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There was general agreement at the Institute for Government’s Annual conference last week that it would be a good thing for Britain if this year’s election campaign is not “dirty”.

This highfalutin notion was shot down in seconds with equally universal assumption by the assembled politicians and policy wonks that “that is not going to happen”.

A clean campaign would concentrate on policies and competence.

A dirty campaign is built around slurs, distortions and untruths, with those competing for votes slinging mud at each other.

A lot of factors, headed by booming social media, are coming together to suggest that this year we may see one of the dirtiest election campaigns ever.

The IFG delegates had to wait less than a day for their forebodings to come true. There might have been a lot to talk about at Prime Minister’s Questions.

The Rwanda (Asylum and Immigration) bill struggling through parliament. The world order threatened by ongoing conflicts in Ukraine, Gaza, Israel and the Red Sea.

Record NHS waiting lists are the public’s number one concern. The chancellor is contemplating two rounds of tax cuts.

But no, the leader of the opposition chose to exchange personal insults, much of it based on dubious content circulating on smartphones.

Rishi Sunak  during PMQs
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Rishi Sunak responds to Sir Keir Starmer during PMQs

Fair’s fair, Sir Keir Starmer started it this time, but Rishi Sunak had a well-stocked pile to fling back.

Starmer opened up referring to a couple of brief unofficial clips posted online. One showing the prime minister “collapsing in laughter when he was asked by a member of the public about the NHS waiting lists”.

The other “accidentally record[ing] a candid video for Nigel Farage“.

Sunak, who seldom passes up a chance to brand Starmer as a lefty London lawyer, shot back that he is “the man who takes the knee, who wanted to abolish the monarchy, and who still does not know what a woman is”.

Previously Starmer “chose to represent a now-proscribed terrorist group” Hizb ut-Tahrir, and “served” Jeremy Corbyn.

Keir Starmer during PMQs
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Sir Keir Starmer during PMQs

Both men knew that the insults they were sticking on each other were essentially unjustified distortions of the other, but that was what they chose to put on the national agenda at the most scrutinized moment of the political week.

Starmer has explicitly changed his party and his previous positions.

Under scrutiny, he has clarified and explained each of the specific acts detailed. It is a core principle of British justice that advocates are not surrogates for their clients.

Sunak was not laughing at the people he was talking to and spoke to them properly after the end of the clip.

The alleged greeting to Farage was repurposing an online meme which allows any name, in this case “Nigel”, to be put into the prime minister’s mouth.

Neither Sunak nor Starmer are classic alpha males.

Sunak comes across as a whiny or petulant geek, Starmer seems hesitant, overcautious and inclined to blame others.

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Starmer pushes PM on childcare

Perhaps this is why they feel the need to overcompensate by acting rough and tough. Sir Ed Davey, the Liberal Democrat leader, also has his moments of fabricated machismo.

The leaders set the tone and their petulance has been picked up in the campaigning efforts of their underlings and supporters.

Prime minister Boris Johnson took up an online distortion that Starmer had failed, when he was director of public prosecutions, to take action against Jimmy Savile.

This prompted the senior Downing Street aide Munira Mirza to resign protesting that this was “not the normal cut and thrust of politics”.

It soon would be. Labour cited Johnson’s attack as justification for their later personalised digital poster attacks on Rishi Sunak including the smear that he “doesn’t think adults convicted of sexually abusing children should go to prison”.

Labour attack ad on Rishi Sunak
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Labour published an attack advert on social media targeting Rishi Sunak last year. Pic: Labour/X

Since then Keir Starmer has gone out of his way not to back down or apologise; following the code of the playground he promises to punch back hard against any attacks.

At the start of election year he rejected an invitation from Beth Rigby to take up Michelle Obama’s famous recommendation: “When they go low, we go high”.

Instead, he told Sky News’ political editor: “If they want to go with fire, we will meet their fire with fire”.

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‘We will meet their fire with fire’

Donald Trump crafts insults – Lyin’ Ted, Sleepy Joe, Ron DeSanctimonious – with cruel genius and gets away with fabulations.

There is only one Trump; honest political strivers should not try to copy him.

Opinion polls after personalised attacks usually show that support for both sides goes down, though more for the target than the attacker.

