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There was general agreement at the Institute for Government’s Annual conference last week that it would be a good thing for Britain if this year’s election campaign is not “dirty”.

This highfalutin notion was shot down in seconds with equally universal assumption by the assembled politicians and policy wonks that “that is not going to happen”.

A clean campaign would concentrate on policies and competence.

A dirty campaign is built around slurs, distortions and untruths, with those competing for votes slinging mud at each other.

A lot of factors, headed by booming social media, are coming together to suggest that this year we may see one of the dirtiest election campaigns ever.

The IFG delegates had to wait less than a day for their forebodings to come true. There might have been a lot to talk about at Prime Minister’s Questions.

The Rwanda (Asylum and Immigration) bill struggling through parliament. The world order threatened by ongoing conflicts in Ukraine, Gaza, Israel and the Red Sea.

Record NHS waiting lists are the public’s number one concern. The chancellor is contemplating two rounds of tax cuts.

But no, the leader of the opposition chose to exchange personal insults, much of it based on dubious content circulating on smartphones.

Rishi Sunak  during PMQs
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Rishi Sunak responds to Sir Keir Starmer during PMQs

Fair’s fair, Sir Keir Starmer started it this time, but Rishi Sunak had a well-stocked pile to fling back.

Starmer opened up referring to a couple of brief unofficial clips posted online. One showing the prime minister “collapsing in laughter when he was asked by a member of the public about the NHS waiting lists”.

The other “accidentally record[ing] a candid video for Nigel Farage“.

Sunak, who seldom passes up a chance to brand Starmer as a lefty London lawyer, shot back that he is “the man who takes the knee, who wanted to abolish the monarchy, and who still does not know what a woman is”.

Previously Starmer “chose to represent a now-proscribed terrorist group” Hizb ut-Tahrir, and “served” Jeremy Corbyn.

Keir Starmer during PMQs
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Sir Keir Starmer during PMQs

Both men knew that the insults they were sticking on each other were essentially unjustified distortions of the other, but that was what they chose to put on the national agenda at the most scrutinized moment of the political week.

Starmer has explicitly changed his party and his previous positions.

Under scrutiny, he has clarified and explained each of the specific acts detailed. It is a core principle of British justice that advocates are not surrogates for their clients.

Sunak was not laughing at the people he was talking to and spoke to them properly after the end of the clip.

The alleged greeting to Farage was repurposing an online meme which allows any name, in this case “Nigel”, to be put into the prime minister’s mouth.

Neither Sunak nor Starmer are classic alpha males.

Sunak comes across as a whiny or petulant geek, Starmer seems hesitant, overcautious and inclined to blame others.

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Starmer pushes PM on childcare

Perhaps this is why they feel the need to overcompensate by acting rough and tough. Sir Ed Davey, the Liberal Democrat leader, also has his moments of fabricated machismo.

The leaders set the tone and their petulance has been picked up in the campaigning efforts of their underlings and supporters.

Prime minister Boris Johnson took up an online distortion that Starmer had failed, when he was director of public prosecutions, to take action against Jimmy Savile.

This prompted the senior Downing Street aide Munira Mirza to resign protesting that this was “not the normal cut and thrust of politics”.

It soon would be. Labour cited Johnson’s attack as justification for their later personalised digital poster attacks on Rishi Sunak including the smear that he “doesn’t think adults convicted of sexually abusing children should go to prison”.

Labour attack ad on Rishi Sunak
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Labour published an attack advert on social media targeting Rishi Sunak last year. Pic: Labour/X

Since then Keir Starmer has gone out of his way not to back down or apologise; following the code of the playground he promises to punch back hard against any attacks.

At the start of election year he rejected an invitation from Beth Rigby to take up Michelle Obama’s famous recommendation: “When they go low, we go high”.

Instead, he told Sky News’ political editor: “If they want to go with fire, we will meet their fire with fire”.

