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California-based Lucid Motors (LCID) is expanding globally. With a new European boss who brings extensive experience from Polestar, Maserati, and Audi, Lucid aims to build its brand in new markets.

Lucid hires former Polestar exec to expand in Europe

Lucid hired Alexander Lutz, who spent the past four and a half years with Polestar, as its new managing director for Europe. Lutz started the first of the year.

Before Polestar, Lutz worked for Audi before joining Maserati for four years. With experience in brand building, sales, and marketing, Lucid believes Lutz can help expand its reach into Europe.

After opening its second studio in Germany in the heart of Düsseldorf in September, Lucid confirmed, “German customers are ready for Lucid.” The EV maker currently sells one model in the country – the Lucid Air.

Lucid’s electric sedan starts at 109,000 euros ($120,300) in Germany. Despite the Air featuring up to 516 miles (830 km) EPA range (enough to get from Amsterdam to Berlin), Lucid has struggled to gain traction.

Lucid’s stock is sitting at all-time lows after Q4 deliveries failed to reach 2022 output. With 1,932 EVs handed over in the last three months of the year, Lucid’s deliveries were down about 12% YOY.

Lucid-Polestar
Lucid EV studio in Germany (Source: Lucid)

Production has also slipped from a peak of 3,493 in Q4 2022 to 2,391 this past quarter. Lucid delivered 6,001 vehicles last year in total, up 28% compared to 2022.

Lucid also built 8,428 EVs last year, hitting its (revised) goal of between 8,000 to 8,500. The EV maker lowered its target in November from an initial 10,000 to 14,000.

To make matters worse, Lucid’s CFO, Sherry House, resigned last month. The news came as a surprise as Lucid enters a critical stretch.

Lucid-Polestar
Lucid Gravity (left) and Air (behind) (Source: Lucid)

Lucid hopes its first electric SUV, the Gravity, can help turn things around. The Lucid Gravity will start at under $80,000 in the US with up to 440 miles range to compete in the growing premium electric SUV segment.

The company has yet to confirm plans to launch the Gravity in Europe, but a long-range premium electric SUV could potentially help expand the brand.

Electrek’s Take

Lucid has struggled to keep up with other premium EV leaders in the US, like Tesla and Rivian. Rivian’s R1S electric SUV cracked the top ten best-selling EVs last year, with 24,783 models sold.

Can an overseas expansion and a new electric SUV spark growth? That’s what the EV maker is hoping for.

Check back to learn more about Lucid’s financial situation when the EV maker releases Q4 earnings on February 21, 2024. We’ll keep you updated with the latest.

Source: Automobilwoche

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Honda really wants to sell you a hydrogen fuel cell, today [part 5]

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Honda really wants to sell you a hydrogen fuel cell, today [part 5]

Honda came to this year’s ACT Expo in Anaheim, California with the perfect follow-up to the jaw-dropping hydrogen fuel cell-powered semi truck they showed off last year. This year, the company’s fuel cell is in series production – and available now.

“Honda hydrogen is open for business,” says David Perzynski, assistant manager of hydrogen solutions development at American Honda. “(We have) the fuel cell technology, the expertise, and the supply chain to power a variety of zero-emissions products, including commercial trucking and stationary power generation.”

The company arrived with a more developed version of its Peterbilt 579EV-based HFC semi concept, which is based on one of that brand’s existing BEVs and uses the Honda fuel cell as a range-extending generator for its 120 kWh battery … or, rather, it would – if it was ever plugged into a charger.

On battery power alone, the big Pete is good for up to 150 miles of fully loaded range. With the fuel cell along for the piggyback ride, however, the truck’s range climbs to more than 500 miles at an 82,000 lb. combined vehicle weight.

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More than just a range-extender

Honda envisions a world where its hydrogen fuel cell is used in much more than transportation and logistics applications. At the ACT Expo, Honda had a scale mock-up of what a hospital-sized hydrogen backup generator could look like – and hinted that such an installation might soon become a reality.

This is all very normal for Honda

Honda FCX hydrogen fuel cell concept; via Honda.

If it seems weird that Honda is pushing hydrogen so hard these days, it shouldn’t. Honda’s been developing hydrogen fuel cells for nearly forty years, and put its first hydrogen fuel cell car (the FCX concept, above) all the way back in 1999.

