The Samsung Galaxy S24 Ultra. The device looks a lot similar to Samsung’s Galaxy S23 Ultra. The main difference this time round is what’s inside: Samsung is going big on artificial intelligence.
Samsung
Samsung announced its new flagship Galaxy S24 smartphone range Wednesday, earlier than expected, touting new artificial intelligence features as the company looks to kick off 2024 with a bang.
As is standard with Samsung’s flagship range now, the S24 range comes in three versions: the S24, S24+, and S24 Ultra. The S24 Ultra starts at a price of $1,300, the S24+ will cost $1,000, and the S24 will retail at $800.
The South Korean electronics giant showed off the new gadgets at its Kings Cross offices in London earlier this week, prior to the announcement. At a briefing with reporters, Samsung talked up the phone’s AI capabilities and showed how it’s able to edit pictures and search for items by using AI.
For Samsung’s top-tier S24 Ultra, which is the company’s biggest of the three devices and comes with punchier specs and features, Samsung is using a version of Qualcomm’s latest Snapdragon Series 8 Gen 3 optimized for Galaxy. The company is using a mix of Qualcomm systems-on-chips (SoCs) and its own Exynos chipset for its S24 and S24+ models.
“The Galaxy S24 series devices, together with Google’s Pixel range, mark the dawn of the consumerisation of AI in smartphones,” Ben Wood, chief analyst at CCS Insight, told CNBC. “This is a trend that will be echoed by all smartphone makers, including Apple, as they increasingly add a growing number of AI-powered capabilities to their new devices.”
“This launch sees Samsung betting on features powered by artificial intelligence to reignite consumers’ interest in smartphones at a time when incremental hardware updates have seen sales slow. Google has been the trailblazer with its Pixel devices and there is little question this is going to be a recurring theme going forward, not just for smartphones but across all consumer electronics.”
AI is the name of the game
The Samsung Galaxy S24 Ultra is the main event for most tech gadget enthusiasts — and, for the most part, it isn’t a whole lot different to the Galaxy S23 Ultra looks-wise.
That’s because Samsung isn’t changing an awful lot with the hardware. It still comes in the same size as its predecessor — the display is 6.8 inches, measured diagonally, though the phone is flatter this time round. The S23 Ultra had more curvature to it.
The big upgrade to the external hardware with this model is that it’s cased in titanium, so it’s a lot sturdier than the S23 Ultra.
The main difference this time round is what’s inside: Samsung is going big on artificial intelligence. A key focus for Samsung, like other smartphone makers, now is on “on-demand” AI — or, the ability to carry out AI workloads directly on a device, rather than over the cloud.
The Samsung Galaxy S24 Ultra has a bright display that can reach 2,600 nits at peak brightness — making it gthe brightest on a Samsung phone to date, according to the company.
Samsung
Samsung said its new Galaxy S24 Ultra will come with a bunch of new AI features, a lot of which is being powered by Qualcomm’s Snapdragon 8 Gen 3 chipset for mobile, which is tailored for AI devices.
It signals something that a lot of smartphone makers have been focusing on recently. Consumers aren’t getting as excited by new smartphone upgrades as they used to. So phone makers have had to come with ideas to get people’s attention again and rev up excitement in the market.
One feature Samsung’s loading into the Galaxy S24 range is the ability to circle locations or items a user is directing their camera at, or on a picture they’ve taken, and then look up results on what those things are.
So, for instance, if you see a landmark or a shoe you want to buy, you can make a circle around that object and then the AI shows you appropriate results on Google.
Another feature Samsung touted is the ability to use AI to edit photos. So users can edit reflections out of pictures they’ve taken, for instance if you took a picture of yourself in front of a window. Or you can move a person from one side of the room to another by dragging them from left to right.
Samsung also showcased live transcription features with its latest smartphones.
When calling someone who’s speaking in French, for instance, a user can pull up a transcription that’s being fed through to them in real time. You can also record a conversation between two people and get it transcribed, while the AI assigns a label to each person speaking, similar to transcription products like Otter AI.
