Rivian tops Consumer Reports ‘most loved’ ranks after its reviewers derided it
Consumer Reports is out with its annual owner satisfaction survey, showing Rivian to be far and away the most-loved car brand according to owners. The rating comes soon after Consumer Reports strangely listed the R1S as one of its “least favorite cars we tested in 2023.”
Consumer Reports does an annual survey of its readers, with 330,000 responses from owners of all sorts of vehicles in the 2021-2024 model years. In the past, electric vehicles have ranked well in the survey, and this year is no different, with Rivian topping the list by a commanding margin.
In this year’s rankings, Rivian was the only brand, out of 29, to reach a satisfaction score of 5 out of 5. Six other brands got a 4 out of 5 score, with the biggest chunk of brands receiving a score of 3.
Beyond the satisfaction score, Consumer Reports also asked owners if they would buy from that brand again. In this survey Rivian again ranked the highest, with an 86% score, 9% higher than Mini’s 77% second-place score. And that 9% gap is a big one – it’s the biggest gap between places on the list, with other brands largely being clustered close together, only a percent or two away from each other.
This isn’t the highest “would buy again” score that Consumer Reports’ has ever had, as Tesla has ranked over 90% in the past. Tesla’s score is down significantly from its peaks, which could be a reflection of several factors – slipping service quality, annoyance with Tesla CEO Elon Musk’s nonsense, or just simply a move from catering to a smaller and more evangelistic early customer base to becoming a mass market company.
That last factor probably does help Rivian in these rankings, as the company is still rather small, and thus will tend to have a customer base that identifies more fully with the brand and its early mission statements. It also helps that Rivian produces only two vehicles, so its brand score is more a representation of how good those two vehicles are, rather than an entire product line (which, for some other larger brands, might include a few good cars and a few stinkers).
When breaking down owner satisfaction into different categories, Rivian excels in most of these individual categories as well. Rivian shows up as one of the most satisfying vehicles in comfort (alongside several luxury brands), driving (alongside Tesla, sportscar brands, and a couple luxury brands), cabin storage (though well behind Ram), and ownership cost (fuel, maintenance, and so on – where electric cars and Asian automakers did well). The only category that Rivian didn’t rank near the top of is usability of the interface, perhaps due to the car’s heavy use of a digital touchscreen-based interface instead of analog controls.
It’s also true that Rivian’s vehicles have been exceptionally well-reviewed by, well, basically everyone. We loved the R1T and the R1S (Seth owns one, and loves it), and so has basically every other outlet. In fact, the earliest reviews were so good that when I talked to a fellow journalist about how positive they were, they expressed suspicion: “usually there’s at least someone who says something bad about a car, but I’ve heard nothing negative about the R1T.”
Well, except for Consumer Reports. The company’s Talking Cars podcast recently noted that the R1S was one of its “worst cars of 2023”. They stated that the car was too expensive, and was “undriveable” and “nauseating.”
The problem, to Consumer Reports, was that the throttle is too twitchy both on and off throttle. Letting off throttle for regenerative braking felt “lurching” and “unsettling” to the reviewers. They stated that they found it “odd” that owner satisfaction is so high.
So… why the disconnect?
So why would Consumer Reports’ reviewers have such a different take than Rivian’s owners, and than other EV reviewers as well? I think I’ve got an idea.
The issue here seems to be a matter of throttle response. Electric motors can respond more quickly than internal combustion engines can, so it’s possible to build an electric vehicle that responds much more quickly to throttle inputs. For inexperienced drivers or passengers, this can be jarring, especially in the beginning, as cars will feel much more twitchy for any driver with an unstable pedal foot.
If drivers are used to accelerating and coasting (which you shouldn’t do in a gas car anyway – the most efficient driving method is to maintain a steady level of throttle whenever possible), this can make EVs seem jerky. This style of driving is common in an ICE car, because outside of highly-tuned sportscars, ICE cars just don’t respond very quickly to throttle inputs. And the problem usually can be solved by more experience driving an EV, and recognizing that it’s important to have a steady throttle foot to reduce the jerkiness of the drive experience.
For exceptionally powerful EVs, this is even more the case, because smaller throttle inputs produce larger jumps in power. With the Rivian’s quad-motor setup, regenerative braking can also be very strong, and so letting off the accelerator quickly can produce a jarring braking motion.
