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Einride has announced it is helping world-renowned brewery Heineken electrify its freight operations between the Netherlands and Germany. Heineken put several electric trucks into operation last month as it looks to deploy Einride’s entire ecosystem across its fleet operations in the future.

Einride is an eight-year-old commercial EV startup that continues to hit Electrek’s homepage with news of its expansion beyond Sweden where it was founded. During its tenure, the developer of all-electric trucks, fleet management software, and autonomous vehicles has established a New York headquarters and since begun commercial fleet operations in the US with GE Appliances.

Across the pond, Einride has begun operations in Germany and the UK and is in the process of bringing all-electric commercial freight to the United Arab Emirates (UAE). Current commercial customers include Beyond Meat and Maersk, to name a couple.

Today, Einride announced that its latest partner is Dutch brewery Heineken, and its electric trucks are already helping transport truckloads of beer into Germany on a daily basis.

  • Heineken electric trucks
  • Heineken electric trucks

Heineken deploys electric trucks with Einride tech

Per details from Einride today, it has partnered with Heineken to introduce electric trucks to deliver beer across borders from the Den Bosch brewery in the Netherlands to the Duisberg distribution center in Germany.

The electric truck deployment is expected to save about 930 tons of C0² emissions per year as Heineken works to achieve net-zero carbon emissions across its value chain by 2040. Heineken’s Director of Strategic Sourcing Supply Chain Arjen van der Woude spoke to the partnership:

Decarbonization of logistics will play a key role in achieving HEINEKEN’s net-zero commitments. At this stage, battery electric is one of the best-positioned technologies to decarbonize road freight. Einride has the knowledge, network and experience to offer long-term end-to-end electric freight capacity services at competitive conditions. Their capability to bind OEMs, transportation companies, carriers, drivers, and authorities together to smoothly organize logistics in critical parts of our network makes them a great partner.

Einride shared that phase one of the electric truck deployment is already underway and began with an initial fleet of 5 Mercedes eActros 300 trucks, developed by Einride, which will combine to transport ten full truck loads (~540 km or 336 mi per truck) per day.

Einride’s proprietary Saga platform will help Heineken optimize its truck routes, minimize energy consumption, and monitor emission reductions. Einride’s General Manager EMEA Robert Ziegler also spoke:

At Einride, with a highly ambitious, sustainable-driven team, we see Heineken as an ideal partner on a clearly defined path to reduce emissions. As Heineken’s actions towards net-zero span across the entire value chain, we are happy to help them achieve this goal by joining forces on a cross-border electrification journey.

Looking ahead, Einride says it will continue to work with Heineken to deploy more electric trucks and assist in developing and installing necessary charging infrastructure to reduce emissions across business borders further.

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Imported Tesla Cybertruck is seized by police in the UK, deemed dangerous and not legal

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Imported Tesla Cybertruck is seized by police in the UK, deemed dangerous and not legal

Police have seized an imported Tesla Cybertruck in the UK as it is not road-legal in the country and deemed dangerous for pedestrians.

Tesla has always known that its Cybertruck design would be complicated to get homologated in other markets than North America, where the rules are similar between the US, Canada, and Mexico. The company admitted that it might limit the markets where Cybertruck would be sold, which is why Tesla doesn’t plan to expand beyond current markets.

However, it hasn’t stopped people from privately importing Cybertrucks to their home markets.

We have seen two Cybertrucks traveling through Europe, and they were stopped at Lithuanian customs due to suspicions that they were going to Russia.

Sure enough, Russian warlord and Chechen ruler Ramzan Kadyrov took delivery of Cybertrucks and outfitted them with machine guns a few months later and then claimed that they joined the war effort in Ukraine.

Other Cybertrucks made their way to other markets like China.

Now, we learn that one has made it to the UK, but it didn’t last long.

The Greater Manchester Police (GMP) announced that the seized the Cybertruck pictured above that was roaming the streets in the UK illegally. They wrote on social media:

Whilst this may seem trivial to some, legitimate concerns exist around the safety of other road users or pedestrians if they were involved in a collision with the Cybertruck.

Tesla had brought the vehicle in the UK, but only for demonstration. It never tried to make it legal in the country.

The police added:

The Tesla Cybertruck is not road-legal in the UK and does not hold a certificate of conformity.

