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The NFL’s “big game” is less than a week away, and companies with deep pockets are starting to tease the ads that will air on Sunday. If you’re an EV enthusiast, the trend of all-electric models dominating the automotive ad category will continue during this year’s Super Bowl. Below are the commercials that have been confirmed will air during this year’s game.

As the final game of the 2023-2024 NFL season approaches, there are some traditions that fans can expect to take part in Sunday. Aside from gambling on relatively mundane things like how long the national anthem with run or what color the Gatorade will be, Americans use Super Bowl Sunday as a day to overeat, get together with friends and family, and tune in to the big game, whether its to see the league’s best compete, cheer on Taylor Swift’s boyfriend, or to simply enjoy the commercials.

Last year’s game saw an average of 115.1 million viewers across all platforms – easily one of the largest annual audiences attentively watching and a perfect opportunity to get the word out about a brand and its products if you have the money. Air time for a 30-second spot during the 2024 Super Bowl reportedly starts at 7 million dollars.

While automakers have always held some presence during the Super Bowl, the commitment to the astronomical ad buy has deterred many OEMs in recent years… unless, of course, we’re talking EVs. GM’s all-electric lineup has been a mainstay on Super Bowl Sunday the last four years but decided to pass this year amidst recent development setbacks.

Last year’s broadcast also saw an EV commercial from Polestar and, the year before that, spots from Kia and BMW. As we approach Sunday’s game, we will see some of those same brands touting their latest EV technology, each taking different approaches to their ad campaigns.

Here are the confirmed EV spots airing during this year’s Super Bowl.

BMW is returning to the Super Bowl in 2024 with a new spot starring beloved actor Christopher Walken. The teaser, titled “Ad for an ad” doesn’t reveal much, but given BMW’s last Super Bowl commercial and its commitment to electrification, we expect EVs to be the main focus – particularly the German automaker’s new i5 series. Here’s the teaser:

Fellow German automaker Volkswagen returns to the Super Bowl for the first time since 2014. It has begun teasing its upcoming commercial with a couple of quick spots highlighting its community of drivers over the decades.

The automaker has also offered a nod to its past, releasing a video about the debut of the Beetle, which first debuted in the US in the late 1940s. The Super Bowl ad is called “An American Love Story” and is expected to showcase the automaker’s past alongside its all-electric future – perhaps we see a new ID.Buzz EV next to its classic combustion van counterpart?

If you hope to see an EV version of the Beetle debut Sunday, you shouldn’t hold your breath. Here’s one of the teasers:

Last but not least is Kia – part of Hyundai Motor Group, which is arguably leading the pack of legacy automakers diving head first into the all-electric future. On display during the big game will be the new three-row EV9 SUV, which recently began making deliveries to US reservation holders and has the makings to be a hit.

Like its competitors above, Kia is merely teasing its 2024 Super Bowl ad called “The Power Within.” However, unlike those above, we know for certain what EV will be promoted. Here’s the 15-second teaser:

EV ads, or car commercials in general, are a bit light this year, but the 2024 Super Bowl is sure to garner another massive audience of consumers – many of whom are even keener on the idea of owning or leasing their first EV than they were a year ago.

Keep an eye out for these spots on Sunday and try not to drink too much; Mondays already suck.

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777 hp electric overland concept from Italdesign bows in Beijing [video]

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777 hp electric overland concept from Italdesign bows in Beijing [video]

The all-new, all-electric Italdesign Quintessenza concept is a high-tech Italian take on the Porsche Dakar concept that’s just begging to be put into production.

Making its debut at the Beijing Auto Show, the Italdesign Quintessenza concept embodies both the dynamic prowess of a GT and the versatile adaptability of a pick-up truck. At least, that’s what its makers say. And, if your idea of a pickup truck leans more towards “Subaru Brat” than “Ford F-150 Lightning,” that’s probably right!

The rear section of the Quintessenza converts from a “hatchback” to an open “pickup” bed in true Brat fashion. The rear seats are designed to flip 180-degrees backwards, providing a rear-facing, panoramic “stargazing” mode that promises, “(the) experience and feeling of connection with nature and the outside world.”

Stargazing mode

In its more conventional GT “mode,” the Quintessenza is arguably the best-looking Italdesign concept to come out in years, with vertical lighting elements up front and aggressively-sculpted rear haunches that this writer thinks would be a natural for Audi.

Those design elements aren’t just aesthetic – they’re loaded with electronics. “Two aerodynamic fins that integrate the ADAS systems are present on the upper back of the roof, at the level of the C-pillars,” reads the official release. “They map the surrounding environment when the satellite signal is poor, and offer multifunction lights indicating the car’s driving mode and braking when the hard top is removed.”

Quintessenza vertical elements

So, what kind of vehicle is the Italdesign Quintessenza? Is it a true overland GT, in the style of the Porsche Dakar or 911 SC/RS (the rally car that became the 959)? Is it a high-end spin on the classic Subaru Brat? A futuristic Ute for traversing the Australian outback? Or is it something else entirely?

That’s above our pay grades – but you, dear readers? You guys know what’s up, so check out the official Quintessenza launch video (below), then let us know what you think of Italdesign’s latest in the comments section at the bottom of the page.