This should give all the party leaders something to think about, especially since public respect for politicians is at a record low and a low or differential turnout could be a major factor.

Starmer needs to mobilise enthusiasm for his leadership, not dent it. Sunak’s standing is already low and doesn’t want to drop further.

Labour's latest Sunak attack ad
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Labour’s attack advert targeting Sunak was published on the Conservative Home website earlier this year. Pic: Conservative Home

This government raised spending limits for the election campaign to £35m. Much of it will go on direct messaging to voters – which is harder to police than election broadcasts and billboards.

During the 2019 campaign, the Conservatives spent over a million on Facebook, much of it on messages disparaging Jeremy Corbyn.

Both Labour and Conservatives are already spending over a million a month on Facebook advertising.

Then there is what partisan supporters choose to put up on social media independently.

Labour has already advised its supporters to use humour.

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Even without explicitly taking sides humourists such as Coldwar Steve and Trumpton, liked and retweeted, can make some political weather, often by lowering the tone.

Political propagandising is much more equal opportunity than it used to be. Anyone can post.

On the other hand, the newspapers and other mainstream media no longer have a near monopoly.

In 1997 when The Sun ran its famous “Nightmare on Kinnock Street” and “Will the Last Person to Leave Britain Please Turn Off the Lights” attacks on Labour, the paper’s circulation was 3.9 million.

The Conservative Party display their new poster campaign by driving them past the Houses of Parliament in central London.
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The Conservative Party’s poster campaign attacking Gordon Brown during the 2010 election. Pic: PA

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No clear alternative to Sunak as party leader among 2019 Tory voters, poll suggests
Post-Brexit trade talks with Canada paused amid row over beef and cheese

The last official figures released were 1.2 million in 2020.

Poster launches used to be major events in political campaigning, but who would bother with them today?

There are some worthwhile lessons to be learned from the classics.

The Saatchi brothers are celebrated for their attacking of billboards: Labour isn’t working, Labour’s tax bombshell and Labour’s Policy on Arms (showing a combat soldier surrendering hands up).

Each of these were masterpieces of wit and effort compared to the Conservatives’ adoption of the BBC newsreader caught giving the finger for “Labour when you ask for their plans to tackle immigration”.

The Saatchis’ best work riffed with precision on policy rather than personal insults.

When the Conservatives tried that with their “New Labour, New Danger” demon eyes poster it misfired; it was difficult to convincingly portray Blair as a devil when other Conservative sources were attacking him as an inexperienced Bambi.

The Conservative Central Office unveiled their latest pre-election campaign weapon, a poster depicting Tony Blair with demonic eyes.
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The Conservative Central Office’s 1996 poster depicting Tony Blair with demonic eyes. Pic: Conservative Central Office

Labour boobed depicting Cameron as a cute bicycling chameleon.

The most effective attacks at PMQs cut directly to the political issues facing the voters, rather than scuffling around in their past record for something compromising.

Mrs Thatcher struck directly and seemingly spontaneously at Michael Foot: “Afraid of an election is he? Afraid? Frightened? Frit?”.

“Weak, weak, weak,” Tony Blair gutted John Major. “You were the future once.”

Sunak, Starmer and their teams of advisors have yet to produce anything as authentic.

Something which would crystallise the political moment.

Instead, they and we can look forward to a year in the dirt as they scrabble around trying to find it.

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Two firefighters and one other person die after fire at former RAF base in Oxfordshire

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Two firefighters and one other person die after fire at former RAF base in Oxfordshire

Two firefighters and a member of the public have died in a large fire in Bicester, the fire service announced.

The firefighters died in the inferno at a former RAF base in Oxfordshire, which now hosts historic motoring and aviation centre Bicester Motion.

The local fire service was called to the scene at 6.39pm last night.

Chief Fire Officer Rob MacDougall said: “It is with a very heavy heart that we today report the loss of two of our firefighters. Families have been informed and are being supported.

“Our thoughts are with them at this most difficult of times and we ask for privacy to be respected.

“We cannot release any details at present but will provide further information as soon as we can.”

Two other firefighters sustained serious injuries and are currently being treated in hospital, Oxfordshire County Council said in a statement.

Footage shared on social media shows plumes of smoke billowing into the sky and flames swallowing the large building.

