Hyundai is set to launch a new EV brand as it looks to gain its share of the largest market globally. The automaker is betting on custom EVs to revamp sales in the region.
China is the undisputed EV market leader. Fully electric vehicles accounted for over 23% of new car sales last year in China, with 6.68 million units sold. That’s up from 12% just two years ago and around a third of the global market.
South Korea’s Hyundai wants its piece of the booming market. According to a new report from The Korean Economic Daily, Hyundai is partnering with China’s BAIC to launch a new EV brand.
Hyundai and BAIC’s relationship dates back to 2002 when they established a joint venture to build a car plant in China.
Although reports claimed Hyundai would produce EVs under the Chinese automaker’s Arcfox brand in October, those plans have since fallen through over financing.
Now, Hyundai will launch a tailor-made EV brand with BAIC. The project, codenamed OE RE, is part of the South Korean automaker’s strategy to introduce five new EVs in China over the next three years.
Can Hyundai revamp sales with a new EV brand in China?
The move comes as Hyundai looks to turn around slumping sales in China. Hyundai’s market share has fallen from a peak of 7% in 2017, with 1.6 million cars sold, to about 250,000, or less than 1%.
Beijing Hyundai posted an operating loss of $598 million (800 billion won) in 2022 with rising competition. Late last year, Hyundai sold its plant in Chongqing for $225 million, less than half of what it purchased it for.
Although the move signaled Hyundai’s exit from China, the South Korean automaker believes EVs can help turn things around.
The report notes Hyundai’s executive chairman, Chung Euisun, asked employees to learn from the success of Chinese EV makers after test-driving a ZEEKR electric car.
Hyundai is throwing its all into the new EV project to take on market leaders like Tesla and BYD. According to sources, it’s expected to be equipped with LFP batteries to drive down prices.
BYD is dominating the LFP battery market with an over 40% share through November. Its closest rival, CATL, secured 33.9% of the market.
Although Hyundai planned to launch its popular IONIQ EVs in the region, it believes a unique brand designed for China will be more competitive.
“Hyundai is set to take the bull by the horns,” an auto industry official said. An official at Beijing Hyundai explained the company has “a big picture to develop China-tailored EVs” but no concrete plans yet.
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On today’s informative episode of Quick Charge, we’ve got Honda engineers Jason Hwang and Emilio Sanchez to talk us through some of the things that make the GM Ultium-based Honda Prologue EV feel like a real Honda, and why that matters.
Jason and Emilio talk about some of the choices they made to make the Honda Prologue and Acura ZDX feel different from its GM-branded cousins, and explain why this was much more than a case of badge-engineering. Give it a listen, then let us know what you think of the Prologue and ZDX in the comments.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations site wide. Learn more by clicking here.
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The first EV charging hub funded by the Charging and Fueling Infrastructure (CFI) Program in the Eastern US is now online in Deerfield, Massachusetts.
The town installed the region’s first DC fast chargers (four ports), along with four Level 2 chargers, at 59 North Main Street in South Deerfield.
These new charging stations, funded with $2.46 million from the CFI program, are conveniently located near Interstate 91 in Franklin County, the most rural county in Massachusetts, which serves drivers from Connecticut up to the Canadian border.
The hub also features local and regional bus stops and designated bike lanes with secure onsite bike racks. The chargers are meant to cater to everyone: from local residents and visitors to municipal EVs and commercial vehicles that service the region’s businesses, like those in food and beverage manufacturing.
Gabe Klein, executive director of the Joint Office of Energy and Transportation, sees this as a model for future projects:
Multi-modal charging hubs in communities are key to giving more people the choice to ride and drive electric. The Town of Deerfield is showing leadership in building out convenient charging infrastructure that brings new transportation choices to rural and disadvantaged communities while supporting local commerce.
In recent years, Deerfield has experienced increased climate change-driven flooding from nearby rivers, including the Deerfield River, the Connecticut River, and the Bloody Brook. The project incorporates environmental engineering designed to mitigate and adapt to the effects of flooding and climate, including the installation of permeable asphalt and rain gardens, planting of native trees, grasses, and shrubs, and the creation of new greenspace in the center of Deerfield.
The Biden-Harris administration’s CFI Grant Program is expanding EV infrastructure nationwide. It offers grants for projects that complement and expand upon the initiatives of the NEVI program in urban, rural, and disadvantaged and low-income communities. So far, the CFI Grant Program has allocated over $1 billion to nearly 100 projects across the US, encouraging private investments and expanding the EV charging network to make EV ownership more practical and convenient.
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Kia’s upcoming EV4 electric sedan was just spotted testing in the US for the first time. The low-cost EV is expected to make its big debut by the end of the year. Here’s a look at the new model.
The EV4 will round out Kia’s new “EVs for all” master plan launched last year. Kia showcased three new models, the EV3, EV4, and EV5, during its first annual EV Day in October 2023.
During the event, Kia outlined its new global strategy to “lead and accelerate the EV revolution” with a wide range of models priced from $30,000 to $80,000.
Kia plans to rapidly expand its lineup with a series of smaller, lower-priced models. It launched the EV9, its first three-row electric SUV, which is already proving to be a hot seller in the US. Starting at under $55,000, the EV9 is still a great deal compared to others in its class, but Kia plans to go even lower.
The EV3 and EV4 are expected to be among the most affordable electric vehicles when they arrive in the US.
Kia’s new EV4 is now testing in the US
Ahead of its official debut, Kia’s new EV4 sedan was recently caught driving on US streets for the first time.
The latest image from KindelAuto doesn’t reveal much more than what’s been shown in the past, but the fact that it’s now testing in the US is significant.
Kia’s EV3 is already on sale in Korea, starting at around $30,000 (42.08 million won). Earlier this week, the company said its new compact SUV is now available across Europe, starting at around $38,000 (36,000 euros) with a “segment-leading range” of up to 375 miles (WLTP).
Next up will be the EV4. Kia is expected to officially reveal the new EV by the end of the year, with deliveries starting in 2025. It could be as soon as next week at the 2024 LA Auto Show.
The interior will feature Kia’s advanced new ccNC infotainment system with dual 12.3″ navigation and driver display screens. An otherwise minalimalistic design is expected inside.
Kia’s EV4 will also be available in a hatchback variant. Although the hatch is likely aimed at European buyers, it was also recently spotted testing in the US for the first time.
We will learn official prices closer to launch, but the EV4 is expected to start at around $35,000 to $40,000.
Kia is teasing five new vehicles for the US, at least one being a new EV, that will debut at the LA Auto Show next week. Will it be the EV3? EV4?
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