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A new streaming giant that will combine the sports assets of Fox, Disneys ESPN and Warner Bros Discovery is poised to reshuffle the TV industry and experts say the big loser will likely be the cable business.

The yet-to-be named standalone service, slated to launch this fall, will account for roughly 55% of the sports rights in the US, according to a Citigroup analyst.

It wont stream NBC’s Sunday Night Football or NFL games airing on CBS, which this year will broadcast the Super Bowl.

Nevertheless, experts say the new app will likely get the ball rolling on reshaping the pay-TV landscape as streaming giants like Amazon, Apple and Netflix continue to hike up the already staggering price for sports rights.

The newly announced joint-venture is going to send shockwaves through the entire media world, said LightShed Partners analyst Rich Greenfield. Is this opening a Pandoras Box?

Crucially, the new venture is focused squarely on sports the main reason that most cable-TV subscribers are still hanging on.

It combines the might of the three media titans that broadcast the NFC Championship Game, the College Football Playoff and other top-tier bowl games, the NBA Finals, the World Series and the Stanley Cup Finals.

That poses a major threat to Comcast, owner of NBCUniversal, as well as CBS owner Paramount Global. 

Greenfield said that networks not included in what he dubbed the Winners Bundle are scrambling.

Whether you are Paramount, Comcast, NFL Network, AMC Networks, A&E Networks or station groups with large numbers of NBC or CBS stations, the successful launch of Winners Bundle is your worst nightmare, he said. 

Nevertheless, its doubtful whether the new package spells doom for cable.

While it will be available to ESPN+, Hulu and Max subscribers, giving cord-cutters access to a massive amount of sports content at a price point somewhere north of $40 a month, it will still fall short of the full breadth of sports coverage available on cable.

NBC and CBS own the rights to several top-rated events.

Aside from “Sunday Night Football,” the Peacock Network is home to Notre Dame football, and the Summer and Winter Olympics, while CBS televises the NCAA Men’s College Basketball Tournament (it shares rights with WBD), the AFC Championship Game and The Masters golf tournament.

“I don’t think it’s going to be the final nail in the coffin of pay television,” said Robert Thompson, the trustee professor of television, radio and film at the S. I. Newhouse School of Public Communications at Syracuse University.

“If you start adding it up and you like sports, you’ll pay at least $40 for the service but you’re still going to want to watch the NFL games that are not on the platform,” he added. “You’re going to want them one way or another.”

Indeed, Fox Chief Executive Lachlan Murdoch emphasized the venture isnt meant to cannibalize pay TV, but instead attract new streaming subscribers to the fold who have been underserved. 

Seizing on that point, Murdoch estimated there are more than 60 million homes in the US of cord-nevers and cord-cutters mostly younger viewers  that the new app could attract.

“There is no product serving the sports fans that are not within the cable TV bundle,” Murdoch told analysts during Foxs earnings call Wednesday. 

Still, the Winners Bundle could exacerbate the trend of ditching cable for cheaper options.

Morgan Stanley analyst Benjamin Swineburne noted that cord-cutting is slowly killing the profitability of cable, with pay TV households down 25% since 2018. 

Perhaps the biggest benefit from launching the service is that it may give the media companies some leverage over cable distributors and their rising carriage fees.

Last August, Charter Communications blacked out ESPN and ABC hours before kickoff of the Jets-Bills game on Monday Night Football in a dispute over carriage fees with Disney.

The impasse lasted more than a week until Disney agreed to offer Disney+ and ESPN+ streaming services to Charters subscribers in exchange for the cable operator paying a higher carriage fee for Disneys other channels. 

Thompson said the new service could just be the first step toward other unlikely marriages.

“We are going to see some interesting bundling and pairing up,” Thompson said. “Its like this whole entertainment industry is playing musical chairs and the music is very much playing.”

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Stanton: Could rejoin Yankees when first eligible

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Stanton: Could rejoin Yankees when first eligible

NEW YORK — One day after he took live batting practice, a significant step in his return from the injured list, New York Yankees designated hitter Giancarlo Stanton confirmed Wednesday he could return to the team’s lineup by the end of the month.

Stanton participated in batting practice on the field at Yankee Stadium on Tuesday, the first time he has seen live pitching this year after he was shut down with elbow tendinitis in both arms at the beginning of spring training. He saw 10 pitches, hitting a ground ball to shortstop and working a full-count walk in his two plate appearances against right-hander Jake Cousins.

The Yankees moved Stanton from the 15-day to the 60-day injured list last week, pushing his earliest possible return date to May 27. It was a procedural move for New York. The Yankees needed a 40-man roster spot to claim Bryan De La Cruz off waivers, and Stanton was not in line to return before the end of the month.

Stanton, 35, said he expects to go on a rehab assignment. He said he did not have a target date for starting one and didn’t know how long it would last. Yankees manager Aaron Boone said Stanton likely won’t need a long rehab assignment because he doesn’t play a position on defense.

“It depends on what kind of arms I get available [for live batting practice sessions],” Stanton said, “and how I feel in those at-bats.”

Stanton, who also took batting practice on the field Wednesday, has taken rounds of injections to address the pain in his elbows and reiterated that he will have to play through pain whenever he returns.

“If I’m out there, I’m good enough to play,” Stanton said, “and there’s no levels of anything else.”

