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Consumer Reports is out with its annual owner satisfaction survey, showing Rivian to be far and away the most-loved car brand according to owners. The rating comes soon after Consumer Reports strangely listed the R1S as one of its “least favorite cars we tested in 2023.”

Consumer Reports does an annual survey of its readers, with 330,000 responses from owners of all sorts of vehicles in the 2021-2024 model years. In the past, electric vehicles have ranked well in the survey, and this year is no different, with Rivian topping the list by a commanding margin.

In this year’s rankings, Rivian was the only brand, out of 29, to reach a satisfaction score of 5 out of 5. Six other brands got a 4 out of 5 score, with the biggest chunk of brands receiving a score of 3.

Beyond the satisfaction score, Consumer Reports also asked owners if they would buy from that brand again. In this survey Rivian again ranked the highest, with an 86% score, 9% higher than Mini’s 77% second-place score. And that 9% gap is a big one – it’s the biggest gap between places on the list, with other brands largely being clustered close together, only a percent or two away from each other.

This isn’t the highest “would buy again” score that Consumer Reports’ has ever had, as Tesla has ranked over 90% in the past. Tesla’s score is down significantly from its peaks, which could be a reflection of several factors – slipping service quality, annoyance with Tesla CEO Elon Musk’s nonsense, or just simply a move from catering to a smaller and more evangelistic early customer base to becoming a mass market company.

That last factor probably does help Rivian in these rankings, as the company is still rather small, and thus will tend to have a customer base that identifies more fully with the brand and its early mission statements. It also helps that Rivian produces only two vehicles, so its brand score is more a representation of how good those two vehicles are, rather than an entire product line (which, for some other larger brands, might include a few good cars and a few stinkers).

When breaking down owner satisfaction into different categories, Rivian excels in most of these individual categories as well. Rivian shows up as one of the most satisfying vehicles in comfort (alongside several luxury brands), driving (alongside Tesla, sportscar brands, and a couple luxury brands), cabin storage (though well behind Ram), and ownership cost (fuel, maintenance, and so on – where electric cars and Asian automakers did well). The only category that Rivian didn’t rank near the top of is usability of the interface, perhaps due to the car’s heavy use of a digital touchscreen-based interface instead of analog controls.

It’s also true that Rivian’s vehicles have been exceptionally well-reviewed by, well, basically everyone. We loved the R1T and the R1S (Seth owns one, and loves it), and so has basically every other outlet. In fact, the earliest reviews were so good that when I talked to a fellow journalist about how positive they were, they expressed suspicion: “usually there’s at least someone who says something bad about a car, but I’ve heard nothing negative about the R1T.”

Well, except for Consumer Reports. The company’s Talking Cars podcast recently noted that the R1S was one of its “worst cars of 2023”. They stated that the car was too expensive, and was “undriveable” and “nauseating.”

The problem, to Consumer Reports, was that the throttle is too twitchy both on and off throttle. Letting off throttle for regenerative braking felt “lurching” and “unsettling” to the reviewers. They stated that they found it “odd” that owner satisfaction is so high.

So… why the disconnect?

So why would Consumer Reports’ reviewers have such a different take than Rivian’s owners, and than other EV reviewers as well? I think I’ve got an idea.

The issue here seems to be a matter of throttle response. Electric motors can respond more quickly than internal combustion engines can, so it’s possible to build an electric vehicle that responds much more quickly to throttle inputs. For inexperienced drivers or passengers, this can be jarring, especially in the beginning, as cars will feel much more twitchy for any driver with an unstable pedal foot.

If drivers are used to accelerating and coasting (which you shouldn’t do in a gas car anyway – the most efficient driving method is to maintain a steady level of throttle whenever possible), this can make EVs seem jerky. This style of driving is common in an ICE car, because outside of highly-tuned sportscars, ICE cars just don’t respond very quickly to throttle inputs. And the problem usually can be solved by more experience driving an EV, and recognizing that it’s important to have a steady throttle foot to reduce the jerkiness of the drive experience.

