The Samsung Galaxy S24 Ultra. The device looks a lot similar to Samsung’s Galaxy S23 Ultra. The main difference this time round is what’s inside: Samsung is going big on artificial intelligence.
Samsung
Samsung announced its new flagship Galaxy S24 smartphone range Wednesday, earlier than expected, touting new artificial intelligence features as the company looks to kick off 2024 with a bang.
As is standard with Samsung’s flagship range now, the S24 range comes in three versions: the S24, S24+, and S24 Ultra. The S24 Ultra starts at a price of $1,300, the S24+ will cost $1,000, and the S24 will retail at $800.
The South Korean electronics giant showed off the new gadgets at its Kings Cross offices in London earlier this week, prior to the announcement. At a briefing with reporters, Samsung talked up the phone’s AI capabilities and showed how it’s able to edit pictures and search for items by using AI.
For Samsung’s top-tier S24 Ultra, which is the company’s biggest of the three devices and comes with punchier specs and features, Samsung is using a version of Qualcomm’s latest Snapdragon Series 8 Gen 3 optimized for Galaxy. The company is using a mix of Qualcomm systems-on-chips (SoCs) and its own Exynos chipset for its S24 and S24+ models.
“The Galaxy S24 series devices, together with Google’s Pixel range, mark the dawn of the consumerisation of AI in smartphones,” Ben Wood, chief analyst at CCS Insight, told CNBC. “This is a trend that will be echoed by all smartphone makers, including Apple, as they increasingly add a growing number of AI-powered capabilities to their new devices.”
“This launch sees Samsung betting on features powered by artificial intelligence to reignite consumers’ interest in smartphones at a time when incremental hardware updates have seen sales slow. Google has been the trailblazer with its Pixel devices and there is little question this is going to be a recurring theme going forward, not just for smartphones but across all consumer electronics.”
AI is the name of the game
The Samsung Galaxy S24 Ultra is the main event for most tech gadget enthusiasts — and, for the most part, it isn’t a whole lot different to the Galaxy S23 Ultra looks-wise.
That’s because Samsung isn’t changing an awful lot with the hardware. It still comes in the same size as its predecessor — the display is 6.8 inches, measured diagonally, though the phone is flatter this time round. The S23 Ultra had more curvature to it.
The big upgrade to the external hardware with this model is that it’s cased in titanium, so it’s a lot sturdier than the S23 Ultra.
The main difference this time round is what’s inside: Samsung is going big on artificial intelligence. A key focus for Samsung, like other smartphone makers, now is on “on-demand” AI — or, the ability to carry out AI workloads directly on a device, rather than over the cloud.
The Samsung Galaxy S24 Ultra has a bright display that can reach 2,600 nits at peak brightness — making it gthe brightest on a Samsung phone to date, according to the company.
Samsung
Samsung said its new Galaxy S24 Ultra will come with a bunch of new AI features, a lot of which is being powered by Qualcomm’s Snapdragon 8 Gen 3 chipset for mobile, which is tailored for AI devices.
It signals something that a lot of smartphone makers have been focusing on recently. Consumers aren’t getting as excited by new smartphone upgrades as they used to. So phone makers have had to come with ideas to get people’s attention again and rev up excitement in the market.
One feature Samsung’s loading into the Galaxy S24 range is the ability to circle locations or items a user is directing their camera at, or on a picture they’ve taken, and then look up results on what those things are.
So, for instance, if you see a landmark or a shoe you want to buy, you can make a circle around that object and then the AI shows you appropriate results on Google.
Another feature Samsung touted is the ability to use AI to edit photos. So users can edit reflections out of pictures they’ve taken, for instance if you took a picture of yourself in front of a window. Or you can move a person from one side of the room to another by dragging them from left to right.
Samsung also showcased live transcription features with its latest smartphones.
When calling someone who’s speaking in French, for instance, a user can pull up a transcription that’s being fed through to them in real time. You can also record a conversation between two people and get it transcribed, while the AI assigns a label to each person speaking, similar to transcription products like Otter AI.
Paolo Pescatore, PP Foresight, told CNBC that Samsung “must focus its efforts on retaining its core loyal premium base.”
“Arguably [Samsung] has done more than enough with the new features powered by its own AI platform,” Pescatoer said. “This potentially could be the start of a new era for smartphone representing a key super cycle for Samsung.”
“With this in mind, Samsung will have to entice users with a range of competitor offers to suit everyone; this includes older Samsung owners who will inevitably be looking for a much needed upgrade.”
