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The former deputy PM – now an executive at the company that owns Facebook and Instagram – says the lines between human and “synthetic content” is becoming “blurred” – as the firm said it planned to label all AI images on its platforms.

Meta, which also owns the Threads social media site, has already been placing “Imagined with AI” labels on photorealistic images created using its own Meta AI feature.

The tech giant said it is now building “industry-leading tools” that will allow it to identify invisible markers on images generated by artificial intelligence that have come from other sites such as Google, OpenAI, Microsoft or Adobe.

Meta has said it will roll out the labelling on Facebook, Instagram and Threads in the coming months.

Sir Nick Clegg, who is now Meta’s president of global affairs, wrote in a statement that the move comes during a year when a “number of important elections are taking place around the world”.

He added: “During this time, we expect to learn much more about how people are creating and sharing AI content, what sort of transparency people find most valuable, and how these technologies evolve. What we learn will inform industry best practices and our own approach going forward.”

Sir Nick said the move is important at a time when “the difference between human and synthetic content” is becoming “blurred”.

Meta says it has been working with “industry partners on common technical standards for identifying AI content”, adding that it will be able to label AI-generated images when its technology detects “industry standard indicators”.

The company says the labels will come in “all languages”.

Why has Meta decided now, to announce a big shift in its efforts to get to grips with AI generated images and video?



Tom Clarke

Science and technology editor

@t0mclark3

Well first, it’s become impossible to ignore.

By one recent estimate, since 2022 alone 15 billion images have been generated by AI and uploaded to the internet. Like much of the content online, most of them fit into the harmless, even silly cute kitten, sci-fi, anime variety.

But a large number are harmful. Things like fake explicit images of public or private individuals uploaded without their consent, or politically motivated misinformation designed to manipulate the truth.

But the other reason for the reaction is companies like Meta know they are going to be forced to do something about it.

The UK passed the Online Safety Act last year which makes uploading fake explicit images of a person without their consent a crime. Lawmakers in the US last week told social media bosses that they were failing in their duty to keep users safe online and that laws to compel them to do more were now the only course of action.

Will Meta’s announcement make a difference? Yes, in that it will likely compel their rivals to follow suit and certainly will help make it clearer what images are AI generated and which aren’t.

But several research teams have shown that digital watermarking – even watermarks buried in the metadata of an image – can be removed with little expertise. Even Meta admits the technology isn’t perfect.

The real test will be whether we see, in the coming months, a decrease in the explosion of harmful fake images appearing online. And that’s probably going to be easier said than done.

While a superstar like Taylor Swift might be able to pressure Big Tech into taking down illegal images of her – the same can’t be said for the 3.5 billion users of one Meta platform or other.

If that doesn’t happen, the next test will be whether we see large and powerful tech companies in court over the issue. Some predict only hitting big tech in their pockets will really bring about change.

Sir Nick has said it’s not yet possible for Meta to identify all AI-generated content – with those who produce the images able to strip out invisible markers.

He added: “We’re working hard to develop classifiers that can help us to automatically detect AI-generated content, even if the content lacks invisible markers. At the same time, we’re looking for ways to make it more difficult to remove or alter invisible watermarks.”

Sir Nick said this part of Meta’s work is important because the use of AI is “likely to become an increasingly adversarial space in the years ahead”.

An AI-generated image of Elon Musk. Pic: Full Fact
Image:
An AI-generated image of Elon Musk. Pic: Full Fact

“People and organisations that actively want to deceive people with AI-generated content will look for ways around safeguards that are put in place to detect it. Across our industry and society more generally, we’ll need to keep looking for ways to stay one step ahead,” he said.

Meta also plans to add a feature to its platform that will allow people to disclose when they are sharing AI-generated content so the company can add a label to it.

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Eight AI-generated images that have caught people out

A fake AI-generated image of Julian Assange in prison. Pic: Full Fact
Image:
A fake AI-generated image of Julian Assange in prison. Pic: Full Fact

Taylor Swift targeted in AI images

AI images have proven controversial in recent months – with many of them so realistic users are often unable to tell they are not real.

In January, deepfake images of pop superstar Taylor Swift, which were believed to have been made using AI, were spread widely on social media.

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Swift deepfake: White House ‘alarmed’

US President Biden’s spokesperson said the sexually explicit images of the star were “very alarming”.

White House Press Secretary Karine Jean-Pierre said social media companies have “an important role to play in enforcing their own rules”, as she urged Congress to legislate on the issue.

A royal reunion that was not all it seemed

In the UK, a slideshow of eight images appearing to show Prince William and Prince Harry at the King’s coronation spread widely on Facebook in 2023, with more than 78,000 likes.