For exceptionally powerful EVs, this is even more the case, because smaller throttle inputs produce larger jumps in power. With the Rivian’s quad-motor setup, regenerative braking can also be very strong, and so letting off the accelerator quickly can produce a jarring braking motion.

Some electric vehicles moderate throttle inputs for this reason, either adding a delay or smoothing out inputs to make for more gradual acceleration and deceleration – both the Fisker Ocean and Chevy Blazer EV, which I’ve driven recently, do this. Frankly, I find the “delay” method to be the nauseating one – it means the car is making decisions, instead of me, and those decisions happen at a time that’s not predictable to me, leading to a jerkier ride. This was the worst spot, to me, in my reviews of both of those vehicles.

VW Group vehicles have a different method – they only allow for light regen off-throttle, and instead use blended brakes to engage higher regen when pressing the brake pedal, only activating friction brakes if you push the brake pedal deeper. But this means “one pedal driving,” which is so popular among EV drivers, is not really possible in these cars.

These solutions are different than the one Rivian has taken, which is to just give you strong regen all the time and let the driver have control over what the vehicle is doing.

The Rivian’s regen is adjustable, but less so than some other vehicles. Some vehicles like the Chevy Bolt have easily-adjustable regen by using paddles on the back of the steering wheel (and the Bolt’s is probably the best regenerative braking system out there all told). On the Rivian, you need to change the setting on a screen menu and there’s no way to turn it all the way off. This has in fact been an area of criticism for Rivians, as some have called for more adjustability to the regen system (and they’re probably right).

This strong regen does tend to shock newer EV drivers, or people who don’t drive EVs full time. But among the longtime EV owners I know, almost all of them prefer strong and responsive regenerative braking, and have learned to moderate their throttle inputs effectively to ensure proper command over the vehicle and also maintain a smooth ride. And I notice the same as a passenger in an EV – it’s usually a smoother ride when the driver is more EV-experienced than when they’re more used to gas cars.

So this could explain it – for a reviewer who doesn’t drive EVs full time, who has a lifetime experience driving relatively unresponsive gas cars before moving to one of the most torquey and responsive cars on the road today, the shocking difference in how quickly power is available could make it hard to adjust. Heck, I had this issue when I drove my Tesla Roadster to test out a Plaid Model S – despite being from the same brand, and the Roadster being incredibly responsive, the Model S still knocked me for a loop with ~4x as much horsepower as I was used to.

Meanwhile, for Rivian owners, who are used to their vehicles, they don’t see what the problem is. The vehicle responds as they expect it to respond, they’ve gotten used to it, and they love the instant availability of torque, the feeling that the vehicle is almost reading your mind as it’s electric motors respond more quickly than any big diesel truck you’ve experienced.

So, this is something to keep in mind for electric vehicle test drives in general – regen could be shocking to you to begin with, but if you take some time to get used to it, to get some practice moderating your throttle inputs in a way that you haven’t had to do before with most gas cars, maybe you too can reach a new level of satisfaction with your car – just like the Rivian owners in this survey have.

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Volvo set to ditch LiDAR for 2026 – and Luminar is BIG mad

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Volvo set to ditch LiDAR for 2026 – and Luminar is BIG mad

It seems like the writing was already on the wall last week when Volvo moved to make its Luminar-supplied LiDAR system an option – there are now reports that the Swedish car brand is set to ditch LiDAR tech entirely in 2026.

In a recent SEC filing following a missed interest payment on its 2L notes, Luminar confirmed that Volvo’s new ES90 and EX90 flagship models (along with the new Polestar 3) would no longer be offered with LiDAR from Luminar. The move signals a full reversal on the safety tech that had started as standard equipment, then became an option, and is now (according to reports from CarScoops) gone altogether.

In a statement, a Volvo Cars USA spokesperson added the decision was reportedly made, “to limit the company’s supply chain risk exposure, and it is a direct result of Luminar’s failure to meet its contractual obligations to Volvo Cars.”

