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The EPA is currently finalizing new rules to limit truck emissions, and a group of manufacturers including Ford, Cummins, BorgWarner and Eaton has broken with the industry to support the upcoming “Phase 3” heavy duty emissions rules, while the rest of the industry, led by Volvo and Daimler, continues to lobby against them.

The group of four companies calls itself the Heavy Duty Leadership Group (HDLG), and is launching its effort today to throw its influence behind a strong EPA Phase 3 truck rule.

The new rules have been in the works for some time now and are set to be finalized soon. They would build on EPA’s Phase 1 and Phase 2 truck rules implemented in 2011 and 2016, and would strongly reduce emissions for heavy duty vehicles. The rules would start applying to vehicles in model year 2027, gradually becoming more stringent over time.

The HDLG is formed of “companies of the willing” who have committed to reducing emissions, and each of them has skin in the game in terms of decarbonization of transport – Ford and Cummins produce electric trucks and powertrains, Eaton will be one of the largest suppliers of electrical transformers, and BorgWarner is heavily invested in hydrogen delivery.

The group’s statement of principles covers 6 points:

  1. The HDLG Companies support EPA’s ongoing efforts to achieve further de-carbonization in the transportation sector through a sound, achievable HD Phase 3 GHG rule that starts in MY 2027. The HDLG companies do not support proposals to delay the start of EPA Phase 3 HD GHG until MY 2030 or later.
  2. Each of the HDLG Companies has made public commitments to reduce its carbon footprint by aggressively cutting GHG emissions with near-term milestones and long-term net zero goals. These corporate sustainability principles underpin our support for finalization of an EPA Phase 3 GHG rule with urgency and not later than March 31, 2024.
  3. EPA should make a commitment in the final rule to conduct periodic Technical Assessments of a wide range of factors directly related to the pace of adoption of Zero Emission Tailpipe HD technologies, including: battery technology advancement, availability, and affordability; critical mineral sourcing and cost; deployment of an extensive and available charging/fueling network, supporting electrical grid and fuel infrastructure, and other factors. 
  4. Long-term technology-neutral regulations provide industry with the confidence to deploy capital and resources that will result in high-quality job growth and technology leadership, which are critical in the de-carbonization of the transportation sector. The HDLG companies trust EPA to consider proposing future revisions through new rulemaking, if triggered by any major changes to the factors evaluated in EPA’s Technical Assessments, but the HDLG Companies are opposed to proposals for a “hard-wired off ramp” triggered by an infrastructure development or similar metric.  
  5. Multiple technology pathways exist and must be considered in a technology-neutral manner to achieve EPA’s performance-based HD Phase 3 GHG standards. These solutions include hybrid powertrains; advanced engine technologies; hydrogen combustion; and electric and hydrogen zero tailpipe emission propulsion systems.  To ensure technology-neutral, performance-based, standards, EPA should make a regulatory commitment within the Phase 3 Final Rule to propose near-term technical amendments to streamline hybrid certification test procedures.
  6. Achieving the Administration’s ambitious GHG reductions in the HD sector will require a “Whole of Government “approach involving DOE, DOT, EPA, and other Federal, state, and local government agencies working with the private sector to ensure that IRA and the Bipartisan Infrastructure Law funds are wisely invested across the U.S. economy to leverage a commercially viable HD infrastructure, which accelerates the adoption of zero-emission commercial vehicles.

Here, “off-ramp” refers to industry efforts to water down the Phase 3 rules with mandatory infrastructure checkpoints which, if not met, would invalidate the whole rule. The group opposes those off-ramps, and opposes delays in implementation of the rule.

To these companies, the most important point is regulatory certainty – after the previous administration was so committed to arbitrary & capricious rulemaking, leading to regulatory whiplash, this seems like something that the HDLG would like to avoid.

The phase 3 rule is otherwise being lobbied against by the Truck and Engine Manufacturers’ Association (EMA), a major lobbying group that represents truck manufacturers. The EMA wants to push the rule’s implementation back, and add “off-ramp” language allowing the rule to be scrapped if certain timelines are not met.