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‘We will meet their fire with fire’

Donald Trump crafts insults – Lyin’ Ted, Sleepy Joe, Ron DeSanctimonious – with cruel genius and gets away with fabulations.

There is only one Trump; honest political strivers should not try to copy him.

Opinion polls after personalised attacks usually show that support for both sides goes down, though more for the target than the attacker.

This should give all the party leaders something to think about, especially since public respect for politicians is at a record low and a low or differential turnout could be a major factor.

Starmer needs to mobilise enthusiasm for his leadership, not dent it. Sunak’s standing is already low and doesn’t want to drop further.

Labour's latest Sunak attack ad
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Labour’s attack advert targeting Sunak was published on the Conservative Home website earlier this year. Pic: Conservative Home

This government raised spending limits for the election campaign to £35m. Much of it will go on direct messaging to voters – which is harder to police than election broadcasts and billboards.

During the 2019 campaign, the Conservatives spent over a million on Facebook, much of it on messages disparaging Jeremy Corbyn.

Both Labour and Conservatives are already spending over a million a month on Facebook advertising.

Then there is what partisan supporters choose to put up on social media independently.

Labour has already advised its supporters to use humour.

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Even without explicitly taking sides humourists such as Coldwar Steve and Trumpton, liked and retweeted, can make some political weather, often by lowering the tone.

Political propagandising is much more equal opportunity than it used to be. Anyone can post.

On the other hand, the newspapers and other mainstream media no longer have a near monopoly.

In 1997 when The Sun ran its famous “Nightmare on Kinnock Street” and “Will the Last Person to Leave Britain Please Turn Off the Lights” attacks on Labour, the paper’s circulation was 3.9 million.

The Conservative Party display their new poster campaign by driving them past the Houses of Parliament in central London.
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The Conservative Party’s poster campaign attacking Gordon Brown during the 2010 election. Pic: PA

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The last official figures released were 1.2 million in 2020.

Poster launches used to be major events in political campaigning, but who would bother with them today?

There are some worthwhile lessons to be learned from the classics.

The Saatchi brothers are celebrated for their attacking of billboards: Labour isn’t working, Labour’s tax bombshell and Labour’s Policy on Arms (showing a combat soldier surrendering hands up).

Each of these were masterpieces of wit and effort compared to the Conservatives’ adoption of the BBC newsreader caught giving the finger for “Labour when you ask for their plans to tackle immigration”.

The Saatchis’ best work riffed with precision on policy rather than personal insults.

When the Conservatives tried that with their “New Labour, New Danger” demon eyes poster it misfired; it was difficult to convincingly portray Blair as a devil when other Conservative sources were attacking him as an inexperienced Bambi.

The Conservative Central Office unveiled their latest pre-election campaign weapon, a poster depicting Tony Blair with demonic eyes.
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The Conservative Central Office’s 1996 poster depicting Tony Blair with demonic eyes. Pic: Conservative Central Office

Labour boobed depicting Cameron as a cute bicycling chameleon.

The most effective attacks at PMQs cut directly to the political issues facing the voters, rather than scuffling around in their past record for something compromising.

Mrs Thatcher struck directly and seemingly spontaneously at Michael Foot: “Afraid of an election is he? Afraid? Frightened? Frit?”.

“Weak, weak, weak,” Tony Blair gutted John Major. “You were the future once.”

Sunak, Starmer and their teams of advisors have yet to produce anything as authentic.

Something which would crystallise the political moment.

Instead, they and we can look forward to a year in the dirt as they scrabble around trying to find it.

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Rival groups face off outside migrant hotel – as asylum seekers ‘blow kisses’ at protesters

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Rival groups face off outside migrant hotel - as asylum seekers 'blow kisses' at protesters

Several demonstrators have been detained after rival groups faced off over a hotel accommodating asylum seekers in north London, with police breaking up brief clashes.

The Metropolitan Police has since imposed conditions on the protest and counter-protest outside the Thistle City Barbican Hotel in Islington.