This is what Luminar had to say about the current, icy state of the two companies’ relationship as of the 31OCT filing:

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The Company’s largest customer, Volvo Cars (“Volvo”), has informed us that, beginning in April 2026, Volvo will no longer make our Iris LiDAR standard on its EX90 and ES90 vehicles (although Iris will remain an option). Volvo also informed the Company that it has deferred the decision as to whether to include LiDAR, including Halo (Luminar’s next generation LiDAR under development), in its next generation of vehicles from 2027 to 2029 at the earliest. As a result of these actions, the Company has made a claim against Volvo for significant damages and has suspended further commitments of Iris LiDAR products for Volvo pending resolution of the dispute. The Company is in discussions with Volvo concerning the dispute; however, there can be no assurance that the dispute will be resolved favorably or at all. Furthermore, there can be no guarantee that any claim or litigation against Volvo will be successful or that the Company will be able to recover damages from Volvo.

As a result of the foregoing, the Company is suspending its guidance for the fiscal year ending December 31, 2025.

LUMINAR

On November 14, Luminar confirmed that Volvo had terminated its contract altogether, in a blow that could leave Luminar rethinking its long-term future and planning litigation against its biggest ex-customer.

The news follows a host of significant upgrades to the EX90 that include a new, more dependable electronic control module (ECM) and 800V system architecture for faster charging and upgraded ADAS that improves the automatic emergency steering functions and Park Pilot assistant.

Electrek’s Take


You can’t spend years telling everyone you’re miles ahead because you have LiDAR, then ditch LiDAR, and pretend no one is going to call you out on it. They had better hope they don’t up on Mark Rober’s YouTube channel doing a Wile E. Coyote impression (above).

That said, it’ll be interesting to see if ditching the LiDAR has a negative impact there. Or, frankly, whether ditching the LiDAR and its heavy compute loads will actually help mitigate some of the EX90’s niggling software issues. It could go either way, really – and I’m not quite sure which it will be. Let us know which way you think it’ll go in the comments.

SOURCE: Luminar, via SEC filing; featured image by Volvo.


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John Deere electric riding mower gets removable batteries from EGO

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John Deere electric riding mower gets removable batteries from EGO

The new John Deere Z370RS Electric ZTrak zero turn electric riding mower promises all the power and performance Deere’s customers have come to expect from its quiet, maintenance-free electric offerings – but with an all new twist: removable batteries.

The latest residential ZT electric mower from John Deere features a 42″ AccelDeep mower deck for broad, capable cuts through up to 1.25 acres of lawn per charge, which is about what you’d expect from the current generation of battery-powered Deeres – but this is where the new Z370RS Electric ZTrak comes into its own.

Flip the lid behind the comfortably padded yellow seat and you’ll be greeted by six (6!) 56V ARC Lithium batteries from electric outdoor brand EGO. Those removable batteries can be swapped out of the Z370RS for fresh ones in seconds, getting you back to work in less time than it takes to gravity pour a tank of gas.

And, because they’re EGO batteries, they can be used in any 56V-powered EGO-brand tools and minibikes for unprecedented cross-brand interoperability. Tools and minibikes that, it should be noted, can be purchased at John Deere dealers across the country.

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The upsell scripts write themselves, kids. And when you start your dialing, tell your prospective customers their new Z370RS Electric ZTrak electric mower lists for $6,499, and if you order now we can bundle it with EGO minibike for the kiddos – just in time for the holidays!

Electrek’s Take


When John Deere launched the first Z370R, Peter Johnson wrote that electrifying lawn equipment needs to be a priority, citing EPA data that showed gas-powered lawnmowers making up five percent of the total air pollution in the US (despite covering far less than 5% of the total miles driven on that gas). “Moreover,” he writes, “it takes about 800 million gallons of gasoline each year (with an additional 17 million gallons spilled) to fuel this equipment.”

It should go without saying, then, that states like California, which are banning small off-road combustion engines, have the right idea.