The group has quite an extensive member list, oddly including some manufacturers that have committed heavily to electric trucks, like Volvo, Daimler and GM (and even Cummins, who are a member of both HDLG and EMA).

Volvo Group North America and Daimler Truck North America seem to have taken particular interest in this rule, and are using the EMA to lobby against it. But despite lobbying against stronger rules, they still claim publicly to be fully committed to electric trucks. Quite the disconnect. Hmm.

One company that isn’t a member of the EMA, though, is Ford. Ford used to be a member, but broke with the group in 2022 after EMA lobbied against California’s low-NOx regulations.

Since then, EMA has made an agreement with California, signed on to by almost all of the companies mentioned in this article so far, to stop lobbying against clean air rules in exchange for some reasonable compromises. But soon after that agreement, other entities in the trucking industry took up the flag of opposition and are suing the state for the right to poison you and their employees.

Ford was also one of the companies which, along with BMW, Honda, and VW, announced support for California’s emissions regulations in 2019, while the republican-led EPA unsuccessfully tried to force dirty air on the state.

Meanwhile, Cummins recently got in big trouble with both the federal government and California, with a $2 billion penalty for violating emissions regulations with its diesel engines, echoing shades of the famed “dieselgate” scandal which VW and many other auto companies were involved in.

The HDLG doesn’t intend to stop with just these four companies though, and the group welcomes other companies to commit to its statement of principles and join their commitment to a path to decarbonizing the transportation sector.

Electrek’s Take

The one part of this “statement of principles” I worry about is point 5, which mentions “technology neutral” regulations that include “advanced engine technologies” (as if those even exist) and “hydrogen combustion” and other various watering-down of the goals of zero emission trucking. This sort of language has been used by industry many times in order to slow progress, so it’s a little troubling to see it here.

Hydrogen combustion, in particular, is troubling as it is currently counted as zero emissions by the EPA, but it really is not zero emission at all. Virtually all hydrogen produced today comes from fossil fuels (so-called “blue” hydrogen), not from cleaner sources like electrolysis of water (“green” hydrogen, aka, the better kind).

HDLG thinks it can be used to reduce emissions in the short-term while hydrogen infrastructure is built up to service future fuel cell vehicles. This could be a fair point, if we think hydrogen will ever become a viable transportation fuel (for consumer vehicles, likely not, but for heavy duty vehicles, it might find a useful niche).

However, the Union of Concerned scientists calls hydrogen combustion a “dead end” and a “bridge to nowhere,” and says the EPA must close the hydrogen combustion “loophole” and leave it out of the HD phase 3 rules.

That said, regarding the “technology neutral” language, EPA’s recent car rules were also written in a technology-neutral manner, and in that case, I consider this a real strength of those particular rules. Instead of proscribing a particular path to get to emissions reductions, the EPA rules center emissions reductions as the matter of first importance, and allow companies to use whatever methods they can to get to the stated goals. If you can somehow make a gas car 4x more efficient, then so be it – it’s just that, well, you can’t, so you’re probably going to end up going electric anyway, which we all know is where things are going so why is everyone trying to fight it anyway.

But keeping things technology neutral does still open up other clever options, like electric trailers, which can be done to immediately reduce a fleet’s emissions without having to modify any engine components whatsoever. Solutions like that may not be the end-all of zero emission trucking, but can help us fill the gap on the way to a zero emissions future.

So while I’m still a bit wary of the “technology neutral” language, and particularly the mention of “advanced engine technologies” and hydrogen combustion, I’m willing to take this move as an overall positive, since it can be rare to see industry supporting regulations, and here we have an example of some big players throwing their weight behind better emissions rules. So that’s nice to see.

Now, if only Volvo and Daimler could embrace the new rule instead of lobbying against them, and act like the zero-emission leaders they claim to be publicly, we could start making some progress on this “regulatory certainty” that companies are supposed to be so fond of.

