2023 was yet another pivotal year for EVs as the segment began to expand beyond early adopters and into the early majority. What should come as no surprise to most people is that American automaker Tesla dominated Google Trends search data for EVs last year. Still, gas and hybrid specialist Toyota remained the most searched auto brand, not by any specific state.
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Studying the most searched auto and EV brands online
While EVs continue to dominate the global mobility conversation, there are still plenty of hurdles to overcome before we can truly reach mass adoption. While the percentage of EVs continues to grow on roads around the US and the planet as a whole, that segment still makes up a minority compared to traditional combustion vehicles.
In fact, four of the ten most searched automotive brands in 2023 had one or fewer battery electric vehicles (BEVs) available in the US market last year. to determine these comparisons, MarketWatch Guidesput together its own study of the top searched automotive brands and their respective models using key Google data. Hereâs how it was gathered.
Methodology
The data used in MarketWatch Guidesâ study consisted of Google Trends search volume data in the US across 12 months between September 2022 and September 2023. The key search terms analyzed were automotive-related and pertained to electric and combustion car makes and models.
In order to determine which terms were most and least associated with each state, MarketWatch either ranked by total search volume in millions, search volume per capita, or compared state data to the average for all of the US.
As a result, the highest above-average searches determined the most associated terms to each state, while the lowest below-average searches enabled the least associated terms.
2023 Toyota bZ4X (Source: Toyota)
Toyota was the most searched brand in the US
Toyota has led global market share in automotive for years, even as more and more brands go all-electric. Speaking of electric, Tesla continues to dominate the EV market in the US, but has even gained ground on legacy automakers like GM, Ford, and of course Toyota.
Although Toyota hails itself as an âelectrifiedâ brand, it currently only offers one fully electric model in the US â the bZ4X. Still, the makers of the Prius, RAV4, and Tacoma dominated the searches on Google, according to MarketWatch Guidesâ study.
Hereâs how the top ten most searched automakers in the US broke down:
Automaker
Google Search Volume*
1.
Toyota
37.6 million
2.
Tesla
34.6 million
3.
Honda
22.2 million
4.
Ford
20.3 million
5.
Hyundai
18.6 million
6.
RAM
17.1 million
7.
BMW
15.7 million
8.
Kia
15.4 million
9.
Mercedes-Benz
15.1 million
10.
Subaru
14.9 million
* â In millions, from September 2022 to September 2023
While Toyota garnered over 3 million more US Google searches than runner-up Tesla, the Japanese automaker was not the most searched brand in any single state compared to the national average, nor was it the least searched marque in any of those territories either.
On the other hand, Tesla was the most popular automaker in one state â Nevada. That being said, it was also the least associated automaker in a whopping eleven states compared to the national average:
Alabama
Arkansas
Indiana
Kansas
Kentucky
New Hampshire
Ohio
Oklahoma
South Carolina
Tennessee
Wisconsin
Despite being the least searched brand in one-fifth of the country, Tesla is still a huge part of the national automotive conversation online and remains the darling of the EV segment (although many other competitors are catching up).
(Source: Tesla)
Tesla dominates the most searched for EVs in the US
While Tesla may have come in second to Toyota in overall Google search volume during the 12-month study, its four most popular models dominate MarketWatchâs top-ten list of most searched EVs in the US. Hereâs the full list:
* â In millions, from September 2022 to September 2023
Note that when data from this study was gathered, the Tesla Cybertruck hadnât launched and begun deliveries yet; otherwise, thereâs a solid chance that all five of Teslaâs available passenger EVs crack the top ten in most searched in the US.
Even amongst the four Tesla models, there is a huge drop in searches between the more affordable Model Y and Model 3 EVs and the longer-running and more premium X and S models â more than half.
The bottom five behind Tesla are all pretty evenly spaced in terms of most searched volume and is on par with the more popular and established models we at Electrek tend to cover regularly. The way the EV landscape if shaping the rest of the industry, imploring more and more consumers to seek more details, it will be interesting to see how Google search data compares a year from now.
Iâd personally wager Toyota loses its top spot to Tesla and we see automakers like Hyundai and Kia garner a larger audience of Google users. We will check in again next year!
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Sustainable boatbuilder Sunreef Yachts has unveiled another stunning solar electric catamaran, or âsupercat,â which it is calling âDouble Happiness.â This fully-electric yacht is 100 feet, Sunreefâs longest to date.
