‘It’s not easy to get clout’: Viral reality show Badderz UK encourages contestants to drink, fight and behave badly
Badderz UK is an online reality show in which contestants are encouraged to drink, fight and generally behave badly.
It’s quickly gone viral, raking up almost 100,000 views in less than a week.
It is – as its executive producer Lani Good admits – unashamedly “extreme”. Were it to be on TV, without question she says “it would be watered down”.
While UK broadcasters would be criticised for not protecting participants were they to air a similar show on TV, on the internet, the same duty of care rules don’t apply.
“I feel like TV needs to take a chill pill, we’re just trying to have to have a laugh… the [contestants] were dying to do it, they literally want the drama,” Ms Good insists.
Pic: Badderz UK/Lani Good
On terrestrial television, reality ratings have experienced something of a slump in recent years, so has the future of the genre moved online where environments are more raw and less controlled?
TV producers are “out of touch”, Ms Good insists, adding the majority of young people think “reality TV is pants”.
“I didn’t want to wait for opportunities to come my way,” the Youtuber-turned-TV producer told Sky News. “I thought I’ve got a bit of money, I’ll do it myself.”
That money was in fact her share of winnings from appearing on the Channel 4 reality show Tempting Fortune almost a year ago now.
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Badderz UK executive producer Lani Good
One of the most ‘hated people on TV’
If her name doesn’t ring a bell, then you might perhaps remember her from briefly being one of the most “hated people on TV”, as she puts it.
The premise of the Paddy McGuinness show saw 12 strangers take part in an 18-day-long trek, the goal being not to give in to the temptations of home comforts en route, which would see money taken out of the shared prize pot at the end.
Ms Good happily blew the group’s cash pot on a £900 hot chocolate, then a £500 milkshake. As her teammates lost it with her, in reality terms, it was TV gold.
Afterwards, she says trolls tried to get her sacked from her day job as a graphic designer. The criticism was brutal, which is why she maintains she’s better placed to fully prepare contestants on her own self-funded show.
Pic: Badderz UK/Lani Good
Warnings about trolling
She maintains on her show she gave contestants “a level of transparency” she never experienced when she appeared on reality TV about the level of trolling they could potentially receive.
“Mainstream TV and broadcasters, when they do their duty of care beforehand, I think they do what they need to do so they don’t get sued,” she says. “I don’t believe they really care. They don’t ever fully prepare you for what you can go through.”
While she admits she’s setting out to get clicks, she doesn’t believe she’s exploiting her young stars, who are happy to be shown screaming and fighting.
“It’s an exchange, I believe,” she says. “I benefit obviously because I’m a producer, I gain the profit, but… young people in this day and age want to be popular, if you don’t have a thousand likes in your picture who are you? You’re nobody.
“That’s what young people care about these days, that’s not my fault… and I’ve given it to them, that’s priceless, it’s not easy to get clout.”
Pic: Badderz UK/Lani Good
Tightening protections for participants
Traditional broadcasters are now obliged to follow Ofcom-dictated regulations to protect the mental and physical well-being of contestants, but the media regulator has little control over content creation online.
Developmental psychologist and filmmaker Professor John Oates says it isn’t a level playing field.
“It’s totally unbalanced because in the last few years protections for participants – and to some extent crews – has really been tightened up in terms of protecting wellbeing,” he says.
“[Online] it’s the wild west, you can do what you like on social media as long as you don’t put up illegal content, basically as long as you don’t put up pornography or incitement to terrorism primarily.”
Pic: Badderz UK/Lani Good
Are online viral shows even more problematic?
While broadcasters may claim to take the moral high ground now, it wasn’t too long ago that even on mainstream TV, on shows like the original Channel 4 Big Brother, contestants would depart to baying mobs, whipped into a frenzy with seemingly little thought given as to how they’d cope with such a reception when they were alone in the real world.
Only after Love Island and the deaths of Mike Thalassitis and Sophie Gradon were rules around protecting contestants scrutinised.
