Google on Thursday announced a major rebrand of Bard, its artificial intelligence chatbot and assistant, including a fresh app and subscription options. Bard, a chief competitor to OpenAI’s ChatGPT, is now called Gemini, the same name as the suite of AI models that power the chatbot.
Google also announced new ways for consumers to access the AI tool: As of Thursday, Android users can download a new dedicated Android app for Gemini, and iPhone users can use Gemini within the Google app on iOS.
Google’s rebrand and app offerings underline the company’s commitment to pursuing — and investing heavily in — AI assistants or agents, a term often used to describe tools ranging from chatbots to coding assistants and other productivity tools.
Alphabet CEO Sundar Pichai highlighted the firm’s commitment to AI during the company’s Jan. 30 earnings call. Pichai said he eventually wants to offer an AI agent that can complete more and more tasks on a user’s behalf, including within Google Search, although he said there is “a lot of execution ahead.” Likewise, chief executives at tech giants from Microsoft to Amazon underlined their commitment to building AI agents as productivity tools.
Google’s Gemini changes are a first step to “building a true AI assistant,” Sissie Hsiao, a vice president at Google and general manager for Google Assistant and Bard, told reporters on a call Wednesday.
Google on Thursday also announced a new AI subscription option, for power users who want access to Gemini Ultra 1.0, Google’s most powerful AI model. Access costs $19.99 per month through Google One, the company’s paid storage offering. For existing Google One subscribers, that price includes the storage plans they may already be paying for. There’s also a two-month free trial available.
Thursday’s rollouts are available to users in more than 150 countries and territories, but they’re restricted to the English language for now. Google plans to expand language offerings to include Japanese and Korean soon, as well as other languages.
The Bard rebrand also affects Duet AI, Google’s former name for the “packaged AI agents” within Google Workspace and Google Cloud, which are designed to boost productivity and complete simple tasks for client companies including Wayfair, GE, Spotify and Pfizer. The tools will now be known as Gemini for Workspace and Gemini for Google Cloud.
Google One subscribers who pay for the AI subscription will also have access to Gemini’s assistant capabilities in Gmail, Docs, Sheets, Slides and Meet, executives told reporters Wednesday. Google hopes to incorporate more context into Gemini from users’ content in Gmail, Docs and Drive. For example, if you were responding to a long email thread, suggested responses would eventually take in context from both earlier messages in the thread and potentially relevant files in Google Drive.
As for the reason for the broad name change? Google’s Hsiao told reporters Wednesday that it’s about helping users understand that they’re interacting directly with the AI models that underpin the chatbot.
“Bard [was] the way to talk to our cutting-edge models, and Gemini is our cutting-edge models,” Hsiao said.
Eventually, AI agents could potentially schedule a group hangout by scanning everyone’s calendar to make sure there are no conflicts, book travel and activities, buy presents for loved ones or perform a specific job function such as outbound sales. Currently, though, the tools, including Gemini, are largely limited to tasks such as summarizing, generating to-do lists or helping to write code.
“We will again use generative AI there, particularly with our most advanced models and Bard,” Pichai said on the Jan. 30 earnings call, speaking about Google Assistant and Search. That “allows us to act more like an agent over time, if I were to think about the future and maybe go beyond answers and follow-through for users even more.”
Ben Powell, chief strategist for Middle East and Asia Pacific at BlackRock Investment Institute, during a Bloomberg Television interview at the Abu Dhabi Finance Week (ADFW) conference in Abu Dhabi, AD, United Arab Emirates, on Monday, Dec. 9, 2024.
Bloomberg | Getty Images
The wave of capital pouring into artificial intelligence infrastructure is far from peaking, said Ben Powell, chief investment strategist for APAC at BlackRock, arguing the sector’s “picks and shovels” suppliers — from chipmakers to energy producers and copper-wire manufacturers — remain the clearest winners as hyperscalers race to outspend one another.
The surge in AI-related capital expenditure shows no sign of slowing as tech giants push aggressively to secure an edge in what they see as a winner-takes-all contest, Powell told CNBC Monday on the sidelines of the Abu Dhabi Finance Week.
“The capex deluge continues. The money is very, very clear,” he said, adding that BlackRock is focused on what he called a “traditional picks and shovels capex super boom, which still feels like it’s got more to go.”
AI infrastructure has been one of the biggest drivers of global investment this year, fueling a broader market rally, even as some investors question how long the boom can last.
Nvidia, whose GPU chips are the backbone of the AI revolution, became the first company to briefly surpass $5 trillion in market capitalization amid a dizzying AI-fueled market rally that sparked talk of an AI bubble.
The build-out has set off long-term procurement efforts across the tech sector, from chip supply agreements to power commitments. Grid operators from the U.S. to the Middle East are racing to meet soaring electricity demand from new data centers. Companies, including Amazon and Meta, have budgeted tens of billions of dollars annually for AI-related investments.
S&P Global estimates data-center power demand could nearly double by 2030, mostly driven by hyperscale, enterprise and leased facilities, along with crypto-mining sites.
‘Dipping toes into credit market’
Powell also noted that leading tech firms have only begun to tap capital markets to fund the next phase of AI expansion, suggesting additional capital is on the way.
