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People walk past a billboard advertisement for YouTube in Berlin, Germany, on Sept. 27, 2019.

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YouTube is taking steps to fight against medical misinformation, especially when it comes to finding immediate tips on how to handle an emergency.

The company on Wednesday introduced a feature called First Aid Information Shelves, a library of step-by-step videos that show people what to do if they’re witnessing a drug overdose, heart attack or other life-threatening event. 

Videos from accredited health organizations such as Mass General Brigham will appear pinned to the top of relevant search results so they’re easy to discover. YouTube users in the U.S. can find videos on 12 topics, including CPR, seizures, choking, bleeding and psychosis. Most are a minute or two long.

“The whole idea is timing and conciseness and trying to share that information as quickly as possible,” Garth Graham, global head of health care and public health at YouTube, told CNBC in an interview. Graham said people should always call first responders right away in the case of an emergency. 

The videos will not contain ads, which means Google-owned YouTube won’t make money from them, Graham said.

YouTube was not involved with the content creation, which Graham said was left to experts. In addition to Mass General Brigham, health organizations such as the Mexican Red Cross and the American Heart Association have partnered with YouTube to help make the videos. 

Content moderation has long been a challenge for YouTube, which removes videos if they’re found to be in violation of the company’s guidelines. The process is often slow and costly. Medical misinformation became a bigger problem during the Covid-19 pandemic due to the constant spreading of inaccurate messaging related to the effectiveness of vaccines and masks.

In July 2021, more than a year after the onset of the pandemic, YouTube announced plans to label videos and promote credible sources after facing criticism for its role in spreading misinformation. The company banned several high-profile anti-vaxxer accounts and said in September of that year that it had removed more than 130,000 videos for violating its Covid policies. 

Even as the pandemic has subsided, medical misinformation continues to proliferate. Researchers recently found that popular videos on YouTube about insomnia and sleep contain both “misinformation and commercial bias,” according to a study in the Journal of Clinical Sleep Medicine.  

YouTube announced a new framework for combating medical misinformation in August, outlining how the site will remove content that contradicts established guidance from health officials on subjects including cancer, Covid and reproductive health. 

An example of what First Aid Information Shelves will look like on YouTube.

‘First videos that you see’

Mass General Brigham, the largest health-care system in Massachusetts, started officially partnering with YouTube in 2021 “to offer patients easier access to credible medical information,” according to a press release at the time.

The hospital has a dedicated content team with an expertise in medical education that determines the topics and substance of the videos, said Dr. Merranda Logan, the health system’s associate chief academic officer.

For YouTube’s First Aid Information Shelves, Mass General Brigham’s team produced 11 videos across topics such as heart attacks, strokes and seizures.

Logan said there’s a lot of medical information and misinformation online and distinguishing between the two can be a challenge. She said people should be able to turn to trusted experts in an emergency when “every minute, every second counts.”

“We wanted to make sure that these videos are the first videos that you see when you’re on YouTube and you search for any of those topics,” Logan said in an interview. “These videos really are not meant to replace calling 911, but to provide clear and concise information that can help during an emergency.”

When searching for videos on CPR, users will find content from the AHA, which writes the guidelines on the procedure and, since the 1990s, has worked to educate people about how to handle emergency situations.

“We have a really strong interest in partnering with our search engines that we know where people are going for content to make sure that they’re getting scientifically accurate content,” said Dr. Comilla Sasson, the AHA’s vice president for health-care business solutions for emergency cardiovascular care.

Videos will initially be available in English and Spanish, thanks to the help of the Mexican Red Cross, Graham said. Mass General Brigham is also using one of YouTube’s artificial intelligence-powered translation tools to present content in Spanish.

YouTube plans to add more topics, countries and languages in the future. 

Graham said YouTube will regularly work with its partners to ensure the videos remain as accurate and up to date as possible. The shelves are part of an “ongoing evolution of information quality” at YouTube, he said. 

“It’s important for us all to be prepared to respond to a series of common medical conditions that could happen to us, family, loved ones, people who are passing by,” Graham said. “We should be up to speed on that.”

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Texas Instruments’ stock falls on weak forecast

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Texas Instruments' stock falls on weak forecast

The Texas Instruments headquarters in Dallas, Texas, on Jan. 21, 2024.

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Texas Instruments reported second-quarter results on Tuesday that beat analysts’ expectations for revenue and earnings. But the stock fell in extended trading due to a third-quarter forecast that missed estimates.

Here’s how the chipmaker did versus LSEG consensus estimates:

  • Earnings per share: $1.41 vs. $1.35 expected
  • Revenue: $4.45 billion vs. $4.36 billion expected

Texas Instruments said it expects current-quarter earnings between $1.36 and $1.60 per share, while analysts were looking for $1.50 per share. The company forecast revenue of $4.45 billion to $4.8 billion, for a midpoint of $4.625 billion. Analysts were expecting revenue of $4.59 billion.

Revenue increased 16% in the second quarter from $3.82 billion in the same period a year earlier. Sales in the company’s analog chip business, its largest, rose 18% to $3.5 billion, surpassing the StreetAccount estimate of $3.39 billion for the segment.