AI watermarking
Another thing Samsung’s had to think about is what its AI features mean for things like privacy and copyright infringement.
The past year has seen countless examples of people using AI to create images and other creative media and pass it off as their own work — even when, in some cases, it’s derivative from or even looks identical to artists’ work.
So when a Galaxy S24 user uses AI to modify a photo, Samsung will keep a log of what was changed with AI and store it in the metadata. It’ll also have an icon in the bottom left corner to show that teh image has been edited using AI, kind of like a watermark.
At the Samsung briefing in King’s Cross, some analysts and reporters were able to crop this icon out just by using Samsung’s in-app cropping feature — though the icon is still kept in the metadata.
“AI-powered image and video manipulation raises some ethical questions, particularly given the recent media attention around deep fake content,” Wood told CNBC. “The addition of a watermark and updated metadata for altered content is a constructive step by Samsung and I’m sure others will follow.”
“The success of Samsung’s AI-based features will largely depend on Samsung’s ability to raise consumer awareness and engagement via its marketing for the Galaxy S24 portfolio,” he added. “Success will require crisp communication of the benefits and continued expansion of the use cases.”
China is focusing on large language models in the artificial intelligence space.
Blackdovfx | Istock | Getty Images
Chinese semiconductor firm Cambricon posted record profit in the first half of the year underscoring how local challengers to Nvidia are gaining traction as Beijing looks to boost its domestic industry.
Cambricon is among a plethora of companies in China that are vying to be an alternative to American giant Nvidia when it comes to providing the chips required to train and run artificial intelligence applications and models.
In the first half of the year, Cambricon said revenue surged more than 4,000% year-on-year to 2.88 billion Chinese yuan ($402.7 million) and net profit hit a record 1.04 billion yuan. The numbers remain small when compared to Nvidia which reported $44 billion of revenue in its February to April quarter. The tech giant is due to report its fiscal second-quarter earnings later today.
Still, Cambricon’s surge in revenue highlights how tech companies in China are searching for potential alternatives to Nvidia, given the continuous threat that they could be cut off from American technology.
Nvidia was blocked earlier this year from selling its pared back H20 chip to China. It has since been allowed to resume exports to China but must share 15% of its revenue from sales to the country with the U.S government.
Chinese tech giants have been using local chips as well as the Nvidia hardware they have been able to get their hands on, which is helping companies like Cambricon.
Shares of Cambricon have more than doubled this year and it has added north of $40 billion to its market capitalization, according to S&P Capital IQ. The total value of the company is around $80 billion.
Nvidia’s strength has not only been in its hardware but also in its software which developers have become accustomed to using. Cambricon said Wednesday that it too is improving its software offering and is working on next-generation hardware.
Nevertheless, China’s Nvidia rivals face many obstacles when it comes to beating the competition. Their technology remains far behind that of Nvidia’s while the longer term outlook looks even more challenging because of export controls cutting China off from the most advanced chipmaking techniques, blocking advancements in China’s domestic AI chip efforts.
Brad Smith, president of Microsoft Corp., at the Web Summit conference in Vancouver, British Columbia, Canada, on Wednesday, May 28, 2025. The annual conference gathers key industry figures in technology.
James MacDonald | Bloomberg | Getty Images
Microsoft asked police to remove people who improperly entered a building at its headquarters in protest of the Israeli military’s alleged use of the company’s software as part of the invasion of Gaza.
On Tuesday, current and former Microsoft employees affiliated with the group No Azure for Apartheid started protesting inside a building on Microsoft’s campus in Redmond, Washington, and gained entry into the office of Brad Smith, the company’s president. The protesters delivered a court summons notice at his office, according to a statement from the group.
“Obviously, when seven folks do as they did today — storm a building, occupy an office, block other people out of the office, plant listening devices, even in crude form, in the form of telephones, cell phones hidden under couches and behind books — that’s not OK,” Smith told reporters during a briefing.
“When they’re asked to leave and they refuse, that’s not OK. That’s why for those seven folks, the Redmond police literally had to take them out of the building.”
Smith said that out of the seven people who entered his office, two were employees.
While the company doesn’t retaliate against employees who express their views, Smith said, it’s different if they make threats. Microsoft will look at whether to discipline the employees who participated in the protest, Smith said.
Once inside Microsoft’s building 34, the No Azure For Apartheid protesters demanded that the company cut its ties with Israel and ask for an end to the country’s alleged genocide.
