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Millions of Britons would need to more than double their income to climb out of poverty, according to a new report criticising “social failure at scale”.

According to the Joseph Rowntree Foundation, six million people were in very deep poverty in 2021-22 – 1.5 million more than 20 years ago.

This means they received less than 40% of the country’s median (middle) income after housing costs.

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These people would need an additional £12,800 a year to reach the poverty line, which is defined as 60% of median income.

Giving an example of a couple with two children under 14 living in poverty, JRF suggested the average income for this type of family after housing costs was £21,900 – and they would need an extra £6,200 yearly just to reach the poverty line.

In the mid-1990s, the gap was £3,300 after adjusting for inflation.

The JRF has warned that the poverty gap – the amount of money needed to bring the incomes of those in poverty to the poverty line – has widened.

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In 2021-22, 22% of the population (14.4 million people) were in poverty in the UK – including 8.1 million working-age adults, 4.2 million children and 2.1 million pensioners.

This equates to two in 10 adults, and three in 10 children.

Around 600,000 people will rely on a record one million emergency parcels from food banks this winter
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People have been increasingly reliant on food banks – especially this winter

There are many reasons why people are stuck in poverty – including illnesses or redundancies – but according to the Big Issue, “structural and systemic issues” worsened by increasing living costs create a “cycle that keeps people trapped” in hardship.

The JRF showed that poverty rates grew rapidly under Margaret Thatcher’s administration in the 1980s and remained high, with small decreases in following governments.

Its report urged political parties to include an essentials guarantee in Universal Credit, ensuring people always have enough to cover “life essentials like food and energy”.

Former prime minister Gordon Brown recently told Sky News that Universal Credit was “not working” and needed to be addressed after citing families unable to afford fundamental housing appliances and forgoing basic hygiene products like soap and toothpaste due to the cost of living crisis.

The Trussell Trust network, which supports more than 1,300 food bank centres across the UK, had forecast that more than 600,000 people would rely on food banks from December until February this year.

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No stigma in baby bank ‘village’

Sky News correspondent Shingi Mararike visited Hartlepool Baby Bank in the North East – a corner of the country where the poverty being described by the Joseph Rowntree Foundation cuts through more than most.

With storerooms packed to the ceilings with boxes full of clothes and other baby items, founder Emilie de Brujin said everything they had stocked was neither “flash nor expensive” but the “essentials” that parents need to take care of their kids.

Socks, underwear, shoes, bibs and sterilisers were kept in one room; in another were “maternity packs” containing basics for every pregnant mum like nappies, cream, bed mats and breast pads.

Ms de Brujin said it was “hard work” to store everything as they couldn’t afford a bigger space and the centre now catered for older children too.

She said when the baby bank started, clothes were limited to 0-2-year-olds but after COVID, clothes extended to their siblings – children up to 12 years of age.

Ms de Brujin also said: “We didn’t want to say [to families] go here for one child, go there for another. No one’s got the time. Poverty is really time-consuming. Families don’t have cars and have to walk in all weathers.”

She added: “Nobody wants to use a baby bank but they have to and we make that as pleasant an experience as we can. All I ask from my volunteers is one thing – a smile.” She described the place as a “village” where no one should feel stigmatised.

The clothes mainly come from donors and are items their children don’t need. “It goes from one child to another which is lovely. We have people knit for us too and we’re lucky as our local community support us so well,” the founder said.

She said that the parents who frequented the baby bank weren’t just those on benefits or affected by immigration.

“We’ve seen parents where one hasn’t recovered job-wise since COVID, or hours have been cut due to business costs… so these are working parents. It’s a whole world scenario where everyone is touched by rising costs at the moment.”

Sky News spoke to one mum with seven children under one roof, and the additional struggles she would otherwise face had it not been for Hartlepool Baby Bank.

Hannah Southwell-Dymock said the centre was “very important” especially as a student where her finances “didn’t stretch at all”.

She says she saves £15 a week from not having to buy nappies – a significant amount given rising bills and necessities.

“We can actually get food”, she said. “If we didn’t have the bank it would be the case of what food we can get and survive off.”

Paul Kissack, JRF group chief executive, confirmed families were spiralling deeper below the poverty line.

He said: “Little wonder that the visceral signs of hardship and destitution are all around us – from rocketing use of foodbanks to growing numbers of homeless families.

“This is social failure at scale.”

Mr Kissack said political parties must set out their plans to “turn back the tide on poverty” as the country approaches a general election.

Consumer champion Martin Lewis said the “stark reality” was that people’s incomes were less than their minimum necessary spend, despite help from money charities.

He said the JRF report must prompt policymakers and regulators to “sit up [and] take note and address these deep-rooted problems”.

