Can Fiat win over the hearts of Americans with its new, better 500e?
To be frank, Americans don’t buy Fiats. The brand sold only a few hundred cars in the US last year. But Fiat hopes to – finally – charm the US with the “immersive Italian experience” of its upcoming Fiat 500e – Stellantis’s first all-electric car in the US. Unlike many of those hulking SUVs we’re seeing, this sweet retro-styled city car is one of the lightest and cheapest EVs on the market. To set la dolce vita vibes, the car even comes with its own theme music.
But for the record, Fiat had a truly terrible year in 2023, selling practically no cars in the US – a grand total of 605 cars. It sold so few cars in the US that it is now discontinuing the few models it had on offer and going on all in on the 500e, according to a report in Jalopnik.
Already available in Europe, the 2024 500e EV, available for order, will go on sale in the US in the initial RED trim the first quarter of this year. It starts at a reasonable $32,500 plus a $1,595 destination fee, although it’s not eligible for the $7,500 federal tax credit. The 2024 version is made in the Mirafiori factory in Turin, Italy, compared to the 2019 built in Mexico.
The new 500e keeps the cute, retro style of the previous generation but refreshes and modernized the exterior and interior. The two-door hatchback comes powered by a 118-hp electric motor for a 149-mile range – not amazing but good enough for most trips and daily use. The battery comes with DC charging at up to 85 kW, which adds enough juice for 31 extra miles of range in just five minutes, according to Fiat. Weight-wise, Fiat calls its EV the “lightest passenger BEV in the market” at just over 3,000 pounds (1,361 kg).
Inside, the car has a less plasticky look than the earlier version and a 10.3-inch touchscreen infotainment system with the Uconnect 5 software interface.
But it truly sets the mood, Italian-style, with its Acoustic Vehicle Alert System. The low-speed audio warning, which is standard in EVs, plays an Italian classical tune dubbed “The sound of 500,” written by Flavio Ibba and Marco Gualdi. The idea, says Fiat, is to create Italian vibes every time you step into the car.
Electrek’s Take
Fiat has been around in North America for more than a hundred years, but things never really took off in the states. While a bestseller in Europe, lackluster sales in the US fueled a difficult, on-again/off-again relationship. Fiat brought its 500 to the US in 2011 (which was discontinued in 2019), and the 500e EV to California in 2013. A new 500 came to Europe in 2022, with no news on American sales until late 2022, when the brand announced its 2024 500e would arrive in the states.
Even in Europe, Fiat had a rough year too, producing 77,000 500e cars against the more than 90,000 forecast at the beginning of 2023, according to Automotive News Europe. Of course, its home turf of Italy has some of the lowest EV adoption rates in Europe, at just 4% of the market.
Plus the 500e too has plenty of competition from other EVs with a lot more space and longer driving ranges. Still, despite this, the brand is betting that it can win over some customers with its awesome design and Italian charm. And honestly, this is exactly the kind of car that any city dweller or suburbanite would need for quick trips and short day trips. It’s small, affordable, and the perfect antidote to the SUV and truck bloat we’re seeing coming out this year. Perhaps too, as a longtime resident in Europe, I have long had a soft spot for the brand, but this type of vehicle makes a ton of sense for a lot of people: zero emissions, easy to park, and is less of a hazard to pedestrians and cyclists.
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Spring is here, and that means it’s pool season prep time! There’s no better way to kickstart your spring cleaning than with the Beatbot AquaSense 2 Series—the ultimate robotic cleaner designed to effortlessly prepare your pool for sunny days ahead.
Beatbot is inviting pool owners everywhere to “Spring Forward, Clean to Perfection” with up to 20% off the AquaSense 2 Series – Ultra, Pro, and Standard. The limited-time offer is available from March 17 through March 31 on Beatbot’s official website and Amazon store. Read on to find out how Beatbot can keep your pool in prime condition, and don’t miss out on this fantastic discount.
Beatbot AquaSense 2 Ultra
Headlining Beatbot AquaSense 2 Series is the premium AquaSense 2 Ultra, a pool-cleaning powerhouse that sets a new standard in smart cleaning technology. It’s packed with cutting-edge features designed to make your pool maintenance not only easier but smarter and more thorough than ever before.
At the heart of the AquaSense 2 Ultra is the revolutionary HybridSense AI Pool Mapping technology. This isn’t your average robotic cleaner – it uses an AI camera alongside ultrasonic and infrared sensors to create a precise map of your pool. No matter your pool’s shape or layout, the Ultra intelligently plots the most efficient cleaning path, ensuring every inch – from floor to walls, waterline, and even the water’s surface – is spotless. Plus, with the Beatbot app, you can easily track cleaning progress and view detailed cleaning maps in real time.
Say goodbye to juggling multiple pool-cleaning devices—the AquaSense 2 Ultra delivers unmatched convenience with its unique 5-in-1 cleaning system. This robotic marvel tackles everything: water surface, waterline, floor, walls, and even a ClearWater Clarification System. Powered by an industry-first 11-motor submarine propulsion system, it transitions effortlessly between floating and diving, guaranteeing complete and comprehensive coverage every time.
Never worry about overlooked debris again. The Ultra’s Advanced AI Cruise Debris Detection system scans your pool after the initial clean, intelligently identifying and removing any stragglers like leaves. Its AI-driven camera and sensors continually learn and improve, recognizing different leaf types such as oak, maple, palm, and more. The result is an impressively thorough clean that traditional robots simply can’t match.
