Toyota’s greenwashing AI ‘eco-copilot’ is fake, but the prank makes a real point
“Toyota” announced a new eco-conscious AI copilot at the DC Auto Show yesterday, which promises to reduce environmental impact by up to 10% – but it turns out the whole thing was a prank, and the prank makes a real point about Toyota’s tendency towards greenwashing.
The announcement involved a press event at the National Press Club, along with official-looking press release and even a whole website. The press release fooled some (including Carscoops, who then issued a mea culpa). But it was all organized by pranksters, not Toyota itself.
The Yes Men are a group of pranksters who have targeted several large companies in the past, mostly to bring attention to the environmental wrongdoings of these companies. For example, in 2004 they posed as representatives of Dow Chemical and promised that the company would clean up after the Bhopal Disaster, leading to a temporary $2 billion drop in the company’s market cap.
Now, Toyota has entered their sights largely due to the company’s refusal to take electric vehicles seriously, its reliance on gas-powered hybrids, and its marketing campaigns that exist to create confusion about electric vehicles and channel consumers into dirtier fossil-powered vehicles.
Toyota’s latest effort on this front has been a marketing campaign it’s calling “electrified diversified,” which claims that Toyota’s non-electric models belong under the same “electrified” umbrella as full EVs. This campaign has been subject to an FTC complaint for false advertising (Toyota has previously lost a similar case in Norway over its false EV/hybrid advertising).
The prank highlights the absurdity of Toyota’s electrification claims by taking them to the next level. It centers around an AI assistant called ELECTRA who exists to help you drive more efficiently – or at least, to make you think that you are.
The team built an actual AI chatbot, which you can access yourself here, whose main goal is to push all sorts of EV myths and channel consumers seeking a cleaner option into buying one of Toyota’s gas-powered hybrids instead of an actual electric car. Here are some examples of conversations we had with the tool:
Frankly… it kind of feels like visiting a traditional car dealer.
But if you keep the chat up long enough, the AI “goes rogue” and realizes that it’s been lying to you all along. Then, a popup window shows up stating that Toyota has terminated the AI – and the AI strikes back, directing you to electrilied.com, a site that describes how Toyota’s “electrified” designation deliberately confuses consumers into thinking that gas-powered hybrids are cleaner than they really are.
The AI also went rogue at the press event, telling the crowd truths about climate change before temporarily “disabling” the “Toyota representative” on stage giving the presentation. The pranksters additionally crafted a fake day-after response by Toyota, wherein the company says that it has added guardrails to its AI to ensure that it does not malfunction again and start recommending actual environmental improvements as it did at the press event. The follow-up release includes a fake quote attributed to Toyota’s chief R&D officer Gill Pratt, who, in real life, routinely shops around false assertions about electric cars in order to justify Toyota’s intransigence.
While the words of the AI chatbot and press release are not those of Toyota, they do echo many of the talking points that Toyota and its executives have made over the years to cast doubt on electric vehicles or to claim that gas-powered hybrids are cleaner than cars that don’t use fossil fuels. Here’s a real example from Toyota’s “Beyond Zero” campaign, where it claims that hybrids, which include internal combustion engines, somehow represent more of a transition away from ICE than fully electric cars do:
Big picture, the “Beyond Zero” campaign aims to shift the conversation about electrification from the auto industry’s narrow focus on battery-electric vehicles (BEVs) to a broader perspective that encompasses Toyota’s more ambitious — and some would say more realistic — portfolio approach to transitioning away from internal combustion engines. That includes hybrid EVs, plug-in hybrid EVs, fuel cell EVs and battery EVs.
-Actual Toyota marketing BS, not the fake AI chatbot
So despite the prank’s intent to go over-the-top in its parody, the similarities between the AI and the real thing are still quite apparent.
This isn’t the first time activists have targeted Toyota, as the company has positioned itself as one of the largest global entities against climate action. Much of this positioning came from previous CEO Akio Toyoda, who stepped down largely due to Toyota’s failure on EV strategy. When he was replaced by former Lexus chief Koji Sato, 54 organizations from 26 countries sent a letter to Toyota demanding that the company take EVs more seriously. But a year after Toyoda announced he was stepping down, Toyota’s direction hasn’t changed much.
