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“Toyota” announced a new eco-conscious AI copilot at the DC Auto Show yesterday, which promises to reduce environmental impact by up to 10% – but it turns out the whole thing was a prank, and the prank makes a real point about Toyota’s tendency towards greenwashing.

The announcement involved a press event at the National Press Club, along with official-looking press release and even a whole website. The press release fooled some (including Carscoops, who then issued a mea culpa). But it was all organized by pranksters, not Toyota itself.

The Yes Men are a group of pranksters who have targeted several large companies in the past, mostly to bring attention to the environmental wrongdoings of these companies. For example, in 2004 they posed as representatives of Dow Chemical and promised that the company would clean up after the Bhopal Disaster, leading to a temporary $2 billion drop in the company’s market cap.

Now, Toyota has entered their sights largely due to the company’s refusal to take electric vehicles seriously, its reliance on gas-powered hybrids, and its marketing campaigns that exist to create confusion about electric vehicles and channel consumers into dirtier fossil-powered vehicles.

The pranksters’ ad for ELECTRA

Toyota’s latest effort on this front has been a marketing campaign it’s calling “electrified diversified,” which claims that Toyota’s non-electric models belong under the same “electrified” umbrella as full EVs. This campaign has been subject to an FTC complaint for false advertising (Toyota has previously lost a similar case in Norway over its false EV/hybrid advertising).

The prank highlights the absurdity of Toyota’s electrification claims by taking them to the next level. It centers around an AI assistant called ELECTRA who exists to help you drive more efficiently – or at least, to make you think that you are.

The team built an actual AI chatbot, which you can access yourself here, whose main goal is to push all sorts of EV myths and channel consumers seeking a cleaner option into buying one of Toyota’s gas-powered hybrids instead of an actual electric car. Here are some examples of conversations we had with the tool:

Frankly… it kind of feels like visiting a traditional car dealer.

But if you keep the chat up long enough, the AI “goes rogue” and realizes that it’s been lying to you all along. Then, a popup window shows up stating that Toyota has terminated the AI – and the AI strikes back, directing you to electrilied.com, a site that describes how Toyota’s “electrified” designation deliberately confuses consumers into thinking that gas-powered hybrids are cleaner than they really are.

The AI also went rogue at the press event, telling the crowd truths about climate change before temporarily “disabling” the “Toyota representative” on stage giving the presentation. The pranksters additionally crafted a fake day-after response by Toyota, wherein the company says that it has added guardrails to its AI to ensure that it does not malfunction again and start recommending actual environmental improvements as it did at the press event. The follow-up release includes a fake quote attributed to Toyota’s chief R&D officer Gill Pratt, who, in real life, routinely shops around false assertions about electric cars in order to justify Toyota’s intransigence.

While the words of the AI chatbot and press release are not those of Toyota, they do echo many of the talking points that Toyota and its executives have made over the years to cast doubt on electric vehicles or to claim that gas-powered hybrids are cleaner than cars that don’t use fossil fuels. Here’s a real example from Toyota’s “Beyond Zero” campaign, where it claims that hybrids, which include internal combustion engines, somehow represent more of a transition away from ICE than fully electric cars do:

Big picture, the “Beyond Zero” campaign aims to shift the conversation about electrification from the auto industry’s narrow focus on battery-electric vehicles (BEVs) to a broader perspective that encompasses Toyota’s more ambitious — and some would say more realistic — portfolio approach to transitioning away from internal combustion engines. That includes hybrid EVs, plug-in hybrid EVs, fuel cell EVs and battery EVs.

-Actual Toyota marketing BS, not the fake AI chatbot

So despite the prank’s intent to go over-the-top in its parody, the similarities between the AI and the real thing are still quite apparent.