SOURCE | IMAGES: John Deere.


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Daimler CEO just dropped some pretty WILD pro-hydrogen claims [update]

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Daimler CEO just dropped some pretty WILD pro-hydrogen claims [update]

Daimler Truck AG CEO Karin Rådström hopped on LinkedIn today and dropped some absolutely wild pro-hydrogen talking points, using words like “emotional” and “inspiring” while making some pretty heady claims about the viability and economics of hydrogen. The rant is doubly embarrassing for another reason: the company’s hydrogen trucks are more than 100 million miles behind Volvo’s electric semis.

UPDATE 22NOV2025: Daimler just delivered five new hydrogen semis for trials.

While it might be hard to imagine why a company as seemingly smart as Daimler Truck AG continues to invest in hydrogen when study after study has shut down its viability as a transport fuel, it makes sense when you consider that the Kuwait Investment Authority (KIA) holds approximately 5% of Daimler and parent company Mercedes’ shares.

That’s not a trivial stake. Indeed, 5% is enough to make KIA one of the few actors with both the access and the motivation to shape conversations about Daimler’s long-term technology bets, and as a major oil-producing country whose economy would undoubtedly take a hit if oil demand plummeted, any future fuel that’s measured molecules instead of electrons isn’t just a concept for the Kuwaiti economy: it’s a lifeline.

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What’s more, Kuwait’s “Oil Strategy 2040” includes plans to nearly double crude oil production and invest billions of dollars in new oil extraction projects and downstream refining facilities, even as the rest of the world rushes to decarbonize.

In that context, the push to make hydrogen seem like an attractive decarbonization option makes more sense. So, instead of giving Daimler’s hydrogen propaganda team yet another platform to try and convince people that hydrogen might make for a viable transport fuel eventually by giving five Mercedes-Benz GenH2 semi trucks to its customers at Hornbach, Reber Logistik, Teva Germany with its brand ratiopharm, Rhenus, and DHL Supply Chain, I’m just going to re-post Daimler CEO Karin Rådström’s comments from Hydrogen Week.

You let me know if they sound any more credible now that there are five (5!) whole trucks on the road.


Earlier this month, Daimler Truck AG issued a press release entitled, “Five and a Half Times Around the World: Daimler Truck Fuel Cell Trucks Successfully Complete More Than 225,000 km (~139,000 miles) in Real-World Customer Operations.” Don’t bother looking for it on Electrek, though. I didn’t run it. And I didn’t run it because, frankly, a fleet of over-the-road semi trucks managing to cover a little over half the number of miles that David Blenkle put on his single Ford Mustang Mach-E isn’t particularly impressive.

In the meantime, Daimler competitors like Volvo, Renault, and even tiny Motiv are racking up millions and millions of all-electric miles and MAN Truck CEO Alexander Vlaskamp is saying that it’s impossible for hydrogen to compete with batteries. Heck, even Daimler’s own eActros BEV semi trucks are putting up better numbers than those hydrogen deals.

So, why then is Rådström pouring on the hydrogen love over at LinkedIn?

For some reason – posts about hydrogen always stir up emotions. I think hydrogen (not “instead of” but “in parallel to” electric) plays a role in the decarbonization of heavy duty transport in Europe for three reasons:

  1. If we would go “electric only” we need to get the electric grid to a level where we can build enough charging stations for the 6 million trucks in Europe. It will take many years and be incredibly expensive. A hydrogen infrastructure in parallel will be less expensive and you don’t need a grid connection to build it, putting 2000 H2 stations in Europe is relatively easy.
  2. Europe will rely on import of energy, and it could be transported into Europe from North Africa and Middle East as liquid hydrogen. Better to use that directly as fuel than to make electricity out of it.
  3. Some use cases of our customers are better suited for fuel cells than electric trucks – the fuel cell truck will allow higher payload and longer ranges.

