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The hard seltzer company White Claw has sparked a social media frenzy after releasing a new 0% alcohol variety pack with a hefty price tag.

The drinks come in four flavors black cherry cranberry, mango passionfruit, peach orange blossom and lime yuzu and are designed to replicate the taste of the original White Claw Hard Seltzers.

Each 12-ounce can has 15 calories and includes electrolytes for added hydration. 

After reaching store shelves on January 1 at Kroger, Total Wine & More and Albertsons/Safeway, users on X and TikTok offered their perspectives on the new product line.

“We’ve come full circle,” @hellocaitlin tweeted, alongside a picture of a stack of 0% White Claws at the grocery store.

Many accounts questioned the purpose of the new non-alcoholic beverage, with some saying it was just rebranded sparkling water.

User Alex Jewell took issue with the tagline of “a new wave in drinking,” sarcastically calling it a “clever reinvention” of seltzer water.

“Oh. what if we used it as a mixer. I bet it would go good with vodka .,” user Cleo Night wrote.

“So, it’s flavored water?” another user asked. 

Some users online took issue with the cost of the new seltzers, which has a suggested retailer price range of $17.49-$19.99 for a 12-pack or $10.99-$11.49 for a 6-pack. 

“Seltzer water at beer prices,” one user wrote. 

“There’s literally seltzer water right behind it for probably half the price,” another chimed in.

The product launch comes just in time for “Dry January,” when some people start the New Year by taking a break from alcohol.

Those who abstain from alcohol during the month or in perpetuity expressed excitement about the drink.

“I actually like this,” Michael Antelo posted on X. “As someone who can’t have alcohol, now I have a new drink to try?”

On TikTok, influencer @delanielynne announced she had been “waiting her entire pregnancy” to try a non-alcoholic White Claw beverage. She included a video of her dancing in front of the new product to the Lizzo song “About Damn Time.”

The popular TikTok channel Bro Bible noted the branding on the cans for the new seltzer water looks very similar to White Claw Surge, which contains 8% alcohol.

“Imagine mixing up those at work,” Bro Bible joked. 

Ian Blessing, a former French Laundry sommelier, or wine professional, told FOX Business that anything that made adult non-alcoholic options more accessible to the public was a good development.

“That said, White Claw 0% is an obvious play for market share in the booming non-alc industry, and
there are far more interesting, thoughtful ready-to-drink options out there,” he told FOX Business. “Ultimately, I’m glad the option exists for those who drank White Claw, enjoyed the flavor, and want to carry on the ritual without the alcohol. Personally, I’m happy to stick with traditional non-alcoholic seltzer, or you know, seltzer, at a fraction of the cost.”

Aaron Sternlicht, an addiction specialist and co-founder of Family Addiction Specialist, said it was positive to see another non-alcoholic option in the market. 

“The growing trend of such beverages along with mocktails and sober bars reflect a positive shift in societal attitudes towards alcohol consumption,” he told FOX Business. “This trend not only caters to individuals in recovery but also appeals to a broader audience seeking healthier lifestyle choices. Sobriety is becoming more celebrated, and these alternatives offer a social experience without the potential risks associated with alcohol. Overall, the trend signifies a cultural shift towards mindful drinking and inclusivity in social settings.”

White Claw’s newest beverage category is the product of “years of research” to develop the first “authentic-tasting” non-alcoholic drink, according to a press release.

In a statement sent to FOX Business, Mark Anthony Brands Inc. president Phil Rosse acknowledged the exploration of these semi- and non-alcoholic lifestyle changes.

“Legal drinking age Gen-Z and millennials want more flexible drinking options, with or without alcohol, so we saw an opportunity to disrupt the non-alcoholic space in the same way we disrupted the hard seltzer category years ago with drinks that have a fundamentally different look, taste and feel,” he said. 

“White Claw 0% alcohol offers the depth of flavor and complexity you’d expect from an alcoholic beverage without the alcohol, and it looks like something you’d be proud to hold at any adult drinking occasion,” Anthony added.

A majority of alcohol drinkers, about 80% of Millennials and Gen Zers, are interested in exploring a “sober-curious” or “damp” lifestyle, a new survey from the company revealed.

Fox News’ Angelica Stabile contributed to this report. 

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Jessie J cancels tour dates ahead of second breast cancer surgery

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Jessie J cancels tour dates ahead of second breast cancer surgery

Jessie J has been forced to rearrange or cancel all upcoming tour dates as she will be having a second operation as part of her treatment for breast cancer.

