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The Dubai skyline.

Umar Shariff Photography

Wheely, a luxury-focused competitor to ride-hailing giant Uber, is launching in Dubai as the company looks to reembark on an international expansion effort that was quashed by Covid in 2020.

The company, founded by Russian-Swiss entrepreneur Anton Chirkunov, told CNBC it will offer rides in the United Arab Emirates city starting Wednesday, catering mainly to wealthy clients.

As part of its Dubai debut, Wheely will start offering users rides in BMW 5 Series cars for the first time, a precursor to adding support for BMW’s i5 electric variant in the future.

That’s a notable step, as the i5 is a cheaper vehicle than luxury electric SUV competitors such as the Mercedes-Benz EQE and the Tesla Model X.

Mercedes’ 2024 EQE EV starts at $79,650 while the 2024 BMW i5 series starts at $66,800.

Wheely didn’t at any point suggest it plans to ditch Mercedes cars anytime soon, but the move provides some insight into how the company is thinking about the electrification of its fleets.

Dubai opportunity

Chirkunov said Wheely is targeting the Dubai market, which it’s been planning on entering since 2021, as it already serves as a hub for wealthy business people emigrating from Europe, as well as young digital nomads.

“European families and entrepreneurs have been moving to Dubai in the last five years,” Chirkunov told CNBC in an interview ahead of the launch. “It is the most requested destination by our guests and our members. It sees the highest immigration of millionaires in the world.”

Wheely’s platform is tailored more toward mass market usage, however, and Chirkunov thinks his platform has an opportunity to stand out. It competes in a similar space to Blacklane, another luxury-focused ride-hailer.

Chirkunov compares his product to more of a luxury product than a general service for consumers. He compares the Wheely brand to the American Express Centurion and Platinum membership credit cards in terms of brand status.

Headquartered in London, Wheely is a startup that offers a car-hailing app similar to Uber, but targeted toward a high net worth clientele. Fares, for example, average around £46 ($57.72) for a 30-minute journey from Mayfair to the City of London.

Prices aren’t the only thing that’s “high-end” about Wheely. The company provides trained chauffeurs who greet customers, collect their bags, and take other measures to make riders feel special.

Users can make specific requests to their chauffeurs on the Wheely app — for example, having a driver collect flowers for a loved one before they get picked up.

Wheely even has its own tailor-made “chauffeur academy” program in place to train up drivers. That program already exists in London, at Syon House, the lavish home of the Duke of Northumberland.

Wheely is now replicating that model in Dubai, too.

Its members-only services — which users can only get access to via invitation or after 15 trips with the app within six months — offers access to more premium tiers, including a first-class service with Mercedes-Benz S-Class vehicles that come with bath towels, and an option to reserve a chauffeur for a whole day.

From Covid crash to global expansion

Wheely is making a renewed international drive in Dubai after several years of turbulence for the company.

Wheely had a tough time when Covid lockdowns came about.

“The pandemic was tough because, unlike, say, Amazon, where order volumes skyrocketed in the pandemic, for us our volumes dropped by 99%,” Chirkunov said.

Since then, however, demand has bounced back from its high-end clientele.

He says the platform recently reached operational profitability everywhere except new markets like Paris and Dubai.

Back in 2020, right before the pandemic, Chirkunov told CNBC in an interview that he was planning on raising $30 million in fresh capital to embark on expansion into the U.S.

Chirkunov, when asked whether Wheely had decided to raise more cash, disclosed that the company discreetly raised an additional sum of money internally from existing shareholders.

The funding, which has not previously been disclosed, amounts to $15 million, and brings Wheely’s total cash raised to date to $43 million.

Wheely’s existing shareholder base includes venture capital firm Concentric and AdFirst.vc, as well as Chirkunov himself.

Wheely plans to expand its Middle East team and chauffeur network to over 1,000 in the next three to five years, the company told CNBC exclusively.

Wheely reported revenues of £22.5 million in its 2021 financial year, according to Companies House filing.

The company, which remains lossmaking at a group level, reported losses of £6.1 million. That was as headcount grew significantly to 221 from 157.

U.S. expansion next

The Middle East isn’t the only stop on Wheely’s global expansion route, though. The startup, which earlier launched services in Paris, now plans to pursue operations in the United States, Wheely’s co-founder and CEO told CNBC.

Chirkunov said that the pandemic scuppered Wheely’s short-term plans to enter the U.S. market, and so Dubai “eclipsed” the U.S. in terms of focus for the firm.

Now, though, he sees an eventual U.S. launch in his sights.

