boy stateside.

The huge and huggable viral sensation boasts 119.6 million hits on his very own TikTok hashtag, as fans line up to create Djungelskog content that can net a user millions of views on one simple dance video.

“I would give my life for this Skog,” a recent online review of the round and brown furry friend reads, while a fellow satisfied customer added, “This is the best thing IKEA sells.”

“My daughter and I have been waiting for him for years,” wrote another. “We got 2 of them, drove 50 miles to get them.”

he was the LAST ONE #nationalgirlfriendday #djungelskog #ikea

The Post has reached out to Ikea for comment.

The cute companion has also amassed a cult following on normally more cynical Reddit, where users post the exciting moment they finally buy the bear buckling him into their cars and all.

Others have posted clips celebrating their lengthy quest to give Skoggy, as fans call him, a home.

run dont walk because we finally dont have to go to europe for the ikea bear #djungelskog #ikea #ikeabear #fyp

Some devotees of the increasingly ubiquitous Ursus, like TikToker @mjj.jr, revealed in a video comment that they paid nearly $90 to get theirs.

More say they’ve gladly invested $50 on the bear.

Another TikTok user felt the call of the wild inside the furniture store, claiming they “almost had to fight a child” for the last one in stock at a United Kingdom Ikea.

this djungelskog now has a forever home ? what should we name him? #djungelskog #ikeaphilippines #ikeabear #fyp

Due to such high demand, the bear’s devout fans on Reddit also have a “Monthly Skog Megathread” where users can try to purchase one secondhand off the page.

Djungelskog, Swedish for “jungle forest,” is the brainchild of designer Annie Huldn. In a dated interview, Huldn said, of her work in general, “I watch movies and look at books for inspiration.”

“Often particular characters come to me already at this early stage.

A hallmark characteristic of Skoggy is his, as one Ikea reviewer, said “soft, round, and fluffy” nature some online rave he makes a great dog bed that Huldn uses as a hallmark of her work.

“I want my soft toys to be very soft and nice to hug, so I dont want them filled very much.

It is perhaps this limberness that’s inspired the trend of TikTokers making dance videos with Djungelskog as well.

The effort >> #djungelskogbear #djungekskog #ikea #foruou #viral #fyp? #djungelskogdance

He’s also appeared on recent Christmas cards and at holiday meals.

Others, like Reddit user lopbunni wore matching outfits with her bear and took him out to the movies.

It’s unclear if Skoggy was required to pay full price for admission.

World

Trump just wants a Ukraine-Russia deal – will Putin or Zelenskyy blink first?

Published

24 mins ago

March 20, 2025

admin

Trump just wants a Ukraine-Russia deal - will Putin or Zelenskyy blink first?

The tone has changed totally. It’s a remarkable turnaround from the Oval Office meltdown to the perfect phone call.

President Trump is wholly transactional. His desire for give and take far outweighs any ideological instincts. He has no particular alignment to Ukraine or, for that matter, to Russia.

He just wants a deal. Peace would stop the killing as he has said repeatedly. It would also allow for deals which can benefit America: recouping the taxpayer money spent on Ukraine and reconnecting the American economy with Russia.

But trumping all that is his legacy and his image. He wants to be seen as the peacemaker president.

Since the Oval Office moment, Ukraine’s President Zelenskyy seems now to have recognised all that.

Ukraine’s approach towards Trump has changed. Zelenskyy is now playing his game: transactionalism.

The minerals deal hasn’t dissolved. The indications I am getting is that it’s essentially been upgraded and broadened to a wider scope: fuller economic cooperation.

Zelenskyy needs to encourage America deep into his country economically. Has he bought into the idea that a US economic footprint amounts to a key part of a security guarantee?

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The old adage is: “If you are not at the table, you are on the menu.” That’s too true with President Trump.

Zelenskyy now feels like he’s at the table and I am told he doesn’t feel coerced.

The challenges remain huge though: he doesn’t trust Putin. That’s what he tried to tell President Trump in the Oval Office. The performance that day proved to him that Trump is inclined to trust Putin.

Zelenskyy must use transactionalism to draw an impatient Trump in.

President Trump is in a hurry for a deal. He’s inclined to accept wholly disingenuous commitments from Russia, or as one source put it to me: “Trump has a high tolerance for bullshit…”

That’s the jeopardy for Zelenskyy.

US

Trump just wants a Ukraine-Russia deal – will Putin or Zelenskyy blink first?

Published

24 mins ago

March 20, 2025

admin

The tone has changed totally. It’s a remarkable turnaround from the Oval Office meltdown to the perfect phone call.

President Trump is wholly transactional. His desire for give and take far outweighs any ideological instincts. He has no particular alignment to Ukraine or, for that matter, to Russia.

But trumping all that is his legacy and his image. He wants to be seen as the peacemaker president.

Since the Oval Office moment, Ukraine’s President Zelenskyy seems now to have recognised all that.

Ukraine’s approach towards Trump has changed. Zelenskyy is now playing his game: transactionalism.

The minerals deal hasn’t dissolved. The indications I am getting is that it’s essentially been upgraded and broadened to a wider scope: fuller economic cooperation.

Zelenskyy needs to encourage America deep into his country economically. Has he bought into the idea that a US economic footprint amounts to a key part of a security guarantee?

👉 Follow Trump 100 on your podcast app 👈

The old adage is: “If you are not at the table, you are on the menu.” That’s too true with President Trump.

Zelenskyy now feels like he’s at the table and I am told he doesn’t feel coerced.

Zelenskyy must use transactionalism to draw an impatient Trump in.

President Trump is in a hurry for a deal. He’s inclined to accept wholly disingenuous commitments from Russia, or as one source put it to me: “Trump has a high tolerance for bullshit…”

That’s the jeopardy for Zelenskyy.

US

Trump 100, Day 60: Zelenskyy and the ‘perfect’ phone call

Published

24 mins ago

March 20, 2025

admin

Trump 100, Day 60: Zelenskyy and the 'perfect' phone call

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From an Oval Office explosion to a “perfect phone call”, Donald Trump has spoken to Volodymyr Zelenskyy – just hours after his conversation with Vladimir Putin.

On Day 60, US correspondents James Matthews, Martha Kelner and Mark Stone discuss what’s happened to the minerals deal and ask: could the US take control of Ukraine’s energy infrastructure?

And as a constitutional showdown brews in America, Trump takes aim at the judiciary, calling for judges who block his policies to be removed. With tensions rising between the executive and judicial branches, could America be heading toward a crisis of power?

If you’ve got a question you’d like James, Martha and Mark to answer, you can email it to trump100@sky.uk.

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