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The former deputy PM – now an executive at the company that owns Facebook and Instagram – says the lines between human and “synthetic content” is becoming “blurred” – as the firm said it planned to label all AI images on its platforms.

Meta, which also owns the Threads social media site, has already been placing “Imagined with AI” labels on photorealistic images created using its own Meta AI feature.

The tech giant said it is now building “industry-leading tools” that will allow it to identify invisible markers on images generated by artificial intelligence that have come from other sites such as Google, OpenAI, Microsoft or Adobe.

Meta has said it will roll out the labelling on Facebook, Instagram and Threads in the coming months.

Sir Nick Clegg, who is now Meta’s president of global affairs, wrote in a statement that the move comes during a year when a “number of important elections are taking place around the world”.

He added: “During this time, we expect to learn much more about how people are creating and sharing AI content, what sort of transparency people find most valuable, and how these technologies evolve. What we learn will inform industry best practices and our own approach going forward.”

Sir Nick said the move is important at a time when “the difference between human and synthetic content” is becoming “blurred”.

Meta says it has been working with “industry partners on common technical standards for identifying AI content”, adding that it will be able to label AI-generated images when its technology detects “industry standard indicators”.

The company says the labels will come in “all languages”.

Why has Meta decided now, to announce a big shift in its efforts to get to grips with AI generated images and video?



Tom Clarke

Science and technology editor

@t0mclark3

Well first, it’s become impossible to ignore.

By one recent estimate, since 2022 alone 15 billion images have been generated by AI and uploaded to the internet. Like much of the content online, most of them fit into the harmless, even silly cute kitten, sci-fi, anime variety.

But a large number are harmful. Things like fake explicit images of public or private individuals uploaded without their consent, or politically motivated misinformation designed to manipulate the truth.

But the other reason for the reaction is companies like Meta know they are going to be forced to do something about it.

The UK passed the Online Safety Act last year which makes uploading fake explicit images of a person without their consent a crime. Lawmakers in the US last week told social media bosses that they were failing in their duty to keep users safe online and that laws to compel them to do more were now the only course of action.

Will Meta’s announcement make a difference? Yes, in that it will likely compel their rivals to follow suit and certainly will help make it clearer what images are AI generated and which aren’t.

But several research teams have shown that digital watermarking – even watermarks buried in the metadata of an image – can be removed with little expertise. Even Meta admits the technology isn’t perfect.

The real test will be whether we see, in the coming months, a decrease in the explosion of harmful fake images appearing online. And that’s probably going to be easier said than done.

While a superstar like Taylor Swift might be able to pressure Big Tech into taking down illegal images of her – the same can’t be said for the 3.5 billion users of one Meta platform or other.

If that doesn’t happen, the next test will be whether we see large and powerful tech companies in court over the issue. Some predict only hitting big tech in their pockets will really bring about change.

Sir Nick has said it’s not yet possible for Meta to identify all AI-generated content – with those who produce the images able to strip out invisible markers.

He added: “We’re working hard to develop classifiers that can help us to automatically detect AI-generated content, even if the content lacks invisible markers. At the same time, we’re looking for ways to make it more difficult to remove or alter invisible watermarks.”

Sir Nick said this part of Meta’s work is important because the use of AI is “likely to become an increasingly adversarial space in the years ahead”.

An AI-generated image of Elon Musk. Pic: Full Fact
Image:
An AI-generated image of Elon Musk. Pic: Full Fact

“People and organisations that actively want to deceive people with AI-generated content will look for ways around safeguards that are put in place to detect it. Across our industry and society more generally, we’ll need to keep looking for ways to stay one step ahead,” he said.

Meta also plans to add a feature to its platform that will allow people to disclose when they are sharing AI-generated content so the company can add a label to it.

Read more:
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Eight AI-generated images that have caught people out

A fake AI-generated image of Julian Assange in prison. Pic: Full Fact
Image:
A fake AI-generated image of Julian Assange in prison. Pic: Full Fact

Taylor Swift targeted in AI images

AI images have proven controversial in recent months – with many of them so realistic users are often unable to tell they are not real.

In January, deepfake images of pop superstar Taylor Swift, which were believed to have been made using AI, were spread widely on social media.

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Swift deepfake: White House ‘alarmed’

US President Biden’s spokesperson said the sexually explicit images of the star were “very alarming”.