Paolo Pescatore, PP Foresight, told CNBC that Samsung “must focus its efforts on retaining its core loyal premium base.”
“Arguably [Samsung] has done more than enough with the new features powered by its own AI platform,” Pescatoer said. “This potentially could be the start of a new era for smartphone representing a key super cycle for Samsung.”
“With this in mind, Samsung will have to entice users with a range of competitor offers to suit everyone; this includes older Samsung owners who will inevitably be looking for a much needed upgrade.”
AI watermarking
Another thing Samsung’s had to think about is what its AI features mean for things like privacy and copyright infringement.
The past year has seen countless examples of people using AI to create images and other creative media and pass it off as their own work — even when, in some cases, it’s derivative from or even looks identical to artists’ work.
So when a Galaxy S24 user uses AI to modify a photo, Samsung will keep a log of what was changed with AI and store it in the metadata. It’ll also have an icon in the bottom left corner to show that teh image has been edited using AI, kind of like a watermark.
At the Samsung briefing in King’s Cross, some analysts and reporters were able to crop this icon out just by using Samsung’s in-app cropping feature — though the icon is still kept in the metadata.
“AI-powered image and video manipulation raises some ethical questions, particularly given the recent media attention around deep fake content,” Wood told CNBC. “The addition of a watermark and updated metadata for altered content is a constructive step by Samsung and I’m sure others will follow.”
“The success of Samsung’s AI-based features will largely depend on Samsung’s ability to raise consumer awareness and engagement via its marketing for the Galaxy S24 portfolio,” he added. “Success will require crisp communication of the benefits and continued expansion of the use cases.”
Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
Kevin Dietsch | Getty Images
At Tesla, vehicle sales are slumping, profits are thinning and revenue from regulatory credit sales are poised to dry up due to Republican-led policy changes.
In the past, CEO Elon Musk’s futuristic promises have convinced investors to look past top and bottom line numbers.
Not now.
Following another fairly dismal earnings report this week, Musk told analysts on the call that Tesla’s electric vehicles will soon become driverless, making money for owners while they sleep. He also said Tesla’s robotaxi service, which the company recently started testing in a limited capacity in Austin, Texas, will expand to other states, with a goal of being able to reach half the U.S. population by year-end, “assuming we have regulatory approvals.”
It didn’t matter.
Tesla shares plummeted 8% on Thursday as investors focused on the immediate challenges facing the company, including the rapid rise of lower-cost EV competitors, particularly in China, and a political backlash against Musk that harmed Tesla’s brand in the U.S. and Europe.
Automotive sales declined 16% year-over-year in the second quarter for the EV maker, with weak sales numbers continuing in Europe and California. Musk said there could be a “few rough quarters” ahead because of the EV credits expiring and President Donald Trump’s tariffs.
The stock bounced back some on Friday, gaining 3.5%, but still ended the week down and has now fallen 22% this year, the worst performance among tech’s megacaps. The Nasdaq rose 1% for the week and is up more than 9% in 2025, closing at a record on Friday.
“Look, we love robotaxis. And robots,” wrote analysts at Canaccord Genuity, who recommend buying Tesla’s stock, in a note after the earnings report. “Over time, Tesla is well positioned to benefit from these future-forward opportunities.”
The analysts, however, said that they’re focused on the profit and loss statement, writing: “But we love growth too, in the here and now. We need the P&L dynamics to turn.”
Analysts at Jefferies described the earnings update as “a bit dull.” And Goldman Sachs said Tesla’s robotaxi effort is “still small” with limited technical data points.
Tesla didn’t respond to a request for comment.
Musk, who has previously called himself “pathologically optimistic,” has been able to sway shareholders and send the stock soaring at times with promises of self-driving cars, humanoid robots and more affordable EVs.
But after a decade of missed self-imposed deadlines on autonomous driving, Wall Street is watching Tesla fall behind Alphabet’s Waymo in the U.S. and Baidu’s Apollo Go in China.
In Tesla’s shareholder deck, the company said the second quarter marked the start of its “transition from leading the electric vehicle and renewable energy industries to also becoming a leader in AI, robotics and related services.” The company didn’t offer any new guidance for growth or profits for the year ahead.