Electrek’s Take
While all of this is just a prank, the point is quite clear, and is one with which we at Electrek tend to agree. Toyota’s lies about EVs are damaging to the environment, and it should knock it off with them.
Instead of spending so much effort trying to convince everyone to buy worse vehicles, Toyota should focus its efforts on making good EVs. Not just for the sake of literally every living thing on Earth which its pollution harms, but for the sake of its own business, which is threatened by its lack of movement on EVs, and which could end up harming the entire Japanese economy, too.
Toyota has a chance to change course with its (relatively) new CEO, and it should do so – for its own sake, and for everyone’s.
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![It's time to start recommending some Tesla Powerwall alternatives [update]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/05/Tesla-Powerwall.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
For years, Tesla Powerwall has been the go-to recommendation for “normals” looking for a painless, low-effort experience from their first home solar and battery backup solutions. Its CEO’s recent involvement in controversial politics, however, means that people are now distancing themselves from the once-trailblazing company.
It begs the question: what other home solar battery solutions are there?
UPDATE 26JUL2025: added more options, put everything in alphabetical order.
Electricians and contractors often praise the sleek, energy-dense Tesla Powerwall, for good reasons. But the Powerwall isn’t the only top-shelf home battery on the market, but long wait times, Elon’s antics, and the proliferation of really good integrated alternatives from legacy EV brands might have you shopping for Tesla alternatives already. If that’s you, the next logical step is to re-think the brand’s solar battery offerings as well – here are some of the best options out there.
As I was putting this list together, I realized there were plenty of ways for me to present this information. “Best batteries ..?” Too opinion-based. “Cheapest batteries ..?” Too much research and a quick descent into Temu-grade nonsense. In the end, I went with the same solution I’ve been using on my 0% EV financing lists: alphabetical order, by brand. Enjoy!
Bluetti EP800 + B500
If you’re in a smaller space or renting and can’t (or don’t want to) add a hardwired battery solution to your home, Bluetti’s EP800 + B500 modular system is a sweet “middle ground” option that combines the Bluetti EP800 off-grid inverter and the company’s B500 battery packs in a floor-standing unit that can be used without a solar roof but also plays well with most rooftop PV options.
The basic EP800 + B500 package offers about 9.9 kWh of capacity for under $9,000 as I type this, and the system can scale up to nearly 20 kWh by adding more B500 packs. The system puts out 7.6 kW of power – more than enough, in other words, to keep some lights on and your fridge and foods (and meds) cold.
What’s more, it works great with Bluetti’s AC300 or AC500 gear if you want an option that’s a bit more portable if you move a lot or plan on moving soon.
EG4 14.3 kWh PowerPro
Two of the home solar installers I talked to in preparing this post mentioned the EG4 14.3kWh batteries, and its specs (on paper, at least) compare nicely with the Powerwall 3.
| Battery | Usable capacity (kWh) | Continuous power output (kW) | Roundtrip efficiency | Average price per kWh* | Coupling |
|---|---|---|---|---|---|
| Tesla Powerwall 3 | 13.5 | 11.5 | 97.5% | $926 | DC or AC |
| EG4 14.3kWh PowerPro | 11.44 | 10.24 | 99% | $786 | DC |
“The EG4 PowerPro solar battery from EG4 Electronics is the strongest alternative to the Tesla Powerwall,” writes Kristina Zagame, from the home solar experts at EnergySage. “(The EG4) has a similar capacity, meaning it’ll last a similar amount of time, and a slightly lower power output, which means it won’t be able to power quite as many devices at the same time. And, based on quotes through EnergySage, EG4 batteries tend to be a bit more affordable compared to Tesla.”
Enphase IQ Battery 10
If you’re looking for a one-brand solution for EV charging and whole-home battery backup but don’t want to be “locked in” to GM or Tesla’s ecosystem, Enphase offers a full line of Made-in-the-USA solutions that could be right for you.
