Tesla sold one out of every 8 cars in California in 2023, 21.4% EV share
California hit a new record last year with 21.4% of new cars being all-electric, and once again Tesla led the pack with the two best-selling cars in the state, the Tesla Model Y and Tesla Model 3. But Toyota narrowly maintained its leadership as the top-selling brand in the state, with Tesla nipping at its heels.
The data was released yesterday by the California New Car Dealer’s Association (CNCDA) in their quarterly Auto Outlook. This was the Q4 and full-year report, reflecting on trends in auto sales for the full year in the state that leads the US in EV sales.
Compared to a national market share of 7.5%, EVs commanded 21.4% of sales in California. But just a couple years ago, California was down at ~7% of new EV sales, while the rest of the country was at ~2% – so we like to check in on CNCDA’s data every quarter to get a look at where the trends for the rest of the country might be going soon.
But California’s share of nationwide BEV registrations was down. Not long ago, California accounted for more than half of the EVs in the United States, but in 2023 California accounted for 33.8% of US BEV sales. This means that the rest of the country is picking up pace in EV sales, and that EVs are no longer the sole purview of California. This is an expected trend, but a welcome one – we don’t need California to keep hogging all the health benefits of EVs.
Leading the pack, as expected, were Tesla’s vehicles. The Model Y and Model 3 both outsold the competition by a wide margin – with Model 3 holding a 15.3% share in passenger cars (a 61% lead over the Toyota Camry, which had previously been the best-seller in California for decades) and Model Y holding a 10.8% share in light trucks, more than double its highest challenger, the RAV4, with a 4.7% share.
However, since Tesla only has a few models and Toyota has many, Toyota still maintained the crown for most sales in California. Toyota had a 15.7% market share for the whole year, and Tesla had a 13% market share, with Honda in third place at 9.7%.
13% means that one out of every 8 vehicles sold in California last year was a Tesla – from a company in just its 15th year of selling cars anywhere. Earlier in the year, it even looked like Tesla might be able to beat Toyota in California, as Tesla did outsell Toyota in Q2, but Toyota took back the crown in Q3 and maintained it in Q4.
One particularly interesting graph in the report is the share of alternative powertrain vehicles by type of dealership – Direct or Franchised. In this case, “Direct” refers to dealerships owned by the automaker in question, the vast majority of these sales coming from Tesla.
But in the chart we can see an increasing number of BEVs being sold by franchised dealers, as other manufacturers have finally gotten their BEV programs off the ground and are now selling a variety of vehicles, many of which only hit the market in the last model year or two. A majority of BEVs were still sold direct, but franchised dealer sales are catching up.
Between BEVs, PHEVs, and FCEVs, a full quarter of vehicles could access some sort of dedicated non-combustive energy source. Adding hybrids into the mix (you know, the cars that Toyota loves to pretend are electric, even though they aren’t), 35.9% of vehicles had an electric motor in them.
This was on the back of a tick down in EV share quarter over quarter, from 22.3% to 21.1%, and a tick up in hybrid share, from 11.7% to 13.3%. Plug-in hybrid share held roughly steady at 3.6%, up from 3.4%. Plug-in hybrids were buoyed by the exceptional popularity of the Jeep Wrangler PHEV, which is the 4th-best-selling car in the state with a plug on it, behind the two Teslas and the outgoing Chevy Bolt. The Wrangler PHEV outsold the RAV4 Prime almost two to one.
Tesla maintained its position as one of the companies with the best sales growth over the course of the year, up 24.6% from the previous year. Though this level of growth was lower than it has been in the past. With Tesla already being well established in California, it’s inevitable that growth percentages will slow down over time – or perhaps California, moreso than other states, is getting tired of Tesla CEO Elon Musk’s nonsense.
Tesla’s share of California’s BEV market dropped from 71% to 60.5%, another expected result of other vehicles entering the market. This was still higher than Tesla’s share of the overall US EV market, which stood at around 55% for the year.
But the winner in terms of sales growth was Rivian, which saw a 142.7% increase year over year. Big numbers like this are to be expected out of a new company with new models, but Rivian’s ramp up in production and sales this year was impressive nonetheless, with the company even raising (and then beating) production guidance during a year when media spent a lot of time falsely claiming that EV sales were down.
And on that point – in 2022, EVs made up 16.4% of the EV market in California, whereas in 2023 they made up 21.4%. That certainly looks like an increase to me, not a decrease. Meanwhile, one media narrative we haven’t heard much of is how ICE car sales actually are not growing. While auto sales as a whole were up in California by 11.9% in 2023, that’s because 190k more “electrified” vehicles (BEV/PHEV/HEV) were sold in 2023 than 2022, for a 2023 total of ~638k, whereas sales of pure combustion vehicles were flat at ~1.1 million. So in a year where the auto industry saw a significant recovery, most of that recovery, at least in California, was led by rising electric vehicle sales.
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Tesla has started offering leases of certified pre-owned cars, which is relatively rare in the industry, with $0 down as it desperately tries to move vehicles before the end of the quarter.
With the federal tax credit for electric vehicles set to expire at the end of the quarter, automakers in the US are all trying to optimize EV sales, as demand is being pulled forward.
This also applies to used EVs, as the $4,000 federal incentive for used electric vehicles will also expire on September 30th.
Now, leasing used vehicles is much less common than leasing new cars, but some automakers, or mainly dealers, do offer it.
Tesla is getting into this business for the first time.
In California and Texas, Tesla is now offering leases on certified pre-owned (aka used) Model 3 and Model Y vehicles.
These are reasonably priced and can be as low as $215 per month with $0 down for a 24-month lease and 10,000 miles per year.
Tesla also offers a 12-month lease and up to 15,000 miles annually. While there’s no down payment needed, there’s an “Acquisition Fee” of $695.
