It’s night. I’m at a lake near Oregon’s Mount Hood, sitting on the beach. Jazz music is playing as I write. I’m not in the real world.
Well, I sort of am.
I’m wearing Apple’s new Vision Pro headset, which looks like a fancy pair of glowing ski goggles.
Apple’s long-awaited headset, which starts at $3,500, launches in the U.S. on Friday. It’s the company’s first major new gadget to hit the market since the Apple Watch debuted in April 2015. I’ve been testing it for nearly a week. While it has some shortcomings, it’s easily the most fun new product I’ve tried out in years.
Analysts don’t expect the Vision Pro to drive massive amounts of revenue initially. UBS anticipates Apple will ship about 400,000 headsets, leading to a “relatively immaterial” $1.4 billion in revenue this year. However, I’m convinced that if Apple eventually sells cheaper versions, we’ll see millions of people using them in the coming years.
Apple Vision Pro home screen. Here I’m on top of a mountain in Hawaii.
Todd Haselton | CNBC
The Vision Pro offers a new kind of experience that Apple calls “spatial computing.” You sit in your world while looking at a digital one, and then plop different apps around you. You can work, play games, watch movies or surf the web.
Thanks to very sharp displays, and a full M2 processor that’s usually found in Macs, the Vision Pro has the power to do a lot of what you’d expect from an Apple device. There’s a dedicated App Store for Vision Pro apps, but you can also install more than a million iPhone or iPad apps. Or pair it with your Mac and work while looking at a 4K display inside the goggles.
I’m only scratching the surface of the capabilities, but here’s the gist: This is an entirely new type of computing, providing a whole new world of experiences. It feels like the future.
Here’s what you need to know:
What’s good
Apple Vision Pro
Source: Apple
I was skeptical when I first met with Apple to see the Vision Pro. Companies have been trying to do virtual reality and augmented reality and mixed reality or gobbledygook reality for years.
Sometimes it’s cool, but most of the time I’m done after an hour or so.
With the Vision Pro, there are three key parts that come into play. It has super sharp and colorful screens, it allows you to see the world around you by default using “passthrough” technology, and it has a fast processor.
Text is super crisp on the Apple Vision Pro
Todd Haselton | CNBC
The displays help remove the “screendoor” effect that’s common in lower-cost headsets like the Meta Quest 3. That’s where you can see the pixels as you look through a headset. You can easily read text on a website or a book on the Vision Pro. And I was able to watch movies, including in 3D, on screens bigger and nicer than any TV in my house.
Apple Vision Pro.
Source: Apple
The Quest 3 and other headsets also have passthrough. But Apple’s works better. It’s clearer and sharper, enough so that I can comfortably see the room around me in full color and without any lag, though I still can’t read my phone. And I love how you can turn the small digital crown, just like on the Apple Watch or AirPods Max, to adjust the volume or transport yourself into a fully 3D landscape.
You can select different scenes to surround you.
Todd Haselton | CNBC
Virtual travel is a nice touch. You can work or watch movies in Hawaii, by a lake, in White Sands or at Joshua Tree. They’re all relaxing environments with calming sounds and slow animations – like clouds moving across the sky — that help you feel like you’re almost there.
Navigation is easy once you get the hang of it. This reminds me a bit of the iPhone moment, when Apple launched its multitouch display that changed how we interact with phones that had largely been navigated with a stylus, touchpad or keyboard. There aren’t any controllers here. The headset uses sensors to track your eyes (and even verify when you’re making purchases online or in the App Store.) Apple has a quick setup process that aligns the headset to your eyes and then has you look at a series of dots, pinching your fingers as you go so you can calibrate. If you wear glasses, Apple also sells inserts that pop into the headset.
It’s incredibly accurate. You just look where you want to go and then tap your thumb and index finger to select a button or app. There’s a white bar at the bottom of every app, for example, that you can grab to pull and push around. You can adjust the size of any app by looking at the corner and then dragging it out or in at a diagonal angle. And you can swipe through photos or scroll websites by holding your index finger and thumb together while pulling up or down.