Of course, the ITV dating show has had to navigate countless complaints over the years – from sexism and ageism to racism over how black contestants are frequently picked last when it comes to coupling up. But are the quick-to-go-viral alternatives online even more problematic if they look like Badderz?
Shows ‘feed into the stereotype’
TV presenter and social commentator Zeze Millz hates the message it sends out.
“Being a black woman, we already have a stereotype of being aggressive or having a chip on our shoulder,” she tells Sky News.
“I feel like shows like this when fighting and discourse is the main premise of it, is never going to work in our favour, will never make us look good, and in fact just feeds into the stereotype.”
A concern for Millz is that while the show’s rebellious contestants might be enjoying a boost in followers now, they’re not taking a step back to think about the potential future harm it might do.
“You’ve got that digital footprint… and literally you’re dragging girls across the floor,” she says.
On her YouTube show, Ms Millz makes the point that “young people can do better”.
“The culture that we’re in at the moment, being a TikTok star, being a viral star, is probably more appealing to young people right now than getting a normal nine to five,” she says.
“They really believe ‘I’m going to go viral… and then I’m going to get a deal, then I’m going to get loads of money… I don’t care about my job’. Because I’m in their head, they think that they’ve already got to that point where they don’t even need a job.”
It is a genre that’s all too easily dismissed as harmless trash TV but could the reality be that what we’re watching matters more than we might realise?
Boy George is contemplating his relationship with fame. Intoxicating, often inescapable, he says he has not always found his decades in the spotlight easy
There has been a cost, he says. Much has been well documented. But in recent years he has been able to enjoy it all much more.
And it’s not real. “Fame is a figment of other people’s imaginations. You’re only famous because other people believe you are.”
Boy George has created a new art collection, titled Fame
Most will know Boy George the avant garde musician, flamboyant frontman of Culture Club, one of the biggest music acts of the 1980s. Big hats, big songs, big personality. He has found new fans more recently through appearances on reality shows such as I’m A Celebrity… Get Me Out Of Here! and as a judge on The Voice.
He is also an artist, and fame is the theme of his latest collection of portraits.
Vivid, bold, punk, they are exactly as you might expect. He has painted his hero David Bowie, fellow music icons Madonna and Prince, as well as a self-portrait.
The collection features images of David Bowie, Madonna and Prince, as well as a self-portrait. Pic: Dave Parry/ PA/ Castle Fine Art
“I think of Boy George from the ’80s as a sort of cartoon character,” he says. “Because on the one hand, there was this public persona, which was one thing, and it was very recognisable. And then there was me behind it… I used to have a real problem with [fame] and I feel now I’m like, it’s just a job.”
The portrait of his younger self is a reminder of how his relationship with fame has changed.
“I never really took it that seriously,” he says. “There were moments when I lost my mind – we all know what they were. But I always kind of knew who I was.”
‘I was really lucky to have my family’
Culture Club on stage performing in 1982. Pic: Ron Wolfson/ Rock Negatives/ MediaPunch Boy George/ IPX/ AP
The star, whose real name is George O’Dowd, has spoken and written about his struggles with addiction in the past. In 2009, he was jailed for four months for false imprisonment.
In his last autobiography, he described it as a “stupid, aggressive and regrettable” incident that was over in “less than 30 seconds”. He disputes some of the details that came out in court, but called himself an “idiot who did too many drugs and made a massive mistake”.
George says his family helped him through the dark times. Despite there being more conversation than ever around mental health and the pressures on young stars today, he is not convinced the support is any better.
“I think in my case, I was really lucky to have my family… particularly my late mother. Whatever was going on, she was always there to kind of try and harness me into reality. And sometimes it took a bit of pulling and shoving, but I feel like my family have been so important to me in terms of, you know, keeping me sane. But it hasn’t always been an easy thing.”