Stanton’s elbow troubles go back to last season; he played through the World Series with the pain, slugging seven home runs in 14 postseason games. But he said he stopped swinging a bat entirely in January because of severe pain in the elbows and didn’t start taking swings again until March. At one point, Stanton said, season-ending surgery was possible, but that was tabled.

“I know when G’s in there, he’s ready to go,” Boone said. “He’s not going to be in there if he doesn’t feel like he can be really productive, so I know when that time comes, when he’s ready to do that, we should be in a good spot.

“And hopefully we’ve done some things, the latter part of the winter and into the spring, that will set him up to be able to physically do it and withstand it. But also understanding he’ll probably deal with some things.”

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Jays’ Scherzer: Thumb ‘felt good’ vs. live hitters

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Jays' Scherzer: Thumb 'felt good' vs. live hitters

ANAHEIM, Calif. — Max Scherzer took what the Toronto Blue Jays hope is a significant step Wednesday in his return from a right thumb injury when he threw to hitters for the first time since going on the injured list in March.

“I thought his stuff was really good,” Blue Jays manager John Schneider said before Wednesday night’s game against the Los Angeles Angels. “Afterward, he said he felt good, so that’s a really good step in the right direction.”

Scherzer, a three-time Cy Young Award winner who signed a one-year, $15.5 million deal with Toronto in February, threw 20 pitches. Barring a setback, Schneider said he would repeat the workout but with more pitches over the weekend.

“It felt good,” Scherzer, 40, said. “I’ve gotten all the inflammation out, so I can finally grip the ball again and not blow out my shoulder. But I’m not celebrating this until I’m back starting in a major league game.”

Scherzer has received two cortisone injections to relieve inflammation in the thumb this season. He was transferred to the 60-day injured list earlier this week and is not eligible to be activated until May 29.

He went 2-4 with a 3.95 ERA in nine starts for Texas last season, starting the year on the injured list while recovering from lower back surgery. He said Tuesday that his problematic right thumb, which also affected his 2022 and 2023 seasons, was just as big of an issue in 2024.

“This is what knocked me out in 2023, and [I had it] all of last year,” Scherzer said. “It wasn’t so much the back injury, it was this thumb injury giving me all the fits in the world. I thought I addressed it. I thought I had done all the grip-strength work, but I came into spring training, and it popped back out.”

Scherzer left his debut start with the Blue Jays against Baltimore on March 29 after three innings because of soreness in his right lat muscle. He said after the game that his thumb issue was to blame for that soreness.

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Apple says Epic Games contempt ruling could cost ‘substantial sums’

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Apple says Epic Games contempt ruling could cost 'substantial sums'

An Apple store in Walnut Creek, California, U.S., on April 30, 2025.

Paul Morris | Bloomberg | Getty Images

Apple is asking a court to pause a recent decision in its case against Epic Games and allow the iPhone maker to once again charge a commission on in-app transactions that link out for payment.

Last month, U.S. District Judge Yvonne Gonzalez Rogers in Oakland found that Apple had violated her original court order from the Epic trial, originally decided in 2021, that forced Apple to make limited changes to its linking out policy under California law.

Judge Rogers’ new ruling is more expansive, ordering Apple to immediately stop imposing its commissions on purchases made for iPhone apps through web links inside its apps, among other changes.

Apple is now looking to get a stay on that order, as well as another one from the case that prevents it from restricting app developers from choosing the language or placement of those links, until the entire decision can be appealed. Apple says that required changes in their current form will cost the company “substantial sums.”

“This is the latest chapter in Epic’s largely unsuccessful effort to use competition law to change how Apple runs the App Store,” Apple said in the emergency motion for a stay. The motion cites a previous order in the case that found that new linking policies would cost Apple “hundreds of millions to billions” of dollars annually.

If Apple succeeds, it will allow the company to roll back changes that have already started to shift the economics of app development. Developers including Amazon and Spotify have been able to update their apps to avoid Apple’s commissions and direct customers to their own website for payment.

Prior to the ruling, Amazon’s Kindle app told users they could not purchase a book in the iPhone app. After a recent update, the app now shows an orange “Get Book” button that links to Amazon’s website.

Epic also plans to introduce new software to allow app and game developers to easily link to their websites to take payments.  

“This forces Apple to compete,” Epic Games CEO Tim Sweeney said shortly after last month’s decision. “This is what we wanted all along.”

Apple said in the filing that “non-party developers are already seizing upon the Order to reduce consumer choice (and damage Apple’s business) by, among other things, impeding the use of” in-app purchases.

Rogers made a criminal referral in the case, saying that Apple misled the court and that a company vice president “outright lied” about when and why Apple decided to charge 27% for external payments. The real decision, the judge said, took place in meetings involving Apple CEO Tim Cook.

Wednesday’s filing from Apple doesn’t address Rogers’ accusations that the company misled the judge, but it does argue that the ruling was punitive. Apple’s lawyers also claimed that civil contempt sanctions can only coerce compliance with an existing order, not punish non-compliance.

Apple said earlier this week in a court filing it would appeal the contempt ruling.

“We’ve complied with the court’s order and we’re going to appeal,” Cook told investors on the company’s quarterly earnings call last week.

WATCH: Apple says it strongly disagrees with Epic Games decision

Apple on Epic Games decision: We strongly disagree and will appeal

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