The 37-year-old announced in June that she had been diagnosed with early breast cancer. She had her first operation later in the same month.

The singer, whose real name is Jessica Cornish, was due to tour the UK and Europe in October, before gigs in the US in November.

In a video posted on Instagram, she’s now told fans: “Unfortunately, I have to have a second surgery, nothing too serious, but it has to be done before the end of the year and unfortunately, that falls right in the middle of a tour that I had booked.”

The UK and Europe dates have been postponed until April next year while the US tour has been cancelled.

“So that is what it is, and I’m sorry,” the performer said. “I feel frustrated and sad, but also it is what it is, and I need to be better.

“I need to be healed, and I know this is the right decision to make. So I’m postponing the tour till next year.”

The star has asked fans to “please bear with us for the US tour”, adding that it’s “something that I want to do, but when the time is right”.

“You guys know how much I want to do all of it, but I just can’t,” she said. “And I have to be realistic.”

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Jessie J has battled numerous health issues, including being diagnosed with a heart condition when she was eight years old and suffering a minor stroke aged 18.

The singer-songwriter has had three number one songs in the UK singles chart, with Price Tag and Domino – both released in 2011 – and 2014’s Bang Bang, a collaboration with Ariana Grande and Nicki Minaj.

She won the Critics’ Choice prize at the 2011 BRITs and bagged four Mobo awards in the same year.

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Business

Controversial P&O Ferries boss Hebblethwaite to quit

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Controversial P&O Ferries boss Hebblethwaite to quit

The man dubbed “Britain’s most hated boss” for his controversial policy of sacking hundreds of seafarers and replacing them with cheaper agency staff is to quit.

Sky News can exclusively reveal that Peter Hebblethwaite, the chief executive of P&O Ferries, is leaving the company.

Sources said he had decided to resign for personal reasons.

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Mr Hebblethwaite joined the ranks of Britain’s most notorious corporate figures in 2022 when P&O Ferries – a subsidiary of the giant Dubai-based ports operator DP World – said it was sacking 800 staff with immediate effect – some of whom learned their fate via a video message.

The policy, which Mr Hebblethwaite defended to MPs during subsequent select committee hearings, erupted into a national scandal, prompting changes in the law to give workers greater protection.

Under the new legislation, the government plans to tighten collective redundancy requirements for operators of foreign vessels.

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In a statement issued in response to a request from Sky News, a P&O Ferries spokesperson said: “Peter Hebblethwaite has communicated his intention to resign from his position as chief executive officer to dedicate more time to family matters.

Peter Hebblethwaite gives evidence to a committee of MPs in 2022. Pic: PA
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Peter Hebblethwaite gives evidence to a committee of MPs in 2022. Pic: PA

“P&O Ferries extends its gratitude to Peter Hebblethwaite for his contributions as CEO over the past four years.

“During his tenure the company navigated the challenges of the COVID-19 pandemic, initiated a path towards financial stability, and introduced the world’s first large double-ended hybrid ferries on the Dover-Calais route, thereby enhancing sustainability.

“We extend our best wishes to him for his future endeavours.”

A source close to the company said it anticipated making an announcement on Mr Hebblethwaite’s successor in the near term.

A former executive at J Sainsbury, Greene King and Alliance Unichem, Mr Hebblethwaite joined P&O Ferries in 2019, before taking over as chief executive in November 2021.

Insiders claimed on Friday that he had “transformed” the business following the bitter blows dealt to its finances by the COVID-19 pandemic and – to some degree – by the impact of Britain’s exit from the European Union.

A union protest is shown at the height of the mass sackings  row in 2022
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A union protest is shown at the height of the mass sackings row in 2022

P&O Ferries carries 4.5 million passengers annually on routes between the UK and continental European ports including Calais and Rotterdam.

It also operates a route between Northern Ireland and Scotland, and is a major freight carrier.

The company’s losses soared during the pandemic, with DP World – its sole shareholder – supporting it through hundreds of millions of pounds in loans.

Its most recent accounts, which were significantly delayed, showed a significant reduction in losses in 2023 to just over £90m.

The reduction from the previous year’s figure of almost £250m was partly attributed to cost reduction exercises.

The accounts also showed that Mr Hebblethwaite received a pay package of £683,000, including a bonus of £183,000.

“I reflected on accepting that payment, but ultimately I did decide to accept it,” he told MPs.

“I do recognise it is not a decision that everybody would have made.”

The row over his pay was especially acute because of his admission that P&O Ferries’ lowest-paid seafarers received hourly pay of just £4.87.

