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The quality of Googles search engine results has gotten worse due to rampant spam, according to a study out of Germany.

The findings were based on a year-long analysis of 7,392 product review queries — such as best headphones and best alphabet toys — on Google, Bing and DuckDuckGo, according to experts at Leipzig University, Bauhaus-University Weimar and the Center for Scalable Data Analytics and Artificial Intelligence.

We find that search engines do intervene and that ranking updates, especially from Google, have a temporary positive effect, though search engines seem to lose the cat-and-mouse game that is SEO spam, the study said.

The experts said product reviews were an ideal test because they are particularly vulnerable to affiliate marketing due to its inherent conflict of interest between users, search providers, and content providers.

The analysis revealed that Google and the other search engines have significant problems with highly optimized (affiliate) content that draws attention from unsuspecting users despite its lower quality. Spam results were more common in the search engines than baseline trends for the broader internet.

While Google improved to some extent during the course of the study, the researchers said they can still find several spam domains and also see an overall downwards trend in text quality in all three search engines.

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We also notice the line between benign content and spam in the form of content and link farms becomes increasingly blurrya situation that will surely worsen in the wake of generative AI, the researchers said.

404 Media was first to report on the study.

A Google spokesperson pushed back on the studys findings.

This particular study looked narrowly at product review content, and it doesnt reflect the overall quality and helpfulness of Search for the billions of queries we see every day, the spokesperson said in a statement.

Weve launched specific improvements to address these issues and the study itself points out that Google has improved over the past year and is performing better than other search engines, the statement added. More broadly, numerous third parties have measured search engine results for other types of queries and found Google to be of significantly higher quality than the rest. 

Microsoft and DuckDuckGo did not immediately return requests for comment.

Google highlighted its efforts to crack down on spam in search results in a blog post last February though it also defended the use of automation to produce content.

It’s important to recognize that not all use of automation, including AI generation, is spam, the blog post said.

Google controls approximately 90% of the online search marketplace. The Justice Department has accused the Big Tech giant of maintaining an illegal monopoly. A federal judge is expected to issue an initial ruling in the landmark case later this year.

Elsewhere, both Google and Microsoft-backed OpenAI have faced scrutiny over their use of copyrighted material to train their advanced AI models. In December, the New York Times took legal action OpenAI and Microsoft in a suit that seeks billions of dollars in damages.

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Young people may lose benefits if they don’t engage with help from new £820m scheme, government warns

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Young people may lose benefits if they don't engage with help from new £820m scheme, government warns

Young people could lose their right to universal credit if they refuse to engage with help from a new scheme without good reason, the government has warned.

Almost one million will gain from plans to get them off benefits and into the workforce, according to officials.

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Pic: iStock
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Pic: iStock

It comes as the number of young people not in employment, education or training (NEET) has risen by more than a quarter since the COVID pandemic, with around 940,000 16 to 24-year-olds considered as NEET as of September this year, said the Office for National Statistics.

That is an increase of 195,000 in the last two years, mainly driven by increasing sickness and disability rates.

The £820m package includes funding to create 350,000 new workplace opportunities, including training and work experience, which will be offered in industries including construction, hospitality and healthcare.

Around 900,000 people on universal credit will be given a “dedicated work support session”.

That will be followed by four weeks of “intensive support” to help them find work in one of up to six “pathways”, which are: work, work experience, apprenticeships, wider training, learning, or a workplace training programme with a guaranteed interview at the end.

However, Work and Pensions Secretary Pat McFadden has warned that young people could lose some of their benefits if they refuse to engage with the scheme without good reason.

“Doing nothing should not be an option,” he told Sky News’ Sunday Morning with Trevor Phillips.

“If someone just took that attitude, yes, they would then be subject to, you know, the obligations that are already part of the system.”

“What I want to see is young people in the habit of getting up in the morning, doing the right thing, going to work,” he added.

“That experience of that obligation, but also the sense of pride and purpose that comes with having a job.”

Some young people on benefits will be offered job opportunities in construction. Pic: iStock
Image:
Some young people on benefits will be offered job opportunities in construction. Pic: iStock

Read more from Sky News:
Child poverty strategy unveiled – but not everyone’s happy

Universal credit claimants soar by over million in a year

The government says these pathways will be delivered in coordination with employers, while government-backed guaranteed jobs will be provided for up to 55,000 young people from spring 2026, but only in those areas with the highest need.

However, shadow work and pensions secretary Helen Whately, from the Conservatives, said the scheme is “an admission the government has no plan for growth, no plan to create real jobs, and no way of measuring whether any of this money delivers results”.

She told Sky News the proposals are a “classic Labour approach” for tackling youth unemployment.

