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2023 was yet another pivotal year for EVs as the segment began to expand beyond early adopters and into the early majority. What should come as no surprise to most people is that American automaker Tesla dominated Google Trends search data for EVs last year. Still, gas and hybrid specialist Toyota remained the most searched auto brand, not by any specific state.

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Studying the most searched auto and EV brands online

While EVs continue to dominate the global mobility conversation, there are still plenty of hurdles to overcome before we can truly reach mass adoption. While the percentage of EVs continues to grow on roads around the US and the planet as a whole, that segment still makes up a minority compared to traditional combustion vehicles.

In fact, four of the ten most searched automotive brands in 2023 had one or fewer battery electric vehicles (BEVs) available in the US market last year. to determine these comparisons, MarketWatch Guides put together its own study of the top searched automotive brands and their respective models using key Google data. Here’s how it was gathered.

Methodology

The data used in MarketWatch Guides’ study consisted of Google Trends search volume data in the US across 12 months between September 2022 and September 2023. The key search terms analyzed were automotive-related and pertained to electric and combustion car makes and models.

In order to determine which terms were most and least associated with each state, MarketWatch either ranked by total search volume in millions, search volume per capita, or compared state data to the average for all of the US.

As a result, the highest above-average searches determined the most associated terms to each state, while the lowest below-average searches enabled the least associated terms.

Toyota-November-EV-sales
2023 Toyota bZ4X (Source: Toyota)

Toyota was the most searched brand in the US

Toyota has led global market share in automotive for years, even as more and more brands go all-electric. Speaking of electric, Tesla continues to dominate the EV market in the US, but has even gained ground on legacy automakers like GM, Ford, and of course Toyota.

Although Toyota hails itself as an “electrified” brand, it currently only offers one fully electric model in the US – the bZ4X. Still, the makers of the Prius, RAV4, and Tacoma dominated the searches on Google, according to MarketWatch Guides’ study.

Here’s how the top ten most searched automakers in the US broke down:

Automaker Google Search Volume*
1. Toyota 37.6 million
2. Tesla 34.6 million
3. Honda 22.2 million
4. Ford 20.3 million
5. Hyundai 18.6 million
6. RAM 17.1 million
7. BMW 15.7 million
8. Kia 15.4 million
9. Mercedes-Benz 15.1 million
10. Subaru 14.9 million
* – In millions, from September 2022 to September 2023

While Toyota garnered over 3 million more US Google searches than runner-up Tesla, the Japanese automaker was not the most searched brand in any single state compared to the national average, nor was it the least searched marque in any of those territories either.

On the other hand, Tesla was the most popular automaker in one state – Nevada. That being said, it was also the least associated automaker in a whopping eleven states compared to the national average:

  • Alabama
  • Arkansas
  • Indiana
  • Kansas
  • Kentucky
  • New Hampshire
  • Ohio
  • Oklahoma
  • South Carolina
  • Tennessee
  • Wisconsin

Despite being the least searched brand in one-fifth of the country, Tesla is still a huge part of the national automotive conversation online and remains the darling of the EV segment (although many other competitors are catching up).

best-selling-EVs-2023
(Source: Tesla)

Tesla dominates the most searched for EVs in the US

While Tesla may have come in second to Toyota in overall Google search volume during the 12-month study, its four most popular models dominate MarketWatch’s top-ten list of most searched EVs in the US. Here’s the full list:

* – In millions, from September 2022 to September 2023

Note that when data from this study was gathered, the Tesla Cybertruck hadn’t launched and begun deliveries yet; otherwise, there’s a solid chance that all five of Tesla’s available passenger EVs crack the top ten in most searched in the US.

Even amongst the four Tesla models, there is a huge drop in searches between the more affordable Model Y and Model 3 EVs and the longer-running and more premium X and S models – more than half.

The bottom five behind Tesla are all pretty evenly spaced in terms of most searched volume and is on par with the more popular and established models we at Electrek tend to cover regularly. The way the EV landscape if shaping the rest of the industry, imploring more and more consumers to seek more details, it will be interesting to see how Google search data compares a year from now.

I’d personally wager Toyota loses its top spot to Tesla and we see automakers like Hyundai and Kia garner a larger audience of Google users. We will check in again next year!

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Oil prices jump more than 3%, adding to last week’s surge, as Israel strikes Iran energy facilities

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Oil prices jump more than 3%, adding to last week's surge, as Israel strikes Iran energy facilities

Fire and smoke rise into the sky after an Israeli attack on the Shahran oil depot on June 15, 2025 in Tehran, Iran.

Getty Images | Getty Images News | Getty Images

Crude oil futures jumped more than 3% Sunday after Israel struck two natural gas facilities in Iran, raising fears that the war will expand to energy infrastructure and disrupt supplies in the region.

U.S. crude oil rose $2.72, or 3.7%, to $75.67 per barrel. Global benchmark Brent was up $3.67, or 4.94%, at $77.90 per barrel.

Israeli unmanned aerial vehicles struck the South Pars gas field in southern Iran on Saturday, according to Iranian state media reports. The strikes hit two natural gas processing facilities, according to state media.

It is unclear how much damage was done to the facilities. South Pars is one of the largest natural gas fields in the world. Israel also hit a major oil depot near Tehran, sources told The Jerusalem Post.

Iranian missiles, meanwhile, damaged a major oil refinery in Haifa, according to The Times of Israel.

Oil prices closed more than 7% higher Friday, after Israel launched a wave of airstrikes against Iran’s nuclear and ballistic missile programs as well as its senior military leadership.

It was the biggest single-day move for the oil market since March 2022 after Russia launched its full-scale invasion of Ukraine. U.S. crude oil jumped 13% in total last week.