Clouds of smoke from the fire were billowing into the sky last night. Pic:@kajer87X
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Clouds of smoke from the fire were billowing into the sky last night. Pic:@kajer87X

Damaged buildings following a fire at Bicester Motion, the site of a former RAF base which is home to more than 50 specialist businesses focused on classic car restoration and engineering in Oxfordshire, where a large fire broke out on Thursday, with witnesses reporting loud explosions and thick black smoke billowing from the site. Picture date: Friday May 16, 2025.
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Two firefighters and one other person died in the fire, while two more firefighters were seriously injured. Pic: PA

Ten fire crews attended the incident, with four remaining at the scene. The fire is still ongoing, but it is considered under control.

Local residents were advised to remain indoors and keep their windows shut, but this advice has now been lifted.

Bicester Motion said in a statement it would be closed today and over the weekend.

The cause of the fire is not yet known.

This breaking news story is being updated and more details will be published shortly.

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‘Toxic’ army unit charged with investigating sex crimes allowing abusers to ‘get away with it’ in own ranks, whistleblower says

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'Toxic' army unit charged with investigating sex crimes allowing abusers to 'get away with it' in own ranks, whistleblower says

More than a dozen women came forward to report a staff sergeant in the Royal Military Police (RMP) for sexual abuse, but he was allowed to resign from the army instead of face charges.

Warning: This article contains material some readers may find distressing

That’s the claim of a whistleblower who served as a sergeant in the RMP for over a decade and says she was one of the man’s victims.

Amy, not her real name, says a “toxic” culture in the military police means sexual predators in the army are “getting away with stuff that they shouldn’t be getting away with”.

It’s a rare insight into life inside the Royal Military Police, the corps charged with investigating crime in the army.

Amy described how the man who assaulted her would go into women’s rooms and sit on their beds. She says he used to force her to go out driving with him at night and talk about sex.

“He preyed on the young, new females that were in the unit,” she says.

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“One day, I was out with my friends in town and he was on patrol… There were two of us that went over to speak to him and I had quite a low-cut top on.

“So he hooked his finger around my top and pulled my boob out”.

GRAPHIC

She recalls as she tried to stop him, “he grabbed my hand and put it on his penis”.

She claims there are other men in the RMP who’ve been accused of sexual offences, recalling hearing of five separate allegations of rape against male colleagues by female colleagues.

“If all of this sexual assault and bullying and rapes are going on within the military police, how can they then go out and investigate the wider army for doing the same things?” she says.

“It doesn’t work.”

Amy, a former RMP officer who alleges sexual abuse in the armed forces
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Amy, a former RMP officer who alleges sexual abuse in the armed forces

‘He got away with it’

Looking back on her career in the army is difficult for Amy.

After leaving, she tried to settle back into life as a civilian with a new job and a young family to look after, but says she worried about bumping into former colleagues in the street.

“It’s taken me a long time to heal,” she says.

“I was very bitter towards my military career when I left, but I’ve had to sort of learn, build myself up again and remember the good times because they were really good times as well… I think it was just so bad at points.”

When she joined the RMP, she believed she would be part of a unit “representing how the rest of the soldiers should be conducting themselves”.

The reality, she says, was that she had become part of “one of the most toxic” corps in the army.

She recalls being told that the staff sergeant she had reported for sexual assault would be allowed to resign.

“They basically told me he’s not going to be charged, but will be leaving the military… doing him a favour,” she says.

“He got away with it all,” she adds. “He’s not going to lose his pension and whatever else he would have lost with a dishonourable discharge.

“He’s left without a criminal record… that’s not safe for civilians as well, because it’s not even on his record.”

‘They investigate themselves’

Earlier this year, an inquest into the suicide of 19-year-old Royal Artillery Gunner Jaysley Beck found she had been failed by the army after reporting sexual assault and harassment.

Since then, Sky News has reported claims of widespread abuse and growing calls for investigations into sexual offences to be removed from the RMP and instead carried out by civilian police.

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From March: Army women reveal alleged abuse

The Labour chair of the influential House of Commons Defence Committee is now urging the government to act.

Tan Dhesi told Sky News: “The system needs to change… incidents of sexual violence and sexual assault should be dealt with not by the Royal Military Police but by civilian police and civilian courts.