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1,000 kW fast charging?!? BYD teases tech twice as fast as Tesla, debuting March 17

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1,000 kW fast charging?!? BYD teases tech twice as fast as Tesla, debuting March 17

Build Your Dreams (BYD) is gearing up for what has the makings of an epic launch event this coming Monday. The Chinese automaker announced several incoming debuts coming early next week, including a new “BYD Super e-Platform,” described as a “new benchmark in electric.” What’s most interesting, however, is that BYD is teasing a new ultra-fast EV charger with up to 1,000 kW of power – that’s twice as powerful as the current best on the market.

Automotive conglomerate BYD is at it again, continuously showcasing its innovation and market expansion as a clear force that will not be ignored by the global automotive segment. In addition to several EV marques, including its new ultra-performance Yangwang brand, BYD develops and implements EV battery technology and EV charging infrastructure.

Earlier this week, BYD shared that Yangwang will be launching its new U7 sedan at an event held at the former’s headquarters in Shenzen, China, later this month. Before then, however, BYD is preparing for a launch event for its own namesake as early as this Monday at HQ.

According to a Weibo post from earlier today, BYD’s launch event on the 17th promises the debut of a new high-performance EV platform, the start of pre-sales of two new models, and an unveiling of new EV charger technology capable of up to 1,000 kW. Eat your heart out, Tesla. You, too, Electrify America.

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1,000 kW charger
Source: BYD/Weibo

BYD to unveil 1,000 kW fast charging tech on 3/17

According to the Weibo Post from BYD, its next launch event will take place this coming Monday, March 17 at 7 PM Beijing time (7 AM EDT). The post was translated to English, but essentially promises the debut of its new “BYD Super e-Platform,” which will reinvent pure electric technology.

As reported by CnEVPost, an invitation to the event elaborated on the capabilities of the Super e-Platform, stating it will “use disruptive technology to completely solve the biggest headache in EV use.” That’s assumedly the charging process and how long even the fastest chargers still take in comparison to a gas station visit.

On that note, the BYD event also includes the debut of a new 1,000 kW EV fast charger. Per the post seen above:

1,000-kW flash charging that allows refueling and charging to have the same speed.

A 1,000 kW BYD fast charger would be a marvel and a potential game changer for EV adoption, doubling the power of current industry leaders like Tesla. The American automaker began rolling out its V4 Superchargers in North America in 2023, which are currently capable of 325 kW. However, Tesla has shared plans to boost those capabilities with 500 kW cabinets this year.

Even so, BYD is on the cusp of introducing EV charging capabilities that are double that prospective target, and it already has the technology out in the wild. CnEVPost also shared reports from several auto bloggers in China that captured images of what seems to be the new BYD charger, relaying that specifications listed on the pile support up to 1,000 volts and power of up to 1,000 kW.

BYD also intends to open pre-sales of its Han L and Tang L EVs at the same event. Because of this, there is speculation that both models will sit atop BYD’s Super e-Platform and support charging power of up to 1,000 kW.

We won’t know for sure until Monday, but this sounds like it will be an exciting one from BYD. Circle back to Electrek on Monday for a full recap.

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Check out Kia’s cool new ‘Unplugged Ground’ EV experience center [Images]

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Check out Kia's cool new 'Unplugged Ground' EV experience center [Images]

Kia opened its new “Unplugged Ground” on Friday, a unique EV experience. The complex has Kia’s latest EVs, including the EV4, on display for visitors to meet and interact with.

Kia opens new Unplugged Ground EV experience

The Kia Unplugged Ground first opened in 2021 following the launch of its first dedicated electric vehicle, the EV6. It’s located in

Since then, Kia has revamped the brand with a new logo, branding, and sleek new styling. It has also introduced an entirely new generation of mass-market EVs that are now rolling out globally.

Kia introduced its first electric sedan, the EV4, earlier this year during its 2025 EV Day event (see our event recap). We also got our first look at the PV5, Kia’s first electric van, and the EV2, its smallest, cheapest model set to launch next year.

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These will join the three-row EV9, and smaller EV3 and EV5 electric SUVs in Kia’s wide-ranging lineup. As part of its “EVs for all” strategy, prices will range from under $30,000 to upwards of $80,000.

