Automobili Lamborghini has shared intentions to expand its “Direzione Cor Tauri” strategy to decarbonize its entire value chain and significantly reduce carbon emissions per car by the decade’s end. The famed hypercar developer’s product timeline includes launching several new electric vehicles, including a successor to the Lamborghini Urus.
Automobili Lamborghini S.p.A. is a renowned Italian automaker with over six decades of experience in all things fast and flashy. It currently operates as a subsidiary of Audi AG – a legacy automaker in its own right making admirable efforts to go all-electric.
Despite how impressive Lamborghini vehicles are, we don’t get to cover the marque often on Electrek because it’s been one of the laggards in electric vehicle adoption, but that’s easier to get away with when you develop cars for a niche supercar market.
That being said, Lamborghini has made strides in sustainability via its “Direzione Cor Tauri” decarbonization strategy, first introduced in 2021. Since then, we’ve seen the Italian automaker debut a series hybrid called the Revuelto, share plans for a plug-in Urus, and tease its first fully electric series model – the Lanzador.
To make good on its word three years ago, Lamborghini shared it is more committed than ever to decarbonization throughout its entire value chain on the wings of fresh investments and a more concise timeline to get there this decade.
Lamborghini doubles down on electric vehicle strategy
Lamborghini detailed the extension of its decarbonization strategy this morning, allocating the most significant investment in the history of the company to electrify its lineup and reducing total enterprise emissions by 40% “per car” by 2030.
“Per car” is in quotations because that 40% reduction is in comparison to the original 2021 emissions strategy. To do so, Lamborghini says it will reel back emissions throughout its entire value chain, from vehicle production to supply chain and logistics, all the way through the whole life cycle of each of its new vehicles off the line in Italy.
We’re not sure what truly caused the commitment extension from Lamborghini, which has a documented history of opposing regulations in the EU to make all new sales of vehicles electric by 2035 – perhaps it saw the video of an all-electric Kia EV6 GT giving its Aventador a run for its money on the track. Either way, it’s welcomed news for EV enthusiasts and Mother Nature. Lamborghini chairman and CEO Stephan Winkelmann spoke about the bolstered strategy:
Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization, not only of our Sant’Agata Bolognese facility, but of the entire value chain: it is a holistic approach to our global environmental sustainability strategy.
Within a context of major transformation, everyone needs to contribute to achieving the objectives: this commitment extends not just to every individual and every company, but also to institutions and governments responsible for infrastructures and the transition toward renewables. Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.
Looking ahead to the rest of the decade, it appears we will finally see some electric Lamborghini models. Per the automaker’s production timeline, the previously mentioned Lanzador is slotted for a 2028 launch and will be followed by an all-electric Urus successor, a “super SUV,” in 2029.
Through its revised 2021 strategy, Lamborghini now believes it can achieve significant reductions in CO2 for its fleet in circulation, targeting a 50% reduction by 2025 and 80% by 2030 en route to total carbon neutrality throughout the entire business by 2050.
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On today’s informative episode of Quick Charge, we’ve got Honda engineers Jason Hwang and Emilio Sanchez to talk us through some of the things that make the GM Ultium-based Honda Prologue EV feel like a real Honda, and why that matters.
Jason and Emilio talk about some of the choices they made to make the Honda Prologue and Acura ZDX feel different from its GM-branded cousins, and explain why this was much more than a case of badge-engineering. Give it a listen, then let us know what you think of the Prologue and ZDX in the comments.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations site wide. Learn more by clicking here.
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The first EV charging hub funded by the Charging and Fueling Infrastructure (CFI) Program in the Eastern US is now online in Deerfield, Massachusetts.
The town installed the region’s first DC fast chargers (four ports), along with four Level 2 chargers, at 59 North Main Street in South Deerfield.
These new charging stations, funded with $2.46 million from the CFI program, are conveniently located near Interstate 91 in Franklin County, the most rural county in Massachusetts, which serves drivers from Connecticut up to the Canadian border.
The hub also features local and regional bus stops and designated bike lanes with secure onsite bike racks. The chargers are meant to cater to everyone: from local residents and visitors to municipal EVs and commercial vehicles that service the region’s businesses, like those in food and beverage manufacturing.
Gabe Klein, executive director of the Joint Office of Energy and Transportation, sees this as a model for future projects:
Multi-modal charging hubs in communities are key to giving more people the choice to ride and drive electric. The Town of Deerfield is showing leadership in building out convenient charging infrastructure that brings new transportation choices to rural and disadvantaged communities while supporting local commerce.
In recent years, Deerfield has experienced increased climate change-driven flooding from nearby rivers, including the Deerfield River, the Connecticut River, and the Bloody Brook. The project incorporates environmental engineering designed to mitigate and adapt to the effects of flooding and climate, including the installation of permeable asphalt and rain gardens, planting of native trees, grasses, and shrubs, and the creation of new greenspace in the center of Deerfield.
The Biden-Harris administration’s CFI Grant Program is expanding EV infrastructure nationwide. It offers grants for projects that complement and expand upon the initiatives of the NEVI program in urban, rural, and disadvantaged and low-income communities. So far, the CFI Grant Program has allocated over $1 billion to nearly 100 projects across the US, encouraging private investments and expanding the EV charging network to make EV ownership more practical and convenient.
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Kia’s upcoming EV4 electric sedan was just spotted testing in the US for the first time. The low-cost EV is expected to make its big debut by the end of the year. Here’s a look at the new model.
The EV4 will round out Kia’s new “EVs for all” master plan launched last year. Kia showcased three new models, the EV3, EV4, and EV5, during its first annual EV Day in October 2023.
During the event, Kia outlined its new global strategy to “lead and accelerate the EV revolution” with a wide range of models priced from $30,000 to $80,000.
Kia plans to rapidly expand its lineup with a series of smaller, lower-priced models. It launched the EV9, its first three-row electric SUV, which is already proving to be a hot seller in the US. Starting at under $55,000, the EV9 is still a great deal compared to others in its class, but Kia plans to go even lower.
The EV3 and EV4 are expected to be among the most affordable electric vehicles when they arrive in the US.
Kia’s new EV4 is now testing in the US
Ahead of its official debut, Kia’s new EV4 sedan was recently caught driving on US streets for the first time.
The latest image from KindelAuto doesn’t reveal much more than what’s been shown in the past, but the fact that it’s now testing in the US is significant.
Kia’s EV3 is already on sale in Korea, starting at around $30,000 (42.08 million won). Earlier this week, the company said its new compact SUV is now available across Europe, starting at around $38,000 (36,000 euros) with a “segment-leading range” of up to 375 miles (WLTP).
Next up will be the EV4. Kia is expected to officially reveal the new EV by the end of the year, with deliveries starting in 2025. It could be as soon as next week at the 2024 LA Auto Show.
The interior will feature Kia’s advanced new ccNC infotainment system with dual 12.3″ navigation and driver display screens. An otherwise minalimalistic design is expected inside.
Kia’s EV4 will also be available in a hatchback variant. Although the hatch is likely aimed at European buyers, it was also recently spotted testing in the US for the first time.
We will learn official prices closer to launch, but the EV4 is expected to start at around $35,000 to $40,000.
Kia is teasing five new vehicles for the US, at least one being a new EV, that will debut at the LA Auto Show next week. Will it be the EV3? EV4?
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