Likewise, you zoom in and out by holding those fingers on both hands and pulling outward or inward. You don’t have to flail your hands in front of you. The headset’s external cameras can detect your fingers down in your lap. You can be subtle.
Apple Vision Pro with a bunch of apps open.
Todd Haselton | CNBC
It packs a punch.
I launched more than a dozen apps around me. There’s no point in doing more, because you can’t see it all. I loved setting it up with a browser in front of me, music next to me and a TV screen above it all. But the world is yours to customize. You can open mail and a browser or leave Slack open next to a Word document with your calendar on the other side. Put your text messages on the ceiling if you want. It’s a completely new way to multitask.
Multitasking with the Apple Vision Pro
Todd Haselton | CNBC
A note: My screenshots show apps askew. But, in the headset, they’re all perfectly level.
I didn’t run into any slowdowns during my time with the Vision Pro. Part of that is due to how Apple renders content. It’s technically only sharpening the areas of the screen where you’re focusing, leaving the other areas blurry. That’s why some of the screenshots here look out of focus around the sides. Inside the headset, it’s all super crisp. It’s called foveated rendering, and it allows for optimized processing.
Gaming on the Apple Vision Pro is a lot of fun.
Todd Haselton | CNBC
I loved watching movies with the headset. I lounged on my couch and put up a huge screen across the wall of my living room and watched an hour of “Barbie,” and the two first episodes of “Masters of the Air” before the battery was at about 5%. Another night I watched “Greyhound.” I used the NBA app, which was updated to work on the Vision Pro, to stream four games at once, with the main game in the middle and others pinned to the sides. It’s wild.
With the NBA app I could watch a bunch of games at once.
Todd Haselton | CNBC
Apple also has some specially recorded content that’s so sharp you feel like you’re standing right there next to a rendered dinosaur or a video of a rhinoceros. There’s a slightly terrifying clip with a woman walking on a tightrope between cliffs. Don’t watch if you’re afraid of heights. The clips show the type of content third parties will eventually be able record and publish to the headset. I imagine sports highlights or even sitting courtside at a live game.
The Disney+ app is fun. You can watch movies in one of about four different 3D landscapes. I sat in a racer on Tatooine and watched a bit of a Star Wars movie, but then switched over to watch “Spider-Man: Into the Spider-verse” in 3D. Unlike 3D TVs and movies, which generally flopped, the effects work well in the headset. It’s neat, but I still prefer watching movies in 2D. It feels more natural to me.
Apple Vision Pro FaceTiming and multitasking.
Todd Haselton | CNBC
FaceTime works well. You see a clear video of the person you’re calling on a screen in front of you. But they don’t see you. Or, not the real you. They see a 3D-rendered version of you called a digital Persona. It’s still in beta, and mine looked like a much older version of me. My colleague thought I looked like an 80-year-old man. My wife laughed.
You create a Persona by selecting an option in the settings menu and then removing the headset and following screens on the external display. It asks you to look up, look down, look left, look right, smile, smile with teeth, and close your eyes. Then, in seconds, it creates a 3D Persona.
My digital Persona from the Apple Vision Pro. I think I look great!
It looks more human than cartoony like with other headsets. I spoke with people over FaceTime also using Personas, and it’s much easier to hold a conversation without feeling like you’re two goofy avatars trying to talk. You can hold a real meeting if necessary in your pajamas while your Persona is in work attire. Personas also carry over to other apps like WebEx.
You can see my persona’s eyes on the screen here.
Jay Yarow | CNBC
Your Persona’s eyes can appear on the outside display. Someone will see glowing effects on the outside of the headset if you have screens up in front of you. If they begin talking to you and you’re in an immersive view – like one of the landscapes I mentioned earlier – they’ll start to fade into focus so you can see them. As you look at them, the eyes of your digital Persona become visible on the outside of the headset. It looks like you’re wearing a snorkeling mask.