The protest was organised by local residents under the banner “Thistle Barbican needs to go – locals say no”.

The group of several hundred people waved union flags and banners, and one man chanted: “Get these scum off our streets.”

Anti-immigration protesters outside the Thistle City Barbican Hotel in central London, which houses asylum seekers. Pic: PA
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Anti-immigration protesters waved Union Jack flags. Pic: PA

A larger group staged a counter demonstration to voice support for asylum seekers, bearing a banner that read: “Refugees are welcome.”

People inside the hotel, believed to be migrants, watched on, with some waving and blowing kisses from the windows.

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People believed to be asylum seekers waved from the windows of Thistle City Barbican Hotel. Pic: PA
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People believed to be asylum seekers waved the hotel windows. Pic: PA

Pro-immigration protesters gather outside the Thistle City Barbican Hotel in central London, which houses asylum seekers. Pic: PA
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Pro-immigration protesters gathered by the Thistle City Barbican Hotel. Pic: PA

A man wearing an England football shirt was detained by police after getting into an altercation with officers.

There have been nine arrests so far, seven of which were for breaching conditions police put on the protests under the Public Order Act.

Rival groups separated by police

Another protest was scheduled in Newcastle on Saturday, outside The New Bridge Hotel, as anti-migrant sentiment ripples through some communities around the country, also flaring up recently in Epping.

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Last week: Protesters divided over migrant hotels

The counter-protest in London was organised by local branches of Stand Up To Racism, and supported by former Labour leader and Islington North MP Jeremy Corbyn.

Other community groups including Finsbury Park Mosque and Islington Labour Party were also involved.

Groups online that backed the original protest include “Patriots of Britain” and “Together for the Children”.

At one point, a large group of masked protesters dressed in black, calling themselves anti-fascists, appeared from a side street and marched towards the rival group outside the hotel.

The two groups briefly clashed before police rushed in to separate them.

Masked protesters gather outside the Thistle City Barbican Hotel in central London, which houses asylum seekers. Pic: PA
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Pic: PA

Supporters of local protest group "Thistle Barbican needs to go - locals say no" gathering outside the Thistle City Barbican Hotel. Pic: PA
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Supporters of local protest group ‘Thistle Barbican needs to go – locals say no’. Pic: PA

Why are asylum hotels used?

The government is legally required to provide accommodation and subsistence to destitute asylum seekers while their claims are being decided, most of whom are prohibited from working.

A jump in the use of hotels since 2020 has been attributed to the impacts of the COVID pandemic, a backlog in unresolved asylum cases, and an increase in the number of migrants crossing the Channel in small boats.

However, the number of asylum seekers living in hotels has fallen recently, from 38,079 at the end of 2024 to 32,345 at the end of March 2025, according to the Refugee Council.

How police tried to keep groups apart

The police imposed conditions on both groups in London to prevent “serious disorder” and minimise disruption to the community.

Those in the anti-asylum hotel protest were told to remain within King Charles Square, and to gather not before 1pm and wrap up by 4pm.

Those in the counter-protest were to required to stay in an area in Lever Street, and assemble only between 12pm and 4pm, but were still in eye and ear shot of the other group.

Chief Superintendent Clair Haynes, in charge of the policing operation, said: “We have been in discussions with the organisers of both protests in recent days, building on the ongoing engagement between local officers, community groups and partners.

“We understand that there are strongly held views on all sides.

“Our officers will police without fear or favour, ensuring those exercising their right to protest can do so safely, but intervening at the first sign of actions that cross the line into criminality.”

Meanwhile, the protest in Newcastle was promoted by online posts saying it was “for our children, for our future”.

The “stop the far right and fascists in Newcastle” counter-protest was organised by Stand Up To Racism at the nearby Laing Art Gallery.

