People walk past a billboard advertisement for YouTube in Berlin, Germany, on Sept. 27, 2019.
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YouTube is taking steps to fight against medical misinformation, especially when it comes to finding immediate tips on how to handle an emergency.
The company on Wednesday introduced a feature called First Aid Information Shelves, a library of step-by-step videos that show people what to do if they’re witnessing a drug overdose, heart attack or other life-threatening event.
Videos from accredited health organizations such as Mass General Brigham will appear pinned to the top of relevant search results so they’re easy to discover. YouTube users in the U.S. can find videos on 12 topics, including CPR, seizures, choking, bleeding and psychosis. Most are a minute or two long.
“The whole idea is timing and conciseness and trying to share that information as quickly as possible,” Garth Graham, global head of health care and public health at YouTube, told CNBC in an interview. Graham said people should always call first responders right away in the case of an emergency.
The videos will not contain ads, which means Google-owned YouTube won’t make money from them, Graham said.
YouTube was not involved with the content creation, which Graham said was left to experts. In addition to Mass General Brigham, health organizations such as the Mexican Red Cross and the American Heart Association have partnered with YouTube to help make the videos.
Content moderation has long been a challenge for YouTube, which removes videos if they’re found to be in violation of the company’s guidelines. The process is often slow and costly. Medical misinformation became a bigger problem during the Covid-19 pandemic due to the constant spreading of inaccurate messaging related to the effectiveness of vaccines and masks.
In July 2021, more than a year after the onset of the pandemic, YouTube announced plans to label videos and promote credible sources after facing criticism for its role in spreading misinformation. The company banned several high-profile anti-vaxxer accounts and said in September of that year that it had removed more than 130,000 videos for violating its Covid policies.
Even as the pandemic has subsided, medical misinformation continues to proliferate. Researchers recently found that popular videos on YouTube about insomnia and sleep contain both “misinformation and commercial bias,” according to a study in the Journal of Clinical Sleep Medicine.
YouTube announced a new framework for combating medical misinformation in August, outlining how the site will remove content that contradicts established guidance from health officials on subjects including cancer, Covid and reproductive health.
An example of what First Aid Information Shelves will look like on YouTube.
‘First videos that you see’
Mass General Brigham, the largest health-care system in Massachusetts, started officially partnering with YouTube in 2021 “to offer patients easier access to credible medical information,” according to a press release at the time.
The hospital has a dedicated content team with an expertise in medical education that determines the topics and substance of the videos, said Dr. Merranda Logan, the health system’s associate chief academic officer.
For YouTube’s First Aid Information Shelves, Mass General Brigham’s team produced 11 videos across topics such as heart attacks, strokes and seizures.
Logan said there’s a lot of medical information and misinformation online and distinguishing between the two can be a challenge. She said people should be able to turn to trusted experts in an emergency when “every minute, every second counts.”
“We wanted to make sure that these videos are the first videos that you see when you’re on YouTube and you search for any of those topics,” Logan said in an interview. “These videos really are not meant to replace calling 911, but to provide clear and concise information that can help during an emergency.”
When searching for videos on CPR, users will find content from the AHA, which writes the guidelines on the procedure and, since the 1990s, has worked to educate people about how to handle emergency situations.
“We have a really strong interest in partnering with our search engines that we know where people are going for content to make sure that they’re getting scientifically accurate content,” said Dr. Comilla Sasson, the AHA’s vice president for health-care business solutions for emergency cardiovascular care.
Videos will initially be available in English and Spanish, thanks to the help of the Mexican Red Cross, Graham said. Mass General Brigham is also using one of YouTube’s artificial intelligence-powered translation tools to present content in Spanish.
YouTube plans to add more topics, countries and languages in the future.
Graham said YouTube will regularly work with its partners to ensure the videos remain as accurate and up to date as possible. The shelves are part of an “ongoing evolution of information quality” at YouTube, he said.
“It’s important for us all to be prepared to respond to a series of common medical conditions that could happen to us, family, loved ones, people who are passing by,” Graham said. “We should be up to speed on that.”
Bitcoin briefly dropped below the $90,000 mark on Monday, extending its slide as investors continue to dump growth oriented assets like crypto and tech stocks.
The price of the flagship cryptocurrency was last lower by 3% at $91,358.66 to start the week, according to Coin Metrics. Earlier, it fell as low as $89,259.00. Bitcoin is down 10% in the past week.
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Bitcoin extends its slide as growth-oriented assets continue to get hit
“The need for liquidity is caused by FX spikes because of strong end-of-year U.S. economy number, the stock market rallying strong, and there are other places money is needed in the short-term,” said James Davies, co-founder and CEO at crypto trading platform Crypto Valley Exchange. “If we want bitcoin to act like a currency, we need to accept when it does, and this is one of those times. The U.S. Dollar has gotten stronger ad everything else including bitcoin is weaker when measured in dollars.”
Investor sentiment was optimistic coming into 2025, with markets looking forward to having a pro-crypto Congress and White House. That hope had outweighed any concern about macroeconomic-related speedbumps, until last week.
Investors are now warning that the first quarter of this year could be more turbulent for crypto than previously anticipated.
Bitcoin’s price grew 120% in 2024 but is down 3% so far in the new year.