In real life, I just removed the headset face when my wife came in to chat.
The built-in speakers are great. They get nice and loud and support spatial audio, so if you turn your head away from the movie in front of you, the sound stays in the same place, much like if you were watching a real TV. Music and movies sounded fantastic, with full surround sound. People can hear the audio coming out of the headset, though, so you’ll want to use AirPods in public.
Photos in the Apple Vision Pro
Todd Haselton | CNBC
I love the “spatial photos” you can capture using the cameras on the outside of the Vision Pro or with the latest iPhone 15 Pro and iPhone 15 Pro Max. The camera creates a 3D version of a photo or video. I filmed my 4-month-old daughter eating and my dog’s 9th birthday, for example, in hopes that I’ll be able to come back and relive some of those moments. I wish I had recorded some of these videos when my stepfather was alive because it’d feel like he was in the room with me. Some people might see it as a gimmick, but I found it moving.
Lastly, the build quality is superb. Apple used top-of-the-line glass, screens and metals. It feels like a premium headset and it’s comfortable to wear. My only complaint is that I had to be deliberate to hold it by the metal frame. The padded inserts pop off their magnets if you try to grab them. Those could be stronger, but they were designed to be easily removed so people could share the headset by popping in their own inserts.
What’s bad
Apple Vision Pro
Todd Haselton | CNBC
Apple’s apps work well. You’ll find Notes, Music, Safari, Podcasts, Photos, Apple TV+, Maps and more. Other apps include SkyGuide and Disney+ and there are Apple Arcade games. Many more are coming, as most apps haven’t yet been built specifically for Vision Pro.
The Vision Pro supports more than a million iPhone and iPad apps. But you need to search for each app individually and some of them aren’t available. Netflix and Spotify haven’t been shy about not supporting the Vision Pro, though you can easily access either using the browser. Still, there are lots of others that I couldn’t find: 1Password isn’t there, which made logging into some apps a bit of a pain. You won’t find Uber, DoorDash (but there’s GrubHub!) or Amazon. None of Google’s apps are here, including YouTube TV, though it works fine in the browser.
SkyGuide in the Apple Vision Pro is fantastic.
Todd Haselton | CNBC
Popular games like Diablo Immortal and Genshin Impact aren’t available. Facebook’s apps aren’t here, so no Instagram. These are just a few I noticed.
Some work well, though. I didn’t have any issues with the X iPad app, for example. CNBC’s app worked fine. Others, like Amazon Prime Video, exist but aren’t great. A bug shows a big box in the middle of the screen when you’re watching a movie, but a fix is coming.
For some apps that aren’t yet available, developers are working to optimize them and eliminate bugs.
X on the Apple Vision Pro
Todd Haselton | CNBC
Apple Keychain was sometimes buggy in iPad apps. This is Apple’s version of 1Password, and I rely on it to enter my username and passwords. It generally works fine. But if you have two usernames for apps, like my wife and I do for Amazon Prime Video or Peacock, the app locks up when you try to select a different login. I informed Apple of the bug.
The floating keyboard is useful for search or typing quick messages, but you won’t be able to type very fast at first. You look at each letter on a digital keyboard and select it, or reach out and tap the digital keyboard. I got faster during my time with the Vision Pro, but nowhere near as quick as I am on my iPhone or a real keyboard. You can just use Siri voice-to-text to respond to iMessages or enter URLs in the browser (and launch apps). Still, you’re going to want to use a keyboard if you have to do a lot of typing.
There’s also the battery pack that plugs into the headset with a proprietary plug that you twist in. I don’t mind it. I thought the pack worked fine, but it would be a lot easier if it was just embedded into the headset, though that would add weight.
Should you buy it?
Apple Vision Pro
Todd Haselton | CNBC
I’d buy the Vision Pro right now if I had an extra $3,500. I’d even consider trading in my iPad Pro and MacBook Pro to offset the cost since the headset gives me a lot of the same capabilities. But that’s not an option.
