Rivian, Kia, and Mercedes see huge jump in new car registrations – a sign of what’s to come?
S&P Global Mobility released its latest round of US data on new EV registrations for November 2023, and some surprising new trends are popping up – with very modest gains by Tesla and Ford, compared to bigger moves from smaller EV players Rivian and Kia, as well as luxury EVs from Mercedes and BMW.
EV leader Tesla – which took the number-one spot for the entire year – grew registrations by 8.6% in November 2023 compared to the same month a year prior, reports Automotive News. Tesla’s new registrations were at 42,737 for a 47.7% share of the EV segment that month. In November 2022, Tesla had a 57.1% share, S&P Global said, so a modest dip.
For Ford, new EV registrations rose 21% in November 2023 to 7,787, putting it in the number-two slot overall for the year, behind Tesla, the report said.
Chevrolet EV registrations dropped 0.2% year over year to 4,172 for a 4.7% share for the month.
Tesla Model Y had 342,512 registrations from January to November 2023, seeing a 77% jump from the year prior. For the Model 3, it had 194,087 registrations for Jan.-Nov. 2023, with a 12% jump.
The Chevy Bolt had 59,371 registrations in that same time period, for a 92% increase, and Ford’s Mustang Mach-E had 34,314 registrations for a 92% increase.
All together, Cox Automotive estimates that “a record” 1.2 million EVs were sold in the country in 2023, for a 7.6% share of the light-vehicle market, up from 5.9% in 2022, Automotive News reports. For 2024, Cox says it expects the EV share to jump to 10%.
American EV maker Rivian saw 6,512 new registrations in November for a huge 146% gain compared to November 2022, with the brand capturing 7.3% of the EV segment that month.
Korea’s Kia doubled its EV registrations to 2,2278 for a 2.5% share in November. Meanwhile, sister brand Hyundai saw a gain of 3,678 for a 4.1% market share.
For the German brands, BMW also “overperformed” in the EV segment with a 42% increase in new-vehicle registrations in November to 4,046 vehicles, for a 4.5% share. Mercedes-Benz, for its part, saw a 160% rise in new-vehicle registrations in November with 3,688 vehicles, for a 4.1% share of the EV segment.
Electrek’s Take
The next few quarters should be exciting to watch, but analysts do say that anything could happen, so be prepared. The automobile industry is a slow-moving beast. Still, Germany luxury brands have been losing market share to Tesla over the past five years, but this new data suggests the tide may be changing, with higher-end EV buyers looking for other options. Also Tesla relied heavily on price cuts last year – as did other brands of course – to maintain growth, but Tesla could likely see smaller gains from that tactic this year. Ford, too, is slashing its EV production this year, which could cut into its sales, and Chevrolet is discontinuing its most popular EV, the Bolt, until 2025. So this could make more room for smaller EV players like Rivian and Kia, which have been riding a record-breaking high in new car registrations. That’s thanks to big sales from the Rivian R1S SUV and the Kia EV6.
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China just laid out a plan to roll out over 100,000 ultra-fast EV charging stations by 2027 – and they’ll all be open to the public.
The National Development and Reform Commission’s (NDRC) joint notice, issued on Monday, asks local authorities to put together construction plans for highway service areas and prioritize the ones that see 40% or more usage during holiday travel rushes.
The NDRC notes that China’s ultra-fast EV charging infrastructure needs upgrading as more 800V EVs hit the road. Those high-voltage platforms can handle super-fast charging in as little as 10 to 30 minutes, but only if the charging hardware is up to speed.
China had 31.4 million EVs on the road at the end of 2024 – nearly 9% of the country’s total vehicle fleet. But charging access is still catching up. As of May 2025, there were 14.4 million charging points, or roughly 1 for every 2.2 EVs.
To keep the grid running smoothly, China wants new chargers to be smart, with dynamic pricing to incentivize off-peak charging and solar and storage to power the charging stations.
To make the business side work, the government is pushing for 10-year leases for charging station operators, and it’s backing the buildout with local government bonds.
The NDRC emphasized that the DC fast chargers built will be open to the public. This is a big deal because a lot of fast chargers in China aren’t. For example, BYD’s new megawatt chargers aren’t open to third-party vehicles.
As of September 2024, China had expanded its charging infrastructure to 11.4 million EV chargers, but only 3.3 million were public.
Read more: California now has nearly 50% more EV chargers than gas nozzles
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Tesla is starting to experience some consequences for misleading Full Self Driving customers – at least that’s the finding of one arbitration ruling that has Tesla refunding one customer $10,000 plus legal fees for failing to deliver on their promises. Find out more on today’s legally challenging episode of Quick Charge!
An arbitration “court” found that Tesla misled customers with its Full Self Driving product, and has now been forced to refund at least one person’s $10,000 payment (plus legal fees) for the not-quite autonomous driving software. France, too, is piling on claims of deceptive business practices – but there’s some good news for FSD fans! If you’re still willing to pay for it, Tesla will thrown in 0% financing on a brand new Cybertruck.
Check out the relevant links, below, to learn more.
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