Google on Thursday announced a major rebrand of Bard, its artificial intelligence chatbot and assistant, including a fresh app and subscription options. Bard, a chief competitor to OpenAI’s ChatGPT, is now called Gemini, the same name as the suite of AI models that power the chatbot.
Google also announced new ways for consumers to access the AI tool: As of Thursday, Android users can download a new dedicated Android app for Gemini, and iPhone users can use Gemini within the Google app on iOS.
Google’s rebrand and app offerings underline the company’s commitment to pursuing — and investing heavily in — AI assistants or agents, a term often used to describe tools ranging from chatbots to coding assistants and other productivity tools.
Alphabet CEO Sundar Pichai highlighted the firm’s commitment to AI during the company’s Jan. 30 earnings call. Pichai said he eventually wants to offer an AI agent that can complete more and more tasks on a user’s behalf, including within Google Search, although he said there is “a lot of execution ahead.” Likewise, chief executives at tech giants from Microsoft to Amazon underlined their commitment to building AI agents as productivity tools.
Google’s Gemini changes are a first step to “building a true AI assistant,” Sissie Hsiao, a vice president at Google and general manager for Google Assistant and Bard, told reporters on a call Wednesday.
Google on Thursday also announced a new AI subscription option, for power users who want access to Gemini Ultra 1.0, Google’s most powerful AI model. Access costs $19.99 per month through Google One, the company’s paid storage offering. For existing Google One subscribers, that price includes the storage plans they may already be paying for. There’s also a two-month free trial available.
Thursday’s rollouts are available to users in more than 150 countries and territories, but they’re restricted to the English language for now. Google plans to expand language offerings to include Japanese and Korean soon, as well as other languages.
The Bard rebrand also affects Duet AI, Google’s former name for the “packaged AI agents” within Google Workspace and Google Cloud, which are designed to boost productivity and complete simple tasks for client companies including Wayfair, GE, Spotify and Pfizer. The tools will now be known as Gemini for Workspace and Gemini for Google Cloud.
Google One subscribers who pay for the AI subscription will also have access to Gemini’s assistant capabilities in Gmail, Docs, Sheets, Slides and Meet, executives told reporters Wednesday. Google hopes to incorporate more context into Gemini from users’ content in Gmail, Docs and Drive. For example, if you were responding to a long email thread, suggested responses would eventually take in context from both earlier messages in the thread and potentially relevant files in Google Drive.
As for the reason for the broad name change? Google’s Hsiao told reporters Wednesday that it’s about helping users understand that they’re interacting directly with the AI models that underpin the chatbot.
“Bard [was] the way to talk to our cutting-edge models, and Gemini is our cutting-edge models,” Hsiao said.
Eventually, AI agents could potentially schedule a group hangout by scanning everyone’s calendar to make sure there are no conflicts, book travel and activities, buy presents for loved ones or perform a specific job function such as outbound sales. Currently, though, the tools, including Gemini, are largely limited to tasks such as summarizing, generating to-do lists or helping to write code.
“We will again use generative AI there, particularly with our most advanced models and Bard,” Pichai said on the Jan. 30 earnings call, speaking about Google Assistant and Search. That “allows us to act more like an agent over time, if I were to think about the future and maybe go beyond answers and follow-through for users even more.”
Paxton sued Google in 2022 for allegedly unlawfully tracking and collecting the private data of users.
The attorney general said the settlement, which covers allegations in two separate lawsuits against the search engine and app giant, dwarfed all past settlements by other states with Google for similar data privacy violations.
Google’s settlement comes nearly 10 months after Paxton obtained a $1.4 billion settlement for Texas from Meta, the parent company of Facebook and Instagram, to resolve claims of unauthorized use of biometric data by users of those popular social media platforms.
“In Texas, Big Tech is not above the law,” Paxton said in a statement on Friday.
“For years, Google secretly tracked people’s movements, private searches, and even their voiceprints and facial geometry through their products and services. I fought back and won,” said Paxton.
“This $1.375 billion settlement is a major win for Texans’ privacy and tells companies that they will pay for abusing our trust.”
Google spokesman Jose Castaneda said the company did not admit any wrongdoing or liability in the settlement, which involves allegations related to the Chrome browser’s incognito setting, disclosures related to location history on the Google Maps app, and biometric claims related to Google Photo.
