One of the world’s most popular YouTubers has revealed that he made over £200,000 in ad revenue by posting a video on X.
MrBeast is renowned for creating expensive videos, including competitions where contestants battle it out to win huge cash prizes.
While he has more than 233 million subscribers on YouTube, the influencer said he was curious to see how profitable it would be to post on Elon Musk’s platform.
The 25-year-old uploaded an old video called “$1 Car vs $100,000,000 Car” – comparing luxury motors at different price points.
Over three days, it generated 124 million views – generating $263,355 (£207,214) in revenue.
“But it’s a bit of a facade,” MrBeast told his 26.6 million followers on X. “Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”
The star is now vowing to give away the ad revenue, meaning 10 random followers will receive £20,000 each.
Musk has been attempting to entice X users to sign up for a premium subscription service by promising them a share of ad revenues.
But at the end of December, MrBeast had suggested he was reluctant to share his videos on the social network.
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At the time, he had written: “My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it.”
While YouTube videos can continue to generate healthy views for weeks on end, content on X tends to lose momentum as its algorithms prioritise newer content.
Some X users have claimed that MrBeast’s video has popped up in their feed multiple times as an unlabelled advert – despite the fact they don’t follow the influencer.
A view of his post by NBC News, Sky News’ US partner, found X users had the option to select “Not interested in this ad” when it appeared – an option not typically available on posts that aren’t ads.
MrBeast – whose real name is Jimmy Donaldson – and X didn’t immediately respond to requests for comment.
Since Musk introduced the ability for the public to see how many times posts are viewed, some users have questioned how useful the metrics are and whether they’re misleading.
Unlike YouTube view metrics, which show how many times users have actually watched a part of a video, X metrics show how many times a post was viewed in total, even if a user didn’t engage with or click on it at all.
Austria has won Eurovision 2025, with Austrian-Filipino singer-songwriter JJ taking the glass microphone.
The 24-year-old singer, who originally trained as a countertenor, represented his country with his operatic ballad Wasted Love, staged on a storm-tossed ship.
The song, which was not dissimilar to that of last year’s winner Nemo, told the story of unrequited love, with a techno breakdown near the end. Austria has won Eurovision twice before, the last time in 2014 with Conchita Wurst’s pop hit Rise Like A Phoenix.
Image: JJ singing Wasted Love for Austria. Pic: Reuters
Israel’s Yuval Raphael, who survived the October 7, 2023, attacks which were the catalyst for Israel’s ongoing offensive in Gaza, was the runner-up with piano ballad New Day Will Rise, performed in Hebrew, French and English.
The singer was left “shaken and upset,” after two pro-Palestinian protesters rushed towards her during her grand final performance.
Organisers confirmed a backstage crew member was hit with paint but was not hurt.
A spokesman for SRG SSR said: “At the end of the Israeli performance, a man and a woman tried to get over a barrier onto the stage.
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“They were stopped. One of the two agitators threw paint and a crew member was hit. The crew member is fine and nobody was injured. The man and the woman were taken out of the venue and handed over to the police.”
Israel has won Eurovision four times, and last year finished in fifth place with Eden Golan’s Hurricane.
Image: Yuval Raphael performs New Day Will Rise for Israel. Pic:AP
Just as the grand final began broadcasting, Spanish broadcaster shared a message of Palestinian support which read: “When human rights are at stake, silence is not an option. Peace and justice for Palestine.”
The broadcaster had already received a warning from the European Broadcasting Union (EBU) over political statements reported by Israeli broadcaster Kan.
The EBU said in response to the latter incident: “We can confirm that we have spoken to RTVE regarding this matter and made it clear that commentators are expected to maintain neutrality within the broadcasts of the Eurovision Song Contest.”
During the evening, there were also pro-Palestinian protests near the centre of Basel, as well as a small group nearby protesting with Israeli flags.
Israeli National Security Council had issued a warning to Israeli civilians in the city to keep a low profile during the competition.
In a change from last year’s contest in Malmo, Sweden, the ban on certain flags being waved by the audience was relaxed which meant Palestinian symbols could be seen in the arena.
Image: Remember Monday perform What The Hell Just Happened for the UK. Pic: AP
The UK’s act – country pop trio Remember Monday – who performed in colourful Bridgerton-style outfits – avoided the dreaded “nul points”, coming in at 19th place with song What The Hell Just Happened?
However, for the second year running, the UK received no points in the public score.
The UK has had five wins at Eurovision, but in recent years have struggled to rank, with the exception being Sam Ryder with Space Man in 2022, who came second.
Last year, Olly Alexander placed 18th at Malmo, and Mae Muller was second to last the previous year in Liverpool.
The Eurovision grand final took place in the St Jakobshalle arena in Basel, Switzerland, with the winner from among the 26 performing nations decided by a mix of public voting and points from national juries.
The four-hour-long show was presented by an all-female team – stand-up comedian Hazel Brugger, TV presenter Michelle Hunziker and Eurovision veteran Sandra Studer.
There were performances by previous Eurovision runners-up Croatia’s Baby Lasagna and Finland’s Kaarija, as well as last year’s winner Nemo during the night.
Image: KAJ perform Bara Bada Bastu for Sweden. Pic: AP
Sweden had been widely tipped to win with their sauna-themed entry Bara Bada Bastu (Just Sauna), but ended up coming fourth.
Ukraine, who have made a strong showing each since they first entered the competition in 2003, and who won in 2023, came ninth.
Last year protests and politics overshadowed the singing event amid the outbreak of war in Gaza, with some calling for Israel to be kicked out of the contest.
Last year also saw Dutch singer Joost Klein kicked out of the competition by the EBU over alleged verbal threats to a female production worker, which he denied.
Next year’s competition, Eurovision’s 70th, will be held in Austria.
A second man has been charged with grievous bodily harm with intent after an incident at a London nightclub that allegedly involved US singer Chris Brown.
The Metropolitan Police said Omololu Akinlolu, 38, will appear at Manchester Magistrates’ Court on Saturday.
Better known by his stage name HoodyBaby, the American rapper has been charged in connection with an alleged assault at the Tape nightclub in central London in February 2023.
Brown, 36, was charged on Thursday with grievous bodily harm with intent and was remanded in custody by judge in Manchester until 13 June.
He is accused of attacking music producer Abraham Diaw with a bottle during the incident in February.
During a hearing at Manchester Magistrates’ Court on Friday, Brown watched intently as brief details of the case against him were outlined by prosecutor Hannah Nicholls.
She accused Brown of committing “an unprovoked attack with a weapon in a nightclub full of people”.
Brown spoke to confirm his name and date of birth, but did not enter a plea.
He will appear for a plea and trial preparation hearing in London on 13 June.
Brown – known for hits such as “Loyal”, “Run It” and “Under the Influence” – was arrested at a hotel in Manchester in the early hours of Thursday by detectives from the Metropolitan Police.
The Grammy Award-winning singer was due to tour the UK in June and July, with dates in Manchester, Cardiff, London, Glasgow and Birmingham.