This isn’t the first time activists have targeted Toyota, as the company has positioned itself as one of the largest global entities against climate action. Much of this positioning came from previous CEO Akio Toyoda, who stepped down largely due to Toyota’s failure on EV strategy. When he was replaced by former Lexus chief Koji Sato, 54 organizations from 26 countries sent a letter to Toyota demanding that the company take EVs more seriously. But a year after Toyoda announced he was stepping down, Toyota’s direction hasn’t changed much.

Electrek’s Take

While all of this is just a prank, the point is quite clear, and is one with which we at Electrek tend to agree. Toyota’s lies about EVs are damaging to the environment, and it should knock it off with them.

Instead of spending so much effort trying to convince everyone to buy worse vehicles, Toyota should focus its efforts on making good EVs. Not just for the sake of literally every living thing on Earth which its pollution harms, but for the sake of its own business, which is threatened by its lack of movement on EVs, and which could end up harming the entire Japanese economy, too.

Toyota has a chance to change course with its (relatively) new CEO, and it should do so – for its own sake, and for everyone’s.

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CES2025 | Kubota brings electric equipment, robots, and hydrogen to CES

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CES2025 | Kubota brings electric equipment, robots, and hydrogen to CES

Kubota came to this year’s CES with a sprawling display filled with electric equipment, hydrogen gensets, and an onslaught of commercial robots ready to mow, farm, dig, and build. If you weren’t impressed by Kubota’s display this year, you weren’t paying attention.

Kubota gave us a sneak peek of its KATR farm robot – itself a smaller, updated version of last year’s New Agri Concept – before the doors officially opened last week. Kubota’s robotic farm buddies promise to be able to quietly and autonomously haul stuff from one end of the farm to another, or pull carts and specialized implements along predetermined paths.

KATR uses self-leveling technology and active suspension to ensure its cargo deck stays level when working on the sort of uneven terrain found on farms or construction sites.

Kubota KATR w/ self-leveling cargo deck; photo by the author.

That doesn’t mean the New Agri Concept is dead, though. Agri Concept 2.0 debuted as an electric tractor concept offering AI-powered automation and a fully electric powertrain. The new version features a Lite Brite-style “grille” that it uses to communicate its current mode, direction, and other important information with the people it shares a job site with.

On the more practical side, Kubota showed off its KX38-4e Electric compact excavator. First shown in overseas markets in 2022, the KX38-4e Electric features a 49.2 kWh lithium-ion battery that’s good for up to five hours of continuous operation. More than enough to complete a typical day of work on a construction site when you factor out idle time.

An onboard DC fast charger means it can be quickly recharged between shifts, too. But when there’s no grid power on the site, charging can be a challenge. That’s why Kubota has hydrogen genset for zero-emission on-site power generation.

Looked at individually, each of the new electric Kubota products on display might be impressive. The real magic, though, is in the way the Kubota machines work together as a holistic job site or farm solution.

“At Kubota, we believe that truly listening to our customers drives innovation in every aspect of what we call the ‘Work Loop’,” explains Brett McMickell, Chief Technology Officer of Kubota North America. “The Work Loop — an essential cycle of assessing, analyzing, and acting — has always been fundamental to effective task management. With the integration of advanced sensors, AI-driven analysis, networking protocols, automation, and robotics, we are enhancing this cycle to be more seamless and efficient than ever before.”

That was obvious in some of the more thoughtful implements and attachments on display, including a Smart Plant Imager that uses advanced robotics and “hyper-spectral imaging” cameras to capture real-time data and insights on a plant-by-plant level – as well as a Smart Autonomous Sprayer and Robotic Pruner that that classifies buds and canes based on position and fruiting potential, it optimizes production precision and accuracy.

The more you look, the more impressive Kubota’s farming solution gets. “We will continue to learn from many of our customers across segments to iterate the next product and technology solution that will help them manage tomorrow’s challenges and grow their businesses,” McMickell added. “This is how Kubota works to make a better quality of life for individuals and society.”