The Bowie portrait features the star in his famous Tokyo Pop body suit from the Aladdin Sane tour, designed by Kansai Yamamoto, pictured here during an exhibit at the Brooklyn Museum in 2018. Pic: Mary Altaffer/ AP
Now in his 60s, as well as Boy George, he is plain old “George from Eltham”, southeast London; although plain is not really an adjective you would ascribe to him.
“As I’ve got older, I’ve kind of accepted I created this Boy George person, and I can either have as much fun with it as I can, or I can make it full of anxiety,” he says.
For his Fame collection, he chose Bowie because the artist “shaped my whole career, my whole childhood”. His relationship with Madonna, whom he has captured in her Madame X era from 2019 rather than one of her more famous earlier incarnations, “because artists continue to evolve”, is more complex.
They first met after he saw her in concert in New York, with fellow ’80s star Marilyn and two friends. They went backstage and he asked for a picture.
‘There’s never been warmth… on either side’
George first met Madonna during her The Virgin tour in the mid-1980s. Pic: AP/ NewsBase
“She grabbed the boys and just sat them on her lap, which is kind of major,” he says. “She took control immediately. And I’ve got this great picture of Madonna and this guy that I kind of lost contact with.”
But he and the Queen of Pop never became friends. “Over the years we sort of met each other, but there’s never been any kind of warmth necessarily on either side,” he says. “But I am a fan… with me, if I like the music, I don’t necessarily have to be best friends with the person… I can like things without being petty.”
It was perhaps part and parcel of fame in the 1980s, he says.
“When you’re young, everything’s a competition. As you get older, you get a bit more confident about who you are and more secure and therefore you’re able to enjoy things without feeling threatened. So I think in the ’80s, all of us were in competition with each other… nowadays I’m kind of able to enjoy a lot of bands that I hissed at in the past, you know.”
Culture Club are touring later in the year, along with Tony Hadley and Heaven 17
Earlier this year, George made his Broadway debut, performing in Moulin Rouge. Now, he is getting ready for gigs with Culture Club again, alongside Tony Hadley and Heaven 17.
They will play their first two albums, Kissing To Be Clever and Colour By Numbers, in full. “[It’s] one of the reasons I agreed to this tour,” he says. “I knew we wouldn’t argue about what we were playing.”
There is also a biopic in the works. George has long said he would like Game Of Thrones star Sophie Turner to play him and the campaign continues, he says. “In this day and age, why can’t have a woman playing a man? Why not break the rules? It’s kind of what I was doing 30, 40 years ago.”
Keep up with all the latest news from the UK and around the world by following Sky News
And he is still releasing solo music. His latest track, Let The Flowers Grow, is a collaboration with Bauhaus’ Peter Murphy.
“A lot of stuff I release, no one really hears of it unless they’re like a mad hardcore fan,” he says. “I’ve released 54 tracks in the last year, probably more than any other artist. And I will continue to keep putting stuff out and being creative because it feels like breathing, you know, it feels really enjoyable and I feel lucky that I get to do the thing I love.”
He takes a beat. “I mean that. I really enjoy it now in a way that I just didn’t know how to 10 years ago, 20 years ago, because I was so busy worrying about what other people thought about this, that and the other.
“Now I’m like, I want to tell people how I feel more. I mean, I’ve always done that, but I feel like, when you start to understand yourself more and realise what makes you actually happy, then you are able to express yourself in a better way.”
YouTuber-turned-boxer Jake Paul has defeated one of the greatest-ever fighters, former heavyweight world champion Mike Tyson, who’s more than twice his age.
The bout was won on a unanimous points decision at the AT&T Stadium in Arlington, Texas – home of the Dallas Cowboys and the biggest NFL stadium in the US.
The fight was already controversial but then arguably failed to live up to the hype. Boos were heard from the crowd in the final two rounds, after a perceived lack of action.
The heavyweight boxing match took place in Arlington, Texas. Pic: AP
Boxing careers compared
This was not Paul’s first professional fight. The 27-year-old American YouTube star made his debut in 2020 with his most high-profile clash against Tyson Fury’s brother Tommy Fury last year, which he lost by a split decision.