“We have many North American travellers using Wheely, especially on transfers and flights,” Chirkunov said. Wheely’s app enables its chauffeur network to check on updates about the status of travelers’ flights in real time.

“We’re still looking at launching in the U.S. at some point,” Chirkunov added. “The reason we haven’t launched yet is because we’ve been squarely focused on Dubai.”

But eventually, Chirkunov says, “New York will over take London as our top market.”

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Crypto’s long battle with SEC comes to a close with Ripple victory

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Crypto's long battle with SEC comes to a close with Ripple victory

Brad Garlinghouse, CEO of Ripple, speaks at the 2022 Milken Institute Global Conference in Beverly Hills, California, U.S., May 4, 2022. 

Mike Blake | Reuters

The Securities and Exchange Commission’s years-long crusade against the crypto industry appears to be over.

The final chapter closed on Wednesday, when Ripple announced that the SEC had officially dropped its four-year-old lawsuit against the company. The suit, filed on Jay Clayton’s last day as SEC chair, accused Ripple of raising $1.3 billion through the sale of its XRP token without registering it as a security.

Crypto companies and exchanges Coinbase, Kraken, Robinhood, Binance, and OpenSea all previously saw lawsuits or investigations dropped, resolved or put on hold. Ripple is now taking a victory lap.

“Ripple stands alone as the company that fought back — and won on essential legal questions — throwing a major wrench into the SEC’s plans to destroy crypto in the U.S. through enforcement,” Ripple Chief Legal Officer Stuart Alderoty told CNBC in an emailed statement. “The SEC has now abandoned its appeal in our case. In a fitting irony, Ripple was the first major case they brought and will now be the last one they walk away from.”

XRP was created in 2012 as one of the first non-bitcoin cryptocurrencies. It was started by the founders of the company Ripple, and became the platform’s native currency. Like bitcoin, XRP can be bought and sold by retail investors. XRP jumped about 11% after Wednesday’s announcement.

Ripple spent $150 million battling the government in a bruising legal standoff with former SEC Chair Gary Gensler, whose approach to crypto was widely viewed as hostile. In July 2023, a federal judge ruled that XRP is “not necessarily a security on its face,” undercutting the foundation of the SEC’s case.

Bitcoin surges as namesake conference welcomes Donald Trump to Nashville

The win wasn’t just a turning point for Ripple. It signaled to the crypto industry that the tide was turning, and built momentum for a movement that helped return President Donald Trump, a former crypto critic, to the White House. A year after the judge’s ruling, Trump, as Republican nominee, delivered a keynote at the annual Bitcoin Conference, and announced that he was “laying out my plan to ensure that the United States will be the crypto capital of the planet and the bitcoin superpower of the world.” 

Ripple and its crypto peers were major contributors to Trump’s campaign. The president has spent his first two months in office paying them back.

New leadership

On Friday, the SEC hosted its first major crypto roundtable, signaling a new approach of regulation through engagement, rather than enforcement. Leading the effort is Hester Peirce, who is helming the regulator’s newly established Crypto Task Force.

Peirce’s message to the industry is that the SEC is no longer an adversary, but is instead trying to give crypto a clear, lawful framework.

In a major policy reversal, the SEC rescinded Staff Accounting Bulletin 121 — a controversial rule that required banks to treat crypto assets as liabilities on their balance sheets. Introduced in 2022 and championed by Gensler, the rule was widely viewed as a major barrier to institutional adoption of bitcoin and other digital assets.

“Bye, bye SAB 121! It’s not been fun,” Peirce wrote on in a post on X after the change was announced in January.

At the World Economic Forum in Davos, Switzerland that month, CEOs from Goldman Sachs, Morgan Stanley, and Bank of America signaled that the thaw in Washington could lead to renewed crypto engagement.

U.S. President Donald Trump sits next to Crypto czar David Sacks at the White House Crypto Summit at the White House in Washington, D.C., U.S., March 7, 2025.

Evelyn Hockstein | Reuters

And at the White House, David Sacks, Trump’s AI and crypto czar, stood beside the president as he signed an executive order on digital assets. Sacks had recently attended the Crypto Ball as part of the inauguration, where he declared, “The war on crypto is over.”

Coinbase’s lawsuit was dismissed in February. Then came Kraken. The SEC pulled back from its Wells Notice against Robinhood’s crypto division. The investigation into Binance is on hold.

Ripple’s legal team long argued that the SEC’s strategy wasn’t about upholding the law, but about using it as a blunt instrument. The regulator sent subpoenas to foreign regulators that worked with Ripple, demanded troves of documents from business partners and even sued CEO Brad Garlinghouse and co-founder Chris Larsen personally. Those charges have also been dropped.

