The creator of Facebook. One of the world’s richest men. A 39-year-old father-of-three. But is he a force for good?
One man has made it his mission to try to help us answer that question.
For more than a decade, US university professor Dr Michael Zimmer has been recording “every single thing” the Facebook founder says in public, in an archive known as “The Zuckerberg Files”.
Covering a period from 2004 to the present day, it features more than 1,500 transcripts of Zuckerberg’s remarks, including Facebook posts, media interviews and hundreds of videos of his public appearances.
With growing concerns over Facebook users’ privacy and how their data is used, Dr Zimmer says he wanted to take a “closer look” at Zuckerberg’s language and views.
Image: Dr Michael Zimmer is the creator of The Zuckerberg Files. Pic: Sky UK
“The privacy concerns around Facebook, and the amount of data Meta collects across its platforms, are real and important for users to understand,” he tells Sky News.
“I don’t rush to suggest people delete their accounts, as there can be real benefits being on the platforms.
“But it’s important for users to explore the privacy settings available to understand how visible their content is, what kind of details are being collected and shared, and so on.
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“Facebook has got better at giving users the ability to manage their privacy, but they could certainly do more.”
Zuckerberg’s posts on his Facebook page suggest he has his own concerns about privacy, Dr Zimmer says.
“More recently he’s been posting more about his family, including pictures of his children – but interestingly we rarely see his children’s faces,” Dr Zimmer adds.
“So I’m assuming he wants to make sure his kids’ faces don’t get put online for privacy reasons, or any kind of face recognition, for their own safety.
“But, of course, his platform has built tools to scan our pictures and our faces.”
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Twenty years after it was created, Facebook is now irrevocably linked with concerns about data collection, online safety and the deterioration of democracy itself.
Now, a new Sky documentary delves into how Zuckerberg built his Meta empire (which includes Facebook, Instagram and WhatsApp), what drives him and how he’s changed his public persona over the years.
One of four children and the only boy, Zuckerberg was known as the “prince” by his mother, according to the programme.
“He was anointed even within the family,” says David Kirkpatrick, technology journalist and author of The Facebook Effect. “That shaped his worldview tremendously.”
Image: Mark Zuckerberg in 2007
It was at Harvard University where the “prince” became a celebrity, when he created FaceMash – a hot-or-not website where users compared photos of their fellow students.
“It was sexist, it was juvenile. It did get him in trouble,” Mr Kirkpatrick said.
But it almost made him famous. The short-lived FaceMash may have got Zuckerberg hauled before a disciplinary committee, but it also racked up 22,000 hits in its first day.
“By the time he launched Facebook, he was already like a famous innovator so people wanted to know what he was going to do next,” Mr Kirkpatrick adds.
Image: Pic: AP
Zuckerberg created the first version of Facebook in his dorm room – and infamously described the early users who trusted him with their data as “dumb f****”, the documentary says.
He left Harvard early with some friends and headed to Palo Alto, California – Silicon Valley – to work on TheFacebook (as it was known) full time.
Zuckerberg was often seen lying on the floor coding, wearing flip-flops.
Poking – an innocuous Facebook function that was popular for a while – was something he thought up when he was drunk, Zuckerberg says in an early interview.
The rise of Facebook was meteoric. It hit one billion users. President Barack Obama visited its headquarters. It was clear that this social media giant had changed the world forever – but for good or for bad?
Image: Barack Obama with Zuckerberg in 2011
One of the first examples of the power of Facebook was the Arab Spring in the early 2010s, where countries across the Middle East saw popular uprisings and some governments were overthrown.
“Mark was feted,” says former Facebook vice president Richard Allan.
“Here were all these people in countries like Syria, Tunisia and Egypt who could create their own alternative media, in opposition to a state that controlled the media to within an inch of its life and allowed them no space.
“They created the revolution, not us. We weren’t there on the barricades but we had given them a media tool.”
Facebook had become something that was politically powerful, and everyone from protesters to world leaders knew it.
