2023 was yet another pivotal year for EVs as the segment began to expand beyond early adopters and into the early majority. What should come as no surprise to most people is that American automaker Tesla dominated Google Trends search data for EVs last year. Still, gas and hybrid specialist Toyota remained the most searched auto brand, not by any specific state.
Table of contents
Studying the most searched auto and EV brands online
While EVs continue to dominate the global mobility conversation, there are still plenty of hurdles to overcome before we can truly reach mass adoption. While the percentage of EVs continues to grow on roads around the US and the planet as a whole, that segment still makes up a minority compared to traditional combustion vehicles.
In fact, four of the ten most searched automotive brands in 2023 had one or fewer battery electric vehicles (BEVs) available in the US market last year. to determine these comparisons, MarketWatch Guidesput together its own study of the top searched automotive brands and their respective models using key Google data. Here’s how it was gathered.
Methodology
The data used in MarketWatch Guides’ study consisted of Google Trends search volume data in the US across 12 months between September 2022 and September 2023. The key search terms analyzed were automotive-related and pertained to electric and combustion car makes and models.
In order to determine which terms were most and least associated with each state, MarketWatch either ranked by total search volume in millions, search volume per capita, or compared state data to the average for all of the US.
As a result, the highest above-average searches determined the most associated terms to each state, while the lowest below-average searches enabled the least associated terms.
2023 Toyota bZ4X (Source: Toyota)
Toyota was the most searched brand in the US
Toyota has led global market share in automotive for years, even as more and more brands go all-electric. Speaking of electric, Tesla continues to dominate the EV market in the US, but has even gained ground on legacy automakers like GM, Ford, and of course Toyota.
Although Toyota hails itself as an “electrified” brand, it currently only offers one fully electric model in the US – the bZ4X. Still, the makers of the Prius, RAV4, and Tacoma dominated the searches on Google, according to MarketWatch Guides’ study.
Here’s how the top ten most searched automakers in the US broke down:
Automaker
Google Search Volume*
1.
Toyota
37.6 million
2.
Tesla
34.6 million
3.
Honda
22.2 million
4.
Ford
20.3 million
5.
Hyundai
18.6 million
6.
RAM
17.1 million
7.
BMW
15.7 million
8.
Kia
15.4 million
9.
Mercedes-Benz
15.1 million
10.
Subaru
14.9 million
* – In millions, from September 2022 to September 2023
While Toyota garnered over 3 million more US Google searches than runner-up Tesla, the Japanese automaker was not the most searched brand in any single state compared to the national average, nor was it the least searched marque in any of those territories either.
On the other hand, Tesla was the most popular automaker in one state – Nevada. That being said, it was also the least associated automaker in a whopping eleven states compared to the national average:
Alabama
Arkansas
Indiana
Kansas
Kentucky
New Hampshire
Ohio
Oklahoma
South Carolina
Tennessee
Wisconsin
Despite being the least searched brand in one-fifth of the country, Tesla is still a huge part of the national automotive conversation online and remains the darling of the EV segment (although many other competitors are catching up).
(Source: Tesla)
Tesla dominates the most searched for EVs in the US
While Tesla may have come in second to Toyota in overall Google search volume during the 12-month study, its four most popular models dominate MarketWatch’s top-ten list of most searched EVs in the US. Here’s the full list:
* – In millions, from September 2022 to September 2023
Note that when data from this study was gathered, the Tesla Cybertruck hadn’t launched and begun deliveries yet; otherwise, there’s a solid chance that all five of Tesla’s available passenger EVs crack the top ten in most searched in the US.
Even amongst the four Tesla models, there is a huge drop in searches between the more affordable Model Y and Model 3 EVs and the longer-running and more premium X and S models – more than half.
The bottom five behind Tesla are all pretty evenly spaced in terms of most searched volume and is on par with the more popular and established models we at Electrek tend to cover regularly. The way the EV landscape if shaping the rest of the industry, imploring more and more consumers to seek more details, it will be interesting to see how Google search data compares a year from now.
I’d personally wager Toyota loses its top spot to Tesla and we see automakers like Hyundai and Kia garner a larger audience of Google users. We will check in again next year!
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We’ve heard it before, that Elon Musk doesn’t want Tesla to ever make an electric motorcycle. But the polarizing CEO has taken to social media to explain why he still says it will never happen.
As Musk confirmed, the issue isn’t that he doesn’t think Tesla could build an electric motorcycle, but rather that he doesn’t think they are safe to begin with.
He replied, “Never happening, as we can’t make motorcycles safe,” in response to an AI video about a fake Tesla motorcycle uploaded to his X platform (formerly Twitter).
Musk then referenced a previous story he has told several times about how he was nearly killed by a truck while riding a motorcycle in his youth.
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Though he seemed to direct his feelings more towards street motorcycles. “Dirt bikes are safe if you ride carefully,” continued Musk, “as you can’t be smashed by a truck.”
Tesla’s own Autopilot features have long been criticized for their danger to motorcyclists, with several high-profile deaths caused by Tesla vehicles striking motorcycles while operating under Autopilot. Many have suggested that the company’s vision-focused self-driving setup confuses the more narrowly spaced paired tail lights on the back of cruiser motorcycles for a car farther in the distance, potentially explaining why Teslas have repeatedly rear-ended motorcyclists, with fatal results.
Never happening, as we can’t make motorcycles safe.
For @CommunityNotes, my near death experience was on a road bike.
Dirt bikes are safe if you ride carefully, as you can’t be smashed by a truck.