That, and the first month, is all you need to get in a used Tesla for the next year or two.
This is undoubtedly the cheapest way to get into a Tesla vehicle right now.
Tesla is trying to sell as many vehicles as possible in the US this quarter, as demand for EVs has been pulled forward due to the end of the tax credit. This is expected to result in a record quarter in the US, but it also going to create a few difficult ones in the future.
With demand being pulled forward and future buyers feeling like they missed out on EV discounts, the US EV market is expected to experience a significant slowdown over the next 12 to 18 months.
Tesla sales are down about 13% globally so far this year. While this quarter is expected to be better, many analysts still anticipate Tesla’s year-over-year performance to be down.
This year alone, Tesla added more than 50,000 electric vehicles to its inventory.
Used cars have also been piling up.
Tesla owners rushed to sell their vehicles as Tesla’s brand perception dived following its CEO’s involvement in politics.
We previously reported that the average used Tesla sale price has recently dipped below the overall average used car sale price in the US.
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Danish equipment makers HG build job site dumpers that help move sand, rocks, debris, construction waste, and building supplies across rugged, uneven urban job sites. And with the introduction of their newest E3000 model, they’re helping move more than three tons of that stuff without emissions and — just as crucially — without noise.
HG announced the E3000 electric site dumper just this week, adding the new 3 tonne capacity to its growing lineup of 1 and 2 tonne dumpers (that’s over 6,600 lbs., in “landed on the Moon” units). With a 180° swivel tip on the bucket as standard equipment and an optional high tip version available at launch, it should be able to handle just about anything a hard working construction crew can throw at it.
“With the HG E3000, we once again prove that electric dumpers are not only better for people and the environment. They are also more efficient, cheaper to operate, and can run more than a full working day on a single charge,” explains Nikolaj Birkerod, CEO of HG, told Power Progress. “With 3 tonne dumpers, we are proving, as we already have with 2 tonne dumpers, that we can deliver on both performance and reliability while enabling customers to save 15% per operating hour compared to a diesel dumper.”
Exact specs haven’t been released, but HG claims the E3000’s 29 kWh is good for 12 full hours of continuous, loaded operation, and that it can be fully recharged on a “standard” 220 charger (L2) in about four hours. If you’re curious about what has been released, I’ve got all that for you right here:
The only all-electric dumper on the market that gives you 12 working hours while carrying 3 tonnes payload.
Our latest addition to accelerate 100% machinery:
- 3-ton payload for high-capacity material handling
- 12-hour working – a full day’s work without recharging
- Optional high tip for quick and flexible unloading into containers and trucks
- 180° swivel tip as standard for precise placement of loads
- Fast charging: 0–100% in approx. 4 hours with the integrated charger
- Lithium 29 kWh battery with automatic heating for all-season use
- One-pedal drive for smooth and intuitive operation
The E3000 is built for contractors and rental companies who demand maximum productivity without compromising on environmental responsibility.
With a carrying capacity of 3 tonnes and an industry-leading 12 hours of effective runtime on a single charge, it’s proof that heavy-duty work and zero emissions can go hand in hand.
At the heart of the E3000 is HG’s patented articulated drivetrain with four independent in-wheel motors. This unique design delivers the most energy-efficient power transfer in the industry, using significantly less power than conventional electric system. This translates directly into lower operating costs and more hours on site between charges.
No word yet on pricing or whether or not the new dumper will eventually be sold outside the European market, but we do know that HG plans to deliver the first examples of its new machine to customers by early 2026.
Electrek’s Take
While there are a lot of people outside the urban construction space who may scoff at environmental concerns, the quest for improved efficiency and cost reduction among commercial fleet managers knows no political ideology. Add in more restrictive noise regulations and the side benefits of improved job site safety and fewer sick days, and electric equipment is a no-brainer.
Simply put: If it’s better or cheaper, fleets will buy it. If it’s better and cheaper, they’ll buy two — and battery powered equipment is proving to be consistently better, in a broader scope of use cases, than diesel.
SOURCES | IMAGES: HG Machines, Power Progress.
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For just $129 per month, the Volkswagen ID.4 might be the best EV lease deal right now. At that, it’s almost half the cost of a new Jetta.
Volkswagen ID.4 is cheaper to lease than a Jetta
After the 2025 model year went on sale, the ID.4 raced out to become the third-best-selling EV in the US in January.
With ultra-low lease prices starting at just $129 per month, it’s no wonder Volkswagen’s electric SUV is flying off the lots.
For a $45,000 SUV, any lease under $200 a month is a steal nowadays. It’s even cheaper than leasing a new Jetta S, despite costing nearly twice as much.
The deal is for a 24-month lease with a $2,499 due at signing, resulting in an effective monthly cost of $233. To put that into perspective, the 2025 VW Jetta S is listed for lease at $269 for 36 months. With $3,999 due at signing, the effective rate is $380, making the ID.4 a significantly better deal.
Volkswagen’s deals vary by region. The $129 offer is available in California and a few other West Coast states. In others, it’s listed at $329 for 24 months with $4,499 due at signing.
The Volkswagen ID.4 is available in five different trims: Pro, AWD Pro, Pro S, AWD Pro S, and AWD Pro S Plus. The base 2025 ID.4 PRO RWD starts at $45,095 with up to 291 miles of driving range.
Although the ID.4 lease offer is tempting, Hyundai may still have it beat with the 2025 IONIQ 5 available to lease from $179 per month nationwide.
Volkswagen’s offer ends on September 30, when the federal EV tax credit is set to expire. After that, much of the savings will disappear unless the company steps in with its own incentives.
Ready to snag the savings while they are still available? You can use our link to find and view offers on the 2025 Volkswagen ID.4 in your area (via a trusted affiliate link).
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