Nissan’s CEO needs to clean out his closet, according to his wife. The same goes for the 90-year-old automaker as it transitions to a new era. Nissan is gearing up to reveal a new EV plan as part of a midterm update to turn things around.
Amid falling sales, Nissan’s CEO, Makota Uchida, is taking advice from his wife. The Japanese business leader wants to reinvent the company to compete in the modern era.
Uchida’s wife said his old clothes were taking up space and long out of fashion, much like Nissan’s lineup. His wife added that the space could be better used.
Nissan’s CEO told his wife, “Yes, you’re right,” in an interview with Automotive News, “But I like them.” He added, “It’s the same thing for the company. The tendency is to hang on to all that old legacy.”
The Japanese automaker, once viewed as an EV pioneer with the release of the LEAF in 2010, has fallen behind as the industry moves toward electric.
Uchida added, referring to outdated clothes, “But is it going to fit you in the future or make you more handsome in the future? No way.”
2024 Nissan LEAF (Source: Nissan)
“We cannot continue old ways of business from the past into the future,” Nissan’s leader explained. Uchida asked, “How do we make ourselves efficient enough to be competitive against those new, fast, agile companies?”
EV leaders like Tesla and BYD are launching new models in key segments as adoption continues climbing.
(Source: Nissan)
Nissan to reveal new EV plan amid falling sales
Uchida aims to reveal a new midterm strategy by the end of March. The new plan will outline Nissan’s next three years, including a longer-term update.
According to AN, the update will address how Nissan plans to be more competitive with EVs, rivaling low-cost models from China and improving network efficiency.
Nissan Ariya electric SUV (Source: Nissan)
Despite the launch of its first EV in over a decade, Nissan’s global EV sales slipped to 127,953 through November of last year, down from 128,194 in 2022.
In comparison, Tesla handed over a record 1.81 million EVs last year, up 38% from 2022. Production was also up 35%.
BYD, which topped Tesla as the global EV leader in Q4, can launch a new car from scratch to finish in 18 months. Most automakers take around four years. The automaker builds nearly every component in-house. For example, all the parts on the Dolphin electric hatch, other than the tires and windows, are built by BYD.
2023 Nissan Ariya (Source: Nissan)
Uchida said, “Moving forward, how can we make this horizontal way of business competitive?” He believes it involves working with suppliers.
Nissan began delivering the Ariya electric SUV in Japan in May 2022, with it hitting the US later that fall.
The Japanese automaker sold 13,464 Ariya EVs in the US last year. Despite this, sales of the decade-old LEAF continue to fall. Nissan sold 7,152 LEAFs in the US last year, down from over 12K in 2022 and 14K in 2021.
Nissan’s leader said the automaker remains committed to the affordable segment but needs a better balance.
Electrek’s Take
Although Nissan’s total US sales were up 23% last year, they have yet to top the 1 million mark since 2019.
To keep up, Nissan plans to reveal a new LEAF model sometime this year. The new Nissan LEAF will look more like a crossover coupe SUV to better compete with rivals. According to one Nissan source, it will be closer to the Ariya in design, calling it a “mini-Ariya.”
Nissan aims to launch 19 new EVs by 2030, but that could change with the new EV plan. Although Ariya production is finally picking up, Nissan needs (at least) another model to complement the electric SUV.
If Nissan can launch the next-gen EV at the right price, it could help spark momentum. Nissan is known as a low-cost automaker. Transitioning from that could risk falling further behind rivals like Hyundai, Kia, Volvo, etc.
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Mitsubishi is partnering with Ample and Yamoto Transports to deploy an innovative new battery swap network for electric cars in its Japanese home market — but it’s not just for electric cars. Mitsubishi Fuso commercial trucks are getting in on the action, too!
Despite a number of early EV adopters with an overdeveloped concept of ownership, battery swap technology has proven to be both extremely effective and extremely positive to the overall EV ownership experience. And when you see how simple it is to add hundreds of miles of driving in just 100 seconds — quicker, in many cases, than pumping a tank of liquid fuel into an ICE-powered car — you might come around, yourself.
That seems to be what Mitsubishi thinks, anyway, and they’re hoping they’ll be your go-to choice when it’s time to electrify your regional and last-mile commercial delivery fleet(s) by launching a multi-year pilot program to deploy more than 150 battery-swappable commercial electric vehicles and 14 modular battery swapping stations across Tokyo, where the company plans to showcase its “five minute charging” tech in full view of hundreds of commercial fleets and, crucially, the executives of the companies that own and manage them.
How battery swap works for electric trucks; via Mitsubishi Fuso.
A truck like the Mitsubishi eCanter typically requires a full night of AC charging to top off its batteries, and at least an hour or two on DC charging in Japan, according to Fuso. This joint pilot by Mitsubishi, Mitsubishi Fuso Trucks, and Ample aims to circumvent this issue of forced downtime with its swappable batteries, supporting vehicle uptime by delivering a full charge within minutes. The move is meant to encourage the transport industry’s EV shift while creating a depository of stored energy that can be deployed to the grid in the event of a natural disaster — something Mitsubishi in Japan has been working on for years.
The pilot is backed by Tokyo Metropolitan Government’s “Technology Development Support Project for Promoting New Energy,” with local delivery operator Yamato Transport testing swappable EVs for delivery operations on both its eCanter light-duty trucks and Mitsubishi Minicab kei-class electric vans.