Italdesign Quintessenza

DIMENSIONS

  • Length 5561 mm
  • Height 1580 mm
  • Width (front/rear) 2200 mm
  • Wheelbase 3240 mm
  • Front overhang 1003 mm
  • Rear overhang 1318 mm
  • Number of passengers 2+2
  • Body Lightweight Aluminum structure
  • Ground height Adjustable 200-280 mm

POWERTRAIN + PERFORMANCE

  • Battery 150kWh/800V
  • Power 580kW (approx. 777 hp)
  • Range 750 Km (approx. 465 miles)
  • 0-100 Km/h < 3 seconds
  • 1 Electric Drive Unit Front axle
  • 2 InWheel motor rear axles

SOURCE | IMAGES: Italdesign.

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The new Momentum Cito E+ dares you to leave the car at home [Video]

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The new Momentum Cito E+ dares you to leave the car at home [Video]

All the cool suburbanites are already taking their kids to school, loading up at the farmers’ market, and making deliveries on clever and capable cargo e-bikes, but the new Momentum Cito E+ from Giant raises the cargo bike bar even higher — and makes leaving the car at home easier than ever.

Momentum is a new brand of “lifestyle” e-bikes from Giant Group designed to deliver premium features to customers while still hitting that $3,000-4,000 market “sweet spot.” Their latest bike, the all-new for 2024 Cito E+ utility bike, does just that, coming to market with a premium battery, Bluetooth technology, a suite of high-end safety features, and a $3,200 starting price.

Premium battery

Getting the most out of your e-bike often means getting the most out of your battery — and Momentum absolutely gets that. The Cito E+ ships with a 780 Watt-hour Panasonic battery pack with 22700 cells that have been optimized for e-bike use.

Compared to other ebike batteries with similar power ratings, the Momentum’s Panasonic battery promises to be lighter and more durable, with superior IPX7 weather protection, thermal regulation, and other safety features built-in (in fact, Panasonic was the first e-bike supplier to score a UL safety rating for its batteries).

The battery is easily removable for charging at home or in an office, but it can be charged while it’s in the bike, too. Either way, charging won’t take long — from 0 to 80% of charge (approx. 60 miles) of range is available in 3.5 hours, while a full (75 mile) charge takes less than 5 hours.

Connected cargo bike

As our test rider highlights in the video (above), the Momentum Cito E+ uses a proprietary battery management system, or BMS, to monitor the battery pack for maximum efficiency and reliability down to the individual cell level.

The BMS uses Bluetooth connectivity to transfer battery health data, state of charge, and other important information straight to the RideControl app, which enables the bike’s owner to get an in-depth look at the overall state of their e-bike and provides valuable diagnostic data to both the technicians tasked with servicing the bike and Giant themselves, to help develop even better e-bikes in the future.

2024 Giant Group dealership map; via ScrapeHero.

That connection to Giant Group is a huge potential benefit to Momentum Cito E+ buyers, by the way, as it gives them access to support from more than 1,200 brick and mortar Giant dealers across the US alone (above).

That’s a serious advantage that online-only bike brands simply can’t match.

Safety first … and maybe second, too

Momentum’s commitment to safety doesn’t stop at the battery. The Cito E+ features confidence-inspiring 4 piston hydraulic disc brakes and a heavy duty suspension for predictable handling even under heavy loads — important if you have to suddenly haul the bike down from its electronically assisted 28 mph top speed with precious kids and cargo on the back.

LED head and taillights with a lever-activated taillight ensure Cito E+ riders will be seen, too, helping you stay safer after hours.

Accessories and add-ons

Momentum Cito E+ top tube accessory and Momentum front basket shown; image by Electrek.

Momentum’s Cito E+ offers a comprehensive selection of accessories to help optimize it for each rider’s unique use case — whether that’s hauling up to 132 lbs. of cargo on the rear rack and 33 lbs. on the optional front basket (shown, above), or adding 2 Thule Yepp Maxi seats and getting the little ones to school five times a week.

You can find out more about the Momentum Cito E+ and the brand’s available accessories by clicking here.

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‘This is a unique time’: ARK Invest’s chief futurist tackles tech innovation from AI to robotics

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‘This is a unique time’: ARK Invest’s chief futurist tackles tech innovation from AI to robotics

Private lives – why hot tech is shying away from IPOs

ARK Invest’s chief futurist lists five groups that should give tech investors an edge.

According to Brett Winton, robotics, artificial intelligence, multi-omics sequencing, public blockchain and energy storage are key areas because they’re all entering the marketplace at the same time.

“We believe that this is a unique time in technological economic history,” he told CNBC’s “ETF Edge” this week.

Winton collaborates with ARK Invest CEO Cathie Wood to maintain the ARK Venture Fund (ARKVX), which allows investors to buy into the private technology space.

According to the firm’s website, the goal of the fund is to make venture capital offerings of innovative spaces in the market accessible to individual investors. As of April 10, it shows the fund’s top holdings include Epic Games, known for online video game Fortnite, and biotech companies Freenome and Relation Therapeutics.

“Our emphasis is that we are investing in innovation over the long term and going to support management teams,” said Winton.

He contends it’s a strategy that’s often not prioritized.

“That’s a real challenge a lot of public market investors don’t have that long-term view,” Winton added.

The ARK Venture Fund is down more than 7% so far this year. However, it’s up almost 39% percent over the past 52-weeks.

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