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The quality of Googles search engine results has gotten worse due to rampant spam, according to a study out of Germany.

The findings were based on a year-long analysis of 7,392 product review queries — such as best headphones and best alphabet toys — on Google, Bing and DuckDuckGo, according to experts at Leipzig University, Bauhaus-University Weimar and the Center for Scalable Data Analytics and Artificial Intelligence.

We find that search engines do intervene and that ranking updates, especially from Google, have a temporary positive effect, though search engines seem to lose the cat-and-mouse game that is SEO spam, the study said.

The experts said product reviews were an ideal test because they are particularly vulnerable to affiliate marketing due to its inherent conflict of interest between users, search providers, and content providers.

The analysis revealed that Google and the other search engines have significant problems with highly optimized (affiliate) content that draws attention from unsuspecting users despite its lower quality. Spam results were more common in the search engines than baseline trends for the broader internet.

While Google improved to some extent during the course of the study, the researchers said they can still find several spam domains and also see an overall downwards trend in text quality in all three search engines.

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We also notice the line between benign content and spam in the form of content and link farms becomes increasingly blurrya situation that will surely worsen in the wake of generative AI, the researchers said.

404 Media was first to report on the study.

A Google spokesperson pushed back on the studys findings.

This particular study looked narrowly at product review content, and it doesnt reflect the overall quality and helpfulness of Search for the billions of queries we see every day, the spokesperson said in a statement.

Weve launched specific improvements to address these issues and the study itself points out that Google has improved over the past year and is performing better than other search engines, the statement added. More broadly, numerous third parties have measured search engine results for other types of queries and found Google to be of significantly higher quality than the rest. 

Microsoft and DuckDuckGo did not immediately return requests for comment.

Google highlighted its efforts to crack down on spam in search results in a blog post last February though it also defended the use of automation to produce content.

It’s important to recognize that not all use of automation, including AI generation, is spam, the blog post said.

Google controls approximately 90% of the online search marketplace. The Justice Department has accused the Big Tech giant of maintaining an illegal monopoly. A federal judge is expected to issue an initial ruling in the landmark case later this year.

Elsewhere, both Google and Microsoft-backed OpenAI have faced scrutiny over their use of copyrighted material to train their advanced AI models. In December, the New York Times took legal action OpenAI and Microsoft in a suit that seeks billions of dollars in damages.

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Entertainment

Sabrina Carpenter hits out at ‘evil and disgusting’ White House video featuring her song

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Sabrina Carpenter hits out at 'evil and disgusting' White House video featuring her song

Sabrina Carpenter has hit out at an “evil and disgusting” White House video of migrants being detained that uses one of her songs.

“Do not ever involve me or my music to benefit your inhumane agenda,” the pop star posted on X.

The White House used part of Carpenter‘s upbeat song Juno over pictures of immigration agents handcuffing, chasing and detaining people.

It was posted on social media on Monday and has been viewed 1.2 million times so far.

President Trump‘s policy of sending officers into communities to forcibly round up illegal immigrants has proved controversial, with protests and legal challenges ongoing.

Mr Trump promised the biggest deportation in US history, but some of those detained have been living and working in the US for decades and have no criminal record.

Carpenter is not the only star to express disgust over the administration’s use of their music.

More on Sabrina Carpenter

Olivia Rodrigo last month warned the White House not to “ever use my songs to promote your racist, hateful propaganda” after All-American Bitch was used in a video urging undocumented migrants to leave voluntarily.

Read more from Sky News:
Pope urges Trump not to oust Venezuelan president by force

Government delays Chinese ‘super embassy’ decision

In July, English singer Jess Glynne also said she felt “sick” when her song from the viral Jet2 advert was used over footage of people in handcuffs being loaded on a plane.

Other artists have also previously hit out at Trump officials for using their music at political campaign events, including Guns N’ Roses, Foo Fighters, Celine Dion, Ozzy Osbourne and The Rolling Stones.

