The creator of Facebook. One of the world’s richest men. A 39-year-old father-of-three. But is he a force for good?
One man has made it his mission to try to help us answer that question.
For more than a decade, US university professor Dr Michael Zimmer has been recording “every single thing” the Facebook founder says in public, in an archive known as “The Zuckerberg Files”.
Covering a period from 2004 to the present day, it features more than 1,500 transcripts of Zuckerberg’s remarks, including Facebook posts, media interviews and hundreds of videos of his public appearances.
With growing concerns over Facebook users’ privacy and how their data is used, Dr Zimmer says he wanted to take a “closer look” at Zuckerberg’s language and views.
Image: Dr Michael Zimmer is the creator of The Zuckerberg Files. Pic: Sky UK
“The privacy concerns around Facebook, and the amount of data Meta collects across its platforms, are real and important for users to understand,” he tells Sky News.
“I don’t rush to suggest people delete their accounts, as there can be real benefits being on the platforms.
“But it’s important for users to explore the privacy settings available to understand how visible their content is, what kind of details are being collected and shared, and so on.
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“Facebook has got better at giving users the ability to manage their privacy, but they could certainly do more.”
Zuckerberg’s posts on his Facebook page suggest he has his own concerns about privacy, Dr Zimmer says.
“More recently he’s been posting more about his family, including pictures of his children – but interestingly we rarely see his children’s faces,” Dr Zimmer adds.
“So I’m assuming he wants to make sure his kids’ faces don’t get put online for privacy reasons, or any kind of face recognition, for their own safety.
“But, of course, his platform has built tools to scan our pictures and our faces.”
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Twenty years after it was created, Facebook is now irrevocably linked with concerns about data collection, online safety and the deterioration of democracy itself.
Now, a new Sky documentary delves into how Zuckerberg built his Meta empire (which includes Facebook, Instagram and WhatsApp), what drives him and how he’s changed his public persona over the years.
One of four children and the only boy, Zuckerberg was known as the “prince” by his mother, according to the programme.
“He was anointed even within the family,” says David Kirkpatrick, technology journalist and author of The Facebook Effect. “That shaped his worldview tremendously.”
Image: Mark Zuckerberg in 2007
It was at Harvard University where the “prince” became a celebrity, when he created FaceMash – a hot-or-not website where users compared photos of their fellow students.
“It was sexist, it was juvenile. It did get him in trouble,” Mr Kirkpatrick said.
But it almost made him famous. The short-lived FaceMash may have got Zuckerberg hauled before a disciplinary committee, but it also racked up 22,000 hits in its first day.
“By the time he launched Facebook, he was already like a famous innovator so people wanted to know what he was going to do next,” Mr Kirkpatrick adds.
Image: Pic: AP
Zuckerberg created the first version of Facebook in his dorm room – and infamously described the early users who trusted him with their data as “dumb f****”, the documentary says.
He left Harvard early with some friends and headed to Palo Alto, California – Silicon Valley – to work on TheFacebook (as it was known) full time.
Zuckerberg was often seen lying on the floor coding, wearing flip-flops.
Poking – an innocuous Facebook function that was popular for a while – was something he thought up when he was drunk, Zuckerberg says in an early interview.
The rise of Facebook was meteoric. It hit one billion users. President Barack Obama visited its headquarters. It was clear that this social media giant had changed the world forever – but for good or for bad?
Image: Barack Obama with Zuckerberg in 2011
One of the first examples of the power of Facebook was the Arab Spring in the early 2010s, where countries across the Middle East saw popular uprisings and some governments were overthrown.
“Mark was feted,” says former Facebook vice president Richard Allan.
“Here were all these people in countries like Syria, Tunisia and Egypt who could create their own alternative media, in opposition to a state that controlled the media to within an inch of its life and allowed them no space.
“They created the revolution, not us. We weren’t there on the barricades but we had given them a media tool.”
Facebook had become something that was politically powerful, and everyone from protesters to world leaders knew it.
But as we know now, Zuckerberg’s empire would not always be regarded as a positive force for democracy.
Where early in his career he talked a lot about being a start-up chief and creating Facebook in his dorm room, the questions in interviews got harder.
Image: Zuckerberg in 2010. Pic: AP
“Suddenly I think some corporate communication people got involved and his message started to be more controlled, more about products, more about what he’s trying to do with the company,” Dr Zimmer says.
“You almost got a sense that he was trying to sort of step away from the day-to-day trials and tribulations of Facebook, until Cambridge Analytica, until the Brexit and the Trump elections, when suddenly Facebook was back in the spotlight.”
Donald Trump’s victory in the 2016 US election made the world stand still.
“Overnight we went from everything we touched turned to gold, to everything we touched turned to dust,” says Katie Harbath, who was Facebook’s public policy director from 2014 to 2019.
“When I first joined, movies were being made (about Facebook), the founder was on the cover of Time Magazine, you’re overthrowing dictators – seven years later you’re being told you destroyed democracy.”