But as we know now, Zuckerberg’s empire would not always be regarded as a positive force for democracy.
Where early in his career he talked a lot about being a start-up chief and creating Facebook in his dorm room, the questions in interviews got harder.
Image: Zuckerberg in 2010. Pic: AP
“Suddenly I think some corporate communication people got involved and his message started to be more controlled, more about products, more about what he’s trying to do with the company,” Dr Zimmer says.
“You almost got a sense that he was trying to sort of step away from the day-to-day trials and tribulations of Facebook, until Cambridge Analytica, until the Brexit and the Trump elections, when suddenly Facebook was back in the spotlight.”
Donald Trump’s victory in the 2016 US election made the world stand still.
“Overnight we went from everything we touched turned to gold, to everything we touched turned to dust,” says Katie Harbath, who was Facebook’s public policy director from 2014 to 2019.
“When I first joined, movies were being made (about Facebook), the founder was on the cover of Time Magazine, you’re overthrowing dictators – seven years later you’re being told you destroyed democracy.”
After becoming famous for his laid-back appearance, wearing a hoodie and jeans, Zuckerberg looked very different on 10 April 2018: the day he appeared before US Congress.
Image: Zuckerberg appears before US Congress
He faced questions over the Cambridge Analytica scandal where it had emerged data belonging to up to 87 million Facebook users was improperly accessed by the political consulting firm, which has since been shut down.
“You could tell it wasn’t something he wanted to do,” Dr Zimmer says of Zuckerberg’s US Congress appearance, noting that he actually did “quite well”.
“I think ever since then he’s been very effective in reshaping what people focus on.”
This includes things like the Metaverse, a virtual environment where people can interact with each other that some in tech think will be a huge part of humanity’s future.
“I think he’s trying to get us to rethink Facebook as a platform for goodness, for happiness, for all these great things in our lives and to forget about the bad things that happen,” Dr Zimmer adds.
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He adds: “I guess he can’t correct those challenges but I think he can own it, and I think he can find ways to really try to engage in that space and help make sure that his impact and his legacy does remain positive.”
In a statement provided to the documentary, Meta denied that it promotes profit over safety, citing changes made to the newsfeed that mean that users spend less time on Facebook.
It said it has introduced new guidance for parents and teenagers on Instagram and says that its own research found that in most cases teenage girls said the platform made them feel better, not worse.
Zuckerberg has said that he wants Congress to update internet regulation around elections so that harmful content, privacy and competition are addressed.
Zuckerberg: King Of The Metaverse is available to watch on Sky Documentaries from Thursday 11 January.
Around 14 million people could die across the world over the next five years because of cuts to the US Agency for International Development (USAID), researchers have warned.
Children under five are expected to make up around a third (4.5 million) of the mortalities, according to a study published in The Lancet medical journal.
Estimates showed that “unless the abrupt funding cuts announced and implemented in the first half of 2025 are reversed, a staggering number of avoidable deaths could occur by 2030”.
“Beyond causing millions of avoidable deaths – particularly among the most vulnerable – these cuts risk reversing decades of progress in health and socioeconomic development in LMICs [low and middle-income countries],” the report said.
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2:21
March: ‘We are going to lose children’: Fears over USAID cuts in Kenya
USAID programmes have prevented the deaths of more than 91 million people, around a third of them among children, the study suggests.
The agency’s work has been linked to a 65% fall in deaths from HIV/AIDS, or 25.5 million people.
Eight million deaths from malaria, more than half the total, around 11 million from diarrheal diseases and nearly five million from tuberculosis (TB), have also been prevented.
USAID has been vital in improving global health, “especially in LMICs, particularly African nations,” according to the report.
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Queer HIV activist on Trump and Musk’s USAID cuts
Established in 1961, the agency was tasked with providing humanitarian assistance and helping economic growth in developing countries, especially those deemed strategic to Washington.