“I hope that the government will be making that substantial change in the very, very near future; in fact, they should do it ASAP.”

Tan Dhesi MP, Labour chair of the influential House of Commons Defence Committee
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Tan Dhesi MP told Sky News that ‘the system needs to change… ASAP’

Since Gunner Beck’s death, a new tri-service complaints team has been announced by the Ministry of Defence (MoD).

The change will see bullying, harassment, discrimination related service complaints dealt with by a team outside the commands of the Royal Navy, British Army and Royal Air Force.

However, Amy believes investigations need to be done “completely separately from the military”.

“Otherwise it doesn’t work because friends will be investigating friends,” she says.

“I think there’s such a male-dominated space in the military still. Women have no chance… and it’s not fair because people are getting away with stuff that they shouldn’t be getting away with and allowed to continue doing it and ruining lives.”

She believes the entire system lacks accountability. “They investigate themselves,” she says, even down to how the RMP is regulated.

“The people that run that unit are RMP. They get posted in, do a few years and then get posted back out.”

GRAPHIC

‘I was told off for reporting it’

Katie, also not her real name, served in the army for over 20 years. She saw active service in Afghanistan and rose to the rank of Captain.

It was a distinguished career that was brought to a premature end by sexual abuse and whistleblowing.

Having taken the difficult decision to leave the army she now leads a secluded life and suffers poor mental health.

Katie (centre), who resigned from the armed forces after alleged sexual abuse, as a serving RMP officer
Image:
Katie (centre), who resigned from the armed forces after alleged sexual abuse, as a serving RMP officer

“I still struggle,” she says. “I’m still very wary of men. My relationship is strained.

“Everything seems like black and white now, like I live my life in black and white rather than full colour… As a person, it has changed my life forever.”

To begin with, she was in the same unit that Gunner Beck would join years later. She too experienced harassment and abuse, and says her line manager “laughed” when she reported it.

“I just felt like dehumanised, I felt like property, I didn’t feel like a person anymore,” she says.

Army abuse still

“And so I would avoid people… I would hide in the garages, behind the tanks, in between the guns, just praying that these people hadn’t seen me and I might be able to escape them for that day.”

She moved to a different unit but says wherever she went, abuse was rife. After being groped by a higher-ranking colleague, she assumed her chain of command would escalate her report to the RMP.

Instead, she says she was “put in front of the Sergeant Major and told off”.

“I remember at the time saying I’d like to call the civilian police, and I was told that I wasn’t allowed to do that and I’d be disciplined if I tried to do that,” she said. “So I was so frightened.”

She stayed in the army, hoping to make a difference. As an officer, she began reporting abusers on behalf of younger victims.

“I kept this goal in my head of reaching a position one day where I could help other women,” she said. “When I got there, I realised that it was way more toxic than I could have ever imagined.

“The officer corps were actually the worst perpetrators of all because they brushed it under the carpet. There was a will and a need more to protect themselves or their friends. Or the reputation of the unit first and foremost.”

She believes changes made by the MoD since the death of Gunner Beck to remove the chain of command from sexual abuse investigations will make “little difference”, saying they’ll still be carried out by “the same people, but just under a new title”.

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‘They should be held accountable’

An MoD spokesperson told Sky News that “unacceptable and criminal behaviour has absolutely no place in our Armed Forces”.

They added: “That is why this government is creating a new Tri-Service Complaints team to take the most serious complaints out of the chain of single service command for the first time, and has launched a new central taskforce on Violence Against Women and Girls to give this issue the attention it deserves.

“We are also establishing an independent Armed Forces Commissioner with the power to visit defence sites unannounced, and to investigate and report to parliament any welfare matters affecting service life.”

Amy believes the RMP is not fit for purpose.

“They have higher standards to uphold, yet they don’t uphold them within their own regiment, within their own lives, and then they’re expected to police and uphold those standards throughout the rest of the army,” she says.

“At the end of the day, they know the law and they should be held accountable for what they do.”

Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK

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MPs waver once again as ’emotive’ assisted dying bill heads back to the Commons

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MPs waver once again as 'emotive' assisted dying bill heads back to the Commons

Further moves to amend the controversial assisted dying bill are being made by MPs as it returns to the Commons for another day of emotionally charged debate.

