The NFL’s “big game” is less than a week away, and companies with deep pockets are starting to tease the ads that will air on Sunday. If you’re an EV enthusiast, the trend of all-electric models dominating the automotive ad category will continue during this year’s Super Bowl. Below are the commercials that have been confirmed will air during this year’s game.
As the final game of the 2023-2024 NFL season approaches, there are some traditions that fans can expect to take part in Sunday. Aside from gambling on relatively mundane things like how long the national anthem with run or what color the Gatorade will be, Americans use Super Bowl Sunday as a day to overeat, get together with friends and family, and tune in to the big game, whether its to see the league’s best compete, cheer on Taylor Swift’s boyfriend, or to simply enjoy the commercials.
Last year’s game saw an average of 115.1 million viewers across all platforms – easily one of the largest annual audiences attentively watching and a perfect opportunity to get the word out about a brand and its products if you have the money. Air time for a 30-second spot during the 2024 Super Bowl reportedly starts at 7 million dollars.
While automakers have always held some presence during the Super Bowl, the commitment to the astronomical ad buy has deterred many OEMs in recent years… unless, of course, we’re talking EVs. GM’s all-electric lineup has been a mainstay on Super Bowl Sunday the last four years but decided to pass this year amidst recent development setbacks.
Last year’s broadcast also saw an EV commercial from Polestar and, the year before that, spots from Kia and BMW. As we approach Sunday’s game, we will see some of those same brands touting their latest EV technology, each taking different approaches to their ad campaigns.
Here are the confirmed EV spots airing during this year’s Super Bowl.
BMW is returning to the Super Bowl in 2024 with a new spot starring beloved actor Christopher Walken. The teaser, titled “Ad for an ad” doesn’t reveal much, but given BMW’s last Super Bowl commercial and its commitment to electrification, we expect EVs to be the main focus – particularly the German automaker’s new i5 series. Here’s the teaser:
Fellow German automaker Volkswagen returns to the Super Bowl for the first time since 2014. It has begun teasing its upcoming commercial with a couple of quick spots highlighting its community of drivers over the decades.
The automaker has also offered a nod to its past, releasing a video about the debut of the Beetle, which first debuted in the US in the late 1940s. The Super Bowl ad is called “An American Love Story” and is expected to showcase the automaker’s past alongside its all-electric future – perhaps we see a new ID.Buzz EV next to its classic combustion van counterpart?
Last but not least is Kia – part of Hyundai Motor Group, which is arguably leading the pack of legacy automakers diving head first into the all-electric future. On display during the big game will be the new three-row EV9 SUV, which recently began making deliveries to US reservation holders and has the makings to be a hit.
Like its competitors above, Kia is merely teasing its 2024 Super Bowl ad called “The Power Within.” However, unlike those above, we know for certain what EV will be promoted. Here’s the 15-second teaser:
EV ads, or car commercials in general, are a bit light this year, but the 2024 Super Bowl is sure to garner another massive audience of consumers – many of whom are even keener on the idea of owning or leasing their first EV than they were a year ago.
Keep an eye out for these spots on Sunday and try not to drink too much; Mondays already suck.
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Enphase Energy just launched a new off-grid system that lets homeowners power their homes without a utility connection – even for extended periods. The California-based Enphase says the off-grid setup delivers a seamless way to live independently from the grid while still using solar, batteries, and a standby AC generator.
A full off-grid setup
The new system combines Enphase’s IQ Battery 5P with embedded grid-forming microinverters, IQ8 Series Microinverters with Sunlight JumpStart, and a third-party standby AC generator. The components work together to supply power to a home and automatically manage energy sources to maximize efficiency and reliability.
If the batteries are drained and the generator runs out of fuel, the Sunlight JumpStart feature can automatically recharge the batteries the next morning once the sun comes up.