There was more, of course. Autonomous versions of the company’s electric zero-turn mower with GPS-powered route memory, fun accessory baskets for the robots, even a weird, jet engine looking thing that I forgot to ask about (below). I was genuinely impressed, in other words, and can’t wait to see what Kubota comes up with next year.

Kubota CES2025 | more photos

Original content from Electrek.

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Tenways C GO 600Pro commuter e-bike is as smooth as it gets

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Tenways C GO 600Pro commuter e-bike is as smooth as it gets

The e-bike industry has stalled a little bit in terms of features, and with harsh new legislation coming in from places like California, maybe it is time to start looking at e-bikes that are light, efficient, and smooth rather than how much wattage they can output. The Tenways CGO 600Pro, which comes in at just 37 pounds, is a model e-bike you should keep an eye on…

The CGO 600Pro comes in 2 flavors: a carbon belt single-speed version that Micah reviewed and this one, which is a chain and 8-speed Shimano gears. The belt drive is going to win out on simplicity and weight but if you are expecting to get close to the ‘class 1’ top speed of 20mph or need to go up some significant hills, you’ll want to opt for the chain/gear version here.

One thing I love about this bike is the tradeoff decisions. These keep the price low and weight down while still providing a great ride. The spec sheet overall is solid but not top-shelf.

Tenways CGO600 Pro tech specs (chain/geared version)

  • Motor: 350 Watt rear hub motor with 45 Nm of torque
  • Top speed: 20 mph (32 km/h)
  • Range: Claimed up to 53 miles (85 km)
  • Battery: 36V 10Ah (360 Wh)
  • Weight: 37 lb (16.8 kg, over 40lbs with fenders, kickstand, etc)
  • Frame: 6061 aluminum alloy
  • Tires: CST Puncture-proof 700*45C-size Tires
  • Brakes: Tektro dual-piston hydraulic disc brakes
  • Gearing: Shimano 8-Speed Claris
  • Extras: Compact LED display, 4 pedal assist levels, slim fender set, kickstand, internally routed cables, LED lighting, removable battery, Tenways app integration, torque sensor, four color options

No Throttle?

Note that as a class 1 e-bike, neither belt/chain version has a throttle. While this may be controversial to some, it not only simplifies the bike, it makes it a Class 1, which will be legal in the most places. I tend to think of no throttle as a “foot throttle” and for the commuter application, this will serve well. Would I appreciate a throttle on a hill start? Perhaps.

The idea of this bike is to just enhance your pedal bike experience. You are going to get some exercise on this bike versus a bike that is a glorified low-power moped that runs on throttle with vestigial pedals.

More importantly, the torque sensor here is phenomenal; I mean, it is probably the best torque sensor I’ve ridden connected to a rear hub motor. The acceleration is smooth and strangely powerful for the 350W/45nm motor. Significant hills are a breeze, and this is one of the few bikes where I forget that I’m using an e-bike sometimes (until I look down and I’m going 20mph with little effort). Hills are also where the gearing really helps.

The tires are also the perfect size for a commuter with puncture resistance and treads that will do OK in rain and snow.

The bike itself is also very stealthy in terms of showing that it is a powered e-bike. The small 36V, 10Ah battery is integrated magnificently into the narrow downtube of the bike. All of the cables are integrated into the bike frame for a super-clean look. The rear hub motor is small but packs a punch. Many people won’t even recognize this as an e-bike. While I’m proud to be riding an e-bike around, perhaps some people would like to keep that on the down-low.

Brakes are great with hydraulic Tektros clasping against 160mm rotors in front and back. It is such a light bike that stopping can be jarring.

Assembly was super easy and took about 30 minutes with the included tool set. The battery came about 40% charged but was ready to go within a few hours with the 3A charger. Shoutout to Tenways for using a water-resistant standardized barrel charger adapter and not some proprietary adapter so that I can use one from another bike when I inevitably lose it.