Mr Hebblethwaite had argued since the mass sackings of 2022 that the company would have gone bust without the drastic cost-cutting that it entailed.

The company insisted at the time that those affected by the redundancies had been offered “enhanced” packages to leave.

Last October, the then transport secretary, Louise Haigh, said: “The mass sacking by P&O Ferries was a national scandal which can never be allowed to happen again,” adding that measures to protect seafarers from “rogue employers” would prevent a repetition.

“This issue has been ignored for over 2 years, but this new government is moving fast and bringing forward measures within 100 days,” Ms Haigh added.

“We are closing the legal loophole that P&O Ferries exploited when they sacked almost 800 dedicated seafarers and replaced them with low-paid agency workers and we are requiring operators to pay the equivalent of National Minimum Wage in UK waters.

“Make no mistake – this is good for workers and good for business.”

The minister’s description of P&O Ferries as “rogue”, and suggestion that consumers should boycott the company, sparked a row which threatened to overshadow the government’s International Investment Summit last October.

Sky News’s business and economics correspondent, Paul Kelso, revealed that DP World had withdrawn from participating in the event, and paused a £1bn investment announcement.

The company relented after Sir Keir Starmer publicly distanced the government from Ms Haigh’s characterisation of DP World.

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Vladimir Putin may be playing for time while he carries on beating down Ukraine’s will to win

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Vladimir Putin may be playing for time while he carries on beating down Ukraine's will to win

After all those raised hopes of peace, Ukraine has been hit by the second-worst night of Russian air attacks since the war began.

So much for diplomacy, despite the Alaska summit, then the Washington DC meeting.

The Kremlin says it was aiming at military targets, but yet again, the pictures tell a very different story.

Follow latest: UK summons Putin’s ambassador

Firefighters work at the site of a burning building after a Russian attack in Kyiv, Ukraine. Pic: AP
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Firefighters work at the site of a burning building after a Russian attack in Kyiv, Ukraine. Pic: AP

One civilian building after another was hit, more than a dozen people were killed, and British Council and EU buildings were also damaged.

So what’s going on? Why is Vladimir Putin doing it?

Because he can.

The Russian president thinks he’s winning this war, and it’s hard to escape the conclusion that he’s using diplomacy to play for time while he carries on beating down the Ukrainians’ will to win.

And at the moment, no one is stopping him

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At least 14 killed in Kyiv attack

Ukraine is hitting back, particularly at Russia‘s oil installations, more of them going up in thick black smoke, after being hit by long-range Ukrainian drones.

It is taking a heavy toll on Putin’s ‘Achilles heel’, but on its own, analysts don’t expect it will be enough to persuade him to end this war.

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British Council building hit in Kyiv

The West can wring its hands in condemnation.

But it’s divided between Europe that wants a ceasefire and much more severe sanctions, and Donald Trump, who, it seems, does not – strangely always willing to sympathise with the Russians more than Ukraine.

He’s back to blaming Ukraine for starting the war, saying earlier in the week that Kyiv should not have got into a war it had no chance of winning.

It is a grotesque perversion of history. Ukraine, of course, had no choice but to fight to defend itself when it was invaded in an act of unprovoked aggression.

Every time the US president has condemned Russia for these kinds of attacks, he has never followed through and done nothing to punish them.

Rescue workers carry an injured woman after a Russian strike on Kyiv, Ukraine. Pic: AP
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Rescue workers carry an injured woman after a Russian strike on Kyiv, Ukraine. Pic: AP

More worryingly for the Ukrainians, the Russians are getting the upper hand in the drones war, taking Iranian technology and souping it up into faster-moving drones that the Ukrainians are having increasing difficulty bringing down.

They expect as many as a thousand drones a night coming their way by the winter, and many, many more innocents to die.

Next week, Putin will join Chinese and North Korean leaders in a summit in Beijing, both supporting his war in Ukraine.

(L-R) Vladimir Putin, Xi Jinping and Kim Jong Un. Pics: Reuters
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(L-R) Vladimir Putin, Xi Jinping and Kim Jong Un. Pics: Reuters

Read more from Dominic Waghorn:
Ukrainians warn they’re in danger of losing drone arms race
We are further away from peace now than we were two weeks ago

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A war that began as one man’s mad idea has, in three and a half years, metastasised into a titanic struggle between east and west, fought increasingly with machines in a dystopian evolution of war.

If Mr Trump is not prepared to use his power to bring this war to an end, what will another three and a half years of his presidency bring?

It is a chilling question.

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