Net income rose 15% to $1.3 billion, or $1.41 per share, from $1.13 billion, or $1.22 per share, a year ago.

Texas Instruments is a key supplier of legacy semiconductors for automotive and industrial uses.

As of Tuesday’s close, Texas Instruments shares were up 15% for the year on broader market optimism for chips. In June, the company said it would spend $60 billion to expand chipmaking factories in Texas and Utah, a move that was praised by the Trump administration in its push to bring more technology manufacturing to the U.S.

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Trump met with Amazon’s Jeff Bezos at the White House last week, sources say

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Trump met with Amazon's Jeff Bezos at the White House last week, sources say

Jeff Bezos, founder and executive chairman of Amazon, takes the stage during The New York Times’ annual DealBook Summit, at Jazz at Lincoln Center in New York City on Dec. 4, 2024.

Michael M. Santiago | Getty Images

President Donald Trump met with Amazon founder Jeff Bezos at the White House last week, CNBC has learned.

The meeting between Trump and Bezos, one of the world’s richest men, lasted for more than an hour, according to two people familiar with the matter who asked not to be named because the conversation was private.

Amazon declined to comment on the meeting. A spokesperson for Bezos didn’t immediately respond to a request for comment.

The nature and exact timing of the visit couldn’t be learned.

A Gulfstream G700 private jet linked to Bezos landed in Dulles, Virginia, outside Washington, on July 14 before taking off the next day, according to Jack Sweeney, a programmer who tracks flight data from jets owned by Elon Musk, Bill Gates and others.

Bezos, who also owns rocket company Blue Origin, has cozied up to Trump during his second term in the White House. Trump frequently hurled insults at Bezos during his first term, largely because of the Amazon founder’s ownership of The Washington Post.

Read more CNBC Amazon coverage

Bezos joined a swath of tech CEOs on stage at Trump’s inauguration in January after donating $1 million to his inaugural fund.

The Trump administration praised Bezos for his decision to revamp the Post’s editorial pages to focus on “personal liberties and free markets.”

In April, Trump said Bezos, who stepped down as Amazon’s CEO in 2021, was “terrific” and “a good guy” after the billionaire assured Trump that the e-commerce giant had no plans to display tariff-related surcharges on its website.

More recently, Bezos has reportedly sought to capitalize on the dramatic falling-out between Trump and Musk, who spent more than $250 million to help Trump win a second White House term and previously led the government-slashing initiative called the Department of Government Efficiency.

Bezos competes with Musk, who is the CEO of SpaceX, through Blue Origin and Project Kuiper, Amazon’s low-Earth orbit satellite internet venture.

After Trump and Musk’s relationship soured, Bezos spoke with Trump on several occasions, while Blue Origin CEO Dave Limp traveled to the White House, The Wall Street Journal reported, citing people familiar with the matter.

The conversations centered in part on government contracts, according to the Journal.

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Amazon to buy AI company Bee that makes wearable listening device

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Amazon to buy AI company Bee that makes wearable listening device

Amazon logo on a brick building exterior in San Francisco on Aug. 20, 2024.

Smith Collection | Gado | Archive Photos | Getty Images

Amazon plans to acquire wearables startup Bee AI, the company confirmed, in the latest example of tech giants doubling down on generative artificial intelligence.

Bee, based in San Francisco, makes a $49.99 wristband that appears similar to a Fitbit smartwatch. The device is equipped with AI and microphones that can listen to and analyze conversations to provide summaries, to-do lists and reminders for everyday tasks.

Bee CEO Maria de Lourdes Zollo announced in a LinkedIn post on Tuesday that the company will join Amazon.

“When we started Bee, we imagined a world where AI is truly personal, where your life is understood and enhanced by technology that learns with you,” Zollo wrote. “What began as a dream with an incredible team and community now finds a new home at Amazon.”

Amazon spokesperson Alexandra Miller confirmed the company’s plans to acquire Bee. The company declined to comment on the terms of the deal.

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Amazon has introduced a flurry of AI products, including its own set of Nova models, Trainium chips, a shopping chatbot and a marketplace for third-party models called Bedrock.

The company has also overhauled its Alexa voice assistant, released more than a decade ago, with AI capabilities as Amazon looks to chip away at the success of rivals such as OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini.

Ring, the smart home security company owned by Amazon, has also looked to introduce generative AI in some of its products.

Amazon previously experimented in the wearables space through a health and fitness-focused product called Halo. It sunset the Halo in 2023 as part of a broader cost-cutting review.

Other tech companies have launched AI-infused consumer hardware with mixed success.

There’s the Rabbit R1, a small square gadget that costs $199 and uses an OpenAI model to answer questions, as well as the AI pin developed by Humane, which later sold to HP.

Meta‘s Ray-Ban smart glasses have grown in popularity since the first version was released in 2021.

OpenAI in May acquired Jony Ive‘s AI devices startup io for roughly $6.4 billion. The company reportedly plans to develop a screen-free device.

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