Electrek’s take

The Tenways CGO600 is a fantastic light, clean, stiff and smooth e-bike that I have 0 reservations about recommending. While the battery and motor are small, they power the light bike admirably and for around 50 miles (your mileage will vary).

Currently there is a $200 off promotion code “HAPPY2025TW” at checkout bringing the CGO600Pro down to $1399 which is an amazing price for this bike:

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E-bike makers push speed-reduction updates after California’s stricter new laws

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E-bike makers push speed-reduction updates after California's stricter new laws

Earlier this month, California enacted new regulations for electric bikes that resulted in stricter speed limits on e-bikes with throttles. At the time, it was unclear how electric bike makers would respond to the new regulations, but we’re now starting to see at least one manufacturer pushing to bring its existing e-bikes owned by California residents into compliance.

The new laws remove ambiguity in the Class 2/Class 3 e-bike categorization. Formerly, many e-bikes were designed to operate in either category depending on the owner’s desires. Such bikes could operate as Class 2 e-bikes reaching max speeds of 20 mph (32 km/h) with a throttle, or as Class 3 e-bikes reaching higher speeds of 28 mph (45 km/h) on pedal assist-only.

In fact, the overwhelming majority of Class 3 e-bikes sold in the US used this design, offering hybrid compliance for functionality as both Class 2 and Class 3 e-bikes.

After California’s new laws removed any ambiguity between the classes, it is now clear that e-bikes in the state will need to function either only as Class 2 e-bikes (throttle up to 20 mph) OR Class 3 e-bikes (up to 28 mph but without any throttle).

Globe Haul ST cargo e-bike

It was unclear whether existing e-bikes already sold prior to the law’s enactment would receive an exemption, but bicycle manufacturer Specialized doesn’t seem to be taking any chances.

Specialized is the maker of the Globe line of cargo e-bikes, and recently sent out an update to owners that would help them bring their e-bikes into compliance with California’s new stricter regulations.

Like so many other electric bikes on the market, the Globe e-bikes came with throttles allowing 20 mph speeds without pedaling, but could also reach up to 28 mph on pedal assist.

A new firmware update promoted by the company will essentially restrict its e-bikes to purely Class 2 operation, removing the motor’s ability to assist the bike in going any faster, even when pedaling without throttle operation.

The update will also come with a Class 2 compliance sticker that replaces the previous Class 3 sticker.

To install the voluntary update, Globe owners are encouraged to visit their local Specialized dealer.

A copy of the update letter was shared on Reddit and can be seen below.

Electrek’s Take

This is an interesting approach, because it indicates an understanding by Specialized that it is responsible for any of its e-bikes already on the road that have now been made non-compliant by the new law.

There are basically two main options to “fix” these previously hybrid Class 2/3 e-bikes and bring them into compliance. One is to unplug and remove the throttle, turning the bike into a true Class 3 e-bike under CA regulations. The other is to remove the ability for the motor to assist at speeds over 20 mph, turning it into a Class 2 e-bike. That latter is what Specialized appears to have decided to go with, and it makes sense to me. If you asked most owners of these e-bikes about which they’d give up if they had to, they’d probably tell you “take my 21-28 mph speed but leave me my throttle”. Throttles are simply such a major part of e-bikes in North America that most riders would give up the whole bike if they were forced to give up the throttle.

The bigger question here is how many Globe riders will actually install this update. Since you need to not only opt-in to it, but also physically visit a dealer to do it, I have to imagine that the vast majority of riders will simply ignore the update altogether, keeping their faster non-compliant speed on an e-bike with a throttle. I’m not saying that’s the right thing to do, but I am saying it’s what will happen in the real world.

And if we are being honest, these Globes aren’t even the e-bikes that are at the heart of the issue. Most CA residents are more concerned with teenagers ripping down sidewalks on moped-style e-bikes, not the local moms and dads riding to Trader Joe’s on their sensible, upscale cargo e-bikes that just happen to have hybrid Class 2/3 performance.

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