Regulatory hurdles
Business Insider reported on Friday that Tesla told staff its robotaxi service could launch in the San Francisco Bay Area as soon as this weekend.
But Tesla hasn’t applied for permits that would be required to run a driverless ridehailing service in California, CNBC confirmed. The company would first need authorizations from the state’s Department of Motor Vehicles and the California Public Utilities Commission (CPUC).
The CPUC told CNBC on Friday, that under existing permits, Tesla can only operate a human-driven chartered vehicle service, not carry passengers in robotaxis.
Waymo driverless vehicles wait at a traffic light in Santa Monica, California, on May 30, 2025.
Daniel Cole | Reuters
On the earnings call, Musk and other Tesla execs claimed the company was working on regulatory approvals to launch in Nevada, Arizona, Florida and other markets, in addition to San Francisco, but offered no details about what would be required.
Within Austin, the company said its robotaxi service had driven 7,000 miles, and that Tesla has been restricting its robotaxis’ to roads with a speed limit of 40 miles per hour. The Austin service involves a small fleet of about 10 to 20 Model Y vehicles equipped with the company’s latest self-driving systems.
The Tesla robotaxis rely on remote supervision by employees in a customer service center, and a human safety supervisor in the front passenger seat, ready to intervene if needed.
Compare that to what Alphabet said on its second-quarter earnings call the same day as Tesla’s results.
“The Waymo Driver has now autonomously driven over 100 million miles on public roads, and the team is testing across more than 10 cities this year, including New York and Philadelphia,” Alphabet said. Meanwhile, Waymo has become significant enough that Alphabet added a category to its Other Bets revenue description in its latest quarterly filing.
“Revenues from Other Bets are generated primarily from the sale of autonomous transportation services, healthcare-related services and internet services,” the filing said. The Other Bets segment remains relatively small, with revenue coming in at $373 million in the quarter.
Regardless of investor skepticism, Musk is more bullish than ever.
On Friday, the world’s richest person posted on his social network X that he thinks Tesla will someday be worth $20 trillion. On the earnings call earlier in the week, he said that when it comes to AI for cars and robots, “Tesla is actually much better than Google by far” and “much better than anyone at real world AI.”
CORRECTION: The Waymo Driver has now autonomously driven over 100 million miles on public roads, according to Alphabet. A previous version misstated the number of miles.
A vehicle Tesla is using for robotaxi testing purposes on Oltorf Street in Austin, Texas, US, on Sunday, June 22, 2025.
Tim Goessman | Bloomberg | Getty Images
In an earnings call this week, Tesla CEO Elon Musk teased an expansion of his company’s fledgling robotaxi service to the San Francisco Bay Area and other U.S. markets.
But California regulators are making clear that Tesla is not authorized to carry passengers on public roads in autonomous vehicles and would require a human driver in control at all times.
“Tesla is not allowed to test or transport the public (paid or unpaid) in an AV with or without a driver,” the California Public Utilities Commission told CNBC in an email on Friday. “Tesla is allowed to transport the public (paid or unpaid) in a non-AV, which, of course, would have a driver.”
In other words, Tesla’s service in the state will have to be more taxi than robot.
Tesla has what’s known in California as a charter-party carrier permit, which allows it to run a private car service with human drivers, similar to limousine companies or sightseeing services.
The commission said it received a notification from Tesla on Thursday that the company plans to “extend operations” under its permit to “offer service to friends and family of employees and to select members of the public,” across much of the Bay Area.
But under Tesla’s permit, that service can only be with non-AVs, the CPUC said.
The California Department of Motor Vehicles told CNBC that Tesla has had a “drivered testing permit” since 2014, allowing the company to operate AVs with a safety driver present, but not to collect fees. The safety drivers must be Tesla employees, contractors or designees of the manufacturer under that permit, the DMV said.
In Austin, Texas, Tesla is currently testing out a robotaxi service, using its Model Y SUVs equipped with the company’s latest automated driving software and hardware. The limited service operates during daylight hours and in good weather, on roads with a speed limit of 40 miles per hour.
