There was general agreement at the Institute for Government’s Annual conference last week that it would be a good thing for Britain if this year’s election campaign is not “dirty”.
This highfalutin notion was shot down in seconds with equally universal assumption by the assembled politicians and policy wonks that “that is not going to happen”.
A clean campaign would concentrate on policies and competence.
A dirty campaign is built around slurs, distortions and untruths, with those competing for votes slinging mud at each other.
A lot of factors, headed by booming social media, are coming together to suggest that this year we may see one of the dirtiest election campaigns ever.
The IFG delegates had to wait less than a day for their forebodings to come true. There might have been a lot to talk about at Prime Minister’s Questions.
The Rwanda (Asylum and Immigration) bill struggling through parliament. The world order threatened by ongoing conflicts in Ukraine, Gaza, Israel and the Red Sea.
Record NHS waiting lists are the public’s number one concern. The chancellor is contemplating two rounds of tax cuts.
But no, the leader of the opposition chose to exchange personal insults, much of it based on dubious content circulating on smartphones.
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Image: Rishi Sunak responds to Sir Keir Starmer during PMQs
Starmer opened up referring to a couple of brief unofficial clips posted online. One showing the prime minister “collapsing in laughter when he was asked by a member of the public about the NHS waiting lists”.
The other “accidentally record[ing] a candid video for Nigel Farage“.
Sunak, who seldom passes up a chance to brand Starmer as a lefty London lawyer, shot back that he is “the man who takes the knee, who wanted to abolish the monarchy, and who still does not know what a woman is”.
Previously Starmer “chose to represent a now-proscribed terrorist group” Hizb ut-Tahrir, and “served” Jeremy Corbyn.
Image: Sir Keir Starmer during PMQs
Both men knew that the insults they were sticking on each other were essentially unjustified distortions of the other, but that was what they chose to put on the national agenda at the most scrutinized moment of the political week.
Starmer has explicitly changed his party and his previous positions.
Under scrutiny, he has clarified and explained each of the specific acts detailed. It is a core principle of British justice that advocates are not surrogates for their clients.
Sunak was not laughing at the people he was talking to and spoke to them properly after the end of the clip.
The alleged greeting to Farage was repurposing an online meme which allows any name, in this case “Nigel”, to be put into the prime minister’s mouth.
Neither Sunak nor Starmer are classic alpha males.
Sunak comes across as a whiny or petulant geek, Starmer seems hesitant, overcautious and inclined to blame others.
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Starmer pushes PM on childcare
Perhaps this is why they feel the need to overcompensate by acting rough and tough. Sir Ed Davey, the Liberal Democrat leader, also has his moments of fabricated machismo.
The leaders set the tone and their petulance has been picked up in the campaigning efforts of their underlings and supporters.
Prime minister Boris Johnson took up an online distortion that Starmer had failed, when he was director of public prosecutions, to take action against Jimmy Savile.
This prompted the senior Downing Street aide Munira Mirza to resign protesting that this was “not the normal cut and thrust of politics”.
It soon would be. Labour cited Johnson’s attack as justification for their later personalised digital poster attacks on Rishi Sunak including the smear that he “doesn’t think adults convicted of sexually abusing children should go to prison”.
Image: Labour published an attack advert on social media targeting Rishi Sunak last year. Pic: Labour/X
Since then Keir Starmer has gone out of his way not to back down or apologise; following the code of the playground he promises to punch back hard against any attacks.
At the start of election year he rejected an invitation from Beth Rigby to take up Michelle Obama’s famous recommendation: “When they go low, we go high”.
Instead, he told Sky News’ political editor: “If they want to go with fire, we will meet their fire with fire”.
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‘We will meet their fire with fire’
Donald Trump crafts insults – Lyin’ Ted, Sleepy Joe, Ron DeSanctimonious – with cruel genius and gets away with fabulations.
There is only one Trump; honest political strivers should not try to copy him.
Opinion polls after personalised attacks usually show that support for both sides goes down, though more for the target than the attacker.