As weâve pointed out in the past, Sunreef Yachts has been pushing the boundaries of sustainable marine travel since 2002. Over that time, the Polish boatbuilder launched the worldâs first 74-foot luxury oceangoing catamaran with a flybridge.
Over twenty years later, hundreds of Sunreef Yachts can be seen traversing waters worldwide, showcasing the companyâs lineup of sustainable luxury catamarans, all-electric propulsion, and advanced solar panels it calls âsolar skin.â
Over the years, weâve highlighted some of Sunreefâs solar-electric catamarans, ranging in length from 40 to 100 meters, including the Eco Explorer and the 80 Power Eco. Today, Sunreef has introduced its newest addition to its all-electric lineup: a 100-foot catamaran named âDouble Happiness.â
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Sunreefâs newest electric yacht boasts length and power
According to Sunreef Yachts, the new Double Happiness is its first all-electric 100-foot yacht to combine cruising and eco-technology. This 100 Sunreef Power Eco supercat is propelled by four 180 kW electric motors and powered by a massive 990 kWh battery pack onboard.
Thereâs also the option for range extension via two generator sets (350 kW at 622 V DC). Additionally, rooftop solar panels (12 kWp) help power some of the onboard electronics. The result is a 16-passenger super catamaran that can accommodate up to ten guides across five en-suites. Given its size, the all-electric 100 Sunreef Power Eco yacht offers vast and luxurious spaces as well as quiet, secluded areas. Sunreef Yachts Founder and CEO, Francis Lapp, spoke:
The first models of the 100 Sunreef Power were a revolution, they offered unbelievable amounts of space, comfort, proximity with the sea, and seaworthiness. With this 100 Sunreef Power Eco, named Double Happiness, we take the 100 Sunreef Power to the next level. Now, this superyacht is able to navigate in full silence, no vibrations, no fumes, fostering a better connection with the sea and superior energy efficiency.
The 100 Sunreef Power Eco joins the boatbuilderâs growing lineup of quiet, emission-free solar-electric catamarans that are not only sustainable but also ultra-luxurious and well-crafted.
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GM may have decided to pull the plug on the forward-looking Chevy Brightdrop electric van a few months ago, but donât let that stop you, but donât let that fool you. Right now might be the best time ever to get your hands on one.
Despite that, Iâve heard more than one fleet manager express hesitation at the thought of adding a discontinued product to their fleet, even if it is a killer discount. To them, I offer the following, model-agnostic rebuttal:
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Legacy brands support their products
Fleet of FedEx BrightDrop 600 electric vans; via GM.
Companies like GM arenât going anywhere soon, and neither are the customers theyâve spent millions of dollars acquiring over the past several decades. Theyâll keep building parts and offering service and maintenance on vehicles like the Brightdrop for at least a decade â not least of which because they have to!
GM sells each Brightdrop with a minimum 8 year/100,000 mile warranty on the battery and other key components, which can be extended either through GM itself or through reputable third-party companies like Xcelerate Auto for seven more.
So, yes: parts longevity and manufacturer support will be there (something Iâd be less confident about with a startup like Rivian or Bollinger, for example), but thereâs more.
Section 179 and local incentives
McKinstryâs 100th Silverado EV; via GM.
The One Big, Beautiful Bill Act (OBBBA) of 2025 gutted Americaâs energy independence goals and ensuring its auto industry would fall even further behind the Chinese in the EV race, but the loss of Section 45W wasnât the only change written into the IRSâ rulebook. Section 179, an immediate expense reduction that business owners can take on depreciable equipment assets, has been made significantly more powerful for 2025.
The section 179 expense deduction is limited to such items as cars, office equipment, business machinery, and computers. This speedy deduction can provide substantial tax relief for business owners who are purchasing startup equipment.
The revised Section 179 tax credit (or, more accurately, expense reduction) allows for a 100% deduction for equipment purchases has doubled to $2.5 million, with a phase-out kicking in at $4 million of capital investments that drops to zero at $6.5 million. That credit and can be applied to new and used vehicles, as well as charging infrastructure, battery energy storage systems, specialized tools, and more (as long as theyâre new to you).
All of which is to say: donât let a little thing like GM discontinuing the Brightdrop convince you to skip it. If you do that, the bean counters that killed off the Buick Grand National, GMC Syclone, and Pontiac Fiero win.
