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Paul Singer speaking at the Delivering Alpha conference in New York on Sept. 13, 2016.

David A. Grogan | CNBC

Activist investors are circling the tech market.

That’s because, after a two-year plunge in mergers and acquisitions across the industry, there are signs of life to start 2024, with expectations that many more deals are on the way.

For some activists, who take significant stakes in companies often with the ultimate objective of pushing for a sale at a higher price, their campaign efforts can only fully pay off if there’s an active market of buyers. While they can pressure executives to cut costs and improve operations, to profit from their investments, they generally need to see some sort of deal.

An investment banker who advises tech companies told CNBC that his firm is warning clients of a changing environment. The banker, who asked not to be named because he wasn’t authorized to speak on the matter, said his team is telling companies that longer-term activist shareholders are poised to start pushing for breakups or sales, as cost-cutting opportunities diminish.

Tech, media and telecom deal volume peaked at $856 billion in 2021, the year the bull market of more than a decade came to an end. That number dropped to $565 billion in 2022 and plummeted by more than half last year to $255 billion, according to PwC.

Rather than opening their wallets for acquisitions, companies were announcing mass layoffs and other cost cuts, acknowledging that they’d hired too aggressively during the Covid boom. Instead of growth subsidized by the capital markets, tech companies started focusing on operational efficiencies.

Layoffs in the industry jumped about 60% last year, with almost 1,200 companies eliminating more than 262,000 jobs, according to the website Layoffs.fyi.

Tech titans turn to AI startups

“A very big portion of these companies are engaging in these layoffs because they are under pressure from an activist behind the scenes,” Sidley Austin shareholder activism and defense co-chair Kai Liekefett told CNBC. “Activists believe that founder-led companies are rarely run efficiently. They think they are run like a frat house.”

While job cuts continue to hit the headlines — January has been the busiest month for layoffs since March — some companies are showing a willingness to start spending big again.

So far this month two mega tech deals have been announced. Semiconductor design and software company Synopsys agreed to acquire Ansys, an engineering and product design software firm, for about $35 billion. And Hewlett Packard Enterprise said it’s buying networking gear vendor Juniper Networks for around $14 billion. Juniper had been targeted by activist hedge fund Elliott Management almost a decade ago.

Also in January, diversified tech company Roper announced its $1.75 billion purchase of software developer Procare Solutions.

Two different activists are pushing Twilio to sell itself or break up, CNBC has previously reported. In January, Piper Sandler analysts floated Adobe or Zoom as potential strategic buyers of Twilio, which has a market cap of over $13 billion.

Salesforce was able to put activist campaigns to bed last year, largely through quick cost-cutting measuresIn January 2023, shortly after Elliott was reported to have a multibillion-dollar investment in Salesforce, the company cut 10% of its staff and emphasized a renewed focus on profitability. Salesforce just eliminated another 700 jobs, or about 1% of its workforce, according to the Wall Street Journal.

Activists have shown in the recent past they can push tech companies toward the M&A market.

In October 2022, Starboard Value disclosed a nearly 5% stake in Splunk and called the company a “highly strategic” asset for the right acquirer, specifically noting Cisco’s interest in the company. Less than a year later, Cisco said it would acquire Splunk for $28 billion deal, up from a market cap of about $11.4 billion when news of Starboard’s involvement first surfaced.

Cisco chairman and CEO Chuck Robbins and Splunk CEO Gary Steele on CNBC’S Squawk on the Street.

CNBC

Renewed dealmaking isn’t the only development keeping activists busy.

In 2022, the SEC introduced what’s called the universal proxy card, which lists all director nominees, from both management and shareholders, on one card rather than competing slates.

The rule hasn’t yet had much of an effect, but there are signs that could be changing. At Starbucks, for example, trade union coalition Strategic Organizing Center is angling to secure board seats on a campaign focused on the company’s treatment of workers, the Financial Times reported.

An activist advisor, who requested anonymity in order to speak freely about sensitive matters, said that numerous proxy fights are “in the pipeline,” and that companies may be less willing to hand over control of the board without a battle.

WATCH: Salesforce CEO on activist investors

Salesforce CEO: Activist investors only want to hear about money

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Tesla faces U.S. auto safety probe over faulty crash reporting

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Tesla faces U.S. auto safety probe over faulty crash reporting

Elon Musk, CEO of SpaceX and Tesla, attends the Viva Technology conference at the Porte de Versailles exhibition center in Paris on June 16, 2023.

Gonzalo Fuentes | Reuters

Elon Musk‘s Tesla is facing a federal probe by the National Highway Traffic Safety Administration after the U.S. auto safety agency found that the company was not reporting crashes as required.

According to documents posted to NHTSA’s website on Thursday, the agency’s Office of Defects Investigation had “identified numerous incident reports” from Tesla concerning crashes that had “occurred several months or more before the dates of the reports” to the agency.

The delayed reports were likely “due to an issue with Tesla’s data collection, which, according to Tesla, has now been fixed,” according to NHTSA’s explanation for the probe.