This should give all the party leaders something to think about, especially since public respect for politicians is at a record low and a low or differential turnout could be a major factor.
Starmer needs to mobilise enthusiasm for his leadership, not dent it. Sunak’s standing is already low and doesn’t want to drop further.
Image: Labour’s attack advert targeting Sunak was published on the Conservative Home website earlier this year. Pic: Conservative Home
This government raised spending limits for the election campaign to £35m. Much of it will go on direct messaging to voters – which is harder to police than election broadcasts and billboards.
During the 2019 campaign, the Conservatives spent over a million on Facebook, much of it on messages disparaging Jeremy Corbyn.
Both Labour and Conservatives are already spending over a million a month on Facebook advertising.
Then there is what partisan supporters choose to put up on social media independently.
Labour has already advised its supporters to use humour.
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Even without explicitly taking sides humourists such as Coldwar Steve and Trumpton, liked and retweeted, can make some political weather, often by lowering the tone.
Political propagandising is much more equal opportunity than it used to be. Anyone can post.
On the other hand, the newspapers and other mainstream media no longer have a near monopoly.
In 1997 when The Sun ran its famous “Nightmare on Kinnock Street” and “Will the Last Person to Leave Britain Please Turn Off the Lights” attacks on Labour, the paper’s circulation was 3.9 million.
Image: The Conservative Party’s poster campaign attacking Gordon Brown during the 2010 election. Pic: PA
The last official figures released were 1.2 million in 2020.
Poster launches used to be major events in political campaigning, but who would bother with them today?
There are some worthwhile lessons to be learned from the classics.
The Saatchi brothers are celebrated for their attacking of billboards: Labour isn’t working, Labour’s tax bombshell and Labour’s Policy on Arms (showing a combat soldier surrendering hands up).
Each of these were masterpieces of wit and effort compared to the Conservatives’ adoption of the BBC newsreader caught giving the finger for “Labour when you ask for their plans to tackle immigration”.
The Saatchis’ best work riffed with precision on policy rather than personal insults.
When the Conservatives tried that with their “New Labour, New Danger” demon eyes poster it misfired; it was difficult to convincingly portray Blair as a devil when other Conservative sources were attacking him as an inexperienced Bambi.
Image: The Conservative Central Office’s 1996 poster depicting Tony Blair with demonic eyes. Pic: Conservative Central Office
Labour boobed depicting Cameron as a cute bicycling chameleon.
The most effective attacks at PMQs cut directly to the political issues facing the voters, rather than scuffling around in their past record for something compromising.
Mrs Thatcher struck directly and seemingly spontaneously at Michael Foot: “Afraid of an election is he? Afraid? Frightened? Frit?”.
“Weak, weak, weak,” Tony Blair gutted John Major. “You were the future once.”
Sunak, Starmer and their teams of advisors have yet to produce anything as authentic.
Something which would crystallise the political moment.
Instead, they and we can look forward to a year in the dirt as they scrabble around trying to find it.
A grief-stricken family has told Sky News they want “someone to take accountability” for the death of Lewis Stone, a retired butcher who was killed by a secure psychiatric unit patient released 10 days earlier.
In her first TV interview, Mr Stone’s step-daughter Vicki Lindsay said they were calling for an internal NHS Trust report to be made public so that lessons can be learned.
“The thought of anybody going through what we’ve gone through for the last six years… We’re living a life sentence,” she said.
On 28 February 2019, Lewis Stone was where he loved being most – the remote town of Borth on the west coast of Wales near Aberystwyth. It’s where he and his wife, Elizabeth, had a holiday home and planned to retire.
Image: Lewis’s step-daughter, Vicki Lindsay, says the family wants an apology and accountability
That morning, Lewis left for his daily pre-breakfast walk with his beloved dog Jock along the River Leri and never came home.
He had been stabbed multiple times, and despite repeated attempts to save his life, he died in hospital three months later.
Lewis’s killer, David Fleet, was sectioned under the Mental Health Act after admitting manslaughter with diminished responsibility.