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Your personalized solar quotes are easy to compare online and youâll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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US Energy Information Administration (EIA) data released on November 25 and reviewed by the SUN DAY Campaign reveal that, during the first nine months of 2025 and for the past year, solar and battery storage have dominated growth among competing energy sources, while fossil fuels and nuclear power have stagnated.
Solar set new records in September
EIAâs latest âElectric Power Monthlyâ report (with data through September 30, 2025), once again confirms that solar is the fastest-growing source of electricity in the US.
In September alone, electrical generation by utility-scale solar (>1 megawatt (MW)) ballooned by well over 36.1% compared to September 2024, while âestimatedâ small-scale (e.g., rooftop) solar PV increased by 12.7%. Combined, they grew by 29.9% and provided 9.7% of US electrical output during the month, up from 7.6% a year ago.
Moreover, generation from utility-scale solar thermal and photovoltaic systems expanded by 35.8%, while that from small-scale systems rose by 11.2% during the first nine months of 2025 compared to the same period in 2024. The combination of utility-scale and small-scale solar increased by 29.0% and produced a bit over 9.0% (utility-scale: 6.85%; small-scale: 2.16%) of total US electrical generation for January-September, up from 7.2% a year earlier.
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And for the third consecutive month, utility-scale solar generated more electricity than US wind farms: by 4% in July, 15% in August, and 9% in September. Including small-scale systems, solar has outproduced wind for five consecutive months and by over 40% in September.
Wind leads among renewables
Wind turbines across the US produced 9.8% of US electricity in the first nine months of 2025 â an increase of 1.3% compared to the same period a year earlier and 79% more than that produced by US hydropower plants.
During the first nine months of 2025, electrical generation from wind plus utility-scale and small-scale solar provided 18.8% of the US total, up from 17.1% during the first three quarters of 2024.
Wind and solar combined provided 15.1% more electricity than did coal during the first nine months of this year, and 9.8% more than the USâs nuclear power plants. In fact, as solar and wind expanded, nuclear-generated electricity dropped by 0.1%.
Renewables are now only second to natural gas
The mix of all renewables (wind, solar, hydropower, biomass, and geothermal) produced 8.7% more electricity in January-September than they did a year ago, providing 25.6% of total US electricity production compared to 24.2% 12 months earlier.
Renewablesâ share of electrical generation is now second to only that of natural gas, which saw a 3.8% drop in electrical output during the first nine months of 2025. Â
Solar + storage have dominated 2025
Between October 1, 2024, and September 30, 2025, utility-scale solar capacity grew by 31,619.5 MW, while an additional 5,923.5 MW was provided by small-scale solar. EIA foresees continued strong solar growth, with an additional 35,210.9 MW of utilityâscale solar capacity being added in the next 12 months.
Strong growth was also experienced by battery storage, which grew by 59.4% during the past year, adding 13,808.9 MW of new capacity. EIA also notes that planned battery capacity additions over the next year total 22,052.9 MW.
Wind also made a strong showing during the past 12 months, adding 4,843.2 MW, while planned capacity additions over the next year total 9,630.0 MW (onshore) plus 800.0 MW (offshore).
On the other hand, natural gas capacity increased by only 3,417.1 MW and nuclear power added 46.0 MW. Meanwhile, coal capacity plummeted by 3,926.1 MW and petroleum-based capacity fell by an additional 606.6 MW.
Thus, during the past year, renewable energy capacity, including battery storage, small-scale solar, hydropower, geothermal, and biomass, ballooned by 56,019.7 MW while that of all fossil fuels and nuclear power combined actually declined by 1,095.2 MW.
The EIA expects this trend to continue and accelerate over the next 12 months. Utility-scale renewables plus battery storage are projected to increase by 67,806.1 MW (a forecast for small-scale solar is not provided). Meanwhile, natural gas capacity is expected to increase by only 3,835.8 MW, while coal capacity is projected to decrease by 5,857.0 MW, and oil capacity is anticipated to decrease by 5.8 MW. EIA does not project any new growth for nuclear power in the coming year.
SUN DAY Campaignâs executive director Ken Bossong said:
The Trump Administrationâs efforts to jump-start nuclear power and fossil fuels are not succeeding. Capacity additions from solar, wind, and battery storage continue to dramatically outpace those from gas, coal, and nuclear, and by growing margins.
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