Tech’s megacap companies are doing more work with defense agencies, particularly as demand increases for advanced artificial intelligence technologies. Many of those activities were already controversial, but the issue has gotten more intense as Israel has escalated its military offensive in Gaza.
Last year Google fired 28 employees after some trespassed at the company’s facilities. Some employees gained access to the office of Thomas Kurian, CEO of Google’s cloud unit, which had a contract with Israel’s government.
No Azure for Apartheid has held a series of actions this year, including at Microsoft’s Build developer conference and at a celebration of the company’s 50th anniversary. A Microsoft director reached out to the Federal Bureau of Investigation as the protests continued, Bloomberg reported earlier on Tuesday.
Last week, No Azure For Apartheid mounted protests around the company’s campus, leading to 20 arrests in one day. Of the 20, 16 have never worked at Microsoft, Smith said.
The Guardian reported earlier this month that Israel’s military used Microsoft’s Azure cloud infrastructure to store Palestinians’ phone calls, leading the company to authorize a third-party investigation into whether Israel has drawn on the company’s technology for surveillance.
“I think the responsible step from us is clear in this kind of situation: to go investigate and get to the truth of how our services are being used,” Smith said on Tuesday.
Most of Microsoft’s work with the Israeli Defense Force involves cybersecurity for Israel, he said. He added that the company cares “deeply” about the people in Israel who died from the terrorist attack by Hamas on Oct. 7, 2023, and the hostages who were taken, as well as the tens of thousands of civilians in Gaza who have died since from the war.
Microsoft intends to provide technology in an ethical way, Smith said.
OpenAI CEO Sam Altman speaks during the Federal Reserve’s Integrated Review of the Capital Framework for Large Banks Conference in Washington, D.C., U.S., July 22, 2025.
Ken Cedeno | Reuters
OpenAI is detailing its plans to address ChatGPT’s shortcomings when handling “sensitive situations” following a lawsuit from a family who blamed the chatbot for their teenage son’s death by suicide.
“We will keep improving, guided by experts and grounded in responsibility to the people who use our tools — and we hope others will join us in helping make sure this technology protects people at their most vulnerable,” OpenAI wrote on Tuesday, in a blog post titled, “Helping people when they need it most.”
Earlier on Tuesday, the parents of Adam Raine filed a product liability and wrongful death suit against OpenAI after their son died by suicide at age 16, NBC News reported. In the lawsuit, the family said that “ChatGPT actively helped Adam explore suicide methods.”
The company did not mention the Raine family or lawsuit in its blog post.
OpenAI said that although ChatGPT is trained to direct people to seek help when expressing suicidal intent, the chatbot tends to offer answers that go against the company’s safeguards after many messages over an extended period of time.
The company said it’s also working on an update to its GPT-5 model released earlier this month that will cause the chatbot to deescalate conversations, and that it’s exploring how to “connect people to certified therapists before they are in an acute crisis,” including possibly building a network of licensed professionals that users could reach directly through ChatGPT.
Additionally, OpenAI said it’s looking into how to connect users with “those closest to them,” like friends and family members.
When it comes to teens, OpenAI said it will soon introduce controls that will give parents options to gain more insight into how their children use ChatGPT.
Jay Edelson, lead counsel for the Raine family, told CNBC on Tuesday that nobody from OpenAI has reached out to the family directly to offer condolences or discuss any effort to improve the safety of the company’s products.
“If you’re going to use the most powerful consumer tech on the planet — you have to trust that the founders have a moral compass,” Edelson said. “That’s the question for OpenAI right now, how can anyone trust them?”
Raine’s story isn’t isolated.
Writer Laura Reiley earlier this month published an essay in The New York Times detailing how her 29-year-old daughter died by suicide after discussing the idea extensively with ChatGPT. And in a case in Florida, 14-year-old Sewell Setzer III died by suicide last year after discussing it with an AI chatbot on the app Character.AI.
As AI services grow in popularity, a host of concerns are arising around their use for therapy, companionship and other emotional needs.
But regulating the industry may also prove challenging.
On Monday, a coalition of AI companies, venture capitalists and executives, including OpenAI President and co-founder Greg Brockman announced Leading the Future, a political operation that “will oppose policies that stifle innovation” when it comes to AI.
If you are having suicidal thoughts or are in distress, contact the Suicide & Crisis Lifeline at 988 for support and assistance from a trained counselor.