The authorities said that the Cybertruck was registered and insured abroad, but the driver was a UK resident. They will have to show prove of ownership and insurance to release the vehicle.

Electrek’s Take

The authorities are clearly right here since the vehicle is not road-legal currently, but could it be road-legal? It’s hard to say.

The police here repeat claims that the Cybertruck might be dangerous for pedestrians in crashes. That has been a concern that has often been raised since the truck launched in 2023.

It looks obvious based on the design of the Cybertruck. However, we haven’t seen third-party crash testing of the Cybertruck yet, and it might take a while before we do.

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Wheel-E Podcast: New e-bike regulations, sodium batteries, more

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Wheel-E Podcast: New e-bike regulations, sodium batteries, more

This week on Electrek’s Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time, that includes proposed e-bike restrictions in New York and Oregon, Super73 lowering the performance of its e-bikes, a review of the Tenways CGO600 Pro-C electric bike, new sodium-ion batteries coming from Yadea, Heybike unveiling its first mid-drive e-bike, and more.

The Wheel-E podcast returns every two weeks on Electrek’s YouTube channel, Facebook, Linkedin, and Twitter.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps:

We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the Wheel-E podcast today:

Here’s the live stream for today’s episode starting at 6:30 a.m. ET (or the video after 7:30 a.m. ET):

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Charge Cars finds new owners to resume development of its ’67 bespoke electric muscle car

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Charge Cars finds new owners to resume development of its '67 bespoke electric muscle car

UK EV startup Charge Cars has announced a fresh breath of life into its bespoke electric muscle car business. The company has announced new ownership, which intends to continue and expedite the development of its flagship model, the ’67, based on a classic Ford Mustang.

Charge Cars emerged as a startup in 2016 and is headquartered a few minutes outside London. The company’s initial goal has been to develop and deliver its flagship product, the ’67 EV, as seen below. The ’67 is based on the 1967 Ford Mustang Fastback and required a license from the American automaker to use its body components.

The company previously shared plans to build only 499 examples of this electric muscle car, but almost a decade later, potential customers are still waiting.

While we have been following Charge Cars for some time, there’s a reason we haven’t covered the company. Its flagship BEV is cool as hell but has always given us the feeling that it runs on pure vapor. Most startups can build a prototype, but as we always say, scaling is hard.

There’s no better evidence of this struggle than the news that came out of Charge Cars HQ in May 2024, stating that it had entered administration in the UK and a licensed insolvency practitioner, in this case, Mark Smith and Stephen Cork of Cork Gully LLP, were appointed as administrators to handle the business, its affairs, and intellectual property.

The options were to sell off pieces of the business or try to salvage it with fresh investors interested in taking over. Lucky for Charge Cars, a group of private investors has come to the rescue and will try to pick up where the original owners left off in developing and delivering a bespoke electric muscle car.

Charge hopes to live on and deliver its electric muscle car

According to a press release published from the UK early this morning, a consortium of private investors has acquired Charge Cars. It plans to expedite the final development of the ’67 electric muscle car at a new state-of-the-art global headquarters based in Silverstone, UK. Paul Abercrombie, who took over as Charge CEO last November, spoke about the new ownership and the opportunities it will bring the British EV startup:

On behalf of the consortium, I am delighted to announce the acquisition of Charge Cars. The ‘67 establishes a new class of EV – and we will now accelerate final development at our new global HQ in Silverstone, UK, rapidly delivering this exciting luxury vehicle to customers. The Charge brand has huge global potential, and we look forward to revealing more details very soon.

While we now know the future of Charge Cars’ electric muscle car is in the hands of this consortium at a new headquarters, the rest of its plans remain private for now. We do not know if the new owners will stick to the original production targets of 499 builds or go smaller or larger.

From what we can tell, the specs of the ’67 will remain the same as the reborn startup works through its final development stage, as outlined above. The electric muscle car based on a classic Ford has a 63 kWh battery that delivers 200 miles of range and powers quad motors that can reach 400 kW of peak power (1,520 Nm of torque). The BEV can travel 0-60 mph in 3.9 seconds and recharge at a DC rate of up to 50 kW.

Charge Cars promises to reveal future plans “imminently.” Check back with Electrek soon.

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