Rivian has filed plans for a “global product launch” on March 7th at its new flagship store in Laguna Beach, and documents reveal that the launch is of its much-anticipated smaller, more affordable R2 platform.
Rivian recently opened a new flagship store in downtown Laguna Beach, in the site of a historic theater, first opened in 1936, that had fallen into disrepair. Led by Rivian design VP Denise Cherry, the company restored the building into a retail and event space, complete with stage and theater screen.
The theater is just a few minutes away from Rivian’s headquarters in Irvine, making it geographically convenient for the company to use for events. And at the grand opening of the theater, it sure did seem to us like it would be a great space to use for, say, product reveals…
And sure enough, last night Rivian went to the Laguna Beach City Council asking for approval to use the theater, and the public beach area just across the street, for a “global product launch.” This would be scheduled for the afternoon of March 7, and Rivian was asking to place 6 vehicles on the grassy area next to Main Beach, across the street from the theater, for public display.
As part of the filing, Rivian included a diagram showing its intended use of the grassy area, with a document titled “RIVIAN R2 LAUNCH”:
However, Rivian does seem to have withdrawn the request to use the public beach area, after small but vociferous opposition from some locals. But this doesn’t mean the event is canceled entirely, and moreso, the filing reveals that Rivian seems ready to launch the R2 about a month and a half from now.
Given that Rivian owns the event space inside the theater, it wouldn’t need to get a special exception to use public land, so it could still be planning to use the ample space inside the venue for a launch instead.
It’s no secret that Rivian has been working on a smaller and more affordable version of its R1T and R1S vehicles. These vehicles have received universal praise, but their starting price of around $80k puts them out of reach of many.
So there’s a lot of room for Rivian to take its branding and momentum from R1 and apply it to a vehicle that can reach more consumers – think of this as Rivian’s “Model Y” (the world’s best-selling car last year) to the R1’s “Model X.”
So far, we haven’t seen much about the R2, but we did get a glimpse of it under a cover where it does look smaller than the R1, in comparison to the company’s (tall) CEO RJ Scaringe standing next to it, but maintaining a similar boxy shape. We also saw some background marketing material which suggested the R2 will keep the R1’s iconic headlight design, and we’ve previously seen a glimpse of the fender in clay model form .
But we’re excited to learn more about it, hopefully still on March 7th (and we hope they keep that “ice cream cart” as part of the event…).
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Slate Auto, a new EV startup backed by Jeff Bezos, has poached a key Tesla manufacturing leader to build its electric pickup truck factory in Indiana.
Napoleon Reyes is a US Marine from Indiana who got a degree in mechanical engineering from Purdue after leaving the force.
He then worked a few years at Subaru and Wabash before joining Tesla’s manufacturing team at the Fremont Factory in 2020.
There, he became part of the Model Y production ramp and was quickly promoted to lead the Model Y General Assembly in Fremont in 2022.
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Reyes led Model Y GA, one of the most critical parts of vehicle manufacturing, for more than a year before being promoted again to lead new pilot processes at the factory.
Most recently, he led the launch of the general assembly line for the Model Y refresh.
The new engineering manager announced this week that he is leaving Tesla to join Slate:
A bit late on the post but after nearly 5 years working at Tesla in Fremont, I made the difficult decision to leave the Company and move closer to home with my family. It was an incredible experience being part of multiple line expansions and multiple Model Y program launches. Leading and managing the Model Y Refresh launch for GA in Fremont this year tested me professionally however we ultimately succeeded due to our amazing cross functional team collaboration. It’s been an absolute pleasure working with such great people, and I will forever be proud and thankful for everything we accomplished together.
I will be taking on a new role as Senior Manager, Plant Vehicle Engineering at Slate Auto in Warsaw, In.
The company raised over $700 million through two rounds of investments from several different investors, including Jeff Bezos. It is currently raising more, which basically guarantees that it will be able to reach production.
The startup acquired a former printing plant in Warsaw, Indiana. It is currently converting to manufacture its electric pickup with a team from legacy automakers and also several former engineers and leaders from Tesla.
Rich Schmidt, an early Tesla manufacturing director, is the head of manufacturing.
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Genesis is preparing to shake things up with its most luxurious SUV yet, the GV90. Thanks to a new patent filing, we are getting a detailed look at how its Rolls-Royce-style coach doors will work.
New patent reveals Genesis GV90 coach door system
When Genesis first unveiled the full-size SUV at the NY Auto Show last March, it wasn’t the stunning design or advanced tech that caught everyone’s attention. It was the coach doors.
Although we were worried it wouldn’t make it to the production model, like many concepts, the Genesis GV90 will be offered with coach doors.
The ultra-luxe electric SUV was first caught with coach doors earlier this year on a car carrier in South Korea. Just last month, the GV90 was spotted in California with a hinge at the rear to open the coach doors.
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After several new patents were filed with the United States Patent and Trademark Office for new door latching devices, we are getting a sneak peek at how they are expected to work.
The patents, titled “Cinching Device For Door Latches in Vehicle,” and “Door Latch Device for Vehicles,” give a pretty detailed explanation of how the Genesis GV90’s coach doors will operate. The “Door Latch Device” uses a door striker on the lower side of the door, which is opened or closed by a hinge unit.
Unlike traditional doors, which use the B-pillar for support, the device is attached directly to the door itself, allowing for hinge-like movement.
The cinching device works in a similar way. It’s also attached to the door and part of the vehicle. However, unlike most of its kind, Genesis found a way to use a single cinching device to control multiple units. Again, the device is used for B-pillarless doors that swing open.
Genesis already said that B-pillarless coach doors are now feasible in production vehicles. The patent reveals a glimpse into how the luxury automaker could make it a reality.
Genesis Neolun ultra-luxury electric SUV concept (Source: Genesis)
Although the Genesis GV90 is expected to be offered with coach doors, they will likely not be standard. Other variants, with traditional door handles, have also been spotted testing in the US and South Korea.
Genesis is expected to launch the GV90 in mid-2026. It will be built at Hyundai’s Ulsan plant in South Korea. The flagship Genesis SUV is scheduled to debut on Hyundai’s new eM platform, which the company said will “provide 50% improvement in driving range.” It will also be loaded with the latest technology, software, connectivity, and Level 3 or higher autonomous driving capabilities.
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the launch of the Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more.
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