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World

‘No one helped us’: The community left in a mass of mud and loss after cyclone

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'No one helped us': The community left in a mass of mud and loss after cyclone

This community in Sri Lanka’s Kandy District is a mass of mud and loss.

The narrow, filthy streets in Gampola are filled with broken furniture, sodden toys and soiled mattresses. A torrent of floodwater ripped through this neighbourhood and many people had no time to escape.

Trying to reach their now destroyed homes is like wading through treacle – the mud knee-deep.

Many locals say they were not warned about the threat Cyclone Ditwah posed here before it struck last Friday, and weren’t told to evacuate. They say they’ve received very little help since.

Resourceful neighbours were left to try to help rescue survivors. But some had to carry the bodies of the dead, too. Mohamed Fairoos was one of them.

Fairoos Mohamed
Image:
Fairoos Mohamed

“We took five bodies from here,” he says, gesturing to a house full of debris, where mattresses hang drying over the balcony.

“We took nine bodies in total and handed them over to the hospital.” He appears both shocked and exasperated at the lack of support this community received.

The house where Fairoos pulled the bodies from
Image:
The house where Fairoos pulled the bodies from

“When I took the bodies, the police, the navy, no one sent for us.” He tells me he even posted a video online appealing for boats, hoping it might help.

I ask him if he thinks the government has done enough. “No,” he says forcefully. “No one called for us. No one helped us. No one gave us any boats.”

Read more: Families count the cost of devastating floods

Kumudu Wijekon and her husband Kumar Premachandra
Image:
Kumudu Wijekon and her husband Kumar Premachandra

‘Five people were killed here’

Just a few doors down, a group of volunteers have come to clear another home filled with floodwater. “Five people were killed here,” one of them tells me.

Five of them came from one family: a mother, father, their two daughters and son. Kumudu Wijekon tells me she was friends with them and they’d fled here to a friend’s house, hoping to escape the threat.

“There was heavy rain, but they didn’t think there would be flooding. They left their own home to save themselves from landslides. If they had stayed, they would have survived.”

Chamilaka Dilrukshi
Image:
Chamilaka Dilrukshi

‘We don’t have a single rupee’

A short drive away, Chamilaka Dilrukshi is sobbing inside the photography studio she shares with her husband Ananda. They have two children aged four and 11.

Chamilaka is clutching a bag of rice – she says it’s been donated by a friend and it’s all they have to eat.

Ananda Wijebandara and his wife Chamilaka Dilrukshi
Image:
Ananda Wijebandara and his wife Chamilaka Dilrukshi

Everything in the shop is wrecked – expensive cameras and lighting equipment covered in thick layers of mud, and outside, rows of broken frames and ripped pictures.

They think they’ve lost nearly £2,500 and their home is severely damaged. She weeps as she tells us: “We don’t have a single rupee to start our business again. We spent all of our savings on trying to build our house.”

Like Mohamed, she believed they should have been warned. “We didn’t know anything. If we did, we would have taken our cameras and our computers out. We just didn’t know it was coming.”

The studio was caked in mud
Image:
The studio was caked in mud

Anger at government’s perceived failings

Sri Lankan president Anura Kumara Dissanayake has declared a state of emergency to deal with the aftermath of the cyclone, and international aid has arrived.

But many people are angry at the government’s perceived failings. It’s been criticised for not taking the warnings from meteorologists seriously two weeks before the cyclone made landfall, as well as for not communicating enough messages in the Tamil language.

It is going to take places like Gampola a long time to rebuild, repair and restore trust. And in a country still recovering from an economic collapse, nothing is guaranteed.

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Environment

Amid affordability crisis, White House unveils its plan to raise your fuel costs

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Amid affordability crisis, White House unveils its plan to raise your fuel costs

The White House formally announced its plan to hike US fuel costs by $23 billion today, in the form of a new proposed rule cutting fuel efficiency requirements.

Update 12/3: This article has been updated to reflect the formal announcement of the proposed rule.

Since the beginning of this year, the occupants of the White House have been on a mission to raise costs for Americans.

This mission has encompassed many different moves, most notably through unwise tariffs.