“While this chapter is closed, the fight for clear, fair, and transparent crypto regulation continues,” Alderoty told CNBC. “Ripple will continue to lead that fight.”

WATCH: Trump addressed Digital Asset Summit

Trump addresses Digital Asset Summit, urges Congress to pass stablecoin bill: CNBC Crypto World

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Crypto super PACs pump cash into Florida as GOP faces risk of thinning House majority

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Crypto super PACs pump cash into Florida as GOP faces risk of thinning House majority

Florida CFO Jimmy Patronis delivers remarks before Gov. Ron DeSantis took to the stage during his Don’t Tread on Florida Tour in Sarasota on Nov. 6, ahead of the Nov. 8 midterm election, 2022.

Tiffany Tompkins | Bradenton Herald | Tribune News Service | Getty Images

Fresh off its victories in the 2024 election cycle, the crypto industry is going big in Florida.

Affiliates of the Fairshake super PAC, a fundraising group that helped elect pro-crypto candidates up and down the ticket, is trying to boost Republican candidates in two Florida races, which could determine whether Republicans hold their thin House of Representatives majority.

The vacancies emerged after sitting Republican members left to join President Donald Trump’s second administration. One of them, former Congressman Matt Gaetz, withdrew his nomination for attorney general as he faced a number of legal controversies. The other, Michael Waltz, stepped down to become Trump’s national security adviser.

Fairshake is backing State Sen. Randy Fine with $1.16 million in ad spending, and investing another $345,000 to support Jimmy Patronis, Florida’s chief financial officer. Both have expressed support for digital assets.

Orlando school teacher Josh Weil is the Democratic nominee going up against Fine for the seat previously held by Waltz. Democrat Gay Valimont, a gun violence prevention activist in Pensacola,  is looking to take over Gaetz’s seat.

Early voting in Florida begins this weekend. Democrats are aiming to flip both seats in races that have brought in more than $16 million combined, with the vast majority of the cash going towards backing the challengers. The districts have historically leaned red, but Democrats see an opportunity to compete due to the market and economic volatility that have headlined President Trump’s first two months in office.

Fairhsake, which aims to shape Congress in a way that supports favorable crypto regulation, is backed by crypto companies including Coinbase and Ripple as well as venture firm Andreessen Horowitz. It emerged as a major political force in the 2024 House and Senate races, outraising sectors like oil and banking. Fairshake and its affiliates brought in around $170 million in the 2024 cycle, and have $116 million in cash on hand.

The House is currently operating four members short due to recent Democratic vacancies in Texas and Arizona. A sweep by Democrats in those races and the Florida contests could leave Republicans with just a one-seat majority.

WATCH: CNBC’s full interview with Coinbase CEO Brian Armstrong

Watch CNBC's full interview with Coinbase CEO Brian Armstrong following White House Digital Assets Summit

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Microsoft rallies in last 10 minutes of trading to avoid first eight-week losing streak since 2008

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Microsoft rallies in last 10 minutes of trading to avoid first eight-week losing streak since 2008

Microsoft CEO Satya Nadella speaks at the Microsoft Build AI Day event in Bangkok, Thailand, on May 1, 2024.

Chalinee Thirasupa | Reuters

With about 10 minutes left until the market’s close, Microsoft’s stock was down for the week. It would’ve been the first eight-week losing streak since 2008.

But the shares popped just before the end of trading, pushing the stock up 0.7% for the week to close at $391.26. It’s still down 7% for the year.

The last time Microsoft had a weekly slump like its seen this year was between January and February 2008, when the country was in the midst of a financial crisis. Microsoft shares fell nine straight weeks.

Microsoft’s 2025 downdraft is notable as the company is viewed as central to the artificial intelligence boom. It has a hefty stake in OpenAI, is investing heavily in its Azure cloud infrastructure and has many products that are incorporating generative AI technologies.

Along with its megacap peers, Microsoft has seen a recent pullback on concerns that President Donald Trump’s tariffs and massive cost cuts will hurt the economy, possibly leading to a recession.

Since reaching a closing high of $467.56 in July 2024, Microsoft is down about 16%, pushing its market cap to $2.9 trillion. The company issued disappointing revenue guidance on Jan. 30.

Within cloud and AI, competition is heating up across the board from rivals like Amazon and Google as well as from emerging startups. Earlier this week, Google announced its intent to acquire cloud security startup Wiz for $32 billion.

WATCH: Trump’s FTC moves ahead with broad Microsoft antitrust probe, reports say

Trump's FTC moves ahead with broad Microsoft antitrust probe, reports say

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