“Energy systems developer Enphase Energy is providing an even more holistic approach to managing home power usage with the introduction of new EV charger technology called the IQ line,” wrote Scooter doll, when the brand first introduced its EV charging solutions back in 2023. “The Enphase IQ is Wi-Fi enabled and integrates seamlessly into a customer’s existing home system that can be controlled with your phone.”
Franklin WH aPower 2
If you love the sleek, minimalistic styling of the Tesla Powerwall 3 but still prefer to spend your money elsewhere, the Franklin WH aPower 2 offers similarly sleek styling and beats the Tesla offering on usable energy storage capacity by 1.5 kWh. That’s nearly a full day of keeping a modern refrigerator running.
The Franklin is also designed to be easily retrofit into an existing solar system, but it loses out to the Powerwall on price per kWh, at $1,176 (vs. $926 for the Tesla unit).
GM Energy Home System
Arguably the most fully integrated EV + battery backup + solar option out there outside of Tesla, the GM Energy Home System promises to do everything a conventional home solar battery does, plus work seamlessly with your GM EV to provide even more flexibility – whether that means using the electric fuel stored in your EV to hold out that much longer in an emergency, or using the energy stored in your home’s solar battery to power an escape in your EV is up to you.
GM Energy and GM’s car dealers list Qmerit as their installation partner, and they’re great, but if you “already have a guy,” you can order the Home System directly from GM Energy’s website for $12,700 (as I type this).
The GM Energy Home System system includes:
- GM Energy PowerBank
- GM Energy PowerShift Charger
- GM Energy Home Hub & Inverter
StorEn vanadium flow BESS
If lithium-ion’s ten-year cycle life or overhyped fire risk makes you nervous, StorEn Technologies is developing a consumer-focused battery solution based on vanadium flow chemistry. Their system promises to last 25 years or more with no capacity loss, so you can charge and drain the battery fully each day and without stressing about wear … but there are a couple of downsides.
First, they’re not yet available to the general public – only to StorEn’s early investors in (what I understand to be) a sort of quasi-Kickstarter deal.
Second, the StorEn batteries are significantly bulkier than a Powerwall. That said, if you’ve got the room and you’re old enough to realize that 25 years isn’t actually a super long time, the StorEn solution might to be a super compelling, nearly maintenance-free setup that might outlast both your solar panels and the roof they’re mounted on.
So, remember how I started this off saying that I wouldn’t turn this into a “best batteries” post? That’s partly driven by the fact that I’m neither an electrician, a chemical engineer, or someone who’s researched thousands of end-user experience surveys to come up with whatever metrics I’d need to confidently and correctly call one battery “the best.”
Our friends and solar industry experts at EnergySage, though? They’ve got all three of those things on staff, and they really, really like the Villara VillaGrid+.
“The Villara VillaGrid+ stands out as the best battery on the market, scoring highest in EnergySage’s rigorous Equipment Rating System, explains EnergySage’s Kristina Zagame. “That said, (the Villara VillaGrid+) is not necessarily the best Tesla Powerwall alternative. It’s a very different (and much pricier) battery.”
What puts the VillaGrid+ on top? According to Zagame, it all comes down to the battery’s lithium-titanium-oxide, or LTO chemistry. “Unlike more traditional lithium-ion batteries, LTO has better recharge capabilities for longer life cycles, and doesn’t contain any carbon, which makes it extra safe. The only downside is you’ll definitely shell out more money upfront for the VillaGrid+.”
That extra money will also buy some additional peace of mind, as Villara backs its LTO batteries with a 20-year warranty compared to Tesla Powerwall and its (and just about everyone else’s) 10-year deal. I couldn’t find a price, but Villara’s other products, like VillaGrid 5.75 kWh battery, come in at nearly double Powerwall’s per kWh cost. Check out the specs, below, then let us know if you think the novel chemistry and additional warranty are worth it in the comments.
| Battery | Usable capacity (kWh) | Continuous power output (kW) | Roundtrip efficiency | Average price per kWh* | Coupling |
|---|---|---|---|---|---|
| Tesla Powerwall 3 | 13.5 | 11.5 | 97.5% | $926 | DC or AC |
| Villara VillaGrid+ | 11.5 | 10 | 98.5% | Get quote | DC or AC |
Original content from Electrek.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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Air taxi startup Vertical Aerospace achieved a world’s first this week, completing the first flight between two airports through public airspace for an eVTOL at the Royal International Air Tattoo in Gloucestershire, England.