And when it comes to effortless pool management, the AquaSense 2 Ultra truly shines. With dual side brushes designed to sweep debris directly into the cleaner’s path, even pool corners and edges get pristine cleaning. Plus, the Beatbot app’s advanced navigation control lets you manually steer the AquaSense 2 Ultra across the water’s surface, making spot cleaning both precise and fun.
Finally, retrieval is easier than ever with Beatbot’s exclusive Smart Water Surface Parking technology. When cleaning finishes, or battery life falls below 15%, the AquaSense 2 Ultra autonomously returns to the pool edge, floats to the surface, and automatically releases water to make retrieval lighter and effortless. If it drifts, simply use the app’s one-touch retrieval button to bring it back to you.
The Beatbot AquaSense 2 Ultra is normally priced at $3,450 and is 15% off until March 31.
The AquaSense 2 Pro
The Beatbot AquaSense 2 Pro takes pool cleaning convenience to the next level with the 5-in-1 cleaning system. Featuring Beatbot’s exclusive ClearWater Clarification System and Smart Water Surface Parking, the AquaSense 2 Pro ensures every inch of your pool stays spotless with minimal effort on your part. Powered by nine precision-engineered motors, including dual floating chamber motors and surface propeller motors, it delivers exceptional maneuverability and efficiency.
Plus, the AquaSense 2 Pro offers smart app-based control for targeted surface cleaning, backed by a robust 13,400 mAh battery capable of up to 11 hours of surface cleaning or five hours of cleaning floors, walls, and waterlines. With AquaSense 2 Pro, maintaining a pristine pool has never been simpler.
The Beatbot AquaSense 2 Pro is usually priced at $2,499 and is 15% off until March 31.
Beatbot AquaSense 2
The Beatbot AquaSense 2 delivers powerful, reliable cleaning performance, combining advanced technology with user-friendly convenience. Equipped with a robust 200W brushless main pump motor, this 3-in-1 robotic cleaner effortlessly tackles floors, walls, and waterlines, providing full coverage with optimized path navigation and impressive 5500 GPH suction power.
Its innovative double-pass waterline scrubbing system thoroughly removes grime, leaving your pool spotless after every cycle. Ideal for pools of all sizes, including larger ones, the AquaSense 2 features a high-capacity battery that powers up to four hours of continuous floor cleaning.
Plus, its intuitive navigation and powerful suction provides stable, efficient cleaning on vertical surfaces and hard-to-reach areas. With AquaSense 2, a pristine pool is easy to achieve, so you can spend more time swimming and less time maintaining it.
The Beatbot AquaSense 2 is typically priced at $1,499 and is 20% off until March 31.
Spring forward into sparkling perfection – grab the AquaSense 2 model that best fits your needs today for up to 20% off and experience the ultimate pool-cleaning upgrade.
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Environment
Toyota the EV battery supplier? Honda will use them to power up its 400,000 hybrids in the US
Toyota is now a battery supplier? That’s the plan. Honda will use Toyota’s batteries to power up its around 400,000 hybrids sold in the US.
Toyota will supply batteries for Honda hybrids in the US
Toyota’s $14 billion battery plant in North Carolina is ready for business. The facility will begin shipping out batteries next month, and it looks like Toyota already has its first customer.
According to a new Nikkei report, starting in fiscal 2025, Toyota will supply batteries for the roughly 400,000 Honda hybrids sold in the US.
Honda currently uses batteries from China and Japan for vehicles sold in the US, but the company is (like most) preparing for changes under Trump.
Honda’s electrified vehicles, including EVs and hybrids, accounted for over a quarter of US sales last year. The company sold over 308,500 hybrids and 40,400 electric vehicles in the US in 2024. The batteries will likely be used in the CR-V and other Honda hybrid vehicles.
Earlier this month, an extra 10% tariff on imports from China took effect. And that’s on top of the 10% imposed in February.
With more expected, including a 25% increase in vehicles imported from Japan, automakers are tightening up their supply chains.
A 25% tariff on Japanese vehicles, up from 2.5% currently, is estimated to cost the six major Japanese automakers about $20 billion in the US.
Tariffs on imports from Mexico and Canada could cost Honda roughly $4.7 billion alone. Teaming up with Toyota to use its batteries for its hybrids is part of Japan’s broader global plans to ween off dependence on China and others for batteries and other emerging tech.
The new US plant, Toyota Battery Manufacturing North Carolina (TBMC), is over seven million square feet, or about the size of 121 football fields.
As Toyota’s first in-house battery factory outside of Japan, the plant could be a game changer as Trump’s tariffs take effect. Securing Honda as a buyer will already help Toyota cut costs as it ramps up output.
Toyota plans to ramp up electrified vehicle (EV, PHEV, and hybrid) sales in North America from around 40% last year to 80% by 2030.
Electrek’s Take
Trump’s tariffs are already causing havoc, with nearly every automaker warning that they put the US further behind. Overseas automakers are not the only ones feeling the heat, either.
The “Big Three,” GM, Ford, and Jeep maker Stellantis all build vehicles in Canada and Mexico. GM cut output at its plant in Mexico in January, where the electric Chevy Equinox, Blazer, and Honda Prologue are made. Stellantis halted operations at its Brampton Assembly Plant in Canada last month, where it was expected to launch the Jeep Compass EV production. What’s next?
For Toyota, it looks like its $14 billion bet to build batteries in the US is already paying off. Now, we just need it to introduce more EVs.
After unveiling three new electric SUVs in Europe last week, including the updated bZ4X, Toyota hinted more is on the way for the US. Check back soon for updates.
What do you think? Do you want to see more Toyota EVs in the US, like the new C-HR+? Let us know your thoughts in the comments.
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