You’ll definitely love it for movies. I think a lot of people will also really enjoy being able to read the news and browse the web while having a huge TV screen open and lounging on their couch. Some may find they can work in it. I did. It’s fun.
Apple’s real opportunity will materialize when it finds a way to mass produce the Vision Pro at closer to $2,000, or less. Until then, it may be a niche product. But the experience blows everything else out of the water. It’s Apple’s most exciting product in years and it’s the best example yet that this will become a new way of computing.
Social media giant Reddit has launched a lawsuit against artificial intelligence company Perplexity, alleging that it illegally scraped user posts to train its AI model, marking the latest data-rights clash between content owners and the AI industry.
The complaint filed in New York federal court on Wednesday also named three defendants, which Reddit says helped Perplexity collect its data: Lithuanian data scraper Oxylabs, “former Russian botnet” AWMProxy, and Texas startup SerpApi.
Reddit alleged that the three smaller entities were able to extract its copyrighted content “by masking their identities, hiding their locations and disguising their web scrapers as regular people.”
Perplexity, which runs an AI-powered search engine, denied the allegations and accused Reddit of “extortion” and opposition to an open internet, while SerpApi told CNBC it “strongly disagrees” with Reddit’s claims and intends to defend itself in court.
The case represents one of many filed by content owners accusing AI firms of using copyrighted material without permission to train their large language models. Reddit, in particular, has been on the front lines of that battle, having launched a similar ongoing lawsuit against AI startup Anthropic in June. CNBC was unable to reach Oxylabs and AWMProxy.
In a statement shared with CNBC, Ben Lee, Chief Legal Officer at Reddit, said that AI companies are” locked in an arms race for quality human content” and that pressure has fueled an “industrial-scale ‘data laundering’ economy.”
Scrapers bypass technological protections to steal data, then sell it to clients hungry for training material. Reddit is a prime target because it’s one of the largest and most dynamic collections of human conversation ever created.
Reddit — which hosts over 100,000 interest-based “subreddit” communities — said in its lawsuit that its user posts had become the most commonly cited source for AI-generated answers on Perplexity.
It added that it sent Perplexity a cease-and-desist letter, after which it increased the volume of citations to Reddit “forty-fold.”
AI researchers have previously noted that Reddit’s large volume of moderated conversations can help make AI chatbots produce more natural-sounding responses.
In the age of artificial intelligence, Reddit has worked to leverage its massive data pool, permitting access to it only through AI-related licensing agreements. The social media company has signed such agreements with OpenAI and Alphabet‘s Google.
In a response to the lawsuit, Perplexity, in a post on the Reddit platform, argued that it does not train AI models on content but merely summarizes and cites public Reddit discussions. Therefore, it said it is “impossible” to sign a license agreement.
“A year ago, after explaining this, Reddit insisted we pay anyway, despite lawfully accessing Reddit data. Bowing to strong arm tactics just isn’t how we do business,” the statement read, going on to describe the suit as a “show of force in Reddit’s training data negotiations with Google and OpenAI.”
“Perplexity believes this is a sad example of what happens when public data becomes a big part of a public company’s business model,” Perplexity added, noting that data licensing has become an increasingly important source of revenue for Reddit.
In February, Reddit’s COO Jen Wong told the trade publication Adweek that AI licensing deals with Google and OpenAI made up nearly 10% of Reddit’s revenue.
Elon Musk listens as reporters ask U.S. President Donald Trump and South Africa President Cyril Ramaphosa questions during a press availability in the Oval Office at the White House on May 21, 2025 in Washington, DC.
Chip Somodevilla | Getty Images
There was a lot missing from Tesla’s third-quarter earnings call.
CEO Elon Musk said nothing about demand for the company’s electric vehicles after a key federal tax credit expired last month. There was no mention of the Cybertruck or the impact of tariffs on auto parts. Investors got no sign for how the fourth quarter is shaping up.