Some electric vehicles moderate throttle inputs for this reason, either adding a delay or smoothing out inputs to make for more gradual acceleration and deceleration – both the Fisker Ocean and Chevy Blazer EV, which I’ve driven recently, do this. Frankly, I find the “delay” method to be the nauseating one – it means the car is making decisions, instead of me, and those decisions happen at a time that’s not predictable to me, leading to a jerkier ride. This was the worst spot, to me, in my reviews of both of those vehicles.
VW Group vehicles have a different method – they only allow for light regen off-throttle, and instead use blended brakes to engage higher regen when pressing the brake pedal, only activating friction brakes if you push the brake pedal deeper. But this means “one pedal driving,” which is so popular among EV drivers, is not really possible in these cars.
These solutions are different than the one Rivian has taken, which is to just give you strong regen all the time and let the driver have control over what the vehicle is doing.
The Rivian’s regen is adjustable, but less so than some other vehicles. Some vehicles like the Chevy Bolt have easily-adjustable regen by using paddles on the back of the steering wheel (and the Bolt’s is probably the best regenerative braking system out there all told). On the Rivian, you need to change the setting on a screen menu and there’s no way to turn it all the way off. This has in fact been an area of criticism for Rivians, as some have called for more adjustability to the regen system (and they’re probably right).
This strong regen does tend to shock newer EV drivers, or people who don’t drive EVs full time. But among the longtime EV owners I know, almost all of them prefer strong and responsive regenerative braking, and have learned to moderate their throttle inputs effectively to ensure proper command over the vehicle and also maintain a smooth ride. And I notice the same as a passenger in an EV – it’s usually a smoother ride when the driver is more EV-experienced than when they’re more used to gas cars.
So this could explain it – for a reviewer who doesn’t drive EVs full time, who has a lifetime experience driving relatively unresponsive gas cars before moving to one of the most torquey and responsive cars on the road today, the shocking difference in how quickly power is available could make it hard to adjust. Heck, I had this issue when I drove my Tesla Roadster to test out a Plaid Model S – despite being from the same brand, and the Roadster being incredibly responsive, the Model S still knocked me for a loop with ~4x as much horsepower as I was used to.
Meanwhile, for Rivian owners, who are used to their vehicles, they don’t see what the problem is. The vehicle responds as they expect it to respond, they’ve gotten used to it, and they love the instant availability of torque, the feeling that the vehicle is almost reading your mind as it’s electric motors respond more quickly than any big diesel truck you’ve experienced.
So, this is something to keep in mind for electric vehicle test drives in general – regen could be shocking to you to begin with, but if you take some time to get used to it, to get some practice moderating your throttle inputs in a way that you haven’t had to do before with most gas cars, maybe you too can reach a new level of satisfaction with your car – just like the Rivian owners in this survey have.
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Global renewable developer and energy giant RWE has halted its US offshore wind operations “for the time being” because of the “political environment” the Trump administration has created.
RWE, Germany’s biggest electricity producer, said in March that it had dialed back its US offshore wind activities. But now, CEO Marcus Krebber said in a speech transcript, which he’ll deliver at the company’s Annual General Meeting in Essen on April 30, that its US offshore wind business is now closed (but it wasn’t all bad news):
In the US, where we have stopped our offshore activities for the time being, our business in onshore wind, solar energy, and battery storage has so far been developing very dynamically. At the start of this year, we reached an important milestone when our US generation capacity hit the 10 gigawatt mark. The construction of a further 4 gigawatts is secured.
He went on to say that renewables have created regional value and jobs, but that the company remains “cautious given the political developments.” RWE has introduced more stringent requirements for future US investments:
All necessary federal permits must be in place. Tax credits must be safe harbored and all relevant tariff risks mitigated. In addition, onshore wind and solar projects must have secured offtake at the time of the investment decision. Only if these conditions are met will further investments be possible, given the political environment.
About half of RWE’s installed renewable capacity is in the US, where it’s the third-largest renewable energy company through its subsidiary, RWE Clean Energy. RWE holds the rights to develop US offshore wind projects in New York, Louisiana, and California.
RWE paid $1.1 billion for the New York lease area in 2022, where it’s meant to develop the 3 gigawatt (GW) Community Offshore Wind with the UK’s National Grid. Community Offshore Wind was projected to come online in the early 2030s and expected to power more than a million homes.