The IQ Battery 5P delivers 3.84 kVA of power per 5 kWh of capacity, and systems can be scaled up to 40 kWh and 15.4 kVA. That’s enough power to start big household appliances like HVAC systems or water pumps. The IQ System Controller 3G provides the backbone, managing solar, batteries, and generator inputs to deliver up to 46 kVA of off-grid power.
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Smarter control and connectivity
Each system connects to the cloud through Enphase’s IQ Combiner 5C HDK, which bundles solar interconnection, communications, and metering into one box. For homes without reliable broadband, the built-in 4G LTE Cat 4 modem keeps the system online for monitoring, firmware updates, and remote support.
Homeowners can manage everything from the Enphase App – from solar generation and battery status to generator integration and load control.
Why it matters
As grid outages become more common and homeowners look for ways to gain energy independence, off-grid systems like this are becoming more appealing.
“With the launch of our off-grid solution, we are giving homeowners a reliable path to complete energy independence,” said Nitish Mathur, Enphase’s SVP of customer experience. Enphase says over 100 homes are already operating entirely off-grid using its technology. The company plans to expand availability beyond the US in 2026.
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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Global offshore wind targets are still strong enough to triple global capacity by 2030, despite the US’s offshore wind stagnation under Trump. A new analysis from energy think tank Ember and the Global Offshore Wind Alliance (GOWA) shows that the rest of the world is charging forward, underscoring confidence in offshore wind as a cornerstone of future clean energy systems.
Based on the latest NHTSA report, Tesla’s ‘Robotaxis’ keep crashing in Austin, Texas, despite ‘safety monitors’ preventing an unknown number of crashes.
Under an NHTSA Standing General Order SGO, automakers are required to report crashes involving their autonomous driving (ADS) and advanced driver assistance systems (ADAS) within five days of being notified of them.
For years, Tesla was only reporting ADAS crashes, since, despite the names of its Autopilot and Full Self-Driving systems, they are only considered level 2 driver assistance systems.
Since the launch of the Robotaxi service in Austin, Texas, where Tesla moved the supervisor from the driver’s seat to the passenger seat, it has now reported its first few crashes under the ADS reporting.
This week, NHTSA has updated its crash report and revealed a 4th crash that happened in September:
Report ID
Incident Date
Incident Time (24:00)
Make
Model
Model Year
Automation System Engaged?
Highest Injury Severity Alleged
Crash With
Roadway Type
Weather
13781-11687
SEP-2025
01:25
TESLA
Model Y
2026
ADS
Property Damage. No Injured Reported
Other Fixed Object
Parking Lot
Partly Cloudy
As we previously highlighted, when it comes to both ADS and ADAS crash reporting, Tesla abuses the redacting capacity and hides most information about its crashes, unlike most of its competitors.
Therefore, we don’t have much information about this new crash, but it reportedly occurred in a parking lot and involved a Tesla Robotaxi crashing into a “fixed object,” resulting in property damage.
What’s most interesting about this crash is that it comes as Tesla released the first bit of data about its Robotaxi program in Austin.
During its earnings call last week, Tesla confirmed that the Robotaxi fleet has traveled 250,000 miles since its launch in late June.
Therefore, Tesla Robotaxi currently crashes at a rate of about once every 62,500 miles. That’s with a safety monitor with a finger on a kill switch, ready to stop the vehicle at all times.
We have no data on how often Tesla’s safety monitors prevent crashes in its robotaxis.
For comparison, the NHTSA report lists 1,267 crashes involving Waymo vehicles. However, Waymo’s robotaxis have covered over 125 million fully driverless miles since inception. That’s a crash every 98,600 miles and without any onboard safety monitor.
Electrek’s Take
That’s the problem with comparing Tesla and Waymo.
At least we can now clearly see that Waymo’s incident rate is much lower than Tesla’s, but that’s with a safety monitor in Tesla robotaxis that prevents an untold number of crashes.
The actual difference could be 10x higher. We simply don’t know. Tesla has always refused to share any data regarding disengagement or intervention rates.
One thing is clear: Tesla is way behind Waymo in autonomous driving safety.
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