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Sentencing, Judge Paul Thomas QC said Lewis had been in the wrong place at the wrong time.
Lewis’s family disagrees: “I just want somebody to say, ‘Yes, we messed up, we’re sorry. It doesn’t change things but we’re sorry’.
“We’ve had none of that. Mum’s had nothing, no support, she’s had nothing. That’s all we want, an admission.”
Image: Elizabeth and Lewis Stone, with their step-daughter Vicki Lindsay (centre), in happier times
Image: Lewis Stone and his grand-daughter Sammy
Fleet was suffering from paranoid schizophrenia at the time of the attack and told psychiatrists if he had not stabbed Mr Stone, the voices in his head “were going to kill him”.
Four months earlier, he had been detained under the Mental Health Act, but despite concerns raised by his own family, it was decided he should be treated at home.
The Hywel Dda health board told Sky News they don’t intend to release the internal report into Fleet’s care.
Sharon Daniel, the Interim Executive Director for Nursing, Quality and Patient Experience, said: “The Duty of Candour for patients came into force in Wales in April 2023. At the time of this incident and concern, we fulfilled our duties to be open.”
When asked if they would be willing to apologise to both affected families, Ms Daniel said: “In the event of serious incidents, we have robust processes in place for reviewing internally, identifying any issues, and where appropriate preparing an improvement plan to prevent such an occurrence in the future. We regret such incidents and always seek to learn from them.”
In February, victims’ families in Nottingham won their fight for an NHS review into the care of paranoid schizophrenic Valdo Calocane, who killed three people, to be made public. It exposed a catalogue of errors and systemic failings.
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In February, Sky’s Sarah-Jane Mee spoke to two mothers of two people killed by paranoid schizophrenic Valdo Calocane
The family’s adviser and former NHS lawyer Radd Seiger, who also advised the Nottingham families, told Sky News the two cases have striking similarities: “Sunlight is the best disinfectant when there are problems in the NHS.
“Let’s have these things out in the open. Yes, they’re uncomfortable, but that’s the only way the NHS is going to learn from its mistakes.
“It’s no good them marking their own homework in private where journalists, or lawyers, or families don’t get to scrutinise these things because we see that these things keep happening over and over and over.”
David Fleet’s family declined an opportunity to speak to Sky News for this report.
The Welsh government said: “We are fully committed to openness and transparency in line with the Duty of Candour to ensure lessons are learned. We have also invested in improving both the quality and safety of mental health care in Wales.”
A new spit test for prostate cancer which can be done at home may be better than current testing methods, a study suggests.
Experts have developed a simple saliva test which analyses genetic variants in a man’s DNA, which appears to perform better than the current method for assessing prostate cancer risk.
Currently, the prostate-specific antigen (PSA) blood test is used to check for prostate conditions, including prostate cancer or an enlarged prostate.
Routine testing is not currently available on the NHS, but patients may be offered a PSA test if a GP suspects they have prostate cancer. Men over 50 can ask their GP for a PSA test even if they do not have symptoms.
But experts have said the new saliva test could be used as an additional screening tool, as it reduced the number of false positive results and detected a higher proportion of aggressive cancers than the PSA test.
It could lead to fewer men being sent for unnecessary testing, according to researchers at The Institute of Cancer Research, London, and The Royal Marsden NHS Foundation Trust.
They tested the effectiveness of a new tool they had developed called a polygenic risk score, which uses spit to assess 130 genetic variants known to be associated with an increased risk of prostate cancer, which can then determine whether or not a person is at high risk of the disease.
Image: The new spit test for prostate cancer. Pic: PA
Test saved lives of two brothers
Taking part in the trial saved the lives of two brothers.
Dheeresh Turnbull said traditional methods to assess prostate cancer deemed he had a low risk of disease, but the new spit test helped the 71-year-old discover he actually had a life-threatening tumour in his prostate.
After finding out the news, his brother Joel Turnbull also took part in the study and discovered he had an aggressive prostate tumour.