Electrek’s Take
Fuso eCanter battery swap; via Mitsubishi.
Electrifying the commercial truck fleet is a key part of decarbonizing city truck fleets – not just here in the US, but around the world. I called the eCanter, “a great product for moving stuff around densely packed city streets,” and eliminating the corporate fear of EV charging in the wild just makes it an even better product for that purpose.
Here’s hoping we see more “right size” electric solutions like this one (and more battery swapping tech) in small towns and tight urban environments stateside somewhat sooner than later.
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After becoming the first European brand to offer fully electric versions of every model it sells — and at the same price as the ICE models — Opel is going even further, with a new, AWD electric SUV that should give American Jeep fans hope for a new electric Cherokee!
Now part of the Stellantis, rather than GM portfolio of brands, Rüsselsheim-based Opel showed off the first official pictures of its new Opel Grandland Electric AWD — the company’s first all-electric SUV to feature the “Blitz” performance emblem and all-wheel drive.
“Our top-of-the-range Grandland SUV is a milestone for Opel,” says Opel CEO Florian Huettl. “Customers already have a choice of battery-electric drive, plug-in hybrid and hybrid with 48-volt technology. We are now offering even more choice with the Grandland Electric AWD and thus ensuring that our customers can enjoy maximum efficiency and safety in diverse weather and road conditions, combined with plenty of driving fun.”
Stellantis gets it right in Europe
Opel says its new, AWD Grandland is its most aerodynamically efficient model yet, with a drag coefficient (Cd) of just 0.278. That efficiency, paired with similarly efficient electric motors and a 73 kWh li-ion NMC battery give the electric crossover a 501 km (311 mile) WLTP range, while a combined 325 hp and 375 lb-ft of torque should make for suitably spirited acceleration to go along with all that green cred.
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Suspension and handling, too, are promised to deliver on what Opel claims is a “typical” Teutonic driving experience in the Grandland AWD:
Both driving pleasure and comfort are further emphasized by dampers with frequency selective damping technology. This unique technology comes as standard on the Grandland Electric AWD and incorporates a second hydraulic circuit in the damper chamber to mechanically adapt the damping force in relation to the frequency. Depending on the situation, road surface conditions and driving style, it enables different damping characteristics for comfortable gliding at high frequencies – i.e. with short impacts such as on cobblestones or a manhole cover – as well as for a sporty, ambitious driving style with more direct contact with the road at low frequencies. The Grandland reacts even more immediately and directly to any command from the driver and, as is typical for Opel, remains stable when braking, cornering and at high speeds on the Autobahn.
OPEL PRESS RELEASE
The Opel Grandland Electric AWD ships with four standard drive modes that include “normal,” eco, sport, and 4WD mode, which simulates locking axles and true 4×4 off-road performance. The ESP and traction control systems adopt specific settings to enhance grip in 4WD mode as well, and maximum power and torque are instantly available.
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Like a 90s “gifted” kid that was supposed to be a lot of things, the electric Jeep Wagoneer S never really found its place — but with dealers discounting the Jeep brands forward-looking flagship by nearly $25,000, it might be time to give the go-fast Wagoneer S a second look.
Whether we’re talking about Mercedes-Benz, Cerberus, Fiat, or even Enzo Ferrari, outsiders have labeled Jeep as a potentially premium brand that could, “if managed properly,” command luxury-level prices all over the globe. That hasn’t happened, and Stellantis is just the latest in a long line of companies to sink massive capital into the brand only to realize that people will not, in fact, spend Mercedes money on a Jeep.
That said, the Jeep Wagoneer S is not a bad car (and neither is its totally different, hideously massive, ICE-powered Wagoneer sibling, frankly). Built on the same Stellantis STLA Large vehicle platform that underpins the sporty Charger Daytona EVs, the confusingly-named Wagoneer S packs dual electric motors putting out almost 600 hp. That’s good enough to scoot the ‘ute 0 to 60 mph in a stomach-turning 3.5 seconds and enough, on paper, to convince Stellantis executives that they had developed a real, market-ready alternative to the Tesla Model Y.
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With the wrong name and a sky-high starting price of $66,995 (not including the $1,795 destination fee), however, that demand didn’t materialize, leaving the Wagoneer S languishing on dealer lots across the country.
That could be about to change, however, thanks to big discounts on Wagoneer S being reported at CDJR dealers in several states, according to our friends at the Car Dealership Guy podcast.
Jimmy Britt Chrysler Dodge Jeep Ram in Georgia, has a Wagoneer S with an MSRP of $67,590 listed at $43,104 ($24,486 off)
In Florida, Taverna Chrysler Dodge Jeep Ram Fiat has a $67,590 Wagoneer S slashed to $43,138 ($24,452 off)
Chris Nikel Chrysler Jeep Dodge Ram Fiat in Oklahoma has a Wagoneer S listed for $43,425 ($24,165 off)
“Stellantis bet big on electric versions of iconic American brands like Jeep and Dodge, but consumers aren’t buying the premise,” writes CDG’s Marcus Amick. “(Stellantis’ dealer body) is now stuck with expensive EVs that need huge discounts to move, eating into already thin margins while competitors focus on [more] profitable gas-powered vehicles.”
All of which is to say: if you’ve found yourself drawn to the Jeep Wagoneer S, but couldn’t quite stomach the $70,000+ window stickers, you might want to check in with your local Jeep dealer and see how you feel about it at a JCPenneys-like 30% off!
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