The so-called “Problem Child” has since defeated former UFC contender Nate Diaz, professional boxer Andre August, former Gold Gloves champion Ryan Bourland and most recently MMA fighter Mike Perry.
In contrast, “Iron Mike” Tyson, 58, was ranked among the best heavyweight boxers of all time.
During his career, he knocked out 44 opponents – retiring from professional boxing in 2005 after defeat against Kevin McBride.
He returned to the ring in 2020 for a bout against fellow boxing icon Roy Jones, which ended in an unofficial draw.
Mike Tyson struggled at times against Jake Paul, 31 years his junior. Pic: AP
‘Someone’s getting put to sleep’
Earlier this week, Paul said he believed the bout would not go the distance. “No, someone’s getting put to sleep,” he said. “It’s going to be a war, and we’re both heavy hitters. It’s not going the full 16 minutes.”
Tyson was more reflective: “I’ve been through so many ups and downs since my last fight with Kevin McBride,” he said.
“I’ve been in rehab. I’ve been in prison, been locked up. Never in a million years did I believe I’d be doing this.”
Several states would not allow the bout to go ahead, and the Texas Athletic Commission only agreed to the fight if there were changes, due to Tyson’s age.
It limited the contest to eight rounds lasting a maximum of two minutes instead of three. Both boxers were also required to wear heavier gloves, designed to lessen the force of punches.
The fight was initially scheduled for 20 July, but was postponed when Tyson suffered an ulcer flareup.
Taylor defends title
Katie Taylor celebrates after defeating Amanda Serrano in Texas. Pic: AP
Meanwhile, among the undercard fights, Irish boxer Katie Taylor successfully defended her super lightweight world title against Puerto Rico’s Amanda Serrano.
But it was tight. Taylor claimed the rematch 95-94 for all three judges in an epic battle.
The bout came two and a half years after the pair fought at Madison Square Garden, which Taylor won on a split decision.
Bout suffered from buffering
Earlier in the evening thousands of Netflix users in the US reported problems seeing the coverage, with some posting on social media about buffering.
At one point, more than 98,000 people had reported issues according to Downdetector, which tracks outages.
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Boy George is contemplating his relationship with fame. Intoxicating, often inescapable, he says he has not always found his decades in the spotlight easy
There has been a cost, he says. Much has been well documented. But in recent years he has been able to enjoy it all much more.
And it’s not real. “Fame is a figment of other people’s imaginations. You’re only famous because other people believe you are.”
Boy George has created a new art collection, titled Fame
Most will know Boy George the avant garde musician, flamboyant frontman of Culture Club, one of the biggest music acts of the 1980s. Big hats, big songs, big personality. He has found new fans more recently through appearances on reality shows such as I’m A Celebrity… Get Me Out Of Here! and as a judge on The Voice.
He is also an artist, and fame is the theme of his latest collection of portraits.
Vivid, bold, punk, they are exactly as you might expect. He has painted his hero David Bowie, fellow music icons Madonna and Prince, as well as a self-portrait.
The collection features images of David Bowie, Madonna and Prince, as well as a self-portrait. Pic: Dave Parry/ PA
“I think of Boy George from the ’80s as a sort of cartoon character,” he says. “Because on the one hand, there was this public persona, which was one thing, and it was very recognisable. And then there was me behind it… I used to have a real problem with [fame] and I feel now I’m like, it’s just a job.”
The portrait of his younger self is a reminder of how his relationship with fame has changed.
“I never really took it that seriously,” he says. “There were moments when I lost my mind – we all know what they were. But I always kind of knew who I was.”
‘I was really lucky to have my family’
Culture Club on stage performing in 1982. Pic: Ron Wolfson/ Rock Negatives/ MediaPunch Boy George/ IPX/ AP
The star, whose real name is George O’Dowd, has spoken and written about his struggles with addiction in the past. In 2009, he was jailed for four months for false imprisonment.