A government spokesperson said: “We are continuing to support families with the cost of living backed by £104bn – and there are 1.7 million fewer people living in absolute poverty, including 400,000 children, compared to 2010.

“Children are five times less likely to experience poverty living in a household where all adults work, compared to those in workless households.”

The spokesperson added that taxes have been cut and inflation is being curbed “so hard-working people have more money in their pocket”.

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Lola’s Cupcakes bakes £30m takeover by Finsbury Food

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Lola’s Cupcakes bakes £30m takeover by Finsbury Food

Lola’s Cupcakes, the bakery chain which has become a familiar presence at commuter rail stations and in major shopping centres, is in advanced talks about a sale valuing it at more than £25m.

Sky News has learnt that Finsbury Food, the speciality bakery business which was listed on the London Stock Exchange until being taken over in 2023, is within days of signing a deal to buy Lola’s.

City sources said on Thursday that Finsbury Food was expected to acquire a 70% stake in the cupcake chain, which trades from scores of outlets and vending machines.

Lola’s Cupcakes was founded in 2006 by Victoria Jossel and Romy Lewis, who opened concessions in Selfridges and Topshop as well as flagship store in London’s Mayfair.

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The brand has grown significantly in recent years, and now has a presence in rail stations such as Waterloo and Kings Cross.

The company employs more than 400 people and has a franchise operation in Japan.

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Lola’s is part-owned by Sir Harry Solomon, the Premier Foods founder, and Asher Budwig, who is now the cupcake chain’s managing director.

The deal will be the most prominent acquisition made by Finsbury Food since it delisted from the London market nearly two years ago.

Finsbury is now owned by DBAY Advisors, an investment firm.

A spokesperson for Finsbury Food declined to comment.

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UK growth slows as economy feels effect of higher business costs

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UK growth slows as economy feels effect of higher business costs

UK economic growth slowed as US President Donald Trump’s tariffs hit and businesses grappled with higher costs, official figures show.

A measure of everything produced in the economy, gross domestic product (GDP), expanded just 0.3% in the three months to June, according to the Office for National Statistics (ONS).

It’s a slowdown from the first three months of the year when businesses rushed to prepare for Mr Trump’s taxes on imports, and GDP rose 0.7%.

Caution from customers and higher costs for employers led to the latest lower growth reading.

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Claire’s to appoint administrators for UK and Ireland business – putting thousands of jobs at risk

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Claire's to appoint administrators for UK and Ireland business - putting thousands of jobs at risk

Fashion accessories chain Claire’s is set to appoint administrators for its UK and Ireland business – putting around 2,150 jobs at risk.

The move will raise fears over the future of 306 stores, with 278 of those in the UK and 28 in Ireland.

Sky News’ City editor Mark Kleinman reported last week that the US-based Claire’s group had been struggling to find a buyer for its British high street operations.

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Prospective bidders for Claire’s British arm, including the Lakeland owner Hilco Capital, backed away from making offers in recent weeks as the scale of the chain’s challenges became clear, a senior insolvency practitioner said.

Claire’s has now filed a formal notice to administrators from advisory firm Interpath.

Administrators are set to seek a potential rescue deal for the chain, which has seen sales tumble in the face of recent weak consumer demand.

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Claire’s UK branches will remain open as usual and store staff will stay in their positions once administrators are appointed, the company said.

Will Wright, UK chief executive at Interpath, said: “Claire’s has long been a popular brand across the UK, known not only for its trend-led accessories but also as the go-to destination for ear piercing.

“Over the coming weeks, we will endeavour to continue to operate all stores as a going concern for as long as we can, while we assess options for the company.

“This includes exploring the possibility of a sale which would secure a future for this well-loved brand.”

The development comes after the Claire’s group filed for Chapter 11 bankruptcy in a court in Delaware last week.

It is the second time the group has declared bankruptcy, after first filing for the process in 2018.

Chris Cramer, chief executive of Claire’s, said: “This decision, while difficult, is part of our broader effort to protect the long-term value of Claire’s across all markets.

“In the UK, taking this step will allow us to continue to trade the business while we explore the best possible path forward. We are deeply grateful to our employees, partners and our customers during this challenging period.”

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Susannah Streeter, head of money and markets at Hargreaves Lansdown, said: “Claire’s attraction has waned, with its high street stores failing to pull in the business they used to.

“While they may still be a beacon for younger girls, families aren’t heading out on so many shopping trips, with footfall in retail centres falling.

“The chain is now faced with stiff competition from TikTok and Insta shops, and by cheap accessories sold by fast fashion giants like Shein and Temu.”

Claire’s has been a fixture in British shopping centres and on high streets for decades, and is particularly popular among teenage shoppers.

Founded in 1961, it is reported to trade from 2,750 stores globally.

The company is owned by former creditors Elliott Management and Monarch Alternative Capital following a previous financial restructuring.

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