White House Press Secretary Karine Jean-Pierre said social media companies have “an important role to play in enforcing their own rules”, as she urged Congress to legislate on the issue.

A royal reunion that was not all it seemed

In the UK, a slideshow of eight images appearing to show Prince William and Prince Harry at the King’s coronation spread widely on Facebook in 2023, with more than 78,000 likes.

One of them showed a seemingly emotional embrace between William and Harry after reports of a rift between the brothers.

However, none of the eight images were genuine.

Meanwhile, an AI-generated mugshot of Donald Trump when he was formally booked on 13 election fraud charges fooled many people around the world in 2023.

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Motor Fuel Group-owner plots sale of stake in £7bn petrol retail empire

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Motor Fuel Group-owner plots sale of stake in £7bn petrol retail empire

The private equity backer of Motor Fuel Group (MFG), one of Britain’s biggest petrol forecourt empires, is exploring the sale of a stake in a deal that could value it at about £7bn.

Sky News has learnt that Clayton Dubilier & Rice (CDR), which has built MFG from a mid-sized industry player over the course of more than a decade, is working with advisers to examine options for selling a large minority shareholding.

City sources said this weekend that CD&R was expected to run a process during the coming months, with a deal anticipated later this year.

A stake of roughly 25-30% is expected to change hands, although the final shape of any deal has yet to be determined.

A so-called continuation vehicle common in private equity transactions is understood to have been ruled out by CD&R.

MFG is now the largest independent forecourt operator in the UK, having grown from 360 sites at the point of CD&R’s acquisition of the company.

It trades under a number of brands, including Esso and Shell.

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Lazard, the investment bank, has been working with CD&R on the preparatory work for a minority sale.

CD&R, which also owns Morrisons, united MFG’s petrol forecourt businesses with that of the supermarket chain in a £2.5bn transaction which completed last year.

MFG now comprises roughly 1,200 sites across Britain, with pro forma earnings before interest, tax, depreciation and amortisation (EBITDA) of about £700m expected in this financial year.

A previous attempt by CD&R to sell the company in 2022 was derailed in part by Vladimir Putin’s invasion of Ukraine and a deteriorating macroeconomic environment.

It is now focused on its role in the energy transition, with hundreds of electric vehicle charging points installed across its network, and growing its high-margin foodservice offering.

MFG has outlined plans to invest £400m in EV charging, and is now the second-largest Ultra Rapid player in the UK – which delivers 100 miles of range in 10 minutes – with close to 1,000 chargers.

It aims to grow that figure to 3,000 by 2030.

Insiders said that CD&R would retain a controlling stake in MFG after any stake sale, while Morrisons also holds a 20% interest in the company.

Bankers believe that a minority sale this year would be followed a couple of years later with an initial public offering on the London stock market.

CD&R invested in MFG in 2015, making its investment a long-term one by the standards of most private equity holding periods.

The sale of a 25% stake at a £7bn enterprise valuation would deliver a meaningful amount of liquidity to the US-based buyout firm.

CD&R and its investors have already been paid hundreds of millions of pounds in dividends from MFG, having seen its earnings grow 14-fold since the original purchase.

Morrisons’ rival, Asda, has undertaken a similar transaction, with EG Group acquiring the Leeds-based grocer’s forecourt network.

EG Group, which along with Asda is controlled by private equity firm TDR Capital, is now being prepared for a listing in the US.

CD&R declined to comment on Saturday.

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Baby formula prices and branding leading to ‘poor outcomes’ for parents, watchdog says

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Baby formula prices and branding leading to 'poor outcomes' for parents, watchdog says

Regulators have proposed sweeping changes for the baby formula industry, saying high prices and branding are leading to “poor outcomes” for parents.

The Competition and Markets Authority (CMA) found many brands cost more than the weekly value of people’s benefits, leading some parents to forgo food to buy formula.

The report was released nearly two years after Sky News revealed how a black market for baby formula had evolved as desperate families struggled to feed their children.

Parents openly described having no choice but to steal products, no longer able to afford formula as prices soared above inflation.

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From May 2023: Parents stealing formula

In its final report on surging prices in recent years, the CMA said parents could be saving £300 annually by switching to lower-priced brands that offered the same nutritional benefits.

The CMA said the NHS could have its own non-brand baby formula, in a bid to help drive prices down.

But the watchdog stopped short of recommending a price cap, which it had said it was looking into last year.