After becoming famous for his laid-back appearance, wearing a hoodie and jeans, Zuckerberg looked very different on 10 April 2018: the day he appeared before US Congress.
Image: Zuckerberg appears before US Congress
He faced questions over the Cambridge Analytica scandal where it had emerged data belonging to up to 87 million Facebook users was improperly accessed by the political consulting firm, which has since been shut down.
“You could tell it wasn’t something he wanted to do,” Dr Zimmer says of Zuckerberg’s US Congress appearance, noting that he actually did “quite well”.
“I think ever since then he’s been very effective in reshaping what people focus on.”
This includes things like the Metaverse, a virtual environment where people can interact with each other that some in tech think will be a huge part of humanity’s future.
“I think he’s trying to get us to rethink Facebook as a platform for goodness, for happiness, for all these great things in our lives and to forget about the bad things that happen,” Dr Zimmer adds.
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He adds: “I guess he can’t correct those challenges but I think he can own it, and I think he can find ways to really try to engage in that space and help make sure that his impact and his legacy does remain positive.”
In a statement provided to the documentary, Meta denied that it promotes profit over safety, citing changes made to the newsfeed that mean that users spend less time on Facebook.
It said it has introduced new guidance for parents and teenagers on Instagram and says that its own research found that in most cases teenage girls said the platform made them feel better, not worse.
Zuckerberg has said that he wants Congress to update internet regulation around elections so that harmful content, privacy and competition are addressed.
Zuckerberg: King Of The Metaverse is available to watch on Sky Documentaries from Thursday 11 January.
The court ruled to uphold the impeachment saying the conservative leader “violated his duty as commander-in-chief by mobilising troops” when he declared martial law.
The president was also said to have taken actions “beyond the powers provided in the constitution”.
Image: Demonstrators stayed overnight near the constitutional court. Pic: AP
Supporters and opponents of the president gathered in their thousands in central Seoul as they awaited the ruling.
The 64-year-old shocked MPs, the public and international allies in early December when he declared martial law, meaning all existing laws regarding civilians were suspended in place of military law.
Image: The court was under heavy police security guard ahead of the announcement. Pic: AP
After suddenly declaring martial law, Mr Yoon sent hundreds of soldiers and police officers to the National Assembly.
He has argued that he sought to maintain order, but some senior military and police officers sent there have told hearings and investigators that Mr Yoon ordered them to drag out politicians to prevent an assembly vote on his decree.
His presidential powers were suspended when the opposition-dominated assembly voted to impeach him on 14 December, accusing him of rebellion.
The unanimous verdict to uphold parliament’s impeachment and remove Mr Yoon from office required the support of at least six of the court’s eight justices.
South Korea must hold a national election within two months to find a new leader.
Lee Jae-myung, leader of the main liberal opposition Democratic Party, is the early favourite to become the country’s next president, according to surveys.
While the UK’s FTSE 100 closed down 1.55% and the continent’s STOXX Europe 600 index was down 2.67% as of 5.30pm, it was American traders who were hit the most.
All three of the US’s major markets opened to sharp losses on Thursday morning.
Image: The S&P 500 is set for its worst day of trading since the COVID-19 pandemic. File pic: AP
By 8.30pm UK time (3.30pm EST), The Dow Jones Industrial Average was down 3.7%, the S&P 500 opened with a drop of 4.4%, and the Nasdaq composite was down 5.6%.
Compared to their values when Donald Trump was inaugurated, the three markets were down around 5.6%, 8.7% and 14.4%, respectively, according to LSEG.
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Worst one-day losses since COVID
As Wall Street trading ended at 9pm in the UK, two indexes had suffered their worst one-day losses since the COVID-19 pandemic.
The S&P 500 fell 4.85%, the Nasdaq dropped 6%, and the Dow Jones fell 4%.
It marks Nasdaq’s biggest daily percentage drop since March 2020 at the start of COVID, and the largest drop for the Dow Jones since June 2020.
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5:07
The latest numbers on tariffs
‘Trust in President Trump’
White House press secretary Karoline Leavitt told CNN earlier in the day that Mr Trump was “doubling down on his proven economic formula from his first term”.
“To anyone on Wall Street this morning, I would say trust in President Trump,” she told the broadcaster, adding: “This is indeed a national emergency… and it’s about time we have a president who actually does something about it.”
Later, the US president told reporters as he left the White House that “I think it’s going very well,” adding: “The markets are going to boom, the stock is going to boom, the country is going to boom.”
He later said on Air Force One that the UK is “happy” with its tariff – the lowest possible levy of 10% – and added he would be open to negotiations if other countries “offer something phenomenal”.
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3:27
How is the world reacting to Trump’s tariffs?
Economist warns of ‘spiral of doom’
The turbulence in the markets from Mr Trump’s tariffs “just left everybody in shock”, Garrett Melson, portfolio strategist at Natixis Investment Managers Solutions in Boston, told Reuters.