Robotaxis in Austin are remotely supervised by Tesla employees, and include a human safety supervisor in the front passenger seat. The service is now limited to invited users, who agree to the terms of Tesla’s “early access program.”
On Friday, Business Insider, citing an internal Tesla memo, reported that Tesla told staff it planned to expand its robotaxi service to the San Francisco Bay Area this weekend. Tesla didn’t respond to a request for comment on that report.
In a separate matter in California, the DMV has accused Tesla of misleading consumers about the capabilities of its driver assistance systems, previously marketed under the names Autopilot and Full Self-Driving (or FSD).
Tesla now calls its premium driver assistance features, “FSD Supervised.” In owners manuals, Tesla says Autopilot and FSD Supervised are “hands on” systems, requiring a driver at the wheel, ready to steer or brake at all times.
But in user-generated videos shared by Tesla on X, the company shows customers using FSD hands-free while engaged in other tasks. The DMV is arguing that Tesla’s license to sell vehicles in California should be suspended, with arguments ongoing through Friday at the state’s Office of Administrative Hearings in Oakland.
Under California state law, autonomous taxi services are regulated at the state level. Some city and county officials said on Friday that they were out of the loop regarding a potential Tesla service in the state.
Stephanie Moulton-Peters, a member of the Marin County Board of Supervisors, said in a phone interview that she had not heard from Tesla about its plans. She urged the company to be more transparent.
“I certainly expect they will tell us and I think it’s a good business practice to do that,” she said.
Moulton-Peters said she was undecided on robotaxis generally and wasn’t sure how Marin County, located north of San Francisco, would react to Tesla’s service.
“The news of change coming always has mixed results in the community,” she said.
Brian Colbert, another member of the Marin County Board of Supervisors, said in an interview that he’s open to the idea of Tesla’s service being a good thing but that he was disappointed in the lack of communication.
“They should have done a better job about informing the community about the launch,” he said.
Alphabet’s Waymo, which is far ahead of Tesla in the robotaxi market, obtained a number of permits from the DMV and CPUC before starting its driverless ride-hailing service in the state.
Waymo was granted a CPUC driverless deployment permit in 2023, allowing it to charge for rides in the state. The company has been seeking amendments to both its DMV and CPUC driverless deployment permits as it expands its service territory in the state.
Meta CEO Mark Zuckerberg makes a keynote speech during the Meta Connect annual event, at the company’s headquarters in Menlo Park, California, on Sept. 25, 2024.
Manuel Orbegozo | Reuters
Meta CEO Mark Zuckerberg on Friday said Shengjia Zhao, the co-creator of OpenAI’s ChatGPT, will serve as the chief scientist of Meta Superintelligence Labs.
Zuckerberg has been on a multibillion-dollar artificial intelligence hiring blitz in recent weeks, highlighted by a $14 billion investment in Scale AI. In June, Zuckerberg announced a new organization called Meta Superintelligence Labs that’s made up of top AI researchers and engineers.
Zhao’s name was listed among other new hires in the June memo, but Zuckerberg said Friday that Zhao co-founded the lab and “has been our lead scientist from day one.” Zhao will work directly with Zuckerberg and Alexandr Wang, the former CEO of Scale AI who is acting as Meta’s chief AI officer.
“Shengjia has already pioneered several breakthroughs including a new scaling paradigm and distinguished himself as a leader in the field,” Zuckerberg wrote in a social media post. “I’m looking forward to working closely with him to advance his scientific vision.”
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In addition to co-creating ChatGPT, Zhao helped build OpenAI’s GPT-4, mini models, 4.1 and o3, and he previously led synthetic data at OpenAI, according to Zuckerberg’s June memo.
Meta Superintelligence Labs will be where employees work on foundation models such as the open-source Llama family of AI models, products and Fundamental Artificial Intelligence Research projects.
The social media company will invest “hundreds of billions of dollars” into AI compute infrastructure, Zuckerberg said earlier this month.
“The next few years are going to be very exciting!” Zuckerberg wrote Friday.