The war has entered its third day with little sign that Israel or Iran will back down, as they exchanged barrages of missile fire throughout the weekend.

Iran is considering shutting down the Strait of Hormuz, a senior commander said on Saturday. About one-fifth of the world’s oil is transported through the strait on its way to global markets, according to Goldman Sachs. A closure of the strait could push oil prices above $100 per barrel, according to Goldman.

However, some analysts are skeptical Iran has the capability to close the strait.

“I’ve heard assessments that it would be very difficult for the Iranians to close the Strait of Hormuz, given the presence of the U.S Fifth Fleet in Bahrain,” Helima Croft, global head of commodity strategy at RBC Capital Markets, told CNBC’s “Squawk Box” on Friday.

“But they could target tankers there, they could mine the straits,” Croft said.

Catch up on the latest energy news from CNBC Pro:

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Next Generation Kenworth electric semi truck now available with Bendix ADAS

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Next Generation Kenworth electric semi truck now available with Bendix ADAS

Kenworth has announced the addition of Bendix’ Fusion advanced driver assist system (ADAS) to its line of options on the T680 line of Class 8 commercial semi trucks – a lineup that includes the Next Generation T680E battery electric semi truck.

One of the many new trucks revealed at the 2025 ACT Expo in Anaheim, California earlier this year, the Next Generation Kenworth T680E featured the latest advancements in battery-electric technology, an enhanced exterior design, and a suite of new, in-cab technology that extends to the addition of three Bendix Fusion version: ADAS, ADAS PRO, and ADAS PREMIER.

All three of the announced ADAS packages offer updated Adaptive Cruise Control (ACC) with ACC Stop and Auto Go™, a new Pedestrian Autonomous Emergency Braking (PAEB) feature, and a new High Beam Assist feature to reduce the likelihood of blinding oncoming drivers supported by the addition of a new forward-looking camera.

Those updates are in addition to the ADAS units Autonomous Emergency Braking (AEB), Multi-Lane Autonomous Emergency Braking, Highway Departure Braking (HDB), and Stationary Vehicle Braking (SVB), Lane Departure Warning, and Bendix® Blindspotter® Side Object Detection already available on previous versions of the ADAS-equipped Kenworth.

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Kenworth migital mirrors


Kenworth DigitalVision Mirrors; via Bendix.

Now that we’ve got that acronym-loaded word-salad out of the way, we can get to the point: the newest generation of electric trucks is easier and safer to drive – and not just safer for the truck’s operators, but for the people who share the roads with them, too.

Kenworth T680E electric semi


Next Generation T680E; via PACCAR Kenworth.

The Next-Generation T680E is available with up to 605 peak hp and 1,850 lb-ft of torque from a PACCAR Integrated ePowertrain fed from a 500 kWh li-ion battery pack good for more than 200 miles of loaded range. The updated Class 8 BEV is rated up to 82,000 lb. gross vehicle weight ratings (GVWR), and can get that load back up to speed quickly with a 350 kW peak charge rate that means the T680E can charge up to 90% in just two hours.

That system isn’t just more efficient than the first generation truck, it’s also more serviceable than it was before.

“This move to a fully integrated and ground-up PACCAR design means we were able to design for enhanced serviceability,” explains Joe Adams, Kenworth’s chief engineer. “Providing easier access to the Master Service Disconnects for improved safety and increased uptime and allowing the use of the DAVIE service tool for troubleshooting and diagnostics.”

The Next Generation Kenworth T680E electric semi truck is designed for short and regional-haul, LTL, and drayage operations. It’s available as a day cab as either a tractor or straight truck in a 6×4 axle configuration.

SOURCE | IMAGES: Kenworth; via Kenworth.


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To keep the lights on, you’ll need a whole home backup battery – your personalized solar and battery quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. The best part? No one will call you until after you’ve decided to move forward. Get started today, hassle-free, by clicking here.

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Dealers are slashing prices on 2025 Kia Niro EV, nearly 25% off!

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Dealers are slashing prices on 2025 Kia Niro EV, nearly 25% off!

Just like it says on the tin – retailers are advertising killer deals on the fun-to-drive Kia Niro EV, with one midwest auto dealer reporting more than $10,000 off the sticker price of the Niro EV Wind. That’s nearly 25% off the top line price!

SKIP THE STORYget straight to the deals.

The Kia Niro EV gets overshadowed by its objectively excellent EV6 and EV9 stablemates – both of which are currently available with substantial lease cash and 0% APR financing, in fact – but that doesn’t mean it’s not an excellent little electric runabout in its own right.

The last time I had a Niro EV tester, my kids loved it, I liked that it was quicker and more tossable than I expected it to be, and my wife liked the fact that “it doesn’t look electric. It looks normal.” And, with well over 200 miles of real world range (EPA-rated range is 253 miles), it was more than up to the task of commuting around Chicago and making the trip up to the Great Wolf Lodge in Gurnee and back without even needing to look for a charger.

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It’s not the primary family hauler I’d choose – but as a second car? As a primary car for a slightly smaller family (1-2 kids, instead of 3-4)? The Kia Niro EV Wind, with a $42,470 MSRP, seems like a solid, “can’t go wrong” sort of choice. You know?

You won’t even have to pay that much, though. Raymond Kia in Antioch, Illinois is advertising a $42,470 Niro EV for $32,431 (that’s $10,039, or about 24% off the MSRP), and several others are advertising prices in the $33,000 range.

And, while we’re at it:


SOURCE | IMAGES: CarsDirect, Edmunds, Raymond Kia.


Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. The best part? No one will call you until after you’ve elected to move forward. Get started, hassle-free, by clicking here.

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