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US behemoth food company Mars is looking to put 300 “heavy-duty” electric trucks into operation in Europe by 2030, in what it is calling the largest electrification of freight trucking in Europe ever.

Running routes to and fro various company locations, this kind of trucking is primed for electrification, and a company the scale of Mars, which owns 50 global brands, transforming its freight into EVs could have a massive impact on emissions.

The deal is a collaboration with Swedish-owned Einride and launched in Germany last week, with routes in the UK and the Netherlands coming this year. “This sets a precedent for other players in the freight industry to follow, showcasing the mass potential of electrification at scale,” said Robert Falck, CEO and founder at Einride.

Technically the company will start hauling pet food from its Pet Nutrition factory in Verden, Germany, to its logistics center in Mindin, about 91 kilometers (about 56.5 miles) one way. Both locations come equipped with charging points, so a truck can easily do the full roundtrip with the option to charge on either side if needed.

To get things started, Einride provided Mars with two Mercedes-Benz eActros 300s and two charging stations with four charging points operated by Einride’s Saga operating system. The version of the electric truck has three battery packs with 105 kWh each, totaling 315 kWh, which should supply enough range to cover about 300 kilometers/186 miles with an average load. Next up is a route from its chocolate factory in Viersen to other sites, as well as routes in the UK and the Netherlands.

For its part, Mars is investing $1 billion over the next three years to help reach its zero-emissions target by 2050, with the target to cut carbon in half by 2030 across its full value chain. It, too, is investing about “a mid-six-figure euro amount in the installation,” Electrive reports.

The first two eActros 300s will soon be joined by more vehicles, although Mars didn’t specify if those will be Daimler Trucks, in that Einride sources its vehicles from several manufacturers. These fully-electric operations will be complemented with an autonomous pilot project, implemented in 2025. 

By switching to the 300 electric trucks, Mars says it will reduce CO2 emissions by 20,000 tonnes per year, corresponding to a reduction in greenhouse gas emissions from Mars Logistik in Europe of around 10% per year.

Electrek’s Take

This type of trucking is primed to make the electric transition. For one, fleet trucks typically have a set route, making mileage easier to plan, and trucks can return to the depot in the evenings for overnight charging using their own infrastructure.

The shift from solely focusing on electrifying smaller trucks for last-mile delivery is moving to this kind of medium-duty hauling, with a new model from Mack Trucks recently out, other players such as Japan’s Hino and Isuzu working on new models.

Of course, the upfront costs for a company to convert to electric trucks is a tough sell, but a company like Mars bankroll it. Soon, the EU (and in California at least), regulations will leave companies with no choice but to make the switch. And doing so has the potential to clean up billions of tons of CO2 emissions a year.


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Podcast: Apple CarPlay in Tesla cars, VW on Superchargers, Toyota electric pickup, and more

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Podcast: Apple CarPlay in Tesla cars, VW on Superchargers, Toyota electric pickup, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Apple CarPlay possibly coming to Tesla cars, VW getting access to Superchargers, a Toyota electric pickup, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:

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October EV sales slid, but deals and rebates are still in play

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October EV sales slid, but deals and rebates are still in play

US EV sales declined in October following the expiration of the $7,500 federal tax credit on September 30, and the average transaction price (ATP) edged up, according to initial estimates from Kelley Blue Book, a Cox Automotive brand. However, there are still deals to be had.

Kelley Blue Book’s initial estimates show that US EV sales fell to 74,835 in October, down 48.9% from September, which was a record month, and 30.3% year-over-year.

Prices also ticked up. The average transaction price (ATP) for a new EV climbed 1.6% month-over-month to $59,125, which is 2.3% higher than a year ago.

Tesla didn’t escape the downturn, but it held up better than the overall EV market. The company’s ATP fell 1.1% from September to $53,526, and its prices are 5.5% lower than they were in October 2024. Sales of the Model 3 and Model Y both declined month-over-month, and overall Tesla sales decreased by 35.3% from September and 23.6% year-over-year, which are smaller declines compared to the broader EV segment.

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Cox Automotive senior analyst Stephanie Valdez Streaty said the shift wasn’t surprising:

We expected this shift in the electric vehicle market. With the IRA-backed sales incentives gone, lower-cost EV volume was hit hard, pushing the mix toward more luxury and driving October’s EV ATP to a 2025 high of $59,125 – now $9,359 above the industry average. Affordability has always been the core challenge with EV sales, and this reset only underscores how critical it is to bring more attainable EV options to market.

