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Alphabet has cut contractual ties with Appen, the artificial intelligence data firm that helped train Google’s chatbot Bard, Google Search results and other AI products.

After a “strategic review process,” Alphabet notified Appen over the weekend of the termination, which will go into effect March 19, according to a filing from Appen. The company said it had “no prior knowledge of Google’s decision to terminate the contract.”

Alphabet accounted for roughly one-third of Appen’s revenue, meaning the decision to end the relationship will impact “at least two thousand subcontracted Alphabet workers,” according to a statement Monday from the Alphabet Workers Union.

Appen, based in Australia, has helped train AI models for a star-studded list of tech behemoths. Five customers — MicrosoftAppleMetaGoogle and Amazon — have in the past accounted for 80% of Appen’s revenue. Appen has a platform of about 1 million freelance workers in more than 170 countries.

In 2023, revenue from work with Alphabet totaled $82.8 million of Appen’s $273 million in sales for the year, according to Monday’s filing.

Despite Appen’s enviable client list and its nearly 30-year history, the company has struggled in recent years with a loss of customers, a string of executive departures and plummeting financials — even as generative AI tools increased demand for training data. Revenue dropped 30% in 2023, after declining 13% a year earlier, which the company attributed in part to “challenging external operating and macro conditions.”

In August 2020, Appen’s shares peaked at AU$42.44 ($27.08) on the Australian Securities Exchange, sending its market cap to the equivalent of $4.3 billion. Now, the stock is trading at around AU$0.28, down more than 99% since its peak.

Former employees, who asked not to be named for fear of retaliation, told CNBC in September that the company’s current struggle to pivot to generative AI reflects years of weak quality controls and a disjointed organizational structure.

Appen’s past work for tech companies has been on projects like evaluating the relevance of search results, helping AI assistants understand requests in different accents, categorizing e-commerce images using AI, and building out map locations of electric vehicle charging stations, according to public information and interviews conducted by CNBC.

Appen has also touted its work on search relevance for Adobe and on translation services for Microsoft, as well as in providing training data for lidar companies, security applications and automotive manufacturers. 

But large language models of today operate differently. The underlying LLMs behind OpenAI’s ChatGPT and Google’s Bard are scouring the digital universe to provide sophisticated answers and advanced images in response to simple text queries. Companies are spending far more on processors from Nvidia and less on Appen.

Google and Appen have had conflicts in the past, namely a dispute about wages. In 2019, Google said its contractors would need to pay their workers $15 an hour. Appen didn’t meet that requirement, according to public letters written by some workers.

In January 2023, after months of organizing, raises went into effect for Appen freelancers working on the Bard chatbot and other Google products. The rates went up to between $14 and $14.50 per hour.

But labor issues persisted. In June, Appen faced charges from the U.S. National Labor Relations Board after allegedly firing six freelancers who spoke out publicly about frustrations with workplace conditions. The workers were later reinstated

Appen wrote in Monday’s filing that it will focus on managing costs, turning the business around and providing customers with quality AI data.

“Appen will immediately adjust its strategic priorities following the notification of the Google contract termination and provide further details in its FY23 full year results on 27 February 2024,” the company wrote.

WATCH: Google’s ‘showing some muscle’ with Bard AI upgrade

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Chinese tech giant Tencent’s quarterly revenue rises 15%, fueled by AI

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Chinese tech giant Tencent's quarterly revenue rises 15%, fueled by AI

Tencent on Thursday posted 15% year-on-year revenue growth, with AI boosting the Chinese tech giant’s performance in advertising targeting and gaming.

Here’s how Tencent performed in the third quarter of 2025, per earnings released on Thursday: 

  • Revenue: 192.9 billion Chinese yuan ($27.12 billion), surpassing the 189.2 billion Chinese yuan expected analysts, according to data compiled by LSEG. 
  • Operating profit: 63.6 billion yuan, versus 58.01 billion yuan expected by the street.  

Tencent boosted its capital expenditure earlier this year as it ramped up AI and eyed European expansion for its cloud computing services, which would compete against market leaders Amazon Web Services, Google Cloud and Microsoft Azure. It has its own AI foundational model in China called Hunyuan, however it also uses DeepSeek in some products.  

Tencent shares are up 56.7% year-to-date. 

This is a breaking news story. Please refresh for updates.

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CNBC Daily Open: There’s the AI market, and then there’s ‘everything else’

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CNBC Daily Open: There's the AI market, and then there's 'everything else'

Traders work on the floor of the New York Stock Exchange (NYSE) on Nov. 12, 2025 in New York City.

Spencer Platt | Getty Images

The divergence between the performance of the Dow Jones Industrial Average and Nasdaq Composite on Wednesday stateside reinforces the suggestion that there are two markets operating in the U.S.: one of an artificial intelligence and another of “everything else.”

Not only did the Dow rise, it also secured its second consecutive record high and closed above the 48,000 level for the first time.

The index, which comprises 30 blue-chip companies, is typically seen as a marker of the “old economy.” That is to say, it is mostly made up of large, well-established companies driving the U.S. economy, such as banks, healthcare and industrials, before Silicon Valley became a mini sun powering everything.

And it was those stocks — Goldman Sachs, Eli Lilly and Caterpillar — that lifted the Dow on Wednesday.

To be sure, new and flashy names, such as Nvidia and Salesforce, constitute the Dow too. But as the index is price-weighted, meaning that companies with higher share prices influence the Dow more, tech companies don’t exert as much gravity on it.

That’s in contrast to the Nasdaq, which is weighted by companies’ market capitalization, and dominated mainly by technology firms. The tech-heavy index fell as shares like Oracle and Palantir slipped — even Advanced Micro Devices’ 9% pop on its growth prospects couldn’t rescue the Nasdaq from the red.

It’s not necessarily a warning sign about overexuberance in AI.

“There’s nothing wrong, in our view, of kind of trimming back, taking some gains and re-diversifying across other spots in the equity markets,” said Josh Chastant, portfolio manager of public investments at GuideStone Fund.

But what investors would really like is if fork in the road merges into one. That tends to be the safer path to take.

What you need to know today

And finally…

People walk by the New York Stock Exchange (NYSE) on June 18, 2024 in New York City. 

Spencer Platt | Getty Images

Why private equity is stuck with ‘zombie companies’ it can’t sell

Private equity firms are facing a new reality: a growing crop of companies that can neither thrive nor die, lingering in portfolios like the undead.

These so-called “zombie companies” refer to businesses that aren’t growing, barely generate enough cash to service debt and are unable to attract buyers even at a discount. They are usually trapped on a fund’s balance sheet beyond its expected holding period.

Lee Ying Shan

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We’re increasing our Cisco Systems price target after an AI-fueled beat and raise

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We're increasing our Cisco Systems price target after an AI-fueled beat and raise

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