Castaneda said Google does not have to make any changes to products in connection with the settlement and that all of the policy changes that the company made in connection with the allegations were previously announced or implemented.
“This settles a raft of old claims, many of which have already been resolved elsewhere, concerning product policies we have long since changed,” Castaneda said.
“We are pleased to put them behind us, and we will continue to build robust privacy controls into our services.”
Virtual care company Omada Health filed for an IPO on Friday, the latest digital health company that’s signaled its intent to hit the public markets despite a turbulent economy.
Founded in 2012, Omada offers virtual care programs to support patients with chronic conditions like prediabetes, diabetes and hypertension. The company describes its approach as a “between-visit care model” that is complementary to the broader health-care ecosystem, according to its prospectus.
Revenue increased 57% in the first quarter to $55 million, up from $35.1 million during the same period last year, the filing said. The San Francisco-based company generated $169.8 million in revenue during 2024, up 38% from $122.8 million the previous year.
Omada’s net loss narrowed to $9.4 million during its first quarter from $19 million during the same period last year. It reported a net loss of $47.1 million in 2024, compared to a $67.5 million net loss during 2023.
The IPO market has been largely dormant across the tech sector for the past three years, and within digital health, it’s been almost completely dead. After President Donald Trump announced a sweeping tariff policy that plunged U.S. markets into turmoil last month, taking a company public is an even riskier endeavor. Online lender Klarna delayed its long-anticipated IPO, as did ticket marketplace StubHub.
But Omada Health isn’t the first digital health company to file for its public market debut this year. Virtual physical therapy startup Hinge Health filed its prospectus in March, and provided an update with its first-quarter earnings on Monday, a signal to investors that it’s looking to forge ahead.
Omada contracts with employers, and the company said it works with more than 2,000 customers and supports 679,000 members as of March 31. More than 156 million Americans suffer from at least one chronic condition, so there is a significant market opportunity, according to the company’s filing.
In 2022, Omada announced a $192 million funding round that pushed its valuation above $1 billion. U.S. Venture Partners, Andreessen Horowitz and Fidelity’s FMR LLC are the largest outside shareholders in the company, each owning between 9% and 10% of the stock.
“To our prospective shareholders, thank you for learning more about Omada. I invite you join our journey,” Omada co-founder and CEO Sean Duffy said in the filing. “In front of us is a unique chance to build a promising and successful business while truly changing lives.”
Liz Reid, vice president, search, Google speaks during an event in New Delhi on December 19, 2022.
Sajjad Hussain | AFP | Getty Images
Testimony in Google‘s antitrust search remedies trial that wrapped hearings Friday shows how the company is calculating possible changes proposed by the Department of Justice.
Google head of search Liz Reid testified in court Tuesday that the company would need to divert between 1,000 and 2,000 employees, roughly 20% of Google’s search organization, to carry out some of the proposed remedies, a source with knowledge of the proceedings confirmed.
The testimony comes during the final days of the remedies trial, which will determine what penalties should be taken against Google after a judge last year ruled the company has held an illegal monopoly in its core market of internet search.
The DOJ, which filed the original antitrust suit and proposed remedies, asked the judge to force Google to share its data used for generating search results, such as click data. It also asked for the company to remove the use of “compelled syndication,” which refers to the practice of making certain deals with companies to ensure its search engine remains the default choice in browsers and smartphones.
Read more CNBC tech news
Google pays Apple billions of dollars per year to be the default search engine on iPhones. It’s lucrative for Apple and a valuable way for Google to get more search volume and users.
Apple’s SVP of Services Eddy Cue testified Wednesday that Apple chooses to feature Google because it’s “the best search engine.”
The DOJ also proposed the company divest its Chrome browser but that was not included in Reid’s initial calculation, the source confirmed.
Reid on Tuesday said Google’s proprietary “Knowledge Graph” database, which it uses to surface search results, contains more than 500 billion facts, according to the source, and that Google has invested more than $20 billion in engineering costs and content acquisition over more than a decade.
“People ask Google questions they wouldn’t ask anyone else,” she said, according to the source.
Reid echoed Google’s argument that sharing its data would create privacy risks, the source confirmed.
Closing arguments for the search remedies trial will take place May 29th and 30th, followed by the judge’s decision expected in August.
The company faces a separate remedies trial for its advertising tech business, which is scheduled to begin Sept. 22.