![Here are all the confirmed EV ads airing during the 2024 Super Bowl [Videos]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/02/Super-bowl-EV-ads-2024.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
Here are all the confirmed EV ads airing during the 2024 Super Bowl [Videos]
The NFL’s “big game” is less than a week away, and companies with deep pockets are starting to tease the ads that will air on Sunday. If you’re an EV enthusiast, the trend of all-electric models dominating the automotive ad category will continue during this year’s Super Bowl. Below are the commercials that have been confirmed will air during this year’s game.
As the final game of the 2023-2024 NFL season approaches, there are some traditions that fans can expect to take part in Sunday. Aside from gambling on relatively mundane things like how long the national anthem with run or what color the Gatorade will be, Americans use Super Bowl Sunday as a day to overeat, get together with friends and family, and tune in to the big game, whether its to see the league’s best compete, cheer on Taylor Swift’s boyfriend, or to simply enjoy the commercials.
Last year’s game saw an average of 115.1 million viewers across all platforms – easily one of the largest annual audiences attentively watching and a perfect opportunity to get the word out about a brand and its products if you have the money. Air time for a 30-second spot during the 2024 Super Bowl reportedly starts at 7 million dollars.
While automakers have always held some presence during the Super Bowl, the commitment to the astronomical ad buy has deterred many OEMs in recent years… unless, of course, we’re talking EVs. GM’s all-electric lineup has been a mainstay on Super Bowl Sunday the last four years but decided to pass this year amidst recent development setbacks.
Last year’s broadcast also saw an EV commercial from Polestar and, the year before that, spots from Kia and BMW. As we approach Sunday’s game, we will see some of those same brands touting their latest EV technology, each taking different approaches to their ad campaigns.
Here are the confirmed EV spots airing during this year’s Super Bowl.
BMW is returning to the Super Bowl in 2024 with a new spot starring beloved actor Christopher Walken. The teaser, titled “Ad for an ad” doesn’t reveal much, but given BMW’s last Super Bowl commercial and its commitment to electrification, we expect EVs to be the main focus – particularly the German automaker’s new i5 series. Here’s the teaser:
Fellow German automaker Volkswagen returns to the Super Bowl for the first time since 2014. It has begun teasing its upcoming commercial with a couple of quick spots highlighting its community of drivers over the decades.
The automaker has also offered a nod to its past, releasing a video about the debut of the Beetle, which first debuted in the US in the late 1940s. The Super Bowl ad is called “An American Love Story” and is expected to showcase the automaker’s past alongside its all-electric future – perhaps we see a new ID.Buzz EV next to its classic combustion van counterpart?
If you hope to see an EV version of the Beetle debut Sunday, you shouldn’t hold your breath. Here’s one of the teasers:
Last but not least is Kia – part of Hyundai Motor Group, which is arguably leading the pack of legacy automakers diving head first into the all-electric future. On display during the big game will be the new three-row EV9 SUV, which recently began making deliveries to US reservation holders and has the makings to be a hit.
Like its competitors above, Kia is merely teasing its 2024 Super Bowl ad called “The Power Within.” However, unlike those above, we know for certain what EV will be promoted. Here’s the 15-second teaser:
EV ads, or car commercials in general, are a bit light this year, but the 2024 Super Bowl is sure to garner another massive audience of consumers – many of whom are even keener on the idea of owning or leasing their first EV than they were a year ago.
Keep an eye out for these spots on Sunday and try not to drink too much; Mondays already suck.
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Tesla has opened orders for the Model Y Long Range RWD for $45,000 in the US. It’s the new entry-level Model Y following the design refresh earlier this year.
Since launching the updated Model Y earlier this year, Tesla has only offered the best-selling electric SUV in a single Long-Range AWD configuration.
First, it was as a fully-loaded $60,000 Launch Edition, and last month, it started deliveries of the regular Model Y AWD starting at $49,000.
As we recently noted, Tesla didn’t have much of an order backlog for the new Model Y in the US, and it has already started gathering new Model Y AWD in inventory just weeks after launching the vehicle.
Tesla even started offering subsidized financing rates on the new SUV this weekend.
Now, the automaker is starting to take orders for the new Model Y Long Range RWD
The new trim starts at $44,990 and enables 357 miles of range – an extra 30 miles over the AWD version.
However, due to its single motor powertrain, the lower-priced version is slightly slower with a 0-60 mph acceleration in 5.4 seconds rather than 4.6 seconds.
The automaker says that deliveries of the new version will start in the US in the next 3 to 5 weeks. It launched the new Model Y RWD in Europe weeks ago.
Tesla also offers a Standard Range RWD in Europe and China for even cheaper, and deliveries have already started in China.
Electrek’s Take
Tesla appears to have waited to open orders for the Model Y RWD in the US to optimize demand for the Long Range AWD.
But now it needs a cheaper model to sustain demand at the current production rate.
In the coming weeks, it will start building a mix of RWD and AWD in Fremont and Austin to
Interestingly, Tesla currently only offers the subsidized 1.99% financing rate on the Model Y Long Range AWD. I would assume that Tesla plans to take advantage of the boost in demand that the cheaper model will create.
However, US buyers probably won’t have to wait more than a few weeks before Tesla starts to offer lower interest rates on all versions, like it already does in Europe and China.
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![Big Mack, hydrogen Honda, and a ride in the Tesla Semi at ACT Expo 2025 [part 6]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/05/act-2025.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
On today’s thrilling episode of Quick Charge, we’ve got some of the highlights of the 2025 ACT Expo, including the all-electric Windrose and Mack Pioneer Class 8s trucks, a hydrogen fuel sell [sic] from Honda, a fun charging surprise, and – after an eight year wait – we finally get a ride in the all-new (in 2017) Tesla Semi!
ACT Expo is North America’s premier clean truck and transport trade show – and for 2025 it was bigger than ever, with more exhibitors and more, more capable battery electric vehicles than ever. The downsides? NACFE have scored with their “messy middle” messaging, and the return of “clean diesel” talking points. We’ve got a brief rundown and links to all the details, below.
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