The electric motorcycle industry may not get a Tesla halo anytime soon, but it’s hardly standing still. Legacy brands like Honda, BMW, and Kawasaki are finally rolling out real production models, while companies such as Zero and LiveWire continue pushing the segment forward with higher performance and growing dealer support. Smaller companies like Ryvid have jumped to meet the demand for affordable commuter-focused motorcycles, while Asia’s giants such as Yadea and NIU are flooding the market with affordable scooters, driving global adoption far faster than in the US.
It appears that even without Tesla, electric motorcycling is expanding rapidly, innovating quickly, and attracting more riders every year.
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Climate XChange’s Annual EV Raffle is back for the 10th year running – and for the first time ever, Climate XChange has two raffle options on the table! The nonprofit has helped lucky winners custom-order their ideal EVs for the past decade. Now you have the chance to kick off your holiday season with a brand new EV for as little as $100.
About half of the raffle tickets have been sold so far for each of the raffles – you can see the live ticket count on Climate XChange’s homepage – so your odds of winning are better than ever.
But don’t wait – raffle ticket sales end on December 8!
Climate XChange is working hard to help states transition to a zero-emissions economy. Every ticket you buy supports this mission while giving you a chance to drive home your dream EV.
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Here’s how Climate XChange’s 10th Annual Raffle works:
Image: Climate XChange
The Luxury Raffle
Grand Prize: The winner can choose any EV on the market, fully customized up to $120,000. This year, you can split the prize between two EVs if the total is $120,000 or less.
Taxes covered: This raffle comes with no strings – Climate XChange also pays all of the taxes.
Runner-up prizes: Even if you don’t win the Grand Prize, you still have a chance at the 2nd prize of $12,500 and the 3rd prize of $7,500.
Ticket price: $250.
Grand Prize Drawing: December 12, 2025.
Only 5,000 tickets will be sold for the Luxury Raffle.
The Mini Raffle (New for 2025)
Grand Prize: Choose any EV on the market, fully customized, up to $45,000. This is the perfect raffle if you’re ready to make the switch to an EV but aren’t in the market for a luxury model.
Taxes covered: Climate XChange pays all the taxes on the Mini Raffle, too.
Ticket price: $100.
Only 3,500 tickets will be sold for the Mini Raffle.
Why it’s worth entering
For a decade, Climate XChange has run a raffle that’s fair, transparent, and exciting. Every ticket stub is printed, and the entire drawing is live-streamed, including the loading of the raffle drum. Independent auditors also oversee the process.
Plus, your odds on the Luxury and Mini Raffles are far better than most car raffles, and they’re even better if you enter both.
Remember that only 5,000 tickets will be sold for the Luxury Raffle and only 3,500 for the Mini Raffle, and around half of the available tickets have been sold so far, so don’t miss your shot at your dream EV!
Climate XChange personally works with the winners to help them build and order their dream EVs. The winner of the Ninth Annual EV Raffle built a gorgeous storm blue Rivian R1T.
How to enter
Go to CarbonRaffle.org/Electrekbefore December 8 to buy your ticket. Start dreaming up your perfect EV – and know that no matter what, you’re helping accelerate the shift to clean energy.
Who is Climate XChange?
Climate XChange (CXC) is a nonpartisan nonprofit working to help states pass effective, equitable climate policies because they’re critical in accelerating the transition to a zero-emissions economy. CXC advances state climate policy through its State Climate Policy Network (SCPN) – a community of more than 15,000 advocates and policymakers – and its State Climate Policy Dashboard, a leading data platform for tracking climate action across the US.
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The CSC Monterey – one of the most charming little electric scooters on the US market – has dropped to a shockingly low $1,699, down from its original $2,899 MSRP. That’s nearly half off for a full-size, street-legal electric scooter that channels major Honda Super Cub energy, but without the gas, noise, or maintenance of the original.
CSC Motorcycles, based in Azusa, California, has a long history of importing and supporting small-format electric and gas bikes, but the Monterey has always stood out as the brand’s “fun vibes first” model. With its step-through frame, big retro headlight, slim bodywork, and upright seating position, it looks like something from a 1960s postcard – just brought into the modern era with lithium batteries and a brushless hub motor.
I had my first experience on one of these scooters back in 2021, when I reviewed the then-new model here on Electrek. I instantly fell in love with it and even got one for my dad. It now lives at his place and I think he gets just as much joy from looking at it in his garage as riding it.
You can see my review video below.
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The performance is solidly moped-class, which is exactly what it’s designed for. A 2,400W rear hub motor pushes the Monterey up to a claimed 30 mph or 48 km/h (I found it really topped out at closer to 32 mph or 51 km/h), making it perfect for city streets, beach towns, and lower-speed suburban routes.
A 60V, roughly 1.6 kWh removable battery offers around 30–40 miles (48-64 km) of real-world range, depending on how aggressively you twist the throttle. It’s commuter-ready, grocery-run-ready, and campus-ready right out of the crate.
It’s also remarkably approachable. At around 181 pounds (82 kg), the Monterey is light for a sit-down scooter, making it easy to maneuver and park. There’s a small storage cubby, LED lighting, and the usual simple twist-and-go operation. And it comes with full support from CSC, a company that keeps a massive warehouse stocked with components and spare parts.
My sister has a CSC SG250 (I’m still trying to convert her to electric) and has gotten great support from them in the past, including from their mechanics walking her through carburetor questions over the phone. So I know from personal experience that CSC is a great company that stands behind its bikes.
But the real story here is the price. Scooters in this class typically hover between $2,500 and $4,500, and electric retro-style models often jump well above that.
At $1,699, the Monterey is one of the least expensive street-legal electric scooters available from a reputable US distributor, especially one that actually stocks parts and provides phone support.
If you’ve been curious about swapping a few car errands for something electric – or you just want a fun, vintage-styled runabout for getting around town – this is one of the best deals of the year.
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