Since then, it’s put a number of hydrogen fuel cell-powered vehicles into series production, including the innovative Honda CR-V HFC hybrid that lets you fill the car’s 17.7 kWh battery with electrons at home for up to 29 miles of all-electric driving, then fill up the hydrogen tank for another 241 miles of driving … and they’re not stopping there.

We had a chance to chat with David Perzynski on Quick Charge last year, where he talked us through some of Honda’s hydrogen plans in more detail. You can check it out, below.

Hydrogen had a wild ride last year

Original content from Electrek.

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ID. Buzz recall: VW’s third-row bench is too big for its own good

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ID. Buzz recall: VW’s third-row bench is too big for its own good

Volkswagen of America is recalling nearly 5,700 2025 VW ID. Buzz vans because the NHTSA says the third-row bench seat is too spacious. (For real.)

According to the National Highway Traffic Safety Administration (NHTSA), the third-row bench is physically wide enough for three people, but it’s only designed to hold two, so it’s only equipped with two seat belts. That mismatch violates Federal Motor Vehicle Safety Standard number 208, which covers occupant crash protection. A bench that invites three passengers but only protects two isn’t just awkward – it’s a safety risk. It simply makes it too easy to squeeze that third person in the back “just that once” without a seatbelt, and that’s inviting trouble.

Volkswagen will fix the ID. Buzz issue by having dealers install “fixed unpadded trim parts” that adjust the seat’s usable width, and they’ll do it for free, because recall repairs are always free. It’ll probably be hard plastic on the seat to ensure a third person can’t squeeze in. Owner notification letters are expected to go out starting June 20, 2025.

Volkswagen has reported that, to date, there have been “no field claims known” of safety issues caused by the extra-wide third row bench seat. 

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Read more: This is the 2025 VW ID. Buzz’s Electrify America charging package


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Zenobē arrives in North America with a 500 unit EV deal in Canada [part 4]

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Zenobē arrives in North America with a 500 unit EV deal in Canada [part 4]

Electric vehicle charging and battery storage specialists Zenobē have inked a deal with Canadian leasing company 7Gen to fund more than 500 commercial EVs and their associated charging infrastructure.

Last week, Zenobē agreed to provide up to $48 million (Canadian) in debt financing to 7Gen to help expand its vehicle-as-a-service electric truck leasing program across Canada.

7Gen supports fleet operators with a comprehensive set of vehicle leasing and financing solutions that cover EV charger deployment, energy management systems, and ongoing operational support for Canadian fleet customers operating electric trucks, vans, and school buses.

Zenobē secured $1.6 billion in equity from its joint majority shareholders KKR and M&G Infracapital to fuel its global expansion into EVs and grid-scale batteries back in 2023. Since then, it’s grown to support more than 2,000 EVs and 120 charging depots across markets in the UK, Europe, Australia, and New Zealand.

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We’re bringing our innovative funding approach to Canada and specifically to 7Gen,” says Steven Meersman, Co-Founder and Director of Zenobē. “We see momentum behind decarbonization in Canada’s supportive government policies and the clean, affordable power that will ensure a lower total cost of ownership for zero-emissions vehicles. We look forward to sharing our global experience electrifying over 120 depots to benefit 7Gen, its fleet customers and the wider electric fleet market in Canada.”

That innovative funding strategy is something Steven and I had a chance to discuss this week at the ACT Expo in Anaheim, California. “We’re being very careful in the way we approach the North American market,” he said (paraphrasing). “The market is fairly littered with the graves of other UK EV companies that have tried to find a foothold here and failed, so we’re being very careful about our partners.”

Despite living just a few minutes from his Chicago HQ, I’d never met Steven before this week. He’s a super-interesting guy and you will definitely learn a thing or two about how to build a multimillion dollar energy management company like Zenobē from our upcoming podcast (stay tuned for that). But the news here is 7Gen.

“Zenobē’s debt financing supports 7Gen’s next growth step and allows us to help our customers step up the pace of their EV adoption and benefit immediately from operational cost savings,” says Frans Tjallingii, CEO, 7Gen. “Zenobē’s team is well aligned with ours and we are thrilled to partner to scale our impact in Canada together.”

The company will begin rolling out its Zenobē-funded electric trucks in the coming weeks, with new partners and projects set to be announced shortly.

SOURCE | IMAGES: Zenobē.


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