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Youth jobs plan ‘the wrong answer’

“What we’ve seen today announced by the government is funding the best part of £1bn on work placements, and government-created jobs for young people. That sounds all very well,” she told Sunday Morning with Trevor Phillips.

“But the fact is, and that’s the absurdity of it is, just two weeks ago, we had a budget from the chancellor, which is expected to destroy 200,000 jobs.

“So the problem we have here is a government whose policies are destroying jobs, destroying opportunities for young people, now saying they’re going to spend taxpayers’ money on creating work placements. It’s just simply the wrong answer.”

Ms Whately also said the government needs to tackle people who are unmotivated to work at all, and agreed with Mr McFadden on taking away the right to universal credit if they refuse opportunities to work.

But she said the “main reason” young people are out of work is because “they’re moving on to sickness benefits”.

Ms Whately also pointed to the government’s diminished attempt to slash benefits earlier in the year, where planned welfare cuts were significantly scaled down after opposition from their own MPs.

The funding will also expand youth hubs to help provide advice on writing CVs or seeking training, and also provide housing and mental health support.

Some £34m from the funding will be used to launch a new “Risk of NEET indicator tool”, aimed at identifying those young people who need support before they leave education and become unemployed.

Monitoring of attendance in further education will be bolstered, and automatic enrolment in further education will also be piloted for young people without a place.

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A peace deal isn’t a sure thing, Zelenskyy’s UK visit needs more than a warm welcome

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A peace deal isn't a sure thing, Zelenskyy's UK visit needs more than a warm welcome

Volodymyr Zelenskyy is heading to Downing Street once again, but Prime Minister Sir Keir Starmer will be keen to make this meeting more than just a photo op.

On Monday the PM will welcome not only the Ukrainian president, but also E3 allies France and Germany to discuss the state of the war in Ukraine.

French President Emmanuel Macron and German Chancellor Friedrich Merz will join Sir Keir in showing solidarity and support for Ukraine and its leader, but it’s the update on the peace negotiations that will be the main focus of the meet up.

The four leaders are said to be set to not only discuss those talks between Ukraine, the US and Russia, but also to talk about next steps if a deal were to be reached and what that might look like.

Read more:
Ukraine has become Europe’s war – so why doesn’t it act like it?
Inside a secret underground military base in eastern Ukraine

Ahead of the discussions, Sir Keir spoke with the Dutch leader Dick Schoof where both leaders agreed Ukraine’s defence still needs international support, and that Ukraine’s security is vital to European security.

But while Russia’s war machine shows no signs of abating, a warm welcome and kind words won’t be enough to satisfy the embattled Ukrainian president at a time when Russian drone and missile attacks continue to bombard Kyiv.

More on Sir Keir Starmer

Mr Zelenskyy held a call on Saturday with US President Donald Trump’s special envoy Steve Witkoff and Mr Trump’s son-in-law Jared Kushner.

“The American representatives know the basic Ukrainian positions,” Mr Zelenskyy said in his nightly video address. “The conversation was constructive, although not easy.”

Meanwhile, Mr Trump’s outgoing Ukraine envoy has said a peace deal between Russia and Ukraine is “really close”.

Keith Kellogg, who is due to step down in January, told the Reagan National Defence Forum that efforts to resolve the conflict were in “the last 10 metres”, which he said were always the hardest.

Mr Kellogg pinpointed the future of the Donbas and Ukraine’s Zaporizhzhia nuclear power plant as the two main outstanding issues.

But Russia has signalled that “radical changes” are needed to the US-Ukraine peace plan before it is acceptable to Moscow.

Yuri Ushakov, Russian President Vladimir Putin’s top foreign policy aide, was quoted by Russian media as saying the US would have to “make serious, I would say, radical changes to their papers” on Ukraine.

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Reform UK denies Nigel Farage broke electoral law

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Reform UK denies Nigel Farage broke electoral law

Reform UK has denied claims of Nigel Farage breaking electoral law.

It follows a report in Monday’s The Daily Telegraph that Mr Farage has been referred to the police by a former member of his campaign team over claims he falsified election expenses.

The claims relate to Mr Farage’s campaign in Clacton-on-Sea, the seat he won for Reform UK in the 2024 General Election.

In a statement, a Reform UK spokesperson said: “These inaccurate claims come from a disgruntled former councillor… the party denies breaking electoral law. We look forward to clearing our name.”

According to the Telegraph, the claims have been made by Richard Everett, a former Reform councillor.

It is reported by the Telegraph that Mr Everett has submitted documents to the Metropolitan Police.

Mr Everett was one of four councillors who defected from the Conservatives to Reform UK on the eve of the 2024 General Election campaign.

Sky News has not verified the allegations and the Metropolitan Police and the Electoral Commission are yet to comment.

Both Labour and the Conservatives have called for answers from Mr Farage.

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