At European Hydrogen Week, I saw firsthand the energy and ambition behind Europe’s net-zero goals. It’s inspiring—but also a wake-up call. We’re not moving fast enough.

What we need:

  • Large-scale hydrogen production and transport to Europe
  • A robust refueling network that goes beyond AFIR
  • And real political support to make it happen – we need smart, efficient regulation that clears the path instead of adding hurdles.

To show what’s possible, we brought our Mercedes-Benz GenH2 to Brussels. From the end of 2026, we’ll deploy a small series of 100 fuel cell trucks to customers.

Let’s build the infrastructure, the momentum, and the partnerships to make zero-emission transport a reality. 🚛 and let’s try to avoid some of the mistakes that we see now while scaling up electric. And let’s stop the debate about “either or”. We need both.

KARIN RÅDSTRÖM

Commenters were quick to point out that Daimler recently received €226M in grants from German federal and state governments to build 100 fuel cell trucks – but, while Daimler for sure doesn’t want to give back the money, it’s also pretty difficult to believe that Rådström’s pro-hydrogen posturing is sincere.

Especially since most of it seems like nonsense.

We’re not doing any of that


Daimler CEO at European Hydrogen Week; via LinkedIn.

At the risk of sounding “emotional,” Rådström’s claims that building a hydrogen infrastructure in parallel will be less expensive than building an electrical infrastructure, and that “you don’t need a grid connection to build it,” are objectively false.

Further, if her claim that “putting 2,000 H2 stations in Europe is relatively easy” isn’t outright laughable, it’s worth noting that Europe had just 265 hydrogen filling stations in operation in 2024 (and only 40% of those, or about 100, were capable of serving HD trucks). At the same time, the IEA reported that there are nearly five million public charging ports already in service on the continent.

Next, the claim that, “Europe will rely on import of energy, and it could be transported into Europe from North Africa and Middle East as liquid hydrogen” (emphasis mine), is similarly dubious – especially when faced with the fact that, in 2023, wind and solar already supplied about 27–30% of EU electricity.

I will agree, however, with one of Rådström’s claims. She notes that, “some use cases of our customers are better suited for fuel cells than electric trucks – the fuel cell truck will allow higher payload and longer ranges.” That’s debatable, but widely accepted as true … for now. Daimler’s own research into lighter, more energy-dense, and lower-cost solid-state battery technology, however, may mean that it won’t be true for long, however.

Unless, of course, Mercedes’ solid-state batteries don’t work (and she would know more about that than I would, as a mere blogger).

Electrek’s Take


Mahle CEO: "We will fail if we don't use blue hydrogen"
Via Mahle.

As you can imagine, the Karin Rådström post generated quite a few comments at the Electrek watercooler. “Insane to claim that building hydrogen stations would be cheaper than building chargers,” said one fellow writer. “I’m fine with hydrogen for long haul heavy duty, but lying to get us there is idiotic.”

Another comment I liked said, “(Rådström) says that chargers need to be on the grid – you already have a grid, and it’s everywhere!”

At the end of the day, I have to echo the words of one of Mercedes’ storied engineering partners and OEM suppliers, Mahle, whose Chairman, Arnd Franz, who that building out a hydrogen infrastructure won’t be possible without “blue” H made from fossil fuels as recently as last April, and maybe that’s what this is all about: fossil fuel vehicles are where Daimler makes its biggest profits (for now), and muddying the waters and playing up this idea that we’re in some sort of “messy middle” transition makes it just easy enough for a reluctant fleet manager to say, “maybe next time” when it comes to EVs.

We, and the planet, will suffer for such cowardice – but maybe that’s too much malicious intent to ascribe to Ms. Rådström. Maybe this is just a simple “Hanlon’s razor” scenario and there’s nothing much else to read into it.

Let us know what you think of Rådström’s pro-hydrogen comments, and whether or not Daimler’s shareholders should be concerned about the quality of the research behind their CEO’s public posts, in the comments section at the bottom of the page.

SOURCE | IMAGES: Karin Rådström, via LinkedIn.


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