“It’s incredible to think that because of this study two lives have now been saved in my family,” Dheeresh said.
The brothers were among 6,300 men aged 55 to 69 in the UK who were assessed by the tool as part of the study.
Of those, 745 (12%) were deemed to have a high risk score and were invited to have prostate cancer screening, including an MRI scan and a biopsy.
Prostate cancer was detected in 187 of the 468 who took up the offer, and of those, 103 had cancer that was deemed to be “higher risk”, so treatment was offered.
Of the 187 men, 118 had a PSA level below 3.0ug/L – which is considered “normal” and would typically indicate no further screening is required.
Test could ‘turn the tide on prostate cancer’
Writing in the New England Journal of Medicine, the researchers said cancer “would not have been detected” in 74 of the men using the “diagnostics pathway” currently in use in the UK – which includes a high PSA level and an MRI.
They concluded that for the men with the highest genetic risk, the test falsely identified fewer people with prostate cancer than the PSA test and picked up people with cancer who would have been missed by the PSA test alone.
It detected a higher proportion of aggressive cancers than the PSA test and also accurately identified men with prostate cancer who were missed by an MRI scan.
Professor Ros Eeles, from the Institute of Cancer Research, London, and The Royal Marsden NHS Foundation Trust, said: “With this test, it could be possible to turn the tide on prostate cancer.
“We have shown that a relatively simple, inexpensive spit test to identify men of European heritage at higher risk due to their genetic make-up is an effective tool to catch prostate cancer early.
Some 55,000 cases of prostate cancer are diagnosed each year in the UK, with around 12,000 men in the UK dying from the disease annually, according to Cancer Research UK.
It comes after Health Secretary Wes Streeting suggested he would support a national prostate cancer screening programme for men at higher risk of disease if it is backed by the evidence. The UK’s National Screening Committee is currently assessing whether or not such a programme should be rolled out.
A host of local and mayoral elections will be taking place across England on Thursday 1 May – the first voting day since the general election last year.
There will also be a new Member of Parliament.
Here is everything you need to know – from what’s at stake to how you can vote.
Local elections
There will be local elections in 23 of England’s 317 local authorities on 1 May.
Some are slightly different to others, depending on the type of authority.
A unitary authority is a one-tier local government, where the services of a county council and the other smaller councils listed above are combined.
A metropolitan district has a council that oversees all services, similar to a unitary authority – but has a mayor with a role similar to that of local councils.
The mayors for Doncaster and North Tyneside are single authority, making them the political leader of the council and leaving them responsible for delivering local council services.
Metro mayors chair combined authorities made up of several local councils.
Metro mayor election
There are six mayoral elections taking place on 1 May, two of which are the first ever in their areas.
One of them is for the West of England, where the current mayor is Dan Norris, who was elected as a Labour MP when he defeated Jacob Rees-Mogg to win the seat of North East Somerset and Hanham in last year’s general election.
Image: Labour MP Dan Norris. File pic: PA
Mr Norris, who has been mayor since 2021, has to vacate the role because the Labour Party introduced rules to prevent serving MPs from standing as mayoral candidates.
There is another mayoral election in Cambridgeshire and Peterborough, while the first mayors for Hull and East Yorkshire and Greater Lincolnshire will be chosen after devolution deals were agreed in 2023, bringing together local councils in both areas to create larger authorities.
There will also be elections for the next mayor of Doncaster and North Tyneside.
New MP for Runcorn and Helsby
A by-election is also being held in Runcorn and Helsby after Labour’s Mike Amesbury agreed to stand down following his conviction for punching a man in the street.
Amesbury, who was suspended from the Labour Party, was jailed on 24 February for 10 weeks after he pleaded guilty to assault by beating of 45-year-old Paul Fellows in Main Street, Frodsham, Cheshire, in the early hours of 26 October.