To coincide with the launch of the EV4, Kia transformed the EV experience center. The upgraded facility opened in Seongsu-dong, Seoul, on Friday with a futuristic look and cool new interactive technology.

The EV experience center now displays Kia’s entire lineup, including the EV4, EV3, EV6, and EV9. Visitors can interact with the vehicles using Apple’s mixed reality headset Vision Pro, racing simulators, and more. They can even try out the EV9’s advanced driver assistance systems virtually.

Kia-EV4-orders-Korea
Kia EV4 sedan (Source: Hyundai Motor)

Kia’s upgraded EV brand experience comes after it opened EV4 orders earlier this week in Korea. The EV4 starts at 41.92 million won, or roughly $29,000.

Kia EV4 Trim Starting Price
Kia EV4 Standard Air 41.92 million won ($28,900)
Kia EV4 Standard Earth 46.69 million won ($32,000)
Kia EV4 Standard GT-Line 47.83 million won ($32,900)
Kia EV4 Long Range Air 46.29 million won ($31,800)
Kia EV4 Long Range Earth 51.04 million won ($35,000)
Kia EV4 Long Range GT-Line 51.04 million won ($35,900)
Kia EV4 prices in South Korea (Source: Hyundai Motor)

With a 58.3 kWh battery, the standard EV4 Air is rated with up to 237 miles (382 km) driving range. The long-range model, starting at 46.29 million won ($31,800), features an 81.4 kWh battery for up to 331 miles (533 km) range.

Later this year Kia will launch the electric sedan in the US, Europe, and other global markets. Maybe, we could get one of these futuristic EV experience centers, too?

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Rad Power Bikes appoints new CEO amid shifting company direction

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Rad Power Bikes appoints new CEO amid shifting company direction

Rad Power Bikes has announced the appointment of Kathi Lentzsch as its new Chief Executive Officer, marking a leadership change as the company leans further into retail expansion and reduces its emphasis on direct-to-consumer (D2C) sales.

Earlier this week, Electrek broke the news regarding Rad’s previous CEO Phil Molyneux’s sudden unannounced departure from the brand, whose sales once topped the US e-bike market but has since been eclipsed by a number of younger e-bike companies.

Lentzsch, described as a seasoned executive with experience in consumer-facing and business-to-business (B2B) companies, steps in at a critical moment as Rad transitions away from its D2C roots toward a stronger retail presence.

Lentzsch brings more than thirty years of leadership experience, having held executive roles at Bartell Drugs, Pottery Barn, Pier 1 Imports, and Cost Plus World Market. She played a key role in transforming brands, guiding companies through growth phases, and deepening customer engagement—an experience that should align with Rad’s push toward a more traditional retail model.

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“Rad Power Bikes is at an inflection point, shifting from a direct-to-consumer model to a more retail-focused approach, and it’s an incredible time to come on board,” said Lentzsch. “This shift creates new opportunities to reach more riders, strengthen customer relationships, and evolve the brand in meaningful ways. What drew me to Rad is its unwavering commitment to innovation, sustainable transportation, and, most importantly, putting riders first. I’m eager to work alongside this talented team to build on Rad’s strong foundation of producing great products and partnering with the best bike shops to bring those ebikes to riders, complete with a Rad Grin.”

Her appointment follows Rad Power Bikes’ recent moves to establish brick-and-mortar retail partnerships, a departure from its early days as a purely online D2C brand. The shift comes as the broader electric bike market matures, with more companies hoping to leverage the importance of in-person sales and service to reach mainstream customers.

Lentzsch previously served as CEO of Bartell Drugs, where she led the company through a pandemic-era transformation and an eventual merger with Rite Aid. Her leadership at Pottery Barn was instrumental in repositioning it as a premium home brand, while her tenure at Enesco helped earn the company a “World’s Best Workplace” distinction in 2015.

As Rad Power Bikes continues refining its retail strategy, the company is hoping that Lentzsch’s experience in brand evolution, strategic growth, and customer experience will position her to lead the company into its next phase. While Rad built its reputation as a direct-to-consumer powerhouse, this latest move signals a major strategy rethink to expand access to its e-bikes through physical stores and bike shop partnerships.

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