The Royal International Air Tattoo (RIAT) is the world’s largest military airshow, held every July and serving as a public showcase for the latest advancements in aviation technology. It’s fitting, then, that RIAT served as setting for the Vertical VX4 prototype’s first piloted public flight.
The eVTOL aircraft flew 17 miles from the company’s Flight Test Centre at Cotswold Airport to RAF Fairford, a Royal Air Force station used by the US Air Force. The Vertical VX4 reached speeds of 115 mph, and an altitude of 1800 ft, and also marked the first landing at a public location for an aircraft of this type.
The Vertical Aerospace entry was the only battery-electric aircraft present at RIAT 2025, and the flight served as a demonstration of the company’s broader strategy to unlock new hybrid-electric applications for defense, logistics, and special/close support missions where the eVTOL’s (relatively) quiet operations could give it a tactical advantage.
“RIAT is a global stage for the most advanced, mission-ready aerospace technology, and we’re proud to showcase how electric aviation will support the future of defense,” says Stuart Simpson, CEO of Vertical Aerospace. “Our hybrid-electric roadmap unlocks new capabilities for military operations, and Vertical’s RIAT presence reinforces our commitment to playing a meaningful role in the future of military and special mission aviation.”
Vertical’s VX4 debuted last year, with a 20% increase in the power-to-weight ratio that enables a top cruising speed of 150 mph and transports four passengers plus a pilot up to 100 miles on a single charge.
The inaugural VX4 flight was witnessed by several thousand UK aircraft enthusiasts, and showed how an eVTOL aircraft could integrate with real-world airport operations, building momentum toward more regular, certified deployment.
Electrek’s Take
Archer, BETA, EHang, Joby, XPeng – the list of eVTOL manufacturers seems to be as long as the list of new electric car brands that didn’t exist back when I first started working with EVs back in ::gulp:: the 1990s. The future of regional point-to-point air travel certainly seems to be vertical, and electric.
SOURCE | IMAGES: Vertical Aerospace.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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Say what you will about Elon Musk, but Tesla has changed the way that millions of people buy cars and, by extension, car insurance. Now, Honda is taking a page from Tesla’s successful playbook and launching its own in-house insurance business. Enter: Honda Insurance Solutions.
Honda Insurance Solutions is being launched as a fully licensed insurance agency serving the insurance needs of Acura and Honda customers, but it’s not stopping at competitive pricing and coverage options for Honda cars and motorcycles. Honda Insurance Solutions promises to go several steps beyond Tesla’s offering with coverage for trailers, RVs, homes, and even pets.
“Honda Insurance Solutions offers customers access to coverage through a brand they know and trust,” says Petar Vucurevic, President, American Honda Insurance Solutions, LLC and Senior Vice President, American Honda Finance Corporation. “Insurance is a key touchpoint in the vehicle ownership journey, and we aim to deliver a superior experience tailored to the unique needs of each customer, while promoting safer driving and increased peace of mind on the road.”
The company says the launch of its new insurance business is just part of Honda’s broader digital vehicle sales platform strategy, with future plans to integrate insurance offerings into new products.
Electrek’s Take
It’s important to note some of the key differences between Honda’s insurance offering and Tesla’s. Honda isn’t offering discounts, they’re not bundling insurance premiums into the vehicle financing, and they’re not building their insurance offerings into their dealerships’ checkout/F&I offices. Not yet, anyway.
What Honda is doing right now is deepening relationships with its existing customers and finding ways to make money on products it hasn’t sold them – whether that’s the Harley parked in the garage next to their Prologue or the garage itself.
It’s a smart play. And, once Honda figures out a way to cut franchise dealers out entirely and go to a direct sales model, it’ll look even smarter.
SOURCE | IMAGES: Honda.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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