Moment of vindication for struggling families


Tom Parmenter - News correspondent

Tom Parmenter

National correspondent

@TomSkyNews

This is a moment of vindication for every parent who has struggled to afford baby formula.

It’s the same for every charity that has picked up the pieces of a family in crisis because they can’t safely feed their baby. Their long-held suspicions that parents were getting a poor deal from the baby formula market were right.

The CMA has scrutinised the industry and recommended the biggest shake-up in decades. The changes they propose are far-reaching and could help end the stigma and shame that many families feel because of the difficulties of feeding their babies.

Better information, clearer labelling and greater efforts to empower parents are all long overdue.

Nobody should have to feel like their only option is to steal baby milk but that is exactly what Sky News found when our investigation started two years ago. It was described to us then as a “national scandal” that was putting the health and development of babies at risk.

Baby banks still report a never-ending demand from families needing help even though prices have started to come down and new budget formula milk brands are entering the market.

The measures recommended to ministers today represent a huge opportunity for change – it is down to governments and the industry itself to make it happen.

The CMA has previously reported a 25% increase in prices over the past two years, with just three companies – Nestle, Kendamil and Danone – controlling 90% of the market.

The watchdog had determined that the lack of manufacturers meant there was no incentive to compete on prices, which meant additional factory costs had been passed on “quickly” and in full to shoppers.

The CMA, which has no powers to bolster competition by increasing the number of formula producers, said its four main recommendations were aimed at delivering better outcomes for parents on both choice and price.

It said formula provided in hospitals should come in plain packaging to reduce brand influence while parents are in a “vulnerable” setting.

Formula sold in shops should display nutritional information and not carry any claims that cannot easily be checked by parents, it said.

It also recommended extending the ban on advertising to include follow-on formula, and allowing parents to use vouchers and loyalty points to buy infant formula.

Sarah Cardell, chief executive of the CMA, said many parents “pick a brand at a vulnerable moment, based on incomplete information, often believing that higher prices must mean better quality”.

“This is despite NHS advice stating that all brands will meet your baby’s nutritional needs, regardless of brand or price.”

Public health minister Ashley Dalton responded: “I welcome this report and would like to thank the Competition and Markets Authority for their thorough investigation.

“There are many benefits of breastfeeding but for those families that cannot or choose not to breastfeed, it is vital that they can access formula that is affordable and high quality. Families should not be paying over the odds to feed their babies because of outdated regulation.

“As part of our Plan for Change, we’re determined to ensure every child has the best start to life. We will carefully consider these recommendations and respond fully in due course.”

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First-time buyers up by a fifth – and older than they were 10 years ago, Halifax says

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First-time buyers up by a fifth - and older than they were 10 years ago, Halifax says

The number of first-time buyers rose by almost a fifth last year, according to data from Halifax.

The bank said 2024 saw 341,068 people buy their first properties, up by 19% from 2023.

While the figures are a rebound from 2023’s 22% drop, they are not as high as they were in 2022.

That year saw 367,870 first-time buyers recorded.

Amanda Bryden, head of mortgages at the bank, said the rise “likely reflects an improvement in mortgage affordability as interest rates eased and stabilised, providing more certainty for those stepping on to the ladder”.

Earlier this month, the Bank of England cut interest rates to 4.5% – a drop of another quarter percentage point for the third period in a row.

Halifax said that on average, first-time buyers are 33 years old – two years older than they were a decade ago – and that the average deposit paid was £61,090 for a home typically valued at £311,034.

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The bank also said that people stepping on to the property ladder accounted for more than half of all home purchases made with a mortgage last year, at 54%.

Ms Bryden added that “many are still teaming up to make the numbers work, with most buying homes jointly”, which “makes sense” given the average deposit and house price.

She said these prices “can be a stretch for those with a single income”, and that: “It’s not surprising the average first-time buyer is now 33 years old, the oldest in the last two decades.”

However, while Halifax expects “modest house price growth” this year, Ms Bryden said: “Upcoming stamp duty threshold reductions won’t make things any easier in the short term for first-time buyers.”

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Chancellor Rachel Reeves announced in her budget last year that the “nil rate” stamp duty band for first-time buyers will reduce from £425,000 to £300,000 from 1 April.

Halifax’s research was based on data from its own housing statistics database, as well as figures from trade association UK Finance and official earnings data.

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