One of them showed a seemingly emotional embrace between William and Harry after reports of a rift between the brothers.

However, none of the eight images were genuine.

Meanwhile, an AI-generated mugshot of Donald Trump when he was formally booked on 13 election fraud charges fooled many people around the world in 2023.

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Poundland to stop paying rent at hundreds of stores in rescue deal

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Poundland to stop paying rent at hundreds of stores in rescue deal

Poundland will halt rent payments at hundreds of its shops if a restructuring of the ailing discount retailer is approved by creditors later this summer.

Sky News has learnt that Poundland’s new owner, the investment firm Gordon Brothers, is proposing to halt all rent payments at so-called Category C shops across the country.

According to a letter sent to creditors in the last few days, roughly 250 shops have been classed as Category C sites, with rent payments “reduced to nil”.

Poundland will have the right to terminate leases with 30 days’ notice at roughly 70 of these loss-making stores – classed as C2 – after the restructuring plan is approved, and with 60 days’ notice at about 180 more C2 sites.

The plan also raises the prospect of landlords activating break clauses in their contracts at the earliest possible opportunity if they can secure alternative retail tenants.

In addition to the zero-rent proposal, hundreds of Poundland’s stores would see rent payments reduced by between 15% and 75% if the restructuring plan is approved.

The document leaves open the question of how many shops will ultimately close under its new owners.

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A convening hearing has been scheduled for next month, while a sanction hearing, at which creditors will vote on the plan, is due to occur on or around August 26, according to one source.

The discounter was sold last week for a nominal sum to Gordon Brothers, the former owner of Laura Ashley, amid mounting losses suffered by its Warsaw-listed owner, Pepco Group.

Poundland declined to comment.

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Israel-Iran conflict poses new cost of living threat – here’s why

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Israel-Iran conflict poses new cost of living threat - here's why

The UK’s cost of living crisis hangover is facing fresh pressure from the Israel-Iran conflict and growing tensions across the Middle East.

Whenever the region, particularly a major oil-producing country, is embroiled in some kind of fracas, the potential consequences are first seen in global oil prices.

The Middle East accounts for a third of world output.

Money latest: ‘Unusual movement’ in house prices

Iran’s share of the total is only about 3%, but it is the second-largest supplier of natural gas.

Add to that its control of the key Strait of Hormuz shipping route, and you can understand why any military action involving Iran has huge implications for the global economy at a time when a US-inspired global trade war is already playing out.

What’s happened to oil prices?

Global oil prices jumped by up to 13% on Friday as the Israel-Iran conflict ramped up.

It was the biggest one-day leap seen since Russia invaded Ukraine in February 2022, which gave birth to the energy-driven cost-of-living crisis.

From lows of $64 (£47) a barrel for Brent crude, the international benchmark, earlier this month, the cost is currently 15% higher.

Iran ships all its oil to China because of Western sanctions, so the world’s second-largest economy would have the most to lose in the event of disruption.

Should that happen, China would need to replace that oil by buying elsewhere on the international market, threatening higher prices.

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How the Middle East conflict escalated

How are natural gas prices holding up?

UK day-ahead prices are 15% up over the past week alone.

Europe is more dependent on Middle East liquefied natural gas (LNG) these days because of sanctions against Russia.

The UK is particularly exposed due to the fact that we have low storage capacity and rely so much on gas-fired power to keep the lights on and for heating.

Israel-Iran latest: Tehran threatens to leave nuclear treaty

The day-ahead price, measured in pence per therm (I won’t go into that), is at 93p on Monday.

It sounds rather meaningless until you compare it with the price seen less than a week ago – 81p.

The higher sum was last seen over the winter – when demand is at its strongest.

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Aftermath of Iranian missile strike in northern Israel

What are the risks to these prices?

Market experts say Brent crude would easily exceed $100 (£74) a barrel in the event of any Iranian threats to supplies through the Strait of Hormuz – the 30-mile wide shipping lane controlled by both Iran and Oman.

While Iran has a history of disrupting trade, analysts believe it will not want to risk its oil and gas income through any blockade.

What do these price increases mean for the UK?

There are implications for the whole economy at a time when the chancellor can least afford it, as she bets big on public sector-led growth for the economy.

We can expect higher oil, gas and fuel costs to be passed on down supply chains – from the refinery and factory – to the end user, consumers. It could affect anything from foodstuffs to even fake tan.

Increases at the pumps are usually the first to appear – probably within the next 10 days. Prices are always quick to rise and slow to reflect easing wholesale costs.

Energy bills will also take in the gas spike, particularly if the wholesale price rises are sustained.