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But another effort has focused on changing policy in a way that will raise fuel costs for Americans, adding to already-high energy prices.

The specific rollback today focuses on a rule passed under President Biden which would save Americans $23 billion in fuel costs by requiring higher fuel economy from auto manufacturers. By making cars use less fuel on average, Americans would not only save money on fuel, but reduce fuel demand which means that prices would go down overall.

The effort to roll back this rule was initially announced on the first day that Sean Duffy started squatting in the head office of the Department of Transportation. Duffy notably earned his transportation expertise by being a contestant on Road Rules: All Stars, a reality TV travel game show.

Then in June, Duffy formally reinterpreted the Corporate Average Fuel Economy (CAFE) standard, claiming falsely that his department does not have authority to regulate fuel economy.

Republicans in Congress even got into effort to raise your fuel costs, as part of their ~$4 trillion giveaway to wealthy elites included a measure to make CAFE rules irrelevant by setting penalties for violating them to $0. In addition, it eliminated a number of other energy efficiency and domestic advanced manufacturing incentives.

Duffy’s department then told automakers that they would not face any fines retroactively to 2022, which saved the automakers (mostly Stellantis) a few hundred million dollars and cost American consumers billions in fuel costs.

Today, Duffy formally announced the proposed changes to the CAFE rules, lowering the required fuel economy for 2022-2031 model year vehicles, even despite all of the other changes in trying to make the rules unenforceable. The theory behind this would be to make it harder to later enforce the rules, and to allow automakers to get off with more pollution, and to increase fuel demand and fuel prices for longer until a real government returns to power and starts doing its job to regulate pollution.

Specifically, the announcement changes the planned 2031 50.5 mpg target to 34.5 mpg, cutting vehicle efficiency by nearly a third, which will lead to a commensurate increase in your fuel costs.

CAFE targets have been in place since the 1970s. In the last two decades, they helped drive a 30% improvement in average fuel economy, saving an average of $7,000 over the lifetime of an average vehicle – and they did this without increasing vehicle prices.

Rollback supported by auto CEOs who want to increase your costs

Today’s announcement was praised by the CEOs of the Big Three American automakers – GM, Ford, and Stellantis (formerly Chrysler). Ford CEO Jim Farley and Stellantis CEO Antonio Filosa attended the announcement at the White House, along with a manager from GM, though Barra signaled her support while speaking at another event.

Despite both Barra and Farley recently making statements claiming their support for electric vehicles, both cravenly supported the rollback in fuel economy standards that will cost you more money at the pump.

Barra said today that “I’m always going to advocate for one national standard and making sure regulatory requirements don’t get in front of the consumer,” despite the fact that GM lobbied against the single national standard that had been agreed to between Obama and California, and that today’s move only increases the gulf between the federal government and California on auto standards.

And Farley, despite acknowledging that the Chinese are trouncing us on EVs, said today that “we can make real progress on carbon emissions and energy efficiency while still giving customers choice and affordability,” which is detached from reality given that today’s moves will reduce affordability and efficiency and increase carbon emissions.

Their support suggests that their prior commitments to energy efficiency and electrification were not serious, as they are now joining in an effort to increase your fuel costs, just to save themselves a few engineering dollars on having to provide something other than the disgusting, deadly land yachts that are a blight on the nation’s roads and are murdering pedestrians at a 50-year high.

This isn’t the only way the White House is trying to raise your costs

Today’s announcement is just one many efforts currently being undertaken by executive departments to try to raise your fuel costs.

One of the largest is the EPA’s attempt to delete the “Endangerment Finding,” the government’s recognition of the scientific fact that climate change is dangerous to humans. The EPA is undertaking this effort so that it can then eliminate other rules intended to reduce pollution, with the goal of making you more beholden to fossil fuels.

Even the Energy Department’s own numbers, signed off on by oil shill Chris Wright, say that changes sought by the White House will increase gas prices by $.76/gal.

Like most other governmental changes, today’s change will likely go up for public comment, as required by the Administrative Procedures Act. We’ll let you know when it does.


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