Lamborghini aims to reduce emissions 40% per car by 2030 en route to electric Urus successor
Automobili Lamborghini has shared intentions to expand its “Direzione Cor Tauri” strategy to decarbonize its entire value chain and significantly reduce carbon emissions per car by the decade’s end. The famed hypercar developer’s product timeline includes launching several new electric vehicles, including a successor to the Lamborghini Urus.
Automobili Lamborghini S.p.A. is a renowned Italian automaker with over six decades of experience in all things fast and flashy. It currently operates as a subsidiary of Audi AG – a legacy automaker in its own right making admirable efforts to go all-electric.
Despite how impressive Lamborghini vehicles are, we don’t get to cover the marque often on Electrek because it’s been one of the laggards in electric vehicle adoption, but that’s easier to get away with when you develop cars for a niche supercar market.
That being said, Lamborghini has made strides in sustainability via its “Direzione Cor Tauri” decarbonization strategy, first introduced in 2021. Since then, we’ve seen the Italian automaker debut a series hybrid called the Revuelto, share plans for a plug-in Urus, and tease its first fully electric series model – the Lanzador.
To make good on its word three years ago, Lamborghini shared it is more committed than ever to decarbonization throughout its entire value chain on the wings of fresh investments and a more concise timeline to get there this decade.
Lamborghini doubles down on electric vehicle strategy
Lamborghini detailed the extension of its decarbonization strategy this morning, allocating the most significant investment in the history of the company to electrify its lineup and reducing total enterprise emissions by 40% “per car” by 2030.
“Per car” is in quotations because that 40% reduction is in comparison to the original 2021 emissions strategy. To do so, Lamborghini says it will reel back emissions throughout its entire value chain, from vehicle production to supply chain and logistics, all the way through the whole life cycle of each of its new vehicles off the line in Italy.
We’re not sure what truly caused the commitment extension from Lamborghini, which has a documented history of opposing regulations in the EU to make all new sales of vehicles electric by 2035 – perhaps it saw the video of an all-electric Kia EV6 GT giving its Aventador a run for its money on the track. Either way, it’s welcomed news for EV enthusiasts and Mother Nature. Lamborghini chairman and CEO Stephan Winkelmann spoke about the bolstered strategy:
Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization, not only of our Sant’Agata Bolognese facility, but of the entire value chain: it is a holistic approach to our global environmental sustainability strategy.
Within a context of major transformation, everyone needs to contribute to achieving the objectives: this commitment extends not just to every individual and every company, but also to institutions and governments responsible for infrastructures and the transition toward renewables. Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.
Looking ahead to the rest of the decade, it appears we will finally see some electric Lamborghini models. Per the automaker’s production timeline, the previously mentioned Lanzador is slotted for a 2028 launch and will be followed by an all-electric Urus successor, a “super SUV,” in 2029.
Through its revised 2021 strategy, Lamborghini now believes it can achieve significant reductions in CO2 for its fleet in circulation, targeting a 50% reduction by 2025 and 80% by 2030 en route to total carbon neutrality throughout the entire business by 2050.
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Slate Auto, a new EV startup backed by Jeff Bezos, has poached a key Tesla manufacturing leader to build its electric pickup truck factory in Indiana.
Napoleon Reyes is a US Marine from Indiana who got a degree in mechanical engineering from Purdue after leaving the force.
He then worked a few years at Subaru and Wabash before joining Tesla’s manufacturing team at the Fremont Factory in 2020.
There, he became part of the Model Y production ramp and was quickly promoted to lead the Model Y General Assembly in Fremont in 2022.
Reyes led Model Y GA, one of the most critical parts of vehicle manufacturing, for more than a year before being promoted again to lead new pilot processes at the factory.
Most recently, he led the launch of the general assembly line for the Model Y refresh.
The new engineering manager announced this week that he is leaving Tesla to join Slate:
A bit late on the post but after nearly 5 years working at Tesla in Fremont, I made the difficult decision to leave the Company and move closer to home with my family. It was an incredible experience being part of multiple line expansions and multiple Model Y program launches. Leading and managing the Model Y Refresh launch for GA in Fremont this year tested me professionally however we ultimately succeeded due to our amazing cross functional team collaboration. It’s been an absolute pleasure working with such great people, and I will forever be proud and thankful for everything we accomplished together.
I will be taking on a new role as Senior Manager, Plant Vehicle Engineering at Slate Auto in Warsaw, In.
Slate emerged from stealth mode earlier this year to unveil a new type of electric pickup truck featuring modular customization and an affordable price.
The company raised over $700 million through two rounds of investments from several different investors, including Jeff Bezos. It is currently raising more, which basically guarantees that it will be able to reach production.
The startup acquired a former printing plant in Warsaw, Indiana. It is currently converting to manufacture its electric pickup with a team from legacy automakers and also several former engineers and leaders from Tesla.
Rich Schmidt, an early Tesla manufacturing director, is the head of manufacturing.
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Genesis is preparing to shake things up with its most luxurious SUV yet, the GV90. Thanks to a new patent filing, we are getting a detailed look at how its Rolls-Royce-style coach doors will work.
New patent reveals Genesis GV90 coach door system
When Genesis first unveiled the full-size SUV at the NY Auto Show last March, it wasn’t the stunning design or advanced tech that caught everyone’s attention. It was the coach doors.
Although we were worried it wouldn’t make it to the production model, like many concepts, the Genesis GV90 will be offered with coach doors.
The ultra-luxe electric SUV was first caught with coach doors earlier this year on a car carrier in South Korea. Just last month, the GV90 was spotted in California with a hinge at the rear to open the coach doors.
After several new patents were filed with the United States Patent and Trademark Office for new door latching devices, we are getting a sneak peek at how they are expected to work.
The patents, titled “Cinching Device For Door Latches in Vehicle,” and “Door Latch Device for Vehicles,” give a pretty detailed explanation of how the Genesis GV90’s coach doors will operate. The “Door Latch Device” uses a door striker on the lower side of the door, which is opened or closed by a hinge unit.
Unlike traditional doors, which use the B-pillar for support, the device is attached directly to the door itself, allowing for hinge-like movement.
The cinching device works in a similar way. It’s also attached to the door and part of the vehicle. However, unlike most of its kind, Genesis found a way to use a single cinching device to control multiple units. Again, the device is used for B-pillarless doors that swing open.
Genesis already said that B-pillarless coach doors are now feasible in production vehicles. The patent reveals a glimpse into how the luxury automaker could make it a reality.
Although the Genesis GV90 is expected to be offered with coach doors, they will likely not be standard. Other variants, with traditional door handles, have also been spotted testing in the US and South Korea.
Genesis is expected to launch the GV90 in mid-2026. It will be built at Hyundai’s Ulsan plant in South Korea. The flagship Genesis SUV is scheduled to debut on Hyundai’s new eM platform, which the company said will “provide 50% improvement in driving range.” It will also be loaded with the latest technology, software, connectivity, and Level 3 or higher autonomous driving capabilities.
Source: USPTO
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Environment
Podcast: Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the launch of the Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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