S&P Global Mobility released its latest round of US data on new EV registrations for November 2023, and some surprising new trends are popping up – with very modest gains by Tesla and Ford, compared to bigger moves from smaller EV players Rivian and Kia, as well as luxury EVs from Mercedes and BMW.
EV leader Tesla – which took the number-one spot for the entire year – grew registrations by 8.6% in November 2023 compared to the same month a year prior, reports Automotive News. Tesla’s new registrations were at 42,737 for a 47.7% share of the EV segment that month. In November 2022, Tesla had a 57.1% share, S&P Global said, so a modest dip.
For Ford, new EV registrations rose 21% in November 2023 to 7,787, putting it in the number-two slot overall for the year, behind Tesla, the report said.
Chevrolet EV registrations dropped 0.2% year over year to 4,172 for a 4.7% share for the month.
Tesla Model Y had 342,512 registrations from January to November 2023, seeing a 77% jump from the year prior. For the Model 3, it had 194,087 registrations for Jan.-Nov. 2023, with a 12% jump.
The Chevy Bolt had 59,371 registrations in that same time period, for a 92% increase, and Ford’s Mustang Mach-E had 34,314 registrations for a 92% increase.
All together, Cox Automotive estimates that “a record” 1.2 million EVs were sold in the country in 2023, for a 7.6% share of the light-vehicle market, up from 5.9% in 2022, Automotive News reports. For 2024, Cox says it expects the EV share to jump to 10%.
American EV maker Rivian saw 6,512 new registrations in November for a huge 146% gain compared to November 2022, with the brand capturing 7.3% of the EV segment that month.
Korea’s Kia doubled its EV registrations to 2,2278 for a 2.5% share in November. Meanwhile, sister brand Hyundai saw a gain of 3,678 for a 4.1% market share.
For the German brands, BMW also “overperformed” in the EV segment with a 42% increase in new-vehicle registrations in November to 4,046 vehicles, for a 4.5% share. Mercedes-Benz, for its part, saw a 160% rise in new-vehicle registrations in November with 3,688 vehicles, for a 4.1% share of the EV segment.
Electrek’s Take
The next few quarters should be exciting to watch, but analysts do say that anything could happen, so be prepared. The automobile industry is a slow-moving beast. Still, Germany luxury brands have been losing market share to Tesla over the past five years, but this new data suggests the tide may be changing, with higher-end EV buyers looking for other options. Also Tesla relied heavily on price cuts last year – as did other brands of course – to maintain growth, but Tesla could likely see smaller gains from that tactic this year. Ford, too, is slashing its EV production this year, which could cut into its sales, and Chevrolet is discontinuing its most popular EV, the Bolt, until 2025. So this could make more room for smaller EV players like Rivian and Kia, which have been riding a record-breaking high in new car registrations. That’s thanks to big sales from the Rivian R1S SUV and the Kia EV6.
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First Solar just cut the ribbon on a huge new factory in Iberia Parish, Louisiana, and it dwarfs the New Orleans Superdome. The company’s $1.1 billion, fully vertically integrated facility spans 2.4 million square feet, or about 11 times the size of the stadium’s main arena.
The factory began production quietly in July, a few months ahead of schedule, and employs more than 700 people. First Solar expects that number to hit 826 by the end of the year. Once it’s fully online, the site will add 3.5 GW of annual manufacturing capacity. That brings the company’s total US footprint to 14 GW in 2026 and 17.7 GW in 2027, when its newly announced South Carolina plant is anticipated to come online.
The Louisiana plant produces First Solar’s Series 7 modules using US-made materials — glass from Illinois and Ohio, and steel from Mississippi, which is fabricated into backrails in Louisiana.
The new factory leans heavily on AI, from computer vision that spots defects on the line to deep learning tools that help technicians make real‑time adjustments.
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Louisiana Governor Jeff Landry says the investment is already a win for the region, bringing in “hundreds of good-paying jobs and new opportunities for Louisiana workers and businesses.” A new economic impact analysis from the University of Louisiana at Lafayette projects that the factory will boost Iberia Parish’s GDP by 4.4% in its first full year at capacity. The average manufacturing compensation package comes in at around $90,000, more than triple the parish’s per capita income.
First Solar CEO Mark Widmar framed the new facility as a major step for US clean energy manufacturing: “By competitively producing energy technology in America with American materials, while creating American jobs, we’re demonstrating that US reindustrialization isn’t just a thesis, it’s an operating reality.”
This site joins what’s already the largest solar manufacturing and R&D footprint in the Western Hemisphere: three factories in Ohio, one in Alabama, and R&D centers in Ohio and California. Just last week, First Solar announced a new production line in Gaffney, South Carolina, to onshore more Series 6 module work. By the end of 2026, the company expects to directly employ more than 5,500 people across the US.
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No, it’s not the new Bolt. GM’s design team previewed a new high-riding “sporty Chevrolet EV” that should be brought to life.
Is Chevy launching a new sporty EV?
This is the all-electric vehicle Chevy should sell in the US. General Motors’ design team released a series of sketches previewing a sporty new Chevy EV.
Although it kinda looks like the new 2027 Chevy Bolt EV as a higher-sitting compact crossover SUV, the design offers a fresh take on what it should have looked like.
The new Bolt is essentially a modernized version of the outgoing EUV model with a similar compact crossover silhouette. Nissan adopted a similar style with the new 2026 LEAF as buyers continue shifting from smaller sedans and hatchbacks to crossovers and SUVs.
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Will we see the sporty Chevy EV in real life? It’s not likely. For one, the “exploration sketch” is by GM China Advanced designer Charles Huang.
GM Design posted the sketches on its global social media page, but the caption read “Sporty Chevrolet EV for the China Market.”
It’s too bad. The Bolt could use a sporty sibling like an SS variant. Chevy introduced the Blazer EV SS (check out our review) for the 2026 model year, its fastest “SS” model yet. Packing up to 615 horsepower and 650 lb-ft of torque, the Chevy Blazer SS can race from 0 to 60 mph in 3.4 seconds when using Wide Open Watts (WOW) mode.
Will the Bolt be next? I wouldn’t get my hopes up. And if GM does bring the sporty Chevy EV to life, it will likely only be sold in China. Like all the fun cars these days.
The 2027 Chevy Bolt EV RS (Source: Chevrolet)
What do you think of the design? Would you buy one of these in the US? Let us know your thoughts in the comments.
While deliveries of the 2027 Bolt are set to begin in early 2026, Chevy is offering some sweet deals on its current EV lineup, including up to $4,000 off in Customer Cash and 0% APR financing for 60 months.
Ready to test drive one? You can use our links below to find Chevy Equinox, Blazer, and Silverado EVs at a dealership near you.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss electricity becoming the base currency, Tesla Robotaxi crashes, the new Porsche Cayenne EV, and more.
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