But the Trump administration has made little secret of its antipathy towards the agency, which became an early victim of cuts carried out by the Department of Government Efficiency (DOGE) – formerly led by Elon Musk – in what the US government said was part of a broader plan to remove wasteful spending.
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3:35
What is USAID?
In March, US Secretary of State Marco Rubio said more than 80% of USAID schemes had been closed following a six-week review, leaving around 1,000 active.
The US is the world’s largest humanitarian aid donor, providing around $61bn (£44bn) in foreign assistance last year, according to government data, or at least 38% of the total, and USAID is the world’s leading donor for humanitarian and development aid, the report said.
Between 2017 and 2020, the agency responded to more than 240 natural disasters and crises worldwide – and in 2016 it sent food assistance to more than 53 million people across 47 countries.
The study assessed all-age and all-cause mortality rates in 133 countries and territories, including all those classified as low and middle-income, supported by USAID from 2001 to 2021.
Thailand’s prime minister has been suspended after a leaked phone call with a senior Cambodian politician caused outrage.
An ethics investigation into Paetongtarn Shinawatra is under way and she could end up being dismissed.
The country’s constitutional court took up a petition from 36 senators, who claimed dishonesty and a breach of ethical standards, and voted 7 to 2 to suspend her.
Image: Protesters gathered in Bangkok at the weekend. Pic: Reuters
The prime minister’s call with Cambodia’s former leader, Hun Sen, sparked public protests after she tried to appease him and criticised a Thai army commander – a taboo move in a country where the military is extremely influential.
Ms Shinawatra was trying to defuse mounting tensions at the border – which in May resulted in the death of one Cambodian soldier.
Thousands of conservative, nationalist protesters held a demo in Bangkok on Saturday to urge her to step down.
Her party is clinging on to power after another group withdrew from their alliance a few weeks ago over the phone call. Calls for a no-confidence vote are likely.
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Deputy prime minister Suriya Juangroongruangkit will take over temporarily while the court looks into the case.
The 38-year-old prime minister – Thailand‘s youngest ever leader – has 15 days to respond to the probe. She has apologised and said her approach in the call was a negotiating tactic.
The popularity of her government has slumped recently, with an opinion poll showing an approval rating of 9.2%, down from 30.9% in March.
Ms Shinawatra comes from a wealthy dynasty synonymous with Thai politics.
Her father Thaksin Shinawatra – a former Manchester City owner – and aunt Yingluck Shinawatra served as prime minister before her – in the early to mid 2000s – and their time in office also ended ignominiously amid corruption charges and military coups.
Israeli Prime Minister Benjamin Netanyahu will be meeting Donald Trump next Monday, according to US officials.
The visit on 7 July comes after Mr Trump suggested it was possible a ceasefire in Gaza could be reached within a week.
On Sunday, he wrote on social media: “MAKE THE DEAL IN GAZA. GET THE HOSTAGES BACK!!!”
At least 60 people killed across Gaza on Monday, in what turned out to be some of the heaviest attacks in weeks.
Image: Benjamin Netanyahu, left, with Donald Trump during a previous meeting. Pic: Reuters
According to the Hamas-run health ministry, 56,500 people have been killed in the 20-month war.
The visit by Mr Netanyahu to Washington has not been formally announced and the officials who said it would be going ahead spoke on condition of anonymity.
An Israeli official in Washington also confirmed the meeting next Monday.
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White House Press Secretary Karoline Leavitt said the administration was in constant communication with the Israeli government.
She said Mr Trump viewed ending the war in Gaza and returning remaining hostages held by Hamas as a top priority.
The war in Gaza broke out in retaliation for Hamas’ 7 October 2023 attacks on southern Israel that killed 1,200 people and saw a further 250 taken hostage.
An eight-week ceasefire was reached in the final days of Joe Biden’s US presidency, but Israel resumed the war in March after trying to get Hamas to accept new terms on next steps.
Talks between Israel and Hamas have stalled over whether the war should end as part of any ceasefire.