Don’t miss these cryptocurrency insights from CNBC Pro:
Health-care payments company Waystar on Monday announced a new generative artificial intelligence tool that can help hospitals quickly tackle one of their most costly and tedious responsibilities: fighting insurance denials.
Hospitals and health systems spend nearly $20 billion a year trying to overturn denied claims, according to a March report from the group purchasing organization Premier.
“We think if we can develop software that makes people’s lives better in an otherwise stressful moment of time when they’re getting health-care, then we’re doing something good,” Waystar CEO Matt Hawkins told CNBC.
Waystar’s new solution, called AltitudeCreate, uses generative AI to automatically draft appeal letters. The company said the feature could help providers drive down costs and spare them the headache of digging through complex contracts and records to put the letters together manually.
Hawkins led Waystar through its initial public offering in June, where it raised around $1 billion. The company handled more than $1.2 trillion in gross claims volume in 2023, touching about 50% of patients in the U.S.
Claim denials have become a hot-button issue across the nation following the deadly shooting of UnitedHealthcare CEO Brian Thompson in December. Americans flooded social media with posts about their frustrations and resentment toward the insurance industry, often sharing stories about their own negative experiences.
Read more CNBC reporting on AI
When a patient receives medical care in the U.S., it kicks off a notoriously complex billing process. Providers like hospitals, health systems or ambulatory care facilities submit an invoice called a claim to an insurance company, and the insurer will approve or deny the claim based on whether or not it meets the company’s criteria for reimbursement.
If a claim is denied, patients are often responsible for covering the cost out-of-pocket. More than 450 million claims are denied each year, and denial rates are rising, Waystar said.
Providers can ask insurers to reevaluate claim denials by submitting an appeal letter, but drafting these letters is a time-consuming and expensive process that doesn’t guarantee a different outcome.
Hawkins said that while there’s been a lot of discussion around claims denials recently, AltitudeCreate has been in the works at Waystar for the last six to eight months. The company announced an AI-focused partnership with Google Cloud in May, and automating claims denials was one of the 12 use cases the companies planned to explore.
Waystar has also had a denial and appeal management software module available for several years, Hawkins added.
AltitudeCreate is one tool available within a broader suite of Waystar’s AI offerings called AltitudeAI, which the company also unveiled on Monday. AltitudeCreate rolled out to organizations that are already using Waystar’s denial and appeal management software modules earlier this month at no additional cost, the company said.
Waystar plans to make the feature more broadly available in the future.
“In the face of all of this administrative waste in health-care where provider organizations are understaffed and don’t have time to even follow up on a claim when it does get denied, we’re bringing software to bear that helps to automate that experience,” Hawkins said.
Through the collaboration, General Catalyst portfolio companies will use AWS’ services to build and roll out AI tools for health systems more quickly. Aidoc, which applies AI to medical imaging, and Commure, which automates provider workflows with AI, will be the first two companies to participate.
No financial terms were disclosed in the announcement.
“Without a strong partner like Amazon and AWS to stand alongside them, to co-develop and support these companies … it’s not going to move as fast as we hope,” Chris Bischoff, head of global health-care investing at General Catalyst, told CNBC in an interview.
Health systems are strained in the U.S., with staff burnout, growing labor shortages and razor-thin margins. These challenges often seem enticing for enterprising tech startups to tackle, especially as the multi-trillion dollar health-care industry dangles the prospect of large financial returns.
Hospitals operate in a complex, technology-weary and highly-regulated sector that can be difficult for startups to break into. General Catalyst is hoping to help its companies fast-track the development and go-to-market process by leveraging resources like computing power from AWS.
Read more CNBC reporting on AI
General Catalyst is no stranger to taking big swings in health-care.
The firm has closed more than 60 digital health deals since 2020, behind only Gaingels and Alumni Ventures, according to a December report from PitchBook. Last January, General Catalyst shocked the industry by announcing that its new business, the Health Assurance Transformation Company, planned to acquire an Ohio-based health system – an unprecedented move in venture capital.
General Catalyst’s “deep understanding” of health systems’ financial and operating realities made it an attractive partner for AWS, Dan Sheeran, AWS’ general manager of Healthcare & Life Science, told CNBC. Sheeran and Bischoff began outlining the collaboration between the two groups after meeting in London around nine months ago.
AWS also has an established presence in the health-care sector. The company offers more health- and life-sciences-specific services than any other cloud provider, according to a release, and it inked other high-profile AI partnerships with GE HealthCare, Philips and others last year.
The partnership between General Catalyst and AWS will stretch over several years, but new tools from Aidoc and Commure are coming in 2025. Aidoc is exploring how it can use the cloud to tap data modalities across pathology, cardiology, genomics and other molecular information, for instance.
Aidoc and Commure were selected to kick off the collaboration because they have both established a product-market fit, are operational and are focused on issues that are a high priority for AWS customers.
“GC has spent a lot of time thinking about how health systems can transform themselves, and we recognize that it’s not going to be through 1,000 companies, and we need solutions that are really enterprise grade,” Bischoff said. “Amazon shares the same vision, so we are starting with these two.”
Though the partnership between General Catalyst and AWS is still in its early days, the organizations said they believe it will help serve as a way to meet the market’s growing demand for new solutions.
“Health system leaders who want to realize the benefits of AI now have an easier way to accomplish that,” Sheeran said.