Polestar stops accepting custom Polestar 2 orders because demand is too high
Polestar’s online configurator is no longer accepting new custom Polestar 2 orders, and Polestar says that the reason is because demand is too high for its best-selling vehicle.
Polestar has been having a bit of a rough time lately. While the company’s sales were up 6% in 2023, that’s smaller growth than most of the EV industry has seen. In particular, Polestar’s Q4 numbers ticked down compared to Q3, despite first deliveries of a new model, the Polestar 4, happening in Q4.
Just today, the company received a significant blow as Volvo decided to sever its relationship with Polestar, which was originally spun off from Volvo. This leaves Polestar’s other partner, Geely, and of course Polestar itself, responsible for Polestar’s fate.
However, the Polestar 2 did just get a facelift, and deliveries of that started last quarter. This usually buoys sales of a vehicle line, and often leads to a dropoff in preceding quarters as customers wait for the new version of the car to come out. But between Q3 and Q4, that didn’t happen. Maybe Polestar hasn’t been able to scale production of the facelifted version quickly enough, or maybe customers were just not aware of the facelift, but it’s still odd to see a drop in the quarter that a facelift comes out.
So one might think that things are looking shaky for Polestar, but the company’s order website suggests otherwise.
In recent days, customers have apparently been unable to configure new custom Polestar 2 vehicles in the US. When attempting to do so, Polestar’s configurator website states:
Due to high demand, we are currently closed for new factory orders. Please explore our available cars to find the right one for you.
Then, you can click a button stating “check similar cars for fast delivery” to see whether there are any inventory vehicles which match your order.
Upon checking a few different configurations, there do seem to be a good amount of configurations available, at least in Southern california where I checked.
On the UK site, a slightly different error message appears. Certain configurations will say “Configuration not available for factory order. Compare your configuration with available cars,” but some other configurations show that “fast delivery is available” and give a timeline when selected. Either way, no mention of demand across the pond, even though the effect seems to be about the same.
This isn’t the first time this has happened with an EV, though. Lots of EVs end up getting a lot of preorders, to the point where companies shut down additional orders until they can work through the backlog. Tesla has done this several times in the past, here’s one example from 2022.
We reached out for additional comments, and a Polestar rep told us that it’s “temporary and not related to suppliers or production or anything like that”. So not a lot more detail there, but we do know that, currently, you can’t order a custom Polestar configuration, and will have to either wait until the configurator is reopened, or look for an inventory vehicle instead.
Electrek’s Take
This story is interesting given the constant (and incorrect) media narrative lately that “EV demand is down” – a phrase that was used even in another article we saw covering this very story about demand supposedly being too high for Polestar to fulfill.
This narrative is, in so many words, wrong. EV demand isn’t down, it’s up, and so are EV sales. In order to find any indication of slowing growth in EVs, you have to go to the second derivative of an EV sales chart. It would be more accurate to say that percentage growth of EV sales is lower now than it has been in the past, but that’s a natural result of the base number getting larger – 100 -> 1,000 is a 10x increase, but 1,000 -> 5,000 is merely a 5x increase, despite clearly being a much larger increase in raw volume.
Meanwhile, gas car sales actually are going down, and yet that narrative is not widely reported on. It looks like gas vehicle sales peaked at 2017 and will likely never recover to that level, while EV sales continue to rise.
However, there can be headwinds for certain individual brands (e.g. tax credit availability, NACS support coming but not yet implemented, supply disruptions, and so on). And Polestar is one of the brands that is growing more slowly than others lately, especially when it is relatively smaller in terms of deliveries, and therefore should have an easier time producing higher percentage growth than a larger company might (see the small/large number comparison above).
So it actually is strange to see this notification on Polestar’s website, given the company’s more modest recent growth. We’d like to understand a little more about what kind of numbers we’re dealing with here, but in absence of that it looks like shoppers will just have to scrounge around a bit for the time being to find a car close to what they want.
