Volkswagen handed over 394,000 EVs in 2023. Although EV deliveries were up 21% from last year, they still represented less than 9% of the VW brand’s total deliveries. The company said it expects the market to “remain challenging” this year.
The Volkswagen brand handed over 394K EVs in 2023
The Volkswagen brand announced fully electric vehicle sales grew by 21.1% in 2023, with around 394,000 EVs handed over.
Its largest markets included China, Germany, the US, the UK, Sweden, France, Norway, and Belgium. VW delivered around 30,000 ID.4 models in Germany, up 62.9%. In the US, around 38,000 ID.4 electric SUVs were handed over (+84.2% YOY).
In China, VW’s most important market (with ~40% of sales), over 75,000 ID.3 EVs were handed over, an over 200% increase.
Despite this, Volkswagen EVs represented only 8% of the total 4.87 million vehicles sold last year. The automaker cut EV production several times last year, citing slowing demand.
Volkswagen’s CFO Arno Antilitz said EV orders fell to 150,000 in Europe last October. That’s half of the 300,000 VW had last year at that time.
Hildegard Wortmann, who oversees VW’s marketing and sales, explained that the lower order intake was “due to the lower-than-expected overall market trend.” According to Wortmann, the growth in EV sales last year was thanks to a higher backlog.
VW faced several supply chain issues that extended delivery times and are now being worked out. The VW Group said it expected EV sales share to reach around 8% to 10% in 2023, down from 11%.
The automaker hopes its refreshed ID.4 and ID.5 can help jumpstart sales. VW’s updated EVs feature longer range and added tech.
Meanwhile, Volkswagen slashed EV prices in Europe earlier this week as it looks to compete with Tesla. Tesla’s Model Y looks to be the best-selling car (electric or gas) in 2023 as the EV leader continues expanding its network.
VW fell behind Tesla in US market share as EV adoption continues climbing. Tesla ended 2023 with 4.2% share of the US auto market.
Electrek’s Take
While Volkswagen looks to make up for lost time, other automakers are pulling ahead. Many automakers are already at double-digit (or 100%) EV sales.
Volkswagen EVs accounted for 8.3% of total deliveries in 2023. That’s up 1.4% from 2022 (6.9%). Meanwhile, other automakers, like Volvo, are already achieving over 15% EV share.
Volvo sold over 113,000 EVs last year, up 70% compared to 2022 (66,749). The Swedish automaker has several new models, including the EX30 (check out our review), starting at $35,000, that it expects to fuel EV sales in 2024.
Jim Rowan, Volvo’s CEO, said, “We are not seeing any order cancellations or any slowdown in order intake,” despite the reported “EV market slowdown.”
While Volvo aims to be an all-electric brand by 2030, VW targets 50% EV sales. Automakers like Volvo and Hyundai, who have committed to EVs, are reaping the rewards as others fall behind.
Volkswagen hopes new EVs like the ID.7 can help spark growth in 2024. However, Imelda Labbé, VW Board Member, said, “We expect the market environment to remain challenging in 2024.” The company believes it’s in the “right position” with an updated lineup.
Will VW spark EV growth in 2024? Or will it fall further behind leaders like Tesla as the industry shifts to electric? Let us know what you think in the comments.
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Leading electric vehicle analyst, author, and industry thought leaders Loren McDonald and Bill Ferro stop by Quick Charge to discuss EV Adoption’s acquisition by Paren, the “crisis” of EV charging reliability, and the real state of the EV market.
Depending on who you listen, EVs are either driving brands to record growth and are about cross that critical 10% of the overall market nationwide, or the future is bleak, the market is down, and EVs just aren’t selling. What’s really going on? Loren and Bill (probably) have some answers.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations site wide. Click here to learn more.
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Chevy EV owners in Texas who have Reliant as their electric utility can now charge for free at night with renewable energy.
Over 150 Chevrolet dealerships across Texas are now offering the Reliant Free Charge Nights plan to new EV buyers. With Free Charge Nights, customers can offset their charging costs by receiving credits for electricity used between 11 pm and 6 am. The plan is powered entirely by renewable energy, thanks to the purchase of renewable energy certificates (RECs).
Rasesh Patel, president of NRG Consumer, says the plan is about making power personal: “We’re excited to help Chevrolet EV drivers offset the cost of charging their vehicle all while having access to a renewable electricity plan.”
This collaboration aims to make EV adoption more appealing by making charging cheaper and greener. GM Energy’s chief revenue officer, Aseem Kapur, emphasized that partnerships like this help build the ecosystem needed to support an all-electric future: “The Reliant Free Charge Nights plan is a great example of how an automaker and an energy company can work together to make EV adoption an easy decision.”
Existing Reliant customers can also sign up for the Free Charge Nights plan. To get started, Chevrolet EV owners need to designate their vehicle on the GM Energy Smart Charging Portal before enrolling in the plan.
Reliant Energy, a subsidiary of NRG Energy, serves over 1.5 million customers in Texas, making it one of the largest electricity providers in the state.
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Texas is about to get a major power boost – a new AI-powered virtual power plant (VPP) delivering capacity equivalent to 200,000 homes during peak demand.
NRG Energy is teaming up with Renew Home to bring nearly 1 gigawatt (GW) of capacity to the Texas grid by 2035, aiming to make it more resilient while helping residents save on energy costs.
The new VPP will rely on hundreds of thousands of smart thermostats and other connected home devices, making use of AI technology provided by Google Cloud. These devices, like Vivint and Nest smart thermostats, will be offered to eligible customers at no cost. By automating HVAC adjustments, they help shift energy use to when electricity is cheaper, cleaner, and less strained.
NRG and Renew Home have big plans for the VPP. Starting in spring 2025, the companies plan to roll out the program across Texas, installing these smart thermostats in homes served by NRG’s retail electricity providers. Eventually, they plan to add home battery storage and EVs to expand the power plant’s capabilities.
Texas has faced record-breaking energy demands, with peak usage hitting 85 GW in 2023. As the state’s population grows and extreme weather becomes more frequent, VPPs like this one could play a key role in stabilizing the grid. VPPs aggregate a lot of small-scale energy resources, from smart thermostats to home batteries, and use them to help balance supply and demand during times of high stress on the grid.
This nearly 1 GW VPP will be one of the largest of its kind in Texas. NRG’s president of consumer operations, Rasesh Patel, calls it a “pivotal step” for improving customer experience while making Texas’ energy infrastructure more sustainable and resilient.
In addition to Renew Home, NRG is working with Google Cloud to maximize the power plant’s effectiveness. Google Cloud’s AI and analytics tools will help predict weather conditions, forecast renewable generation, and optimize energy usage, all of which will help make energy management smoother for both customers and the grid.
Ben Brown, CEO of Renew Home, said:
NRG’s commitment to creating a more resilient and sustainable energy future while also making electricity bills more affordable makes them an ideal partner for co-developing this unique VPP program.
This initiative raises the bar for future-proofing our electricity infrastructure and delivering cost savings to customers.
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