“The big companies have only just started dipping their toes into the credit markets… feels like there’s a lot more they can do there,” he said.
The “hyperscalers” are behaving as if coming second would effectively leave them out of the market, Powell said. That mindset, he added, has pushed firms to accelerate spending even at the risk of overshooting.
Much of that capital, Powell noted, is likely to flow to the companies powering the AI build-out rather than model developers, reinforcing a growing view among global investors that the most durable gains from the AI boom may lie in the hardware, energy and infrastructure ecosystems behind the technology.
“If we’re the recipients of that cash flow, I guess that’s a pretty good place to be, whether you’re making chips, whether you’re making energy all the way down to the copper wiring,” Powell noted, expecting “positive surprises driving those stocks in the year ahead.”
Netflix’s headquarters are pictured in Hollywood, California on December 5, 2025.
Patrick T. Fallon | Afp | Getty Images
“Who’s watching?” Netflix asks whenever someone accesses its site. On Friday, it was probably everyone with an interest in business, markets and television.
The key characters that had people hooked were Netflix and Warner Bros. Discovery, which jointly announced that the streaming giant will acquire the latter’s film studio and streaming service, HBO Max. The equity deal value is pegged at $72 billion.
Netflix investors did not seem too jazzed about the deal, with shares dropping 2.89% on the sheer size of the transaction.
“Look, the math is going to hurt Netflix for a while. There’s no doubt,” Rich Greenfield, co-founder of LightShed Partners, told CNBC. “This is expensive,” he added.
But if one side is paying a lot, that means the other is receiving a bounty. Indeed, investors cheered the potential Warner Bros. Discovery windfall, sending the stock up 6.3% on the news.
It is not a done deal yet, and faces regulatory scrutiny. U.S. President Donald Trump said he would be involved in the decision, Reuters reported Monday, after a senior official from the Trump administration told CNBC’s Eamon Javers on Friday that they viewed the deal with “heavy scepticism.”
Despite this initial show of resistance, stranger things have happened in this administration, and the transaction might eventually go through. We may as well get ready for Netflix’s next blockbuster: “The K-Pop Demon Hunters’ Song of Ice and Fire”?
What you need to know today
U.S. stocks had a positive Friday. The S&P 500 clocked its ninth winning session in 10 and rose 0.3% for the week. Asia-Pacific markets traded mixed Monday. Japan’s Nikkei 225 ticked up even as data showed the country’s economy shrinking more than expected in the third quarter.
Netflix to buy Warner Bros. Discovery’s film and streaming businesses. The total equity value of the deal is $72 billion, announced the two companies Friday. But the transaction could run intoregulatory hurdles.
China’s exports grow more than expected. In U.S. dollar terms, shipments in November jumped 5.9% year on year, outstripping the 3.8% increase estimated in a Reuters poll and returning to growth from October’s 1.1% drop. But U.S.-bound exports plunged 28.6%.
A Ukraine peace deal is ‘really close.’ That’s according to Keith Kellogg, the U.S. special envoy for Ukraine, who reportedly said Saturday that there were two key outstanding issues: the future of Ukraine’s Donbas region and its Zaporizhzhia nuclear power plant.
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A construction workers paints an eagle on the Marriner S. Eccles Federal Reserve Board Building, the main offices of the Board of Governors of the Federal Reserve System, on Sept. 16, 2025 in Washington, DC.
Elon Musk has called for the European Union to be abolished after the bloc fined his social media company X 120 million euros ($140 million) for a “deceptive” blue checkmark and lack of transparency of its advertising repository.
The European Commission hit X with the ruling on Friday following a two-year investigation into the company under the Digital Services Act (DSA), which was adopted in 2022 to regulate online platforms. At the time, in a reply on X to a post from the Commission, Musk wrote, “Bulls—.”
On Saturday he stepped up his criticism of the bloc. “The EU should be abolished and sovereignty returned to individual countries, so that governments can better represent their people,” he said in a post on X.
Musk’s comments come as top U.S. government officials have also intensified their opposition to the decision.
Secretary of State Marco Rubio called the fine an “attack on all American tech platforms and the American people by foreign governments,” in a post on X on Friday.
“Today’s excessive €120M fine is the result of EU regulatory overreach targeting American innovation,” said Andrew Puzder, the U.S. ambassador to the EU, on X on Saturday.
“The Trump Administration has been clear: we oppose censorship and will challenge burdensome regulations that target US companies abroad. We expect the EU to engage in fair, open, & reciprocal trade — & nothing less.”
Last week, the Commission said breaches included “the deceptive design of its ‘blue checkmark,’ the lack of transparency of its advertising repository, and the failure to provide access to public data for researchers.”
“With the DSA’s first non-compliance decision, we are holding X responsible for undermining users’ rights and evading accountability,” said Henna Virkkunen, executive vice president for tech sovereignty, security and democracy, at the time.
X now has 60 days to inform the Commission of plans to address the issues with “deceptive” blue checkmarks. It has 90 days to submit a plan to resolve the issues with its ads repository and access to its public data for researchers.
“Failure to comply with the non-compliance decision may lead to periodic penalty payments,” the Commission said in a statement.
X.ai, the company which owns X, and the Commission have been approached for comment. oh