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In a joint statement, French and German economists have called on governments to adopt “a common approach” to decarbonize European trucking fleets – and they’re calling for a focus on fully electric trucks, not hydrogen.
France and Germany are the two largest economies in the EU, and they share similar challenges when it comes to freight decarbonization. The two countries also share a border, and the traffic between the two nations generates major cross-border flows that create common externalities between the two countries.
At the same time, the EU’s transport sector has struggled to reduce emissions at the same rate as other industries – and road freight in particular is a major contributor to harmful carbon emissions issue due to that industry’s heavy reliance on diesel-powered trucks.
And for once, it seems like rail isn’t a viable option:
While rail remains competitive mainly for heavy, homogeneous goods over long distances. Most freight in Europe is indeed transported over distances of less than 200 km and involves consignment weights of up to 30 tonnes (GCEE, 2024) In most such cases, transportation by rail instead of truck is not possible or not competitive. Moreover, taking into account the goods currently transported in intermodal transport units over distances of more than 300 km, the modal shift potential from road to rail would be only 6% in Germany and less than 2% in France.
That leaves trucks – and, while numerous government incentives currently exist to promote the parallel development of both hydrogen and battery electric vehicle infrastructures, the study is clear in picking a winner.
“Policies should focus on battery-electric trucks (BET) as these represent the most mature and market-ready technology for road freight transport,” reads the the FGCEE statement. “Hence, to ramp-up usage of BET public funding should be used to accelerate the roll-out of fast-charging networks along major corridors and in private depots.”
The appeal was signed by the co-chair of the advisory body on the German side is the chairwoman of the German Council of Economic Experts, Monika Schnitzer. Camille Landais co-chairs the French side. On the German side, the appeal was signed by four of the five experts; Nuremberg-based energy economist Veronika Grimm (who also sits on the National Hydrogen Council, which is committed to promoting H2 trucks and filling stations) did not sign.
You can read an English version of the CAE FGCEE joint statement here.
Electrek’s Take
MAN Trucks’ CEO famously said that it was “impossible” for hydrogen to compete with BEVs, and even committed to building 200 hydrogen-powered semi truck to prove out that hypothesis.
He’s not alone. MAN’s board member for research and development, Frederik Zohm, said that the company is the one saying hydrogen still has years to go. “(MAN) continues to research fuel cell technology based on battery electrics,” he said, in a statement quoted by Hydrogen Insight, before another board member added that, “we (MAN) expect that, in the future, we will be able to best serve the vast majority of our customers’ transport applications with battery-electric trucks.”
With companies like Volvo and Renault and now Mercedes racking up millions of miles on their respective battery electric semi truck fleets, it’s no longer even close. EV is the way.
SOURCE | IMAGES: CAE FGCEE; via Electrive.
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GE Vernova has produced over half the turbines needed for SunZia Wind, which will be the largest wind farm in the Western Hemisphere when it comes online in 2026.
GE Vernova has manufactured enough turbines at its Pensacola, Florida, factory to supply over 1.2 gigawatts (GW) of the turbines needed for the $5 billion, 2.4 GW SunZia Wind, a project milestone. The wind farm will be sited in Lincoln, Torrance, and San Miguel counties in New Mexico.
At a ribbon-cutting event for Pensacola’s new customer experience center, GE Vernova CEO Scott Strazik noted that since 2023, the company has invested around $70 million in the Pensacola factory.
The Pensacola investments are part of the announcement GE Vernova made in January that it will invest nearly $600 million in its US factories and facilities over the next two years to help meet the surging electricity demands globally. GE Vernova says it’s expecting its investments to create more than 1,500 new US jobs.
Vic Abate, CEO of GE Vernova Wind, said, “Our dedicated employees in Pensacola are working to address increasing energy demands for the US. The workhorse turbines manufactured at this world-class factory are engineered for reliability and scalability, ensuring our customers can meet growing energy demand.”
SunZia Wind and Transmission will create US history’s largest clean energy infrastructure project.
Read more: The largest clean energy project in US history closes $11B, starts full construction
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