In his last autobiography, he described it as a “stupid, aggressive and regrettable” incident that was over in “less than 30 seconds”. He disputes some of the details that came out in court, but called himself an “idiot who did too many drugs and made a massive mistake”.
George says his family helped him through the dark times. Despite there being more conversation than ever around mental health and the pressures on young stars today, he is not convinced the support is any better.
“I think in my case, I was really lucky to have my family… particularly my late mother. Whatever was going on, she was always there to kind of try and harness me into reality. And sometimes it took a bit of pulling and shoving, but I feel like my family have been so important to me in terms of, you know, keeping me sane. But it hasn’t always been an easy thing.”
The Bowie portrait features the star in his famous Tokyo Pop body suit from the Aladdin Sane tour, designed by Kansai Yamamoto, pictured here during an exhibit at the Brooklyn Museum in 2018. Pic: Mary Altaffer/ AP
Now in his 60s, as well as Boy George, he is plain old “George from Eltham”, southeast London; although plain is not really an adjective you would ascribe to him.
“As I’ve got older, I’ve kind of accepted I created this Boy George person, and I can either have as much fun with it as I can, or I can make it full of anxiety,” he says.
For his Fame collection, he chose Bowie because the artist “shaped my whole career, my whole childhood”. His relationship with Madonna, whom he has captured in her Madame X era from 2019 rather than one of her more famous earlier incarnations, “because artists continue to evolve”, is more complex.
They first met after he saw her in concert in New York, with fellow ’80s star Marilyn and two friends. They went backstage and he asked for a picture.
‘There’s never been warmth… on either side’
George first met Madonna during her The Virgin tour in the mid-1980s. Pic: AP/ NewsBase
“She grabbed the boys and just sat them on her lap, which is kind of major,” he says. “She took control immediately. And I’ve got this great picture of Madonna and this guy that I kind of lost contact with.”
But he and the Queen of Pop never became friends. “Over the years we sort of met each other, but there’s never been any kind of warmth necessarily on either side,” he says. “But I am a fan… with me, if I like the music, I don’t necessarily have to be best friends with the person… I can like things without being petty.”
It was perhaps part and parcel of fame in the 1980s, he says.
“When you’re young, everything’s a competition. As you get older, you get a bit more confident about who you are and more secure and therefore you’re able to enjoy things without feeling threatened. So I think in the ’80s, all of us were in competition with each other… nowadays I’m kind of able to enjoy a lot of bands that I hissed at in the past, you know.”
Culture Club are touring later in the year, along with Tony Hadley and Heaven 17
Earlier this year, George made his Broadway debut, performing in Moulin Rouge. Now, he is getting ready for gigs with Culture Club again, alongside Tony Hadley and Heaven 17.
They will play their first two albums, Kissing To Be Clever and Colour By Numbers, in full. “[It’s] one of the reasons I agreed to this tour,” he says. “I knew we wouldn’t argue about what we were playing.”
There is also a biopic in the works. George has long said he would like Game Of Thrones star Sophie Turner to play him and the campaign continues, he says. “In this day and age, why can’t have a woman playing a man? Why not break the rules? It’s kind of what I was doing 30, 40 years ago.”
Keep up with all the latest news from the UK and around the world by following Sky News
And he is still releasing solo music. His latest track, Let The Flowers Grow, is a collaboration with Bauhaus’ Peter Murphy.
“A lot of stuff I release, no one really hears of it unless they’re like a mad hardcore fan,” he says. “I’ve released 54 tracks in the last year, probably more than any other artist. And I will continue to keep putting stuff out and being creative because it feels like breathing, you know, it feels really enjoyable and I feel lucky that I get to do the thing I love.”
He takes a beat. “I mean that. I really enjoy it now in a way that I just didn’t know how to 10 years ago, 20 years ago, because I was so busy worrying about what other people thought about this, that and the other.
“Now I’m like, I want to tell people how I feel more. I mean, I’ve always done that, but I feel like, when you start to understand yourself more and realise what makes you actually happy, then you are able to express yourself in a better way.”
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