That all helps explain why the stock sank almost 4% in extended trading.
Rather than focus on sales, margins and earnings (which missed estimates), Musk took a familiar path, making bold promises and laying out his futuristic vision for the business. It starts with robotaxis, and Musk’s view that skeptical investors and much of the public fail to see what’s coming.
“People just don’t don’t quite appreciate the degree to which this will take off — where it’s honestly — it’s going to be like a shock wave,” Musk said in his opening remarks. “We have millions of cars out there that, with a software update, become full self-driving cars and, you know, we’re making a couple million a year.”
Musk has for years promised that Tesla’s EVs will be able to do work for their owners, making them money while they sleep by ferrying passengers or goods around without a driver. But while Alphabet’s Waymo is aggressively entering new markets with its commercial robotaxi service, and Baidu’s Apollo Go is taking off in China and elsewhere, Tesla is still limited to a few pilot projects.
During Tesla’s prior earnings call in July, Musk predicted that the company would have autonomous ride hailing available to “probably half the population of The U.S. by the end of the year.” The company still doesn’t produce or sell cars that are safe to use without a human ready to steer or brake at all times.
On Wednesday, Musk said Tesla would have its robotaxi service operating without human drivers in Austin by the end of the year and that it would be running in eight to 10 cities by the close of 2025, at least with drivers on board.
As for its current fleet of cars, finance chief Vaibhav Taneja said on the call that the customer base for FSD Supervised, Tesla’s partially automated driving system, “is still small,” with 12% of users paying for the system. Taneja didn’t offer an average sale price that subscribers are paying after Tesla ran a number of promotions to drive uptake.
Tesla said in its investor deck that FSD revenue was lower than in the year-ago period, when the figure was $326 million. That means FSD accounted for less than 2% of total revenue in the latest quarter.
After robotaxis, Musk turned to humanoid robots, repeating his prediction that Optimus has the “potential to be the biggest product of all time.”
Optimus is Tesla’s bipedal humanoid robot that’s in development but not yet commercially deployed. Musk has previously said the robots will be so sophisticated that they can serve as factory workers or babysitters.
Now he’s raising the bar.
“Optimus will be an incredible surgeon,” Musk said on Wednesday. He said that with Optimus and self driving, “you can actually create a world where there is no poverty, where everyone has access to the finest medical care.”
Musk said Tesla will likely demo a new version of Optimus, which he called V3, in the first quarter of 2026.
At the end of the call, Musk kept the focus on robots but combined it with another topic of importance: his pay package.
A Tesla Optimus robot scoops popcorn and waves at attendees during the opening of the Tesla Diner and drive-in restaurant and supercharger on Santa Monica Blvd. in the Hollywood neighborhood of Los Angeles on July 21, 2025.
Patrick T. Fallon | Afp | Getty Images
In September, Tesla introduced a new pay plan that could be worth $1 trillion and increase Musk’s stake in the company by 12%. Tesla will hold its annual shareholder meeting in early November, when the plan will be up for a vote.
“If we build this robot army, do I have at least a strong influence over that robot army?” Musk said on the call. “I don’t feel comfortable building that robot army if I don’t have at least a strong influence.”
He also took aim at proxy advisors Institutional Shareholder Services and Glass Lewis after the firms recommended shareholders vote against approving his new pay plan.
Musk said ISS and Glass Lewis “have no freaking clue,” and described them as “corporate terrorists.”
Representatives from the two firms didn’t immediately respond to requests for comment.
In the meantime, Tesla still relies on auto sales for the vast majority of its revenue. And while revenue increased 12% in the third quarter from a year earlier, that followed two straight year-over-year declines, and analysts expect a drop of about 2% in the fourth quarter.
Absent from the call was any discussion of what Tesla may be doing in the near term to restore consumer enthusiasm.
Tesla’s brand ranking declined to the 25th spot on the Interbrand 2025 Best Global Brands list out earlier this month, from 12th in 2024. The report said that “Tesla was once the main disruptive force in the automotive industry,” but Musk’s political activities along with a lack of new products “has led to concerns about Tesla’s ability to sustain high margins.”