After a marathon committee stage, when more than 500 amendments were debated, of which a third were agreed, the bill returns to the Commons with 130 amendments tabled.

As a result, the final and decisive votes on whether the bill clears the Commons and heads to the House of Lords are not expected until a further debate on 13 June.

The bill proposes allowing terminally ill adults with less than six months to live to receive medical assistance to die, with approval from two doctors and an expert panel.

Why is assisted dying so controversial – and where is it already legal?

In a historic vote last November, after impassioned arguments on both sides, MPs voted 330 to 275 in favour of Labour MP Kim Leadbeater’s Terminally Ill Adults (End of Life) Bill.

Sir Keir Starmer voted in favour, while Deputy PM Angela Rayner, Foreign Secretary David Lammy, Health Secretary Wes Streeting and Justice Secretary Shabana Mahmood voted against.

More on Assisted Dying

The Conservatives were also split, with leader Kemi Badenoch voting in favour and former PM Rishi Sunak against. Reform UK leader Nigel Farage also voted against the bill.

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Assisted dying: Care sector ‘not being heard’

The PM, who is attending a summit in Albania, will be absent this time, but asked for his current opinion, told reporters: “My views have been consistent throughout.”

No fewer than 44 of the new amendments have been tabled by Ms Leadbeater herself, with government backing, a move that has been criticised by opponents of the bill.

Opponents also claim some wavering MPs are preparing to switch from voting in favour or abstaining to voting against and it only needs 28 supporters to change their mind to kill the bill.

Confirmed switchers from voting in favour to against include Tory MPs George Freeman and Andrew Snowden, Reform UK chief whip Lee Anderson and ex-Reform MP Rupert Lowe.

Labour MP Debbie Abrahams and Tory MP Charlie Dewhirst, who abstained previously, are now against and Labour’s Karl Turner, who voted in favour at second reading, is now abstaining.

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Assisted Dying Bill criticised

Mr Turner, a former barrister, told Sky News that an amendment to replace a high court judge with a panel of experts “weakens the bill” by removing judicial safeguards.

But in a boost for the bill’s supporters, Reform UK’s Runcorn and Helsby by-election winner Sarah Pochin, a former magistrate, announced she would vote in favour. Her predecessor, Labour’s Mike Amesbury, voted against.

“There are enough checks and balances in place within the legislation – with a panel of experts assessing each application to have an assisted death, made up of a senior lawyer, psychiatrist, and social worker,” said Ms Pochin, who is now the only Reform UK MP supporting the bill.

A Labour MP, Jack Abbott, who voted against in November, told Sky News he was now “more than likely” to vote for the bill, which was now in a much stronger position, he said.

Ms Leadbeater’s supporters strongly deny that the bill is at risk of collapse and are accusing its opponents of “unsubstantiated claims” and of “scare stories” that misrepresent what the bill proposes.

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Two people given months to live debate assisted dying

“There is a pretty transparent attempt by opponents of the bill to try to convince MPs that there’s a big shift away from support when that simply isn’t true,” an ally of Ms Leadbeater told Sky News.

Speaking in an LBC radio phone-in on the eve of the debate on the amendments, Ms Leadbeater said she understood her bill was “an emotive issue” and there was “a lot of passion about this subject”.

But she said: “I would be prepared to be involved in a compassionate end to someone’s life if that was of their choosing. And it’s always about choice. I have friends and family who are very clear that they would want this option for themselves.

“There is overwhelming public support for a change in the law and literally everywhere I go people will stop me and say thank you for putting this forward. I would want this choice.”

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Also ahead of the debate, health minister Stephen Kinnock and justice minister Sarah Sackman wrote to all MPs defending the government’s involvement in Ms Leadbeater’s amendments to her bill.

“The government remains neutral on the passage of the bill and on the principle of assisted dying, which we have always been clear is a decision for parliament,” they wrote.

“Government has a responsibility to ensure any legislation that passes through parliament is workable, effective and enforceable.

“As such, we have provided technical, drafting support to enable the sponsor to table amendments throughout the bill’s passage. We have advised the sponsor on amendments which we deem essential or highly likely to contribute to the workability of the bill.”

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