The energy price cap from September – and new fixed-term price deals – will first reflect these increases.

Read more:
How conflict between Israel and Iran unfolded
UK advises against all travel to Israel
Explosions over Jerusalem as missiles ‘detected’ by IDF

How does this all play out in the coming months?

So much depends on events ahead.

But energy price rises are an inflation risk and a potential threat to future interest rate cuts.

While LSEG data shows financial markets continuing to expect a further two interest rate cuts by the Bank of England this year, the rate-setting committee will be reluctant to cut if the pace of price growth is led higher than had been expected.

At a time when employers are grappling with higher taxes and minimum pay thresholds, and consumers a surge in bills following the ‘awful April’ hikes to council tax, water and other essentials, a fresh energy-linked inflation spike is the last thing anyone needs.

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Farming: Cost of rural crime in Wales at its highest in more than a decade

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Farming: Cost of rural crime in Wales at its highest in more than a decade

The cost of rural crime in Wales is at its highest in more than a decade, a new report has revealed.

Last year, rural crime cost an estimated £2.8m in Wales, according to insurance provider NFU Mutual.

That’s an 18% increase on the previous year, with Wales the only UK nation to have seen a rise.

For farmers like Caryl Davies, that makes their work harder.

The 21-year-old farms on a beef and sheep farm in Pembrokeshire.

She told Sky News that having the quad bike stolen from her family farm last August had made them feel “really unsafe at home”.

Caryl Davies's farm in Eglwyswrw, Pembrokeshire
Pic: Tomos Evans (no credit needed)
Image:
Caryl Davies farms in North Pembrokeshire

The fact it happened in such a rural area was a “really big shock” for Ms Davies and her family.

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“We’d rely on the bike day in day out, to look after our cows and sheep, and it’s had a really negative impact on us,” she said.

The cost of replacing a bike exactly like theirs would be “close to £10,000”.

“They’re a really expensive piece of kit, but you can’t be without them, especially in these rural areas where we’ve got the mountain and maybe places that aren’t very accessible,” she added.

“The bike is totally crucial for our day-to-day running of the farm.”

Caryl Davies
Image:
Caryl Davies

The incident was caught on camera in the calving shed, but the Davies family have since invested in an enhanced CCTV system. That comes at an additional cost.

“For some farmers, this is spare money that we haven’t really got,” Ms Davies added.

“Farming is hard enough as it is, without people stealing your things and having to spend this extra money on making your home farm safe.”

The total cost of rural crime across the UK has fallen since 2023 – down from £52.8m to £44.1m.

Quad bike and All Terrain Vehicles (ATVs) remained the top target for thieves during the past year, NFU Mutual’s figures show.

James Bourne farms in Pontypool, Torfaen, and claims to have had over 200 sheep stolen from common land adjoining his farm over a four-year period.

The 32-year-old told Sky News that losing sheep from his herd was a “big hit” on his business as well as the young family he is trying to support.

“The way agriculture is at the moment anyway, we’re struggling to make ends meet, and any profit that is in it is obviously being taken from me,” he said.

“So I really need to try and find out and get to the bottom of where they’re going because obviously it’s an ongoing issue.”

James Bourne
Image:
James Bourne

Andrew Chalk, from NFU Mutual, told Sky News that while there had been a “significant drop” across the UK, there were “worrying signs”.

“In Wales, especially, rural crime’s gone up which just shows that organised criminals are looking for ways to target the countryside again and again,” he said.

“What we’ve found increasingly is that organised criminals are targeting certain areas of the countryside, so they’re hitting multiple farms in one night.

“They’re raiding them, they’re moving away to another area and then hitting multiple farms there. So it is hugely concerning.”

Andrew Chalk
Image:
Andrew Chalk

Mr Chalk said NFU Mutual had also heard reports of criminals using drones and other equipment to “look at the lay of the land”.

“What it does show is that organised criminals are always going to find new ways to target rural crime and that’s why we need to be on top of it and to work together to actually disrupt them,” he added.

Police forces in Wales say they are aware of the “significant impact” that rural crimes have on those affected.

A Dyfed-Powys Police spokesperson said the force had acquired new technology to help combat rural crime, including “advanced DNA asset-marking kits” and hopes to “empower farmers with effective tools and advice”.

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The spokesperson acknowledged the difficulty of patrolling the entire police force area, “given the huge area” it has to cover, and thanked rural communities for their “continuing vigilance and for reporting any suspicious activity”.

Temporary Chief Superintendent Jason White, from Gwent Police, said the force would be “increasing resources” within the rural crime team throughout this financial year and urged anyone in a rural area who believes they have been a victim of crime to get in touch.

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