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Amesbury steps down as MP
His resignation means Karen Shore, the deputy leader of Cheshire West and Chester Council, will run for Labour in the by-election, while the Conservatives are putting forward Sean Houlston, a membership services manager for the National Federation of Builders, and Sarah Pochin, a former Cheshire East councillor, is Reform’s candidate.
Amesbury came first in Runcorn and Helsby with 22,358 votes at the 2024 general election – equating to 52.9% of the electorate.
Reform UK came in second with 7,662 votes (18.1%) and the Tories in third with 6,756 votes (16%).
Outcomes could have significant national impact
The elections will be the first big test of all the parties since the general election, which fundamentally redrew the UK’s political landscape with a new world of multiparty politics.
The Tories have the most to lose as they hold 20 of the 23 local authorities up for grabs on 1 May.
And for the first time in a long time, Labour and the Conservatives are facing a genuine threat from other parties.
YouGov conducted exclusive polling for Sky News to get a sense of how the country was feeling ahead of the elections, surveying 2,178 adults in the UK on 6 and 7 April.
Here is the voting intention poll:
• Labour: 24% (no change) • Reform UK: 23% (no change) • Conservatives: 22% (+1) • Liberal Democrats: 17% (+3) • Green Party: 9% (-2)
It suggests that Nigel Farage’s Reform UK could be Labour’s closest competitor, with Kemi Badenoch trailing as she leads the Conservatives through elections for the first time, while the Lib Dems have closed the gap on the three top parties.
You have until 11.59pm on Friday to register to vote if you haven’t already.
You must be aged 16 or over (or 14 or over in Scotland and Wales) to register to vote – but to vote for a new MP you must be at least 18.
You can register if you are:
• A British citizen • An Irish or EU citizen living in the UK • A Commonwealth citizen who has permission to enter or stay in the UK, or who does not need permission • A citizen of another country living in Scotland or Wales who has permission to enter or stay in the UK, or who does not need permission • You can be an overseas voter if you previously lived in the UK and are a British citizen.
The easiest and quickest way to register is online.
Alternatively, you can use a paper form – though it may be too close to the deadline for you to complete this by the deadline.
You can do it by contacting your local Electoral Registration Office and asking them to post a form to you. Or you can print your own form off. You’ll then need to return the completed form to your local Electoral Registration Office.
How can I cast my vote?
There are three ways to vote:
In person at your local polling station
You’ll be sent a poll card just before an election or referendum telling you when to vote and at which polling station. It will usually be in a public building, such as a school or local hall, near your home.
You can only vote at the polling station allocated to your address. This will be shown on your poll card. You can also enter your postcode on this website to find out where your polling station is.
You will be able to cast your vote any time between 7am and 10pm
You must bring a form of photo ID with you in order to vote. There are 22 accepted types of ID.
At the polling station, you will need to give your name and address to staff and show them your photo ID.
There will be instructions in the polling booth telling you exactly how to cast your vote.
Postal vote
You can register to vote by post for any reason, including that you simply don’t want to go to a polling station on the day.
You need to apply for this by 5pm on 14 April and can do so by clicking here.
Postal votes now expire every three years, so if you registered to do so more than three years ago, you will need to re-apply.
By proxy
This is where you apply for someone to vote on your behalf if you cannot go to the polling station in person and do not want to or can’t vote by post.
You and your proxy must both be registered to vote in the UK before you can apply.
The deadline to apply for proxy voting in the May 1 elections is 5pm on 23 April, and you can apply here.
Which elections have been postponed – and why?
Elections for county councils in the following areas have been postponed until May 2026:
• Norfolk • Suffolk • Essex • Thurrock • Surrey • East and West Sussex • Hampshire • Isle of Wight
Most areas of the UK are now covered by one-tier systems such as unitary authorities, but there are still 21 county councils.
The government is pushing for a “devolution revolution”, meaning the remaining county councils are being encouraged to merge with other local authorities to become unitary authorities.
So in December last year, the government told county councils they could request to postpone their elections set for 1 May if they were trying to reorganise into one-tier systems.
While 16 county councils requested to postpone, only the eight listed above were successful.