Through Tesla’s online forum, investors submitted questions about new products in the pipeline. But on the call, investor relations lead Travis Axelrod twice refused to read them.
“This is not the appropriate venue to cover that,” he said.
The New Jersey attorney general sued Amazon on Wednesday, alleging the company has violated the rights of thousands of pregnant employees and staffers with disabilities who work in several of its facilities in the state.
The complaint, filed in Essex County Superior Court by the office of Attorney General Matthew Platkin, alleges Amazon violated state anti-discrimination law in how it treats pregnant employees and employees with disabilities when they request a work accommodation.
The state said the lawsuit follows a years-long investigation by its civil rights division into Amazon’s treatment of workers at warehouses across New Jersey.
According to the suit, the state’s investigation found that since October 2015, Amazon allegedly violated pregnant and disabled employees’ rights by placing them on unpaid leave when they request accommodations, denied them reasonable accommodations and “unreasonably” delayed its responses to workers’ requests.
It also alleged that Amazon “unlawfully” retaliates against these workers when they seek an accommodation, including by firing them. After workers are granted an accommodation, Amazon allegedly fired some employees for “failing to meet the company’s rigid productivity requirements.”
Read more CNBC tech news
“There is no excuse for Amazon’s shameful treatment of pregnant workers and workers with disabilities,” Platkin said in a statement. “Amazon’s egregious conduct has caused enormous damage to pregnant workers and workers with disabilities in our state, and it must stop now.”
Amazon spokesperson Kelly Nantel said in a statement that accusations it doesn’t follow federal and state laws like New Jersey’s anti-discrimination law are “simply not true.”
“Ensuring the health and well-being of our employees is our top priority, and we’re committed to providing a safe and supportive environment for everyone,” Nantel said.
The company said it approves more than 99% of pregnancy accommodation requests submitted by workers. Amazon also denied placing pregnant workers automatically on leave, as well as claims that it unjustifiably rejects accommodation requests.
The complaint seeks to require that Amazon pay unspecified compensatory damages and civil fines, as well as court orders requiring the company to adjust its policies and to submit to monitoring and reporting requirements for five years, among other remedies.
One incident described in the complaint states that an unnamed pregnant employee received an accommodation that permitted her to take additional breaks and restricted her from lifting items heavier than 15 pounds.
Less than a month after the accommodation was approved, she was allegedly terminated for “not meeting packing numbers,” the lawsuit states, even though her accommodation required her pack fewer items each shift.
In another case, a pregnant employee’s accommodation request was closed due to a lack of medical paperwork when the requested documents weren’t required. While the worker tried to resubmit her request, she allegedly received three warnings for “poor productivity,” and was ultimately fired for “not making rate,” according to the complaint.
Amazon’s internal investigation of her case didn’t confirm that the employee was fired due to her pregnancy, but the company ultimately reinstated her with backpay, the lawsuit says.
“Amazon’s discriminatory practices and systemic failure to accommodate pregnant workers and workers with disabilities have the effect of pushing these employees out of Amazon’s workforce — the precise outcome the [Law Against Discrimination] was intended to prevent,” according to the lawsuit.
Amazon’s treatment of pregnant employees and others in its sprawling front-line workforce has come under scrutiny in the past.
The company, which is the nation’s second-largest private employer, has faced lawsuits from workers at its warehouses, who alleged the company failed to accommodate them once they were pregnant, then fired them for failing to meet performance standards, CNET reported.
The Equal Employment Opportunity Commission last year opened a probe into Amazon’s treatment of pregnant workers in its warehouses after six senators urged it to do so, citing a “concerning pattern of mistreatment.”
New York’s Division of Human Rights in 2022 filed a complaint against Amazon alleging it discriminates against pregnant workers and workers with disabilities at its facilities.
Amazon said it doesn’t comment on ongoing litigation.