He added that the economy could go into recession as a result, saying that “a lot of the pain, will probably most acutely be felt in the US and that certainly would weigh on broader global growth as well”.
Meanwhile, chief investment officer at St James’s Place Justin Onuekwusi said that international retaliation is likely, even as “it’s clear countries will think about how to retaliate in a politically astute way”.
He warned: “Significant retaliation could lead to a tariff ‘spiral of doom’ that could be the growth shock that drags us into recession.”
It comes as the UK government published a long list of US products that could be subject to reciprocal tariffs – including golf clubs and golf balls.
Running to more than 400 pages, the list is part of a four-week-long consultation with British businesses and suggests whiskey, jeans, livestock, and chemical components.
Meanwhile, Prime Minister Sir Keir Starmer said on Thursday that the US president had launched a “new era” for global trade and that the UK will respond with “cool and calm heads”.
It also comes as Canadian Prime Minister Mark Carney announced a 25% tariff on all American-imported vehicles that are not compliant with the US-Mexico-Canada trade deal.
He added: “The 80-year period when the United States embraced the mantle of global economic leadership, when it forged alliances rooted in trust and mutual respect and championed the free and open exchange of goods and services, is over. This is a tragedy.”
Donald Trump has announced a 10% trade tariff on all imports from the UK – as he unleashed sweeping tariffs across the globe.
Speaking at a White House event entitled “Make America Wealthy Again”, the president held up a chart detailing the worst offenders – which also showed the new tariffs the US would be imposing.
“This is Liberation Day,” he told a cheering audience of supporters, while hitting out at foreign “cheaters”.
He claimed “trillions” of dollars from the “reciprocal” levies he was imposing on others’ trade barriers would provide relief for the US taxpayer and restore US jobs and factories.
Mr Trump said the US has been “looted, pillaged, raped, plundered” by other nations.
Image: Pic: AP
His first tariff announcement was a 25% duty on all car imports from midnight – 5am on Thursday, UK time.
Mr Trump confirmed the European Union would face a 20% reciprocal tariff on all other imports. China’s rate was set at 34%.
The UK’s rate of 10% was perhaps a shot across the bows over the country’s 20% VAT rate, though the president’s board suggested a 10% tariff imbalance between the two nations.
It was also confirmed that further US tariffs were planned on some individual sectors including semiconductors, pharmaceuticals and critical mineral imports.
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6:39
Trump’s tariffs explained
The ramping up of duties promises to be painful for the global economy. Tariffs on steel and aluminium are already in effect.
The UK government signalled there would be no immediate retaliation.
Business and Trade Secretary Jonathan Reynolds said: “We will always act in the best interests of UK businesses and consumers. That’s why, throughout the last few weeks, the government has been fully focused on negotiating an economic deal with the United States that strengthens our existing fair and balanced trading relationship.
“The US is our closest ally, so our approach is to remain calm and committed to doing this deal, which we hope will mitigate the impact of what has been announced today.
“We have a range of tools at our disposal and we will not hesitate to act. We will continue to engage with UK businesses including on their assessment of the impact of any further steps we take.
“Nobody wants a trade war and our intention remains to secure a deal. But nothing is off the table and the government will do everything necessary to defend the UK’s national interest.”
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0:43
Who showed up for Trump’s tariff address?
The EU has pledged to retaliate, which is a problem for Northern Ireland.
Should that scenario play out, the region faces the prospect of rising prices because all its imports are tied to EU rules under post-Brexit trading arrangements.
It means US goods shipped to Northern Ireland would be subject to the EU’s reprisals.
The impact of a trade war would be expected to be widely negative, with tit-for-tat tariffs risking job losses, a ramping up of prices and cooling of global trade.
Research for the Institute for Public Policy Research has suggested more than 25,000 direct jobs in the UK car manufacturing industry alone could be at risk from the tariffs on car exports to the US.
The Society of Motor Manufacturers and Traders (SMMT) had said the tariff costs could not be absorbed by manufacturers and may lead to a review of output.
The tariffs now on UK exports pose a big risk to growth and the so-called headroom Chancellor Rachel Reeves was forced to restore to the public finances at the spring statement, risking further spending cuts or tax rises ahead to meet her fiscal rules.
A member of the Office for Budget Responsibility (OBR), David Miles, told MPs on Tuesday that US tariffs at 20% or 25% maintained on the UK for five years would “knock out all the headroom the government currently has”.
But he added that a “very limited tariff war” that the UK stays out of could be “mildly positive”.
He said: “There’s a bit of trade that will get diverted to the UK, and some of the exports from China, for example, that would have gone to the US, they’ll be looking for a home for them in the rest of the world.
“And stuff would be available in the UK a bit cheaper than otherwise would have been. So there is one, not central scenario at all, which is very, very mildly potentially positive to the UK. All the other ones which involve the UK facing tariffs are negative, and they’re negative to very different extents.”