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Jon Ruben remanded into custody on child cruelty charges after children fell ill at summer camp

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Jon Ruben remanded into custody on child cruelty charges after children fell ill at summer camp

A man has been remanded into custody charged with child cruelty offences after allegedly lacing sweets with sedatives.

Jon Ruben, 76, of Ruddington, Nottinghamshire, appeared at Leicester Magistrates’ Court on Saturday after youngsters fell ill at a summer camp in Stathern, Leicestershire.

He has been charged with three counts of wilfully assaulting, ill-treating, neglecting, abandoning or exposing children in a manner likely to cause them unnecessary suffering or injury to health.

The charges relate to three boys at the camp between 25-29 July.

A general view of the scene in Stathern, Leicestershire, after a 76-year-old man was arrested on suspicion of administering poison at a summ
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The scene in Stathern, Leicestershire. Pic: PA

Ruben spoke only to confirm his name, age and address.

Police received a report of children feeling unwell at a camp being held at Stathern Lodge, near Melton in Leicestershire, last Sunday.

Officers said paramedics attended the scene and eight boys – aged between eight and 11 – were taken to hospital as a precaution, as was an adult. They have since been discharged.

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Police said the “owners and operators of Stathern Lodge are independent from those people who use or hire the lodge and are not connected to the incident”.

Leicestershire Police has referred itself to the Independent Office for Police Conduct, after officers initially reported the incident as having happened on Monday, only to later amend it to Sunday.

It is still unclear when officers responded and whether that is why the watchdog referral has been made.

Ruben will next appear at Leicester Crown Court on 29 August.

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‘This shouldn’t have happened’: Bishop who interrupted church choir in dressing gown apologises

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'This shouldn't have happened': Bishop who interrupted church choir in dressing gown apologises

A bishop who interrupted a church concert in his dressing gown – and told singers to “leave his house” – has formally apologised to the choir.

Jonathan Baker was filmed standing barefoot at a microphone as he criticised performers for making a “terrible racket” at St Andrew’s Church in central London.

Addressing the City Academy Voices choir directly, the bishop of Fulham said: “I write to apologise for the distress and offence I caused in bringing the concert to a premature end.

“This should not have happened … I also apologise for remarks which were made in haste, and which have understandably caused hurt and distress.”

The bishop, in his dressing gown, gave the choir a dressing down
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The bishop, in his dressing gown, gave the choir a dressing down

Mr Baker had demanded for the performance to stop because it was 10pm – and says he didn’t realise the choir had booked the church until 11pm.

In the statement obtained by Sky News, he added: “I have lived here on site at St Andrew’s for 10 years, for much of which City Academy has rehearsed and performed here.

“You have been, and continue to be, welcome – and I hope that you will be able to continue the relationship with us.

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“I can give you every assurance that the events of Friday evening will not recur, and I apologise again to performers (especially those unable to perform at the end of the evening) and the audience alike.”

The choir performed their last song
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The choir performed their last song

The choir was performing to a 300-strong audience in Holborn when the lights were suddenly turned off, with Mr Baker declaring the concert was “over”.

A church employee then asked the crowd to leave quietly and for the musicians to step down from the stage, attracting boos from the audience.

The choir went on to perform one last song, an A cappella version of ABBA’s Dancing Queen, before bringing their show to a close.

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Bishop
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Jonathan Baker has apologised

One member of the audience, who was attending with his 10-year-old daughter, told Sky News he initially thought the interruption was a staged joke.

Benedict Collins had told Sky News: “This work deserves respect, not to be disparaged as a ‘terrible racket’. The people here had put their heart and soul into it.

“The bishop cut them off in midstream, preventing soloists who had worked their hardest from singing – and preventing the audience, which included people of all ages, from enjoying it to the end.”

The choir told Sky News it was “upsetting” that they were unable to finish their show as planned, but “hold no hard feelings and wish the bishop well”.

A spokesperson added: “If anyone is thinking of joining one of our choirs, the City Academy Voices rehearse on Mondays in central London. Dressing gowns optional.”

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