Automakers must report on collisions that occurred on publicly accessible roads in the U.S. that involved the use of either partially or fully automated driving systems in their cars within five days of the companies becoming aware of any crash.

The agency will now conduct an “audit query” to figure out if Tesla is in compliance with its reporting requirements, and to “evaluate the cause of the potential delays in reporting, the scope of any such delays, and the mitigations that Tesla has developed to address them.”

NHTSA will also investigate whether Tesla neglected to report any prior relevant collisions, and whether its reports submitted to the safety regulator “include all of the required and available data.”

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Tesla stock was little changed Thursday.

The company sells electric vehicles equipped with a standard Autopilot system, or premium Full Self-Driving Supervised option, which is also known as FSD, in the U.S. Both require a driver at the wheel ready to steer or brake at any time.

A site that tracks Tesla-involved collisions drawing on news reports, police records and federal data, TeslaDeaths.com, has found at least 59 fatalities resulting from crashes where Tesla Autopilot or FSD were a factor.

The new NHTSA probe comes as Musk, Tesla’s CEO, is trying to persuade investors that the company can become a global leader in autonomous vehicles, and that its self-driving systems are safe enough to operate fleets of robotaxis on public roads in the U.S.

A manned Tesla Robotaxi service launched in Austin, Texas in June, and the company is running another manned car service in the San Francisco Bay Area in California. Riders can book trips via the company’s Tesla Robotaxi app.

Tesla has not begun driverless ride-hailing operations that would make it directly comparable to Alphabet-owned Waymo, or Baidu’s Apollo Go and other autonomous vehicle competitors yet.

The company is facing a sales and profit decline, due, in part, to a consumer backlash against Musk’s incendiary political rhetoric, his work to re-elect President Donald Trump, and his work leading the Department of Government Efficiency to slash federal spending and its workforce.

Still, many Wall Street analysts and shareholders remain optimistic about Musk’s vision.

“We think it is a positive that Tesla has begun robotaxi operations which puts it on the path to addressing a large market (we estimate that the US robotaxi market will be $7 bn in 2030 as discussed in our recent AV deep dive report),” Goldman Sachs autos industry analysts wrote in a note Wednesday.

Musk and Tesla have not given investors a sense of what they expect in terms of Robotaxi-related revenue or the technical performance of vehicles in its rideshare fleet, so a “debate on the pace of robotaxi growth will continue,” the research note said.

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Apple TV+ hikes subscription for third time in three years

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Apple TV+ hikes subscription for third time in three years

Thomas Fuller | SOPA Images | Lightrocket | Getty Images

Apple is taking a cue from some of its competitors.

The technology giant’s Apple TV+ monthly subscription is now $12.99, starting Thursday in the U.S. and other countries.

Apple said the new price will hit current subscribers 30 days after their next renewal date. The annual subscription price will not change.

For new subscribers, the $12.99 monthly price begins after a seven-day trial period.

The change marks Apple’s first price hike for its streaming service since 2023. At the time, Apple lifted its monthly price to about $9.99 from $6.99. The company raised the price in 2022 from $4.99.

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Apple TV+ is one of the company’s most popular services, but Apple does not release viewership numbers. A report from The Information earlier this year said the streaming service is losing more than $1 billion annually as subscriptions rocketed toward 45 million, citing people familiar with the matter.

Apple isn’t the only streaming company hiking prices this year to either fund new content or reap returns on their investments. Earlier this year, both Netflix and NBCUniversal’s Peacock boosted prices. Music streaming platform Spotify also raised prices in multiple markets.

Earlier this year, Apple introduced its streaming service to Android phones in a move that could open the company to more people worldwide.

The company is fresh off the release of its highest-grossing theatrical film, “F1: The Movie.”

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

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Trump’s Nvidia and Intel meddling is a ‘scattershot method of crony capitalism’: Walter Isaacson

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Trump's Nvidia and Intel meddling is a 'scattershot method of crony capitalism': Walter Isaacson

U.S. government's push for Intel stake is a scattershot method of crony capitalism: Walter Isaacson

President Donald Trump‘s dealings with Intel and Nvidia amount to a “scattershot method of crony capitalism,” Walter Isaacson said Thursday.

“That state capitalism often evolves into crony capitalism, where you have favored companies and industries that pay tribute to the leader, and that is a recipe for not only disaster, but just sort of a corrupt sense of messiness,” he told CNBC’s “Squawk Box.”

The Tulane University professor, widely known for his recent Elon Musk biography, argued that this method won’t succeed in reviving American manufacturing.

Isaacson’s comments come as the Trump administration wades further into influencing the way companies operate in the U.S.

The White House is pushing for a stake in embattled chipmaker Intel after Trump called CEO Lip-Bu Tan “highly CONFLICTED” and said he should resign.

Earlier this month, both Nvidia and Advanced Micro Devices agreed to pay 15% of their China revenues to the U.S. government for export licenses to sell certain chips there.

Isaacson said he’s always been “dubious” of public-private partnerships. He highlighted Trump’s push for Coca-Cola to use cane sugar in its namesake soda as another example of “crony capitalism.”

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