Electrek’s Take

September was a record-breaking month for both EV deals and sales. Dealers were offering all sorts of sweet incentives to stack with the federal tax credit to move cars off the lot. October’s sales drop was entirely anticipated, like a pounding headache after a big blowout party.

We didn’t know what the post-federal tax credit EV market would look like. As Valdez Streaty rightly states, EVs do have a higher ATP than the industry average. But it turns out that, so far, it’s not all doom and gloom, and the federal tax credit isn’t the only incentive in town.

Every month, I compile great EV lease deals, and for the last few months, some EVs’ monthly lease payments have been cheaper than before the federal tax credit expired. Many states are still offering rebates on EV purchases, and dealers still have really good deals. While cheaper models would definitely be welcome, there are good deals available right now.

And let’s not forget the fact that EVs are much cheaper to drive than gas cars, with or without that tax credit.

Read more: From $189 a month: 5 of the best EV lease deals in November [Updated]


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DFW deploys SIX new Striker Volterra Electric ARFF 6×6 fire trucks

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DFW deploys SIX new Striker Volterra Electric ARFF 6x6 fire trucks

The Oshkosh-built Striker Volterra Electric Aircraft Rescue and Fire Fighter (ARFF) packs advanced battery technology to deliver ultra-fast emergency response performance no matter how long it needs to be in action — and Dallas Fort Worth International Airport just put six of the awesome 6×6 machines to work!

Oshkosh has been manufacturing ARFF vehicles since it first launched the MB-5 for use by the US Navy back in 1968, and they’ve been pushing the envelope of disaster response performance ever since. The company’s latest ARFF, the Striker Volterra Electric shown here, features a slanted body with front bumper designed for maneuvering through the ditches and rough terrain they might encounter on a damaged runway. It’s also big — but it’s big for a purpose. Because ARFF vehicles don’t have to navigate the confines of city streets, they can be built bigger, carry more water, more rescue equipment, and more personnel than conventional fire trucks.

As the newest members of the DFW Fire-Rescue fleet, these Striker Volterra Electric ARFF vehicles represent a significant step in DFW’s broader plan to replace its legacy fleet with a modern, electrified response system, while also making DFW the largest Striker Volterra Electric ARFF fleet operator in the US.

“Enhancing performance by reducing response times is the key driver of transitioning to these new vehicles,” said Daniel White, DFW Fire-Rescue Chief. “The Striker Volterra vehicles are faster and more agile than our current fleet. Because they are also safe for our firefighters and conscious for the environment, this investment represents a rare win-win-win, delivering operational benefits while ensuring the safety of our responders and the community we serve.”

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The Striker Volterra Electric 6×6 ARFF uses a proprietary Oshkosh electric powertrain and an electro-mechanical infinitely variable transmission (read: CVT) paired to an integrated diesel generator. The setup enables zero-emission electric operation during normal station entry, standby, and low-speed tasks, eliminating firefighter exposure to their ARFF’s diesel exhaust 99% of the time. For sustained high-power demands during active fire suppression, the system seamlessly draws from both the battery and generator, ensuring uninterrupted pumping power and performance without operator intervention.

“Our commitment goes far beyond delivering a vehicle,” said Travis Ownby, sales specialist with Siddons-Martin Emergency Group. “It’s about helping departments like DFW Fire-Rescue lead the way in operational excellence and sustainability. We’re proud to support their mission with the Striker Volterra Electric ARFF vehicles.”

The addition of the Striker Volterra Electric ARFF vehicles also supports DFW’s transition to fluorine-free firefighting foam in line with FAA guidance and the industry’s move away from PFAS-based agents for a more environmentally responsible response capability across the airport.

Electrek’s Take


Dallas Fort Worth International Airport Welcomes Six New Striker Volterra Electric ARFF Vehicles Into Service
DFW ARFF fleet; via Oshkosh.

With the relatively short distances driven and extreme loads involved, airports present a nearly ideal use case for battery-electric vehicles in general, and their immediate off-the-line torque, improved efficiency, and ability to operate much more quietly than diesels (facilitating emergency crews’ communications) could make all the difference in an emergency situation where lives are quite literally on the line.

Plus, as demand for on-road fossil fuels drops, airports and airlines (historically responsible for about 4% Earth’s global warming) are becoming a bigger and bigger slice of a rapidly shrinking pie when it comes to fossil fuel emissions. Or, as OshKosk put it, “As airports continue to prioritize sustainability and operational efficiency, the Striker Volterra electric ARFF stands out as a forward-thinking solution that meets today’s demands while preparing for tomorrow’s challenges.”

It’s a bit pitchy, but I couldn’t agree more.

SOURCE | IMAGES: Oshkosh.


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