The developer paid $5.6 billion for the Louisiana lease in the Gulf of Mexico in 2023 as the lone bidder for development rights, and the Canopy Offshore Wind project off Northern California was not expected to be completed for another decade.
Read more: Trump admin halts $5 billion NY offshore wind project mid-build
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It’s that time of year again, time for events across the country to show off electric vehicles at Drive Electric Earth Month.
Drive Electric Earth Month is an offshoot of Drive Electric Week, a long-running annual tradition hosting meetups mostly in the US, but also occasionally in other countries. It started as Drive Electric Earth Day, but since not every event can happen on the same day, they went ahead and extended it to encompass “Earth Month” events that happen across the month of April. It’s all organized by Plug In America, the Sierra Club, the Electric Vehicle Association, EV Hybrid Noire, and Drive Electric USA.
Events consist of general Earth Day-style community celebrations, EV Ride & Drives where you can test drive several EVs in one place, and opportunities to talk to EV owners and ask them questions about what it’s like to live with an EV, away from the pressure of a dealership.
This month, there are 158 events registered across the US and 1 in Mexico (including one online webinar about things to consider when purchasing an EV).
Events have been happening all month, but the biggest weekend is this upcoming one, APril 26-27.
One really neat event was the Asheville event, which showcased the resiliency of EVs in an area devastated by Hurricane Helene, which was made more severe by climate change. That event was attended by the Rivian R1T which famously got dragged 100 feet submerged in mud and came out running fine.
But the bulk of the events happened on the weekends surrounding Earth Day, April 22, so there were several last weekend and will be even more this upcoming weekend.
There are plenty of events in the big cities where you’d expect, but Plug In America wanted to highlight a few of the events in smaller places around the country. Here’s a sampling of upcoming events:
- Big Island EV – Cruise and Picnic in Waimea, HI on April 26, 10am-1pm – EV drivers will congregate in various places around the Big Island (Kona, Waimea, Waikoloa and Hilo), then drive up Saddle Road to the Gil Kahele Recreation Area on Mauna Kea for a potluck and a chance to talk about the experience of owning EVs on the Big Island.
- Santa Barbara Earth Day 2025 and Green Car Show in Santa Barbara, CA on April 26-27, 11am-8pm – This is part of Santa Barbara’s Earth Day celebration, which routinely attracts 30,000 participants and is one of the longest-running Earth Day celebrations on the planet. The Green Car Show includes ride & drives and an “Owners Corner” where owners can showcase their EVs and attendees can check them out and ask questions.
- Earth Day’25 – EV’s role in a sustainable future in Queretaro City, Mexico on April 26, 9am-4pm – The sole Mexican event, this is a combined in-person/online seminar at the Querétaro Institute of Technology.
- Norman Earth Day Festival in Norman, OK on April 27, 12-5pm – Another municipal Earth Day festival, with hands-on activities for kids to learn about the environment. A portion of the parking lot reserved for an EV car show for EV owners who pre-register to show off their vehicles.
- Oregon Electric Vehicle Association Test Drive & Information Expo in Portland, OR on April 27, 10am-4pm – This one is at Daimler Truck’s North American HQ, and will have several EVs for test drives, owner displays (including DIY gas-to-EV conversions), and keynote presentations by EV experts. They’ll even have a 1914 Detroit Electric EV available for test rides!
- And, we at Electrek want to give a shoutout to Rove’s EV Drive Days in Santa Ana 10am-3pm April 28 – ROVE is the company behind the “full-service” EV charging concept that we’ve talked about several times here on Electrek, and we like what they’re doing for EV charging. They’ve hosted a few community events, and this is their contribution to Earth Month.
Each event has a different assortment of activities (e.g. test drives won’t be available at every event, generally just the larger ones attended by local dealerships), so be sure to check the events page to see what the plan is for your local event.
These events have offered a great way to connect with owners and see the newest electric vehicle tech, and even get a chance to do test rides and drives in person. Attendees got to hear unfiltered information from actual owners about the benefits and trials of owning EVs, allowing for longer and more genuine (and often more knowledgeable) conversations than one might normally encounter at a dealership.
And if you’re an owner – you can show off your car and answer those questions for interested onlookers.
To view all the events and see what’s happening in your area, you can check out the list of events or the events map. You can also sign up to volunteer at your local events, and if you plan to show off your electric car, you can